fashion passion beauty style art expression wellness fun

Transcription

1 Course Catalog

2 fashion passion beauty style art expression wellness fun

3 Develop your Natural Talents. If you re looking for an opportunity to express your creativity and establish a solid professional career, look no further. Come to the Aveda Institute and let yourself grow. 01

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5 The Institute Mission The Aveda Institute s mission is to provide a quality professional education by: > creating an environment of trust and respect > encouraging a commitment to teamwork > promoting personal and professional development > inspiring the continuous quest for knowledge and growth By supporting our students in this manner, we enable them to provide service that exceeds our clients expectations. 0 4 Areas of Study 0 4 Career Opportunities 0 6 Cosmetology Program 10 Esthiology Program 14 About the Institute 15 Admissions 16 Schedule, Tuition and Administrative Staff 1 8 Sources of Financial Assistance 19 Student Services 2 0 Academic Information 21 Graduation and Licensing Requirements 22 Policies and Standards 26 Cancellation and Refund Policies 28 Ten Commitments for Excellence 29 The Founder Date of Publication August 2008

6 Areas Career of Study Opportunities Cosmetology Explore the latest styles and techniques in hair cutting and styling, skin care, nail care and makeup. Esthiology Learn specialized techniques to purify, balance and renew the skin. Salon/Spa Industry hair stylist esthetician makeup artist manicurist sales representative permanent waving specialist hair coloring specialist salon/spa manager salon/spa owner Education & Other Fields educator educational director for a product manufacturer consultant/trainer school owner freelance makeup artist stylist or makeup artist for film, theater, fashion or print Your training will encompass three types of learning: Theoretical knowledge, the foundation of your education. Practical experience, the application of your knowledge. Professional business-building skills, vital for your success. Each phase of your education will emphasize a different combination of learning approaches

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8 Schedule 210 Days (approx. 70 weeks) Monday, Wednesday, Friday o r Tuesday, Thursday, Saturday 8:00a.m. 6:45p.m. (10 hours each day) Cosmetology 06 07

9 Express your creativity and talent in hair, skin and nail care and makeup application. Our cosmetology course incorporates 1,335 hours of extensive hands-on learning to provide you a complete understanding of beauty and wellness. Upon completion, you ll be ready to succeed as a licensed cosmetologist. PHASES (SIX PHASES) Introduction/Alpha Unit You ll start by learning the fundamentals of cutting, styling and chemical restructuring of hair; skin and nail care; makeup; and the related sciences. Lectures, demonstrations and workshops concentrate on developing skill and accuracy and reinforcing classroom knowledge. You ll be introduced to retailing, client servicing and personal development skills. This unit also covers state safety requirements. Beta I and Beta II Unlock your creativity as you explore the latest trends and techniques in hair cutting, styling, coloring, permanent waving and chemical restructuring. Time in the clinic allows you to become increasingly confident in your professional abilities, and you begin to learn vital employment and career-advancing skills such as successful interviewing and resume writing. Gamma I and Gamma II Get ready to launch your career with in-depth training in client service, time management, self-promotion, goal-setting, merchandising and entrepreneurship. Your speed, accuracy and concentration are now ready for the salon. You can demonstrate competency in all tasks required for the skill certification examination, and possess the theoretical knowledge you need to pass the written examination required by Aveda Institute Des Moines and the State of Iowa for licensure. It s time to realize your dreams as a salon professional. Intro/Alpha 60 Days Classroom: 360 hours Clinic: 240 hours Beta I/Beta II 60 Days Classroom: 180 hours Clinic: 420 hours Gamma I and II/Salon Life 90 Days Classroom: 225 hours Clinic: 675 hours

10 Curriculum OverviewCosmetology An Aveda Institute education is rigorous and thorough. Throughout the Cosmetology program, you ll cover the following topics in varying levels of depth and detail, giving you an exceptional foundation for your professional career

11 Plant Aromaology history of aromaology therapeutic effects custom testing and blending psychology of aroma methods of application sensory journey personal blends Chemistry scalp and hair analysis bacteriology infection control sanitation/sterilization ingredient analysis skin disorders universal precautions Anatomy & Physiology cells, tissue and organs muscular system nervous system circulatory system endocrine system excretory system respiratory system digestive system nutrition Shampooing/Conditioning product analysis procedures/techniques draping for wet and dry chemical services selecting correct shampoo/ conditioner Hair Styling wet styling fingerwaving pin curl techniques roller curls comb out techniques artistry in hair styling thermal styling conventional thermal (marcel) irons electric thermal irons blow-dry styling Hair Cutting implements and techniques sectioning scissors clippers razors client consultation Permanent Restructuring history of permanent waving chemistry of solutions pre-perm analysis rod selection perming techniques custom perm design and wrapping Chemical Hair Relaxing/ Restructuring product analysis client hair analysis application techniques equipment, implements and materials Hair Coloring color theory classifications of hair color product analysis corrective coloring contemporary techniques one dimensional multidimensional foils bleach/tone Skin Care histology disorders facials cleansing treatment Makeup color theory contoured and natural makeup application subtle and dramatic application Nail Care manicures/pedicures nail design and artistry massage techniques for hands, arms and feet State Rules and Regulations Iowa laws and rules safety and sanitation requirements Personal/Career Development time management goal-setting team building communication cover letter/resume writing interview techniques job requirements employee benefits and wages

12 Schedule 60 Days (approx 20 weeks) Tuesday, Thursday, Saturday 8:00a.m.-6:45p.m. (10 hours each day) Esthiology 10 11

13 Prepare for an exciting future in skin care with Aveda Institute Des Moines. Our Esthiology curriculum provides 600 hours of skin care training with an emphasis on using pure flower and plant essences in treatments. Upon completion, you ll be ready to succeed as a licensed esthetician. PHASES (TWO PHASES) Introduction Learn the fundamentals of dermanalysis, facial manipulations and equipment and plant aromaology as you study the related sciences of anatomy and histology, along with state safety requirements. Combining theoretical knowledge and hands-on experience, this unit puts you on your way to a career in skin care. Alpha Apply your knowledge through clinic experiences while you increase your understanding in the classroom. In this unit, you ll refine your skills and gain the expertise you need to meet the Aveda Institute s skin care and makeup service standards and state safety requirements. Introduction Phase 30 Days Classroom: 210 hours Clinic: 90 hours Alpha Phase 30 Days Classroom: 55 hours Clinic: 245 hours

14 Curriculum Overview Esthiology An Aveda Institute education is rigorous and thorough. Throughout the Esthiology program, you ll cover the following topics in varying levels of depth and detail, giving you an exceptional foundation for your professional career

15 Anatomy & Physiology cells, tissue and organs muscular system nervous system circulatory system endocrine system excretory system respiratory system digestive system Chemistry bacteriology safety and sanitation procedures ingredient analysis skin disorders universal precautions nutrition Makeup color theory contoured and classic makeup applications dramatic and subtle look lash application Plant Aromaology history of plant aromaology psychology of aroma therapeutic effect custom testing and blending methods of application Clinic Practice clinic set-up sanitation time management daily goals Treatments Aveda product systems facial treatments full body waxing methods of hair removal Personal/Career Development resume writing interview process responsibilities of employment salary plans, benefits and insurance client retention retail strategies incentives listening and communication personal development State Rules and Regulations Iowa laws and rules safety and sanitation requirements Facial Massage relaxation through massage detoxification massage for lymphatic stimulation basic touch facial massage

16 Aveda Institute This is the place! Located in the Jordan Creek Town Center, the Aveda Institute Des Moines is the ideal setting for your professional education. Guest Service Areas A diverse array of clients come to the Aveda Institute for beauty and wellness services. As a student, you will have the opportunity to perform a spectrum of hair, skin and nail services in a virtual salon setting, under the supervision of your instructors. Resource Library and Administrative Offices A resource library has books on styling, motivation, health and wellness for your reference. Team leaders and admissions personnel are also available to respond to your questions and concerns. Student Classrooms Classrooms of all sizes have been designed to provide the proper environment for different types of learning and activities. Aveda Experience Center A retail center for Aveda hair, skin, flower and plant Pure-Fume and body care, makeup and lifestyle products. The store gives you the opportunity to practice your client service and retailing skills

17 Admissions Are you ready to begin? If you re excited about the prospect of training at the Aveda Institute, here s all you have to do to get started. 1 Have an informational interview with an Admissions Representative. You will receive a written notice of acceptance or rejection. 2 Submit a letter of intent describing your reasons and goals for enrolling in the program. 3 Submit a letter of recommendation. (from someone other than a family member). 4 Submit a copy of your high school diploma or transcripts or a copy of your General Education Diploma(GED). 5 Submit a completed enrollment application (to be provided by your Admissions Representative) with a non-refundable $200 registration fee. Transfer Students Applicants for transfer into cosmetology and esthiology are considered on an individual basis. Aveda Institute may, at its discretion, refuse transfers if admission requirements, including tuition, cannot be met. The Aveda Institute, in its admissions, instruction and graduation policies, practices no discrimination on the basis of race, religion, color, financial status, sex, national origin, age, veteran or sexual orientation. The Aveda Institute does not recruit students that are currently attending or admitted to another school offering a similar program study. To schedule an informational interview, call the Admissions Department at or toll free

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19 Our mission at AVEDA is to care for the world we live in, from the products we make to the ways in which we give back to society. At AVEDA, we strive to set an example for environmental leadership and responsibility - not just in the world of beauty, but around the world. Horst M. Rechelbacher, Founder, AVEDA

20 Sources of Financial Assistance Cash or Credit Card The Aveda Institute Des Moines offers a $1000 discount to Cosmetology students and a $350 discount to Esthiology students who pay their tuition in full 30 days prior to first day of classes. Financing Please see Student Services Coordinator for additional payment options that are available.. Sallie Mae/Personal Loans Students may be eligible for financing up to 100% of their tuition. See Student Services Coordinator for more information. Tuition Waiver for Multiple Programs Aveda Institute offers a $800 waiver on tuition if you enroll in a second program. You must begin the second program no more than six months from your first graduation date. Private Scholarships A number of organizations and corporations offer scholarships. Check with our Financial Aid representative or with your employer or parents employers for available scholarship programs. Veteran s Benefits If you are an honorably discharged veteran of the armed forces or a dependent of a deceased veteran, you may apply for veteran s educational benefits. Please contact the Veteran s Administration Office to determine eligibility and or further information

21 Student Services Placement With a network of many salons, spas and experience centers nationwide, the Aveda Institute can help you begin your professional career. We ll help you gain the knowledge you need with biannual career fairs and self-promotional instruction. Nonetheless, the Aveda Institute is primarily an institution of learning and does not guarantee job placement. Individual Guidance If you experience personal challenges, Aveda Institute encourages students to contact Student Services for a list of local crisis hotlines, which provide personal counseling referrals to a network of professionals. Student Activities While at the Institute, you ll have the opportunity to participate in a variety of events and activities that are educational, interesting and just plain fun.. Alumni Association Aveda Institute Alumni Association allows graduates to keep in touch with classmates, receive advanced training and placement assistance.

22 Academic Information Student Evaluation Your progress at the Aveda Institute Des Moines will be evaluated on each Phase of your program. Each phase consists of: written, practical, projects, clinic or model days, quizzes, and homework. Grading Scale A+ High Honors A Honors B C D 79 Below F Satisfactory Progress/Probation 1 Students must maintain an 80% average in each phase to meet satisfactory progress. 2 Students must maintain 95% attendance in each phase to meet satisfactory progress. For a complete description and specific number of days that can be missed in each phase, please refer to your Student Manual. Access to Cumulative Records Students, and parents of students under the age of 18, who are in regular attendance at Aveda Institute Des Moines, have the right to inspect and review the student s educational, financial and attendance records to ensure they are accurate, factual and do not violate the student s privacy or other rights. Students and/or parents should schedule an appointment with the administrative team leader to review the student s records. Student Information Release Policy Aveda Institute Des Moines requires written authorization from a student or parent/guardian (in case of a minor) or graduate in order to release academic, attendance, enrollment status, financial and/or any other information to agencies, prospective employers, or any other party seeking information about the student

23 Graduation and Licensing Requirements Graduation Requirements To receive a diploma from Aveda Institute, you must: 1 Meet the minimum course requirements. Complete 2100 hours for 2 Cosmetology, or 600 hours for Esthiology. 3 Complete tuition and fee obligations. 4 Meet satisfactory progress requirements. 5 Meet service quota requirements. 6 Participate in extracurricular activities including career fairs, student shows, student recognitions and other activities. 7 Complete Final Practical Exam. Additional Hours If a student, after completing the required number of hours for the course, requests additional instruction, it may be provided at the discretion of the administrative team leader, at an hourly rate to be paid by the student in advance. Hourly rate is determined by dividing the current tuition by the number of hours in the course. Licensing Requirements To receive a license in the state of Iowa, a cosmetology or esthiology student is required to: 1 Submit a Diploma issued by a licensed school of Cosmetology Arts & Sciences (including date of graduation). 2 Complete application form and licensure fee (payable to the Iowa Board of Cosmetology Arts & Sciences) and submit to the Board Office. 3 Successfully complete the NIC examination with a score approved by the Board. 4 Complete an exit interview.

24 Policies and Standards To help you achieve excellence in cosmetology and esthiology, we have established these guidelines to ensure fairness, understanding and positive work habits among our students. Standards Because every student is a future employee, manager or entrepreneur, you must meet these standards of professionalism, which will prepare you for the demands of your future career: 1 Maintaining a professional appearance is vital to success. A professional appearance includes: a. The uniform provided in the student s kit is to be clean, neat and worn during all classroom and clinic-floor hours. It should not be torn, stained or altered. If it does not meet these standards, the student has 24 hours to replace it from Aveda at the student s expense. The uniforms supplied are to be worn with full length black dress pants and solid black shirt. No logos, graphics, or prints will be allowed with the exception of official Aveda shirts. Official Aveda shirts that are black are acceptable. b. Identification badges are to be worn as issued during all clocked hours to identify students to clients. If badge is lost, the student must replace it immediately at a cost of $10. c. Footwear should be professional in appearance and worn at all times. No flip flops or tennis shoes are allowed. d. Aveda Institute Des Moines reserves the right to maintain an esthetic standard for all students, including professional personal hygiene and grooming and, to the extent appropriate, makeup, appropriate facial hair and standard dress code adherence. e. Students who, in the reasonable determination of Aveda Institute Des Moines, are not dressed professionally will be dismissed

