We are here to save the world

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1 at a glance 2013

2 our mission We are here to save the world We believe that everyone from home computer users and small companies to large corporations and governments has the right to be free from cyber- security fears. We have therefore made it our mission to provide the world s most effective, responsive and efficient protection against cyber-threats: those from malware, spam, hackers, DDoS attacks, sophisticated cyber-espionage tools, and cyber-weapons that target countries critical infrastructure with potentially catastrophic consequences. We re here to protect our users from them all. Eugene Kaspersky, Chairman, CEO and Co-founder, Kaspersky Lab 2 3

3 10 8 Named a Leader in the Gartner Magic Quadrant for Endpoint Protection Platforms** 10 Facts about Kaspersky Lab 3 Provides innovative security software and solutions for home and business users 5 1 Founded in 1997 by a group of IT security experts headed by Eugene Kaspersky Provides protection for over 300 million people and about 250,000 companies worldwide 6 Employs more than 2,700 highly-qualified specialists 9 Averages more than 20 million product activations per year 4 Operates in almost 200 countries and territories with regional offices in 30 countries 10 An official sponsor of Scuderia Ferrari racing team at Formula One 2 Headed by Chairman, CEO and Co-founder, Eugene Kaspersky * The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, The rating was published in the IDC report Worldwide Endpoint Security Forecast and 2011 Vendor Shares (IDC #235930, July 2012). The report ranked software vendors according to earnings from sales of endpoint security solutions in ** Source: Gartner, Magic Quadrant for Endpoint Protection Platforms, Peter Firstbrook, John Girard, Neil MacDonald, January 2, One of the 4 biggest endpoint security vendors in the world* 4 5

4 our history OUR Eugene Kaspersky detects a virus on his computer. He writes a disinfection utility and develops an interest that will grow into a major international company The first international recognition: Hamburg University rates AntiViral Toolkit Pro by Eugene Kaspersky the best in the world Kaspersky Lab established in Moscow, Russia First foreign office opened in the UK, followed by a period of aggressive international expansion Kaspersky Lab detects the first malicious programs for smartphones and becomes No.1 in retail in the USA and 3rd globally Kaspersky Lab releases its next generation of products, including solutions for Mac Kaspersky Lab is the first company in the world to start updating antivirus database on an hourly basis Brand building begins. The name of the company s founder becomes known all over the world Kaspersky Lab launches revolutionary solution: Kaspersky Endpoint 8 Kaspersky Lab discovers nation-state cyber-espionage campaigns now known as Flame, Gauss and Red October 6 7

5 geography Kaspersky Lab currently operates in almost 200 countries and territories and has territory offices in 30 countries. 6 We embrace and respect local business rules, cultures and traditions while delivering world-class global solutions Kaspersky Lab Representative Offices List APAC Europe Emerging Markets 1. Australia 2. China 3. Hong Kong 4. India 5. Korea 6. Malaysia 7. Austria 8. France 9. Germany 10. Italy 11. Netherlands 12. Portugal 13. Spain 14. Sweden 15. Switzerland 16. United Kingdom 17. Latvia 18. Poland 19. Romania 20. Slovenia 21. South Africa 22. Turkey 23. Ukraine 24. United Arab Emirates Japan North America Russia and CIS 25. Japan (Tokyo) 26. Canada 27. United States of America (Boston) 28. United States of America (Miami) 29. Russia (also HQ) 30. Kazakhstan 8 9

6 international expertise EXPERTISE Undoubtedly, the company s most valuable asset is the unparalleled expertise it has gained over 15 years of combating viruses and other IT threats, enabling us to preempt trends in malware development. This helps us to remain one step ahead of the competition and provide our users with the most reliable protection against new types of attack. $ We invest in technical development and our clients security. This is why more than 1/3 of the company s employees are R&D specialists Our leading team of recognized anti-malware experts supports its customers everywhere they go due to our localized approach (40 world leading security experts in place all over the world) Kaspersky Labs products regularly score highly in comparative tests carried out by independent testing centers and IT publications Our products consistently receive certification verifying that the quality of our technology meets or exceeds the standards and annually receive the most prestigious international awards in various categories Expert support for industry groups, national and global organizations and customers More than 20 million of our products are activated on average every year 10 11

7 channels and partners CHANNELS 100 ~800 More 5X Key partners in more than 100 countries More than 800 direct partners. than 50,000 indirect partners More than 80 partner and technology OEM agreements with the leading global tech brands Underlying principles of respect for local cultures and business rules when dealing with partners A number of quality certificates from state authorities, independent laboratories and other vendors A number of Best Vendor awards around the globe 12 13

8 our customers OUR We provide the best possible protection for our customers, based on their needs. Our customers are as varied as individuals, small and medium-sized businesses, all the way up to large governmental and commercial organizations around the globe. We offer the best solution to the specific needs of each of them. 12,5% 9,6% 28,9% Split of Kaspersky Lab s B2B users by region 28,9% - Russia and Central Asia 28,2% - Europe 20,8% - Emerging Markets 12,5% - North America 9,6% - APAC and Japan 20,8% Split of Kaspersky Lab s users by type 4% - Technical Alliances 31% - Corporate customers 65% - Individuals 65% 4% 31% Split of Kaspersky Lab s B2C users by region 29% - Europe 20% - North America 20% - APAC and Japan 19% - Russia and Central Asia 12% - Emerging Markets 28,2% 12% 20% 29% 20% 19% 14 15

9 international awards & recognitions AWARDS & RECOGNITIONS We are proud of the recognition we enjoy, receiving some of the most prestigious international awards annually. Recognition and other awards from around the world include: Nov 2012 VERIFIED A Leader. Magic Quadrant for Endpoint Protection Platforms Based on the findings of 9 different comparative tests of consumer antivirus solutions in 2011 Kaspersky Lab Named a "Leader" in Gartner Magic Quadrant for Endpoint Protection Platforms The report is available at Kaspersky Lab upon request or at the official website of Gartner: Kaspersky Internet Security 2012 received the Antivirus of the Year 2012 award from the Polish edition of PC World magazine Kaspersky Enterprise Space Security received a Best Product of the Year award from the Spanish magazine Data.ti Kaspersky Endpoint Security 8 for Windows is a regular winner in AV-Test evaluations Kaspersky PURE received an award from Spanish magazine PC Actual following testing by its experts. Kaspersky Lab products awarded for very high spam catch rate and false positive rate. Kaspersky Internet Security Special Ferrari Edition achieved top marks in testing conducted by Spanish magazine Revista Oficial de Windows * Gartner, Magic Quadrant for Endpoint Protection Platforms, Peter Firstbrook, John Girard, Neil MacDonald, January 2, The report is available at Kaspersky Lab upon request. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

10 global brand initiatives GLOBAL We are creative when it comes to developing our brand globally and support initiatives that match our mission. Involving Brand Ambassadors As well as our global sponsorships, we try to build partnerships with local celebrities in the regions and cultures where we work like the legend of cricket Sachin Tendulkar and Taiwanese superstar Jay Chou. Sponsoring of Geographic Expeditions Kaspersky Lab has sponsored a number of geographic expeditions to the world s most remote regions. The latest one, the Kaspersky One Transantarctic Expedition, saw renowned British explorer Felicity Aston making a 59-day, 1,700 km journey across Antarctica via the South Pole. She became the first woman in history to cross Antarctica alone Scuderia Ferrari Sponsorship Kaspersky Lab first started cooperating with Scuderia Ferrari back in 2010, and the partnership has blossomed since then. During the 2012 and 2013 F1 racing seasons the Kaspersky Lab logo features on the car nose cones and sides, and on the drivers overalls and team uniforms. Scuderia Ferrari and Kaspersky Lab share common values such as dynamism, leadership and a drive to innovate. The legend of cricket Sachin Tendulkar 18 19

11 products and solutions PRODUCTS Kaspersky Lab offers a wide range of security products, solutions and services for corporate clients and home users FOR BUSINESS Kaspersky Lab delivers a broad array of tools and technologies that give you the ability to see, control and protect all endpoint devices. FOR HOME Our products for home and home office are specifically designed to provide hassle-free, high quality protection against viruses, worms and other malicious programs, as well as hacker attacks, spam and spyware. FOR SMALL OFFICE Our solutions for small business are designed to provide effective protection from all types of Internet threats and are easy to install and use without special administration tools Kaspersky Endpoint Security for Business This single platform contains: Anti-malware traditional & cloud-assisted Mobile security MDM plus mobile security agent Data encryption file / folder, full-disk Endpoint control tools: application, device and web control Systems management including patch management All managed through a single management console Kaspersky Security Center Plus: additional targeted solutions Kaspersky Small Office Security Our products: Kaspersky ONE Kaspersky Pure Kaspersky Internet Security Kaspersky Internet Security Special Ferrari Edition Kaspersky Anti-Virus Kaspersky Security for Mac Kaspersky Mobile Security Kaspersky Tablet Security Kaspersky Password Manager Kaspersky Security Scan 20 21

12 Kaspersky Lab Headquarters Address: 39A/3 Leningradskoe Shosse, Moscow, , Russian Federation Tel: Fax: (Call us a.m. to 6.30 p.m. Moscow time) Kaspersky Lab European Headquarters Despag-Strasse 3 D Ingolstadt, Germany Tel: Kaspersky Lab Asia-Pacific Headquarters Room 2502, 25/F Manhattan Place 23 Wang Tai Road, Kowloon Bay, Kowloon, Hong Kong Tel: Kaspersky Lab North America Headquarters 500 Unicorn Park, 3rd Floor Woburn, Massachusetts 01801, USA Tel:

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