Communications LTE Applications: What Major Telecom Operators Set to Offer in 2015?

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1 Industry Intelligence Program Communications LTE Applications: What Major Telecom Operators Set to Offer in 2015? Abstract Advances in mobile communications technology have made enormous changes in every aspect of life. The MWC 2014, themed on Connected City, illustrated the impact of these changes. Looking into the future, telecom operators around the world will continue to strengthen their presence in home, education, healthcare, and smart city by launching various application services. This report profiles major telecom operators' LTE applications in 2014 and for the future. Chiau-Ling Tzeng Document Code: Publication Date: August 2014 Check out MIC on the Internet!

2 LTE Applications: What Major Telecom Operators Set to Offer in 2015? i Table of Contents Page 1. LTE Broadcasting: Transmission of High-Quality Audiovisual Content Educational Application: From Campus to Remote Areas Tailor-Made Healthcare Services on Cloud Data Analysis Telematics: Safe, Convenient Driving Experience... 2 Conclusion... 4 Appendix... 5 Glossary of Terms... 5 List of Companies Market Intelligence & Consulting Institute August 2014

3 ii Industry Intelligence Program - Communications List of Figures Page Figure 1 LTE Broadcast Services Launched by Verizon and KT... 1 Figure 2 Telecom Operators' Educational Applications... 1 Figure 3 Telecom Operators' Healthcare Applications... 2 Figure 4 Telecom Operators' Telematics Applications... 2 August Market Intelligence & Consulting Institute

4 LTE Applications: What Major Telecom Operators Set to Offer in 2015? 1 1. LTE Broadcasting: Transmission of High-Quality Audiovisual Content LTE Broadcast is based on embms (Evolved Multimedia Broadcast Multicast System) technology, which is complied with 3GPP Release 9 specifications to be one of the LTE-enabled services. Like traditional TV broadcasting systems, LTE Broadcast can save frequency band and increase processing efficiency by delivering the same content simultaneously to many receivers. This approach is different from the data streaming services, which deliver required content to each receiver on a unicasting basis. The capability of transmitting massive amount of information to multi-points at high speed makes LTE Broadcast technology ideal for sports or real-time news broadcasting. In the future, telecom operators or mobile phone manufacturers can simply put newer versions of OS or firmware on the LTE Broadcast networks to allow automatic download and upgrade on users' devices. Figure 1 LTE Broadcast Services Launched by Verizon and KT Source: Respective companies, compiled by MIC, August Educational Application: From Campus to Remote Areas Figure 2 Telecom Operators' Educational Applications 2014 Market Intelligence & Consulting Institute August 2014

5 2 Industry Intelligence Program - Communications Source: Respective companies, compiled by MIC, August Tailor-Made Healthcare Services on Cloud Data Analysis Figure 3 Telecom Operators' Healthcare Applications Source: Respective companies, compiled by MIC, August Telematics: Safe, Convenient Driving Experience Figure 4 Telecom Operators' Telematics Applications August Market Intelligence & Consulting Institute

6 LTE Applications: What Major Telecom Operators Set to Offer in 2015? 3 Source: Respective companies, compiled by MIC, August Market Intelligence & Consulting Institute August 2014

7 4 Industry Intelligence Program - Communications Conclusion Telecom Operators Provide Multiple Applications to Create New Revenue Sources August Market Intelligence & Consulting Institute

8 LTE Applications: What Major Telecom Operators Set to Offer in 2015? 5 Appendix Glossary of Terms 3GPP embms EMR GPS LTE M2M NFC RFID 3rd Generation Partnership Project Evolved Multimedia Broadcast Multicast System Electronic Medical Record Global Positioning System Long Term Evolution Machine to Machine Near Field Communication Radio Frequency Identification 2014 Market Intelligence & Consulting Institute August 2014

9 6 Industry Intelligence Program - Communications List of Companies ABC Cooking Studio Accenture Alcatel-Lucent AT&T BMW Emerson Ericsson GM KT NTT DOCOMO Orange Qualcomm Technologies QuickPlay Media Red Bend Software Samsung Electronics Sequans SKT Telefonica Telstra Toray Toyota Verizon Vodafone August Market Intelligence & Consulting Institute

10 For more information Service Hotline Fax Address Web Address Copyright 2014 Market Intelligence & Consulting Institute, a division of Institute for Information Industry. All rights reserved. Reproduction of this publication without prior written permission is forbidden. The content herein represents our analysis of information generally available to the public or communicated to us by knowledgeable individuals or companies, but is not guaranteed as to its accuracy or completeness.

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