25 To help prepare you for the workplace, Aveda Institute operates much like a professional salon environment. Late arrivals, absences and other interruptions in your training have a significant effect on your achievement just as they would if you were an employee in a salon, day spa or other professional environment. By law, we must keep track of your training hours for licensure or certification. 2 Students are expected to conduct themselves in a professional manner at all times and be mindful of the following: a. To maintain a learning environment for all students, anyone who is disruptive in the classroom or on the clinic floor (rudeness, foul language or other unprofessional behavior) may be dismissed for the day. b. Food, candy and gum are allowed in the lunchroom area only. Beverages can be consumed in the lunchroom and classroom areas only. c. Because Aveda Institute Des Moines is a smoke-free facility, smoking is not allowed on school property. d. So as not to interrupt the educational process, students will be notified of emergency phone calls only. Cell phones are not allowed in classroom or clinic floor. 3 To ensure that each student 5 All services or work done by students receives consistent and comprehensive instruction in the under the supervision of, and must be assigned by, performed classroom and clinical environments, students must remain in the educational situation. Students evaluated by an instructor within assigned areas or receive instructor permission to be in unas- be dismissed for the remainder of who refuse an assigned service will signed areas. the day. Student kits are to be used for assigned services only. Only 4 To benefit from the training and authorized solicitation of products, technical experience Aveda merchandise or services will be considered professional. Institute offers, students must be mentally alert and have a sober state of mind. We strongly support the National Drug Prevention own personal property. For the 6 Students are responsible for their Program, which does not condone student to perform professional services, student kits are to be complete the use of controlled substances and intoxicants. Students using at all times. Any missing or damaged controlled substances or kit items will have to be replaced intoxicants will be terminated. by the student within 24 hours. Stealing, cheating, defacing or damaging student or school equipment will result in termination and require monetary restitution.

26 Minor Standard Violations Minor violations include assigned area violations, property misuses, client service violations, unprofessional behavior, dress code violations and any disruptive behaviors determined by instructors and team leaders as interrupting or preventing the regular operation of the school or interrupting or preventing the education of other students. Anytime during the student s program the violation of a minor standard may result in lost hours, and repeated violations may result in suspension from the school or termination. Minor Standard Suspension Students who are suspended by the Review Board have up to 30 days to provide the Board documentation that the stipulations have been met. Once the Review Board has agreed that the student is prepared to comply with the professional standards of the school, the student may return to school; however, a record of suspension will be recorded in the student s permanent file. While a student is suspended, no clock hours may be earned, and tuition charges are suspended. If a student on suspension fails to respond in 30 days, the student is automatically terminated. Major Standard Violations Major standards include using controlled substances/alcohol, defacing or destroying property, stealing, falsifying documents, committing fraud, abusing and/or causing physical harm to others and violating local, state and federal laws. At anytime during a student s program, the violation of a major standard will result in termination. Attendance Policies Absences If students encounter situations that mandate missed hours, such as emergencies and illnesses, each field of study has a predetermined emergency pool of hours that can be used for class or clinic time missed. The pool of hours has been established as the maximum amount of time that students can be absent and still achieve the quality of skills that will be necessary in the workplace. Students are required to maintain 95% attendance rate in each phase. Please refer to your student manual for the maximum number of hours that can be missed in each phase. Cosmetology: Cosmetology students can be absent for a total of 105 hours, only 30 of which can be missed on Saturdays. After Cosmetology students have been absent for 95 hours or have used their 30 hours on Saturdays, they will receive a warning letter communicating that their pool of hours has only 10 hours remaining /or that they have exhausted their Saturday hours. After 105 hours and 15 minutes of absences or 30 hours and 15 minutes missed on Saturdays, the student is terminated without appeal. Esthiology: Esthiology students can be absent for a total of 30 hours, only 10 of which can be missed on Saturdays. After Esthiology students have been absent for 20 hours or have used their 10 hours on Saturdays, they will receive a warning letter communicating that their pool of hours has only 10 hours remaining or that they have exhausted their Saturday hours. After 30 hours and 15 minutes of absences or 10 hours and 15 minutes missed on Saturdays, the student is terminated without appeal. Please refer to your student manual for the maximum number of hours that can be missed in each phase

27 Late Arrival All students arriving late must: clock in; proceed to the student service office to complete a late arrival form. When students are tardy more than 3 times in a phase, they will be dismissed for the day. Students arriving after 8:15 will be dismissed for the day. Early Releases Students leaving early must: obtain an early release form to be signed by instructor. Student should then scan out for the day and proceed to the student service office. Notice of Expected Absence Students planning to be absent must: obtain and complete a notice of expected absence form, have form signed by instructor, proceed to student service office and drop off completed form. Time Record Policies It is a state requirement that the school provide an accurate system for recording all students times, services and class hours. Students are ultimately responsible for tracking hours on a daily basis. Aveda Institute Des Moines will honor documented daily time worked, up to 10 hours. This is in accordance with the state of Iowa. Always scan in/out on the time clock at the beginning and end of each day, and at the beginning and end of each lunch break. Holidays Aveda Institute recognizes the following days as legal holidays: New Year s Day Memorial Day Independence Day Labor Day Thanksgiving Day December 25 Days off due to legal holidays are recorded as such and extend the enrollment contract.

28 Cancellation and Refund Policies Notice of Cancellation and Refund; Buyers right to Cancel The Contract and the student s enrollment can be terminated by written notice from one party to the other. Said notice shall be mailed, postage prepaid, either registered or certified, return receipt requested, to the other party at the address set out in this contract or delivered to the Student or the Administrative Director in person. The refund policy is as follows: B monies returned with the exception of the non-refundable registration fee. Thereafter, a student will be liable for: 1. The non-refundable registration fee plus; 2. The cost of any textbooks or supplies accepted plus; 3. Tuition liability is as follows: Refund Table Students are entitled to, upon withdrawal or termination, a refund of: After 25% but within first 50% of program.50% (less cancellation charge) After 60% (if paid in full, cancellation charge is not applicable).no Refund A A student who cancels within 3 days of signing the enrollment agreement but before instruction begins receives all Within first 10% of program 90% (less cancellation charge) After 10% but within first 25% of program..75% (less cancellation charge) 26 27

29 C The student refund may be more than that stated above if the accrediting agency or federal refund policy results in a greater refund. The school shall acknowledge in writing any valid notice of cancellation within 10 days after the receipt of such notice. Any moneys due the applicant or student shall be refunded within 30 business days of the official withdrawal date or the date the school discovers that the student has officially withdrawn. The official withdrawal date is determined by the postmark date on the written notification or the date said notice is delivered to a school director in person. Veterans Refund Policy If the student receives veteran s benefits for attendance in a state or federally approved course and fails to enter the course, withdraws or if the student is terminated at any time prior to completion, that student receives a refund of all tuition fees and other charges which exceed a pro rated portion of the total charges. The pro rated portion is determined by the ratio of the number of days or hours of instruction completed to the total number of instructions days or hours in the course, in accordance with Chapter 36, Title 38 US Code Section An established registration fee in an amount not to exceed $10 need not be subject to pro-ration. Where the established registration fee is more than $10, the amount in excess is pro rated. Re-Admission All students who withdraw or are terminated from their program may reapply for admission, unless termination was due to a major violation. A re-registration fee of $200 is charged and a letter of commitment must be submitted for re-admittance.

30 Ten Commitments for Excellence The Ten Commitments for Excellence states the commitment all team members and future professionals are asked to adhere to while at the Aveda Institute. These are the practices we believe will help us succeed in providing maximum guest service, business and personal growth, and future professional success. All future professionals and team members should be familiar with and adhere to the following Ten Commitments for Excellence: First Commitment Commitment of Wellbeing We believe wellbeing is the cornerstone for personal and professional growth. Without personal and professional wellbeing, our mission cannot be achieved. Second Commitment Commitment to THE PHILOSOPHY We believe in total commitment to the team. THE PHILOSOPHY is a guide for us to follow in our service to our clients, support for each other and team growth. Third Commitment Commitment to be Goal-Driven We believe that we need to set client, service, and retail goals for our business and ourselves in order to have meaning and growth in our lives. We understand that growth is impossible without goals and because of that, we are goal-driven. Fourth Commitment Commitment to Lifelong Learning Lifelong learning and education are the basis for personal, professional and business growth. We as team members are committed to take advantage of internal training as well as external training. Fifth Commitment Commitment to Excellence in All We Do With our philosophy we become team members, working for each other and ourselves. We have high expectations in terms of conduct and know that each of us is a reflection of the team. Sixth Commitment Commitment to Incredible, Outstanding, Unbelievable Client Service We believe in extending such incredible service to all clients, that they feel like a guest. We must constantly anticipate, meet and exceed our clients expectations. Seventh Commitment Commitment to Selling Through Client Satisfaction We believe that each team member is also a salesperson and growth is dependant on sales. Selling is a vital prerequisite to client satisfaction and each team member needs to share in the responsibility. Eighth Commitment Commitment to Value Added Value Added is doing and giving more than is expected. We believe that each of us needs to go above the call of duty. The business will grow in direct proportion to that value added from each member. Ninth Commitment Commitment to Innovation We believe our strength lies in our passion to implement new ideas and embrace change. We realize that innovation involves risking failure but we choose to fail our way to success rather than fail passively. Tenth Commitment Commitment to Profits through Personal and Team Achievement We are committed to the growth of our Company and in turn will reap the benefits of the Company s financial success. The success of the Company and our personal success are dependent on one another

31 The Founder of Aveda Institute Horst M. Rechelbacher Aveda Corporation founder Horst M. Rechelbacher has redefined the face of beauty worldwide. For nearly four decades, he has been a major, motivating force in hair care and the beauty industry. A world-renowned hair stylist, artist, entrepreneur and educator, he s a master of innovation: moved by a keen intelligence, artistic talent and quest for knowledge, he has invented and perfected cutting-edge techniques, trends, products and treatments imbued with the multiple benefits of pure flower and plant ingredients. His beliefs in the powers of nature and his efforts to preserve the environment, combined with his lifelong commitment to excellence, have spawned a new sense of beauty that goes far beyond surface image. Reflected in Aveda s expanding global network of educational Institutes, salons, spas, and Environmental Lifestyle Stores, the Aveda concept of beauty encompasses a complete system of care, using plant-based products, treatments and simple rituals to enhance appearance, well-being and the quality of life. In turn, this approach also advocates more environmentally responsible business practices and lifestyles. Horst s dynamic vision and ideas are embodied in the Aveda Institute, which he founded in Under his vital leadership, the Aveda Institute has become an internationally acclaimed center of learning for professionals in cosmetology, esthiology, manicuring, spa body care and massage. Still actively involved in education, Horst continues to develop and direct various aspects of Institute curriculum and training, always evolving new techniques and technologies. The very essence of Horst s vision and ideas, the Aveda Institute is a stimulating, interactive learning center that offers a comprehensive program that blends basic theory with practical experience in real-life salon and spa environments. Ownership Aveda Institute was founded by Horst Rechelbacher and is owned by Aveda Institute, Inc. Our faculty is a skilled team of experienced instructors with knowledge of classic and contemporary techniques. Instructors have met program licensing requirements and are trained in all aspects of hair, skin and nail esthetics, body care and related subjects. The Aveda Institute New York is a cosmetology school approved and licensed by The University of the State of New York, The State Education Department, Bureau of Proprietary School Supervision, Room 974, EBA, Albany, NY

32 The Aveda Institute was founded to create some of the most successful entrepreneurs in hair, skin and nail esthetics, makeup and total body wellness. Our students are educated by accomplished professionals, using innovative curriculums that blend professional techniques with retail and business-building skills. Integrating The Institute the elements. emphasizes Awakening personal the senses. well-being as well as environmental responsibility. Using Aveda pure flower and plant essences and plant-based products, we affirm the relationship between personal beauty, wellness and the environment. Aveda Institute Des Moines: 6905 Mills Civic Pkwy. Suite 120 West Des Moines, Iowa Phone: (515) or