Report Reference Guide

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1 Esri Business Analyst OnlineSM Report Reference Guide

2 Table of Contents Introduction About Business Analyst Online... 1 Current-Year/Five-Year Forecast Demographic Updates... 2 How to Order Get Started with Business Analyst Online... 3 Basic and Premium Subscriptions... 4 Demographics Market Profile... 9 Demographic and Income Profile...10 Demographic and Income Comparison Profile Comparison Profile...12 Age 50+ Profile...13 Age by Income Profile...14 Age by Sex by Race Profile...15 Age by Sex Profile...16 Census 2000 Detailed Race Profile...17 Census 2000 Summary Profile...18 Detailed Age Profile...19 Detailed Income Profile Disposable Income Profile Executive Summary Graphic Profile Housing Profile Net Worth Profile Tapestry Segmentation Area Profile Consumer Spending Automotive Aftermarket Expenditures Financial Expenditures House and Home Expenditures...31 Household Budget Expenditures Medical Expenditures Recreation Expenditures Retail Goods and Services Expenditures Market Potential Electronics and Internet Market Potential Financial Investments Market Potential Health and Beauty Market Potential...41 Pets and Products Market Potential Restaurant Market Potential Retail Market Potential Sports and Leisure Market Potential Business Data Reports Business Summary Major Shopping Center Locator Retail MarketPlace Profile...51 Traffic Count Profile Maps Site Maps and Satellite Imagery Site Details Map Site Map Site Map with Satellite Imagery Other Maps Major Shopping Center Map Traffic Count Map Traffic Count Map Close Up Dominant Tapestry Site Map...61 Related Products Business Analyst Online API Business Analyst Desktop Business Analyst Server Included with Basic and Premium Subscriptions Included with Premium Subscription Only Available as Add-on to Basic or Premium Subscription Copyright 2011 Esri All rights reserved. Printed in the United States of America. The information contained in this document is the exclusive property of Esri. This work is protected under United States copyright law and other international copyright treaties and conventions. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, except as expressly permitted in writing by Esri. All requests should be sent to Attention: Contracts and Legal Services Manager, Esri, 380 New York Street, Redlands, CA USA. The information contained in this document is subject to change without notice. U.S. GOVERNMENT RESTRICTED/LIMITED RIGHTS Any software, documentation, and/or data delivered hereunder is subject to the terms of the License Agreement. In no event shall the U.S. Government acquire greater than RESTRICTED/LIMITED RIGHTS. At a minimum, use, duplication, or disclosure by the U.S. Government is subject to restrictions as set forth in FAR Alternates I, II, and III (JUN 1987); FAR (JUN 1987) and/or FAR / (Commercial Technical Data/Computer Software); and DFARS (NOV 1995) (Technical Data) and/or DFARS (Computer Software), as applicable. Contractor/Manufacturer is Esri, 380 New York Street, Redlands, CA USA. Esri, the Esri globe logo, Business Analyst Online, Business Analyst, Tapestry, ArcMap, ArcView, ArcGIS, esri.com, are trademarks, registered trademarks, or service marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective trademark owners.

3 This reference guide provides a comprehensive overview of the data variables used in the reports and maps available through Esri Business Analyst Online SM. It also includes information about the subscription options available and what s included in each subscription. Dominant Tapestry Site Map Latitude: W Mendenhall St, Bozeman, MT Longitude: Ring: 1, 3, 5 Miles About Business Analyst Online Business Analyst Online uses over 3,000 variables for demographic, consumer spending, business, and traffic data. These data variables can be analyzed in a geographic context as granular as block groups, census tracts, or ZIP Codes. An interactive, color-coded imagery or street map service is the backdrop for your analysis. You can quickly zoom in to your area of interest to instantly visualize data that helps you Identify locations of existing customers or sites. Find new customers based on the characteristics of your most profitable existing customers. Analyze market areas to show the proximity of your stores to those of your competitors and discover opportunities for new store locations or store consolidations. Use the built-in Microsoft Bing business search to explore businesses you can target for your products and services and add the locations directly to your map. Compare prospective sites you are Summary Demographics considering for a new business location by generating comparison reports based on hundreds of variables. Source: ESRI Retail MarketPlace Profile 2010 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of Population 39, Households 21, Median Disposable Income $62, Per Capita Income $60,674 Industry Summary Demand Supply Leakage/Surplus Number of Potential) (Retail Sales) Factor Businesses (Retail Retail Gap Total Retail Trade and Food & Drink (NAICS 44-45, 722) $877,868,294 $3,596,418,003 $-2,718,549, ,755 Total Retail Trade (NAICS 44-45) $740,080,956 $2,607,749,605 $-1,867,668, ,747 Total Food & Drink (NAICS 722) $137,787,338 $988,668,398 $-850,881, ,008 Demand Supply Leakage/Surplus Number of Potential) (Retail Sales) Factor Businesses Industry Group (Retail Retail Gap Motor Vehicle & Parts $180,785,806 $128,359,772 $52,426, Dealers (NAICS 441) Automobile Dealers (NAICS 4411) $160,554,822 $84,390,381 $76,164, Other Motor Vehicle Dealers (NAICS 4412) $10,161,189 $40,284,794 $-30,123, Auto Parts, Accessories, and Tire Stores (NAICS 4413) $10,069,795 $3,684,597 $6,385, Furniture & Home Furnishings Stores (NAICS 442) $25,181,783 $74,889,311 $-49,707, Furniture Stores (NAICS 4421) $15,161,165 $29,933,438 $-14,772, Home Furnishings Stores (NAICS 4422) $10,020,618 $44,955,873 $-34,935, Electronics & Appliance Stores (NAICS 443/NAICS 4431) $21,143,554 $225,702,930 $-204,559, Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $26,991,982 $78,377,941 $-51,385, Building Material and Supplies Dealers (NAICS 4441) $25,698,562 $78,104,387 $-52,405, Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $1,293,420 $273,554 $1,019, Food & Beverage Stores (NAICS 445) $141,722,220 $317,485,773 $-175,763, Grocery Stores (NAICS 4451) $125,913,260 $278,700,133 $-152,786, Specialty Food Stores (NAICS 4452) $5,641,108 $19,942,316 $-14,301, Beer, Wine, and Liquor Stores (NAICS 4453) $10,167,852 $18,843,324 $-8,675, Health & Personal Care Stores (NAICS 446/NAICS 4461) $28,314,104 $75,681,007 $-47,366, Gasoline Stations (NAICS 447/4471) $106,545,381 $347,121,176 $-240,575, Clothing and Clothing Accessories Stores (NAICS 448) $38,817,976 $183,183,072 $-144,365, Clothing Stores (NAICS 4481) $29,284,223 $115,141,091 $-85,856, Shoe Stores (NAICS 4482) $4,644,820 $12,791,715 $-8,146, Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $4,888,933 $55,250,266 $-50,361, Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $11,412,997 $86,218,229 $-74,805, Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $6,122,195 $16,507,817 $-10,385, Book, Periodical, and Music Stores (NAICS 4512) $5,290,802 $69,710,412 $-64,419, Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. ESRI uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. Source: ESRI and infousa 2010 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 3 esri.com/buybao 1

4 Current-Year/Five-Year Forecast Demographic Updates Esri has a team of demographers, statisticians, and economists who use a wide variety of public and private data sources to develop a uniquely accurate and detailed picture of local population, economic, housing, and business characteristics. Using geographic information system (GIS) tools and our strong demographic estimating experience, Esri captures the effects of significant events that occur between decennial censuses The data is delivered at 11 different levels of geography, from national levels all the way down to block groups: National States Core-based statistical areas (CBSA) Counties Census tracts Places County subdivisions ZIP Codes Congressional districts Designated market areas (DMA) Block groups Esri produces 15,000 variables, creating an incredibly detailed picture of the U.S. population. Forecasts are prepared initially for counties and block groups. From the county database, forecasts are aggregated to higher levels (such as CBSAs and states). From the block group database, forecasts are retrieved for census tracts; places; county subdivisions; ZIP Codes; congressional districts for the 111th Congress; DMAs; or any user-defined site, circle, or polygon Accurate and Reliable Data Esri improves on publicly available data by providing the current-year data and extending the coverage (summaries from 11 different levels of geography). Compared to other private sources of demographic data, Esri provides a proven track record of accuracy and agility. Esri publishes the results of all tests of accuracy on its Web site. As an example of Esri s agility, it was the first to capture the effects of the 2005 hurricane season at the block group level and the first to identify the beginning of the bursting housing bubble and subprime mortgage crisis a full two years before the market collapsed (as evidenced by the annual trends white paper, available on Esri s Web site). Current-year variables ensure that analysts and the public alike can conduct their research with the most accurate information available, which is especially critical in fast-changing areas. Esri s Data Development Team Led by chief demographer Lynn Wombold, Esri s data development team has a 35-year history of excellence in market intelligence. The combined expertise of the team s economists, statisticians, demographers, geographers, and analysts totals nearly a century of data and segmentation development experience. The team has crafted data methodologies, such as the demographic update, segmentation, the Diversity Index, and the Retail MarketPlace database, that are now industry benchmarks. 2 esri.com/buybao

5 Get Started with Business Analyst Online There are three easy ways to get started: Purchase individual reports and maps as a guest user without a subscription. Purchase an annual Basic Subscription for $995 that provides unlimited access to 17 reports and maps. Purchase an annual Premium Subscription for $2,500 that provides unlimited access to 35 reports and maps. Site Map Latitude: Wright St, Lakewood, CO Longitude: Drive Time: 3, 5, 7 Minutes Reports and maps are ed within minutes directly to your in-box as a PDF document or Microsoft Excel spreadsheet. Demographic and Income Profile Summary Population 26,162 45,534 50,151 Households 14,855 24,338 26,808 Families 4,534 7,223 7,843 Average Household Size Owner Occupied HUs 6,905 12,162 13,530 Renter Occupied HUs 7,950 12,176 13,278 Median Age Trends: Annual Rate Area State National Population 1.95% 0.27% 0.76% Households 1.95% 0.27% 0.78% Families 1.66% 0.07% 0.64% Owner HHs 2.15% 0.32% 0.82% Median Household Income 4.32% 2.76% 2.36% Households by Income Number Percent Number Percent Number Percent < $15,000 1, % 1, % 1, % $15,000 - $24, % % % $25,000 - $34, % % % $35,000 - $49,999 2, % 2, % 1, % $50,000 - $74,999 2, % 4, % 5, % $75,000 - $99,999 1, % 4, % 3, % $100,000 - $149,999 2, % 4, % 6, % $150,000 - $199,000 1, % 2, % 3, % $200, % 2, % 3, % Median Household Income $65,379 $81,441 $100,632 Average Household Income $87,546 $108,629 $125,374 Per Capita Income $49,927 $60,584 $69, ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of Population by Age Number Percent Number Percent Number Percent % 1, % 1, % % 1, % 1, % % % 1, % , % 1, % 1, % , % 4, % 4, % , % 12, % 14, % , % 8, % 7, % , % 6, % 7, % , % 4, % 5, % % 2, % 3, % % 1, % 1, % % % % Race and Ethnicity Number Percent Number Percent Number Percent White Alone 16, % 27, % 30, % Black Alone 5, % 9, % 9, % American Indian Alone % % % Asian Alone 2, % 4, % 5, % Pacific Islander Alone % % % Some Other Race Alone % 1, % 2, % Two or More Races % 1, % 1, % Hispanic Origin (Any Race) 1, % 4, % 6, % Data Note: Income is expressed in current dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 2 Purchase an annual subscription or reports and maps individually. Call esri.com/buybao 3

6 Basic and Premium Subscriptions Basic Subscription and Day Pass* Premium Subscription Individual Report Business Data Basic $995 Annually Day Pass $149 $2,500 Annually Listed Below Business Locator $70 Business Summary Add-on Available 4 $50 Major Shopping Center Locator Add-on Available Add-on Available $60 Major Shopping Center Map Add-on Available Add-on Available $50 Retail MarketPlace Profile Add-on Available 4 $75 Demographics Comparison Profile 4 4 Free Age 50+ Profile 4 4 $50 Age by Income Profile 4 4 $50 Age by Sex Profile 4 4 $50 Age by Sex by Race Profile 4 4 $50 Census 2000 Detailed Race Profile 4 4 Free Census 2000 Summary Profile 4 4 Free Demographic and Income Profile 4 4 $50 Demographic and Income Comparison Profile 4 4 $50 Detailed Age Profile 4 $50 Detailed Income Profile 4 $50 Disposable Income Profile 4 $50 Executive Summary 4 $50 Graphic Profile 4 $50 Housing Profile 4 4 $50 Market Profile 4 4 $50 Net Worth Profile 4 $50 Quarterly Demographic Profile 4 4 $50 Tapestry Segmentation Area Profile 4 $50 * Add-on packages are not available for the Day Pass. 4 esri.com/buybao

7 Consumer Spending Basic Subscription and Day Pass* Premium Subscription Individual Report Automotive Aftermarket Expenditures Add-on Available 4 $50 Financial Expenditures Add-on Available 4 $50 House and Home Expenditures Add-on Available 4 $50 Household Budget Expenditures Add-on Available 4 $50 Medical Expenditures Add-on Available 4 $50 Recreation Expenditures Add-on Available 4 $50 Retail Goods and Services Expenditures 4 4 $50 Market Potential Electronics and Internet Market Potential Add-on Available Add-on Available $75 Financial Investments Market Potential Add-on Available Add-on Available $75 Health and Beauty Market Potential Add-on Available Add-on Available $75 Pets and Products Market Potential Add-on Available Add-on Available $75 Restaurant Market Potential Add-on Available Add-on Available $75 Retail Market Potential Add-on Available Add-on Available $75 Sports and Leisure Market Potential Add-on Available Add-on Available $75 Geographic Maps and Aerial Imagery Dominant Tapestry Segment Map 4 $50 Site Details Map 4 4 $25 Site Map 4 4 Free Site Map with Satellite Imagery 4 4 $25 Traffic Traffic Count Profile 4 $60 Traffic Count Map Add-on Available 4 $50 Traffic Count Map Close Up Add-on Available 4 $50 Purchase an annual subscription or reports and maps individually. Call esri.com/buybao 5

8 Business Analyst Online Demographics

9 Market Demographics Demographics Improve forecasting and business planning by analyzing trends and changes with demographic reports based on Esri s current-year estimates and five-year projected data. Market Profile Most Popular Report Demographic and Income Profile Very Popular Report Demographic and Income Comparison Profile Comparison Profile Age 55+ Profile Age by Income Profile Age by Sex by Race Profile Age by Sex Profile Census 2000 Detailed Race Profile Census 2000 Summary Profile Detailed Age Profile Detailed Income Profile Disposable Income Profile Executive Summary Graphic Profile Housing Profile Net Worth Profile Tapestry Segmentation Area Profile Proposed Location 100 S Wacker Dr, Market Profile 100 S Wacker Dr, 100 Latitude: Chicago, IL Chicago, IL Chicago, Longitude: Radius: 1.5 Miles Radius: 4 Miles Ra Proposed 2000 Location Total Population Wacker 75,914 Dr, 516, S Wacker Dr, 100 S 100 S Wacker Dr, Latitude: Chicago, IL Chicago, IL Chicago, IL Group Quarters Longitude: ,767 Miles 19,825 Radius: 1.5 Miles Radius: 4 Radius: 8 Miles 2009 Total Population 2000 Total Population 102, , ,079 75,914 1,989, Total Group Population Quarters 113,897 19, ,203 4,767 49, ,755 2,015,405 Total Population Annual Rate 2014 Total Population 549, % 561, % 113,897 2,011, Annual Rate 2.08% 0.44% -0.04% Households 42, ,486 42, , , Average Household Household Size Size , , , Households Average Household Size , , Households Average Household Size 62, , , Average Household Size Households 62, , Annual Rate 2.18% 0.53% -0.01% Families Average Household Size 14, , , Average Family Size Annual Rate 2.18% 0.53% 2009 Families 18, , , Families Average Family Size , , Families 19, , , Average Family Size Average Family Size Families Annual Rate 1.69% 0.03% 18, % 104, Average Family Size Housing Units 48, , , Families 19, ,483 Owner Occupied Housing Units 33.6% 30.2% 33.3% 2014 Renter Average Occupied Family Housing Units Size 54.0% 59.1% % Vacant Housing Annual Units Rate 12.5% 10.7% 1.69% 8.8% 0.03% 2009 Housing Units 65, , ,342 Owner Occupied Housing Units 35.1% 31.0% 33.1% Renter Occupied Housing Units 50.2% 55.6% 54.8% 2000 Vacant Housing Units 14.7% 13.4% 48, % 255, Housing Units 73, , ,643 Owner Occupied Housing Units 33.6% 30.2% Owner Occupied Housing Units 35.8% 31.0% 32.6% Renter Occupied Housing Housing Units Units 49.8% 54.9% 54.0% 54.1% 59.1% Units Demographic and Income 14.4% Profile 14.1% 13.3% Vacant Housing Units 12.5% 10.7% 2009 Housing Units 65, ,698 Median Household Income Owner 2000 Occupied Housing Units $56,538 $42, % $37, % Proposed Location Renter 2009 Occupied Housing Units $75,288 Latitude: $58, % $51, % 100 S Wacker Dr, Chicago, IL Longitude: $75, $62,665 $54,451 Median Vacant Home Housing Value Units 14.7% 13.4% 2014 Housing 2000 Units $243,136 $224,546 73,099 $157, ,534 Summary $343, $311,868 $221,468 Population 26,162 Owner 2014 Occupied Housing 45,534 Units 50,151 $376,262 $343, % $241, % Households 14,855 Per Renter Capita Income Occupied Housing 24,338 Units 26, % 54.9% Families 4, ,223 7,843 $49,048 $32,039 $20,732 Vacant 2009 Housing Units $59,665 $40, % $26, % Average Household Size $62,456 $42,871 $27,756 Owner Occupied HUs 6,905 12,162 13,530 Median Age Renter Occupied HUs 7, ,176 13, Median Household Income Median Age $56, $42,847 Trends: Annual Rate Area State National Population 1.95% % 0.76% $75,288 $58,813 Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households. Households Persons in families 1.95% include 2014 the householder and persons 0.27% related to the householder by birth, 0.78% marriage, or adoption. Per Capita $75,957 Income represents the income received $62,665 by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding. Families Median 1.66% Home Value 0.07% 0.64% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and Owner HHs 2.15% 0.32% 0.82% 2000 $243,136 $224,546 Median Household Income 4.32% 2.76% 2.36% $343,765 $311, Households by Income Number Percent 2014 Number Percent Number Percent $376,262 $343,943 < $15,000 1,688 Per 11.6% Capita Income 1, % 1, % $15,000 - $24, ESRI 5.4% On-demand reports 801 and maps from 3.3% Business Analyst 552 Online. Order at 2.1% or call /05/2009 Page 1 of $49,048 $32,039 $25,000 - $34, % % % 2009 $59,665 $40,288 $35,000 - $49,999 2, % 2, % 1, % $50,000 - $74,999 2, % , % 5, % $62,456 $42,871 $75,000 - $99,999 1,845 Median 12.6% Age 4, % 3, % $100,000 - $149,999 2, % 4, % 6, % $150,000 - $199,000 1, % 2, % 3, % $200, % , % 3, % Median Household Income $65, $81,441 $100, Average Household Income $87,546 $108,629 $125,374 Per Capita Income $49,927 $60,584 $69,932 Persons include the householder persons related 2000 in families by Number all persons Percent aged 15 years Number and over divided Percent by total Number population. Percent Detail may not sum to totals due to rounding. Population by Age % 1, % 1, % Source: 432 U.S. Bureau 1.7% of the Census, 1, Census 2.2% of Population 1,185 and 2.4% Housing. ESRI forecasts for 2009 and % % 1, % , % 1, % 1, % , % 4, % 4, % , % 12, % 14, % , % 8, % 7, % , % 6, % 7, % , % 4, % 5, % ESRI On-demand 2,110reports and 4.6% maps from 3,102 Business Analyst 6.2% Online. Order at or call /05/ % % 1, % 1, % % % % Race and Ethnicity Number Percent Number Percent Number Percent White Alone 16, % 27, % 30, % Black Alone 5, % 9, % 9, % American Indian Alone % % % Asian Alone 2, % 4, % 5, % Pacific Islander Alone % % % Some Other Race Alone % 1, % 2, % Two or More Races % 1, % 1, % Hispanic Origin (Any Race) 1, % 4, % 6, % Data Note: Income is expressed in current dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 2 Included with Basic and Premium Subscriptions Included with Premium Subscription Only 8 esri.com/buybao

10 Market Profile Residential and commercial retailers, real estate agents, and economic development agencies use this report to get a basic understanding of market demographics, consumer spending, and segmentation. This is one of the most popular reports and is the most comprehensive. This report is a good starting point for your analysis. Included with Basic and Premium Subscriptions Market Profile Ring: 1, 3, 5 Miles 1 mile radius 3 miles radius 5 miles radius 2000 Total Population 26, , , Group Quarters 3,043 10,995 32, Total Population 45, , , Total Population 50, , , Annual Rate 1.95% 0.57% 0.23% 2000 Households 14, , , Average Household Size Households 24, , , Average Household Size Households 26, , , Average Household Size Annual Rate 1.95% 0.67% 0.31% 2000 Families 4,534 58, , Average Family Size Families 7,223 65, , Average Family Size Families 7,843 66, , Average Family Size Annual Rate 1.66% 0.21% -0.07% Demographics View a full report at esri.com/baoreports Housing Units 17, , ,433 Owner Occupied Housing Units 40.5% 31.9% 29.6% Renter Occupied Housing Units 46.6% 56.9% 59.9% Vacant Housing Units 12.9% 11.2% 10.5% 2010 Housing Units 27, , ,183 Owner Occupied Housing Units 43.8% 33.3% 30.6% Renter Occupied Housing Units 43.8% 53.7% 56.8% Vacant Housing Units 12.4% 12.9% 12.7% 2015 Housing Units 30, , ,671 Owner Occupied Housing Units 44.1% 33.2% 30.3% Renter Occupied Housing Units 43.2% 53.0% 56.0% Vacant Housing Units 12.7% 13.9% 13.7% Median Household Income 2000 $65,379 $46,110 $40, $81,441 $62,261 $54, $100,632 $76,838 $66,148 Median Home Value 2000 $217,450 $238,126 $198, $308,814 $321,349 $273, $359,555 $378,204 $320,177 Per Capita Income 2000 $49,927 $37,059 $27, $60,584 $45,353 $34, $69,932 $54,655 $41,098 Median Age Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households. Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 8 esri.com/buybao 9

11 Demographic and Income Profile Local governments, retailers, and real estate agents use this report to quickly forecast area growth. Included with Basic and Premium Subscriptions Demographic and Income Profile Summary Population 26,162 45,534 50,151 Households 14,855 24,338 26,808 Families 4,534 7,223 7,843 Average Household Size Owner Occupied HUs 6,905 12,162 13,530 Renter Occupied HUs 7,950 12,176 13,278 Median Age Trends: Annual Rate Area State National Population 1.95% 0.27% 0.76% Households 1.95% 0.27% 0.78% Families 1.66% 0.07% 0.64% Owner HHs 2.15% 0.32% 0.82% Median Household Income 4.32% 2.76% 2.36% Demographics Households by Income Number Percent Number Percent Number Percent < $15,000 1, % 1, % 1, % $15,000 - $24, % % % $25,000 - $34, % % % $35,000 - $49,999 2, % 2, % 1, % $50,000 - $74,999 2, % 4, % 5, % $75,000 - $99,999 1, % 4, % 3, % $100,000 - $149,999 2, % 4, % 6, % $150,000 - $199,000 1, % 2, % 3, % $200, % 2, % 3, % Demographic and Income Profile Median Household Income $65,379 $81,441 $100,632 Average Household Income $87,546 $108,629 $125,374 Per Capita Income $49,927 $60,584 $69, Trends Population by Age Number Percent Number Percent Number Percent % 1, % 1, % % 1, % 1, % % % 1, % , % 1, % 1, % , % 4, % 4, % 2.5 Area State , % 12, % 14, % , % 8, % 7, % U.S , % 6, % 7, % , % 4, % 5, % % 2, % 3, % % 1, % 1, % 0 Population Households Families Owner HHs Median HH Income % % % Annual Rate (in percent) Race and Ethnicity Number Percent Number Percent Number Percent Population by Age White Alone 16, % 27, % 30, % 30 Black Alone 5, % 9, % 9, % American Indian Alone % % % 25 Asian Alone 2, % 4, % 5, % Pacific Islander Alone % % % 20 Some Other Race Alone % 1, % 2, % Two or More Races % 1, % 1, % Hispanic Origin (Any Race) 1, % 4, % 6, % Percent Data Note: Income is expressed in current dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of Household Income 2010 Population by Race $ K+ (10.2%) $100K-$149K (18.4%) $200K+ (9.8%) <$15K (7.9%) $15K-$24K (3.3%) $75K-99K (17.2%) $25K-34K (4.1%) $35K-$49K (9.3%) $50K-74K (19.9%) Percent White 10.8 Black 0.3 Am. Ind. Asian 0.1 Pacific 3.7 Other 2010 Percent Hispanic Origin: 10.7% 2.9 Two ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 2 of 2 10 esri.com/buybao

12 Demographic and Income Comparison Profile Local governments, retailers, and real estate agents use this report to quickly analyze trade areas to forecast area growth. The side-by-side layout of this report makes it easy to compare areas. Included with Basic and Premium Subscriptions Demographic and Income Profile Proposed Location 100 S Wacker Dr, Chicago, IL Latitude: Longitude: View a full report at esri.com/baoreports. Summary Population 26,162 45,534 50,151 Households 14,855 24,338 26,808 Families 4,534 7,223 7,843 Average Household Size Owner Occupied Housing Units 6,905 12,162 13,530 Renter Occupied Housing Units 7,950 12,176 13,278 Median Age Trends: Annual Rate Area State National Population 1.95% 0.27% 0.76% Households 1.95% 0.27% 0.78% Families 1.66% 0.07% 0.64% Owner HHs 2.15% 0.32% 0.82% Median Household Income 4.32% 2.76% 2.36% Households by Income Number Percent Number Percent Number Percent <$15,000 1, % 1, % 1, % $15,000 - $24, % % % $25,000 - $34, % % % $35,000 - $49,999 2, % 2, % 1, % $50,000 - $74,999 2, % 4, % 5, % $75,000 - $99,999 1, % 4, % 3, % $100,000 - $149,999 2, % 4, % 6, % $150,000 - $199,999 1, % 2, % 3, % $200, % 2, % 3, % Median Household Income $65,379 $81,441 $100,632 Average Household Income $87,546 $108,629 $125,374 Per Capita Income $49,927 $60,584 $69, Population by Age Number Percent Number Percent Number Percent % 1, % 1, % % 1, % 1, % % % 1, % , % 1, % 1, % , % 4, % 4, % , % 12, % 14, % , % 8, % 7, % , % 6, % 7, % , % 4, % 5, % % 2, % 3, % % 1, % 1, % % % % Race and Ethnicity Number Percent Number Percent Number Percent White Alone 16, % 27, % 30, % Black Alone 5, % 9, % 9, % American Indian Alone % % % Asian Alone 2, % 4, % 5, % Pacific Islander Alone % % % Some Other Race Alone % 1, % 2, % Two or More Races % 1, % 1, % Hispanic Origin (Any Race) 1, % 4, % 6, % Demographics Data Note: Income is expressed in current dollars Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and June 14, 2010 Made with ESRI Business Analyst 2010 ESRI Try it Now! Page 1 of 6 esri.com/buybao 11

13 Comparison Profile Business planners, owners, and developers use this report to analyze trends and changes and identify growth, decline, and new opportunities. Included with Basic and Premium Subscriptions Comparison Profile Demographics 1990 Census Number Percent Number Percent Annual Rate Total Population 14,913-26, % Total Households 7, % 14, % 6.72% Average Household Size % Total Families 1, % 4, % 8.70% Average Family Size % Per Capita Income $31,250 - $49, % Total Housing Units 10,462-17, % Population by Sex Male 8, % 14, % 4.90% Female 6, % 12, % 6.91% Population by Age Total 14, % 26, % 5.78% Age % % 9.16% Age % % 12.25% Age % % 12.13% Age % 1, % 4.50% Age , % 2, % 3.70% Age , % 4, % 4.38% Age , % 4, % 6.78% Age , % 3, % 5.76% Age , % 2, % 5.31% Age % 1, % 7.35% Age % 1, % 9.68% Age % 1, % 6.83% Age % % 5.58% Age % % 2.99% Age % % 3.68% Age % % 2.97% Age % % 3.10% Age % % 3.62% Median Age % Age , % 24, % 5.52% Age 65+ 1, % 1, % 3.22% View a full report at esri.com/baoreports. Households by Household Income Household Income Base 7, % 14, % 6.69% <$15, % 1, % 7.29% $15,000 - $24, % % -0.26% $25,000 - $34,999 1, % % -1.82% $35,000 - $49,999 1, % 2, % 3.34% $50,000 - $74,999 1, % 2, % 5.34% $75,000 - $99, % 1, % 9.75% $100,000 - $149, % 2, % 14.20% $150, % 2, % 19.65% Median Household Income $42,908 $65, % Average Household Income $58,625 $87, % Data Note: Detail may not sum to totals due to rounding. