Certificate Study Plan in International Business

Transcription

1 Certificate Study Plan in International Business

2 CONTENTS 1) Presentation 1) Presentation 5) Mandatory Subjects 2) Requirements 6) Objectives 3) Study Plan / Duration 7) Suggested Courses 4) Academics Credit Table offers its students a distance study method, in which students do not need to physically assist to any class. They use a study platform in which they have access to a personal tutor. In turn, the attractiveness of this method is that students can enjoy a flexible study schedule having the freedom to organize their time with a high standard of discipline. In this system, offered by, students will have the access to this type of independent educational method from the comfort of your residence, eliminating the difficulties of geography, organizing their study time and respecting family life and work obligations. 2) Requirements Valid photo identification (Driver s license, ID, Passport, etc.) High School diploma or General Equivalency Diploma or similar. 3) Study Plan - Duration The Certificate program contains 8 modules to be develop. The program has a maximum duration of 8 months and a minimum of 4 months, the student must complete and submit a minimum of 1 module per month. 4) Methodology offers its students a distance study method, in which students do not need to physically attend to any classroom. They use a study platform in which they have access to a personal tutor. The student can enjoy the flexibility of schedule studies, organizing their time freely and with a high level of self-discipline. The student will be able to access this method of education regardless of where they reside, eliminating the difficulties of geographic location, allowing the organization of their study time, respect for family life and work commitments. Once the student is officially enrolled in the diploma course program, a username and password will be assigned and sent to the student to access the virtual campus platform. This process will take place within 24 hours of enrollment. The online student platform is very useful for students to manage and organize their academic progress, making direct queries with their academic advisor and have the full development of their program using internet. 2 P á g i n a

3 5) Academics Credit Table The total number of credits you need in order to complete a diploma course is 27. The program consists of a compulsory autobiographical Development field (3 credits) and 8 development career courses, each course consists of 3 credits which are set by the University. offers students the choice of choosing their courses based on the criterion of their Academic Advisor. 6) Objective 's objective is to provide students with the knowledge, skills and values necessary for individuals in today's challenging world. The fundamental purpose of andragogy education is to ensure the acquisition of knowledge common to educated people and to equip students to integrate acquired knowledge in order to produce interconnections of thoughts and ideas. The goal of this study program is to provide students with the information, ideas and skills they need to have in order to live a happier and more intellectually rewarding life. 7) Suggested Courses Here you will be able to find courses that are required as a basis for general study and courses that suits your desired plan of studies. However that does not mean it's a standardized program that you would want as a study plan. The following are suggested courses that can guide you to make your own specialized curriculum. 1) International Business Our global economy Cultural influences on global business Government and global business Structures of international business organizations Importing, exporting, and the trade relations Legal agreements around the world Foreign exchange and international finance Global entrepreneurship and small business management Management principles in action Human resources management Labor around the world Developing goods and services for global markets Global pricing and distribution strategies Global promotional strategies Global financial activities Global financial markets 3 P á g i n a

4 2) International Financial Management The international financial environment Exchange rate behavior Exchange rate risk management Long-term asset and liability management Short-term asset and liability management 3) International Management International management: a global view Ethics and social responsibility Strategy and global organizations Global strategic planning and organizing Going global and applying strategies Human resources in the global context Managing people: The leadership dimension Leadership in the global setting International teams: The emerging management challenge 4) Multinational Corporate Strategy: Planning for World Markets The internationalization of business and business strategy Differing approaches to multinational strategy The practice of strategic planning in a multinational company: An evolutionary view International portfolio strategy Global and national competitive strategies Implementing strategic change Marketing strategy: The international headquarters role International marketing policies International plant location and logistics 4 P á g i n a

5 5) Multinational Corporations Appropriate degrees of Management Autonomy and Product Adaptation Introduction and motivation Theoretical foundation and literatures review Structural equation methodology Regional success factor model Research design and research methodology Empirical results Discussion of results and implications 6) International Marketing Facebook.com: Global marketing opportunities and connectivity The drivers of globalization The factors that create internatinal marketing complexity Sustainability and the bottom-of-the pyramid Ethical decision-making and international marketing Strategic implicatins Tactical implications Operational implications 7) Essentials of International Marketing The international marketing phenomenon The scope of international marketing The importance of international marketing Researching foreign markets Governmental and political risks Financial risks and currency concerns International distribution strategy: Marketing channels International product strategy International price strategy International promotion strategy Countertrade International marketing strategy 5 P á g i n a

6 8) International Entrepreneurship: Starting, Developing, and Managing Importance of international entrepreneurship Globalization and the international environment Cultures and international entrepreneurship Developing the global business plan Selecting international business opportunities International legal concerns Alternative entry strategies The global monetary system Global marketing and R & D Implementing and managing a global entrepreneurial strategy 9) Multilateral Negotiations: Lessons from Arms Control, Trade, and the Environment Multilateral negotiations Barriers negotiations and requisites for success The limited test ban treaty The Stockholm conference on confidence-and security-building measures and disarmament in Europe The ozone accords 10) Leadership and Negotiation in the European Union Formal leadership: A rational institutionalism theory The EU presidency as broker: Constructing intergovernmental bargains Comparative perspectives: Formal leadership in multilateral 11) International Toxic Risk Management: Ideals, Interests and Implementation Rhetoric, risk and reality in international environmental governance Risk, policy and toxic chemicals Trade, environment and international politics The basel convention The OECD risk reduction program Conclusion: Belling cats and international 6 P á g i n a

7 12) Strategy for Success in Asia: Mastering Business in Asia Framework for thinking strategically Strategy in Asia Strategy for working with governments in Asia Strategies for profitable growth Strategies for regional expansion in Asia Alliances for success Acquisitions for success Strategies for success in Asia 13) Doing Business in Africa: A Practical Guide for Investors, Entrepreneurs and Expatriate Managers The state and the African continent Major business sector and key opportunities Living and working away from home Managing a business in Africa 14) Export Marketing Strategy: Tactics and Skills That Work Introduction: Export marketing strategy Assessing company readiness to export Researching and selecting export markets Exploring international entry modes Budgeting for exporting Managing logistics and supply chain in exporting Understanding foreign cultures Export costing Managing export operations 15) Marketing Channels Marketing channel concepts The channel participants 7 P á g i n a

8 The environment of marketing channels Behavioral in marketing channels Strategy in marketing channels Designing marketing channels Selecting the channel members Target markets and channel design strategy Motivating the channel members Product issues in channel management Electronic marketing channels Franchise marketing channels Marketing channels for services International channel perspectives 16) Consumer Behavior Understanding consumer behavior and consumer research Consumer focused strategy: Segmentation and positioning Consumer perception Attitude and judgment formation and change Learning and memory Automatic information processing The consumer decision making process Behavioral decision theory The influence of culture and values Social influence and behavioral compliance Online consumer behavior 17) Gender, Culture, and Consumer Behavior Construction of consumer vulnerability by gender and ethics of empowerment The creation of inspired lives: Female fan engagement with the twilight saga The carnal feminine: Consuming representations of womanhood in a contemporary media text Men s responses to idealized portrayals of masculinity in advertising Lived Consumer: Narcissism, bodily discourse, and women s pursuit of the body beautiful Escalated expectations and expanded gender roles: Women s gift-giving rituals for and resistance to valentine s day events Masculinity and fashion Masculinity, intimacy and consumption 8 P á g i n a

9 A grounded theory of transition to involved parenting: The role of household production and consumption in the lives of single fathers Beyond gender: Intersectionality, culture and consumer behavior 18) Emarketing Excellence: Planning and Optimizing your Digital Marketing Introduction to e-marketing Remix E-models E-customers Social media marketing Site design Traffic building E-crm Managing digital marketing E-planning 19) International Logistics Government s interest and involvement in international logistics Logistics and transportation in different parts of the world Ocean ships and shipping Chartering bulk ocean carriers The ocean liner conference system International air transportation Land transport to and from ports, and to and from Canada and Mexico Seaports, airports, canals, and tunnels International logistics functions and intermediaries Terms of sale and terms of payment Logistics of export product movement 20) Global Logistics Logistics in China Use of third party logistics services The greater Mekong sub-region of southeast Asia: Improving logistics connectivity Strategic and tactical modeling in the argentine sugar industry 9 P á g i n a

10 Integration of international and cabotage container shipping in Brazil Containerized freight distribution in North America and Europe Network redesign in Turkey: The supply, production and distribution of malt and beer Procurement from developing countries Innovative logistics in extreme conditions: The case of health care delivery in Gambia Comparative analysis of air freight networks in regional markets around the globe Business models and network design in Hinterland transport Logistics-intensive clusters: Global competitiveness and regional growth Proactive consolidation in global sourcing 21) International Trade Theory and Policy The classical theory of comparative costs The neoclassical theory of international trade The Heckscher-Ohlin model The four core theorem Some refinements of the orthodox theory Tariff and non-tariff barriers Free trade vs protection and preferential trade cooperation The new trade theories, and their policy consequences Growth and trade Globalization 22) Private Banking: A Global Perspective Wealth A worldwide perspective International private banking A worldwide perspective Asia Pacific: Wealth and the wealthy 23) The World Economy: A Millennial Perspective The contours of world development The world economy in the second half of the twentieth century The impact of western development on the rest of the world World population, GDP and GDP per capita, benchmark years The world economy in the second half of the twentieth century 10 P á g i n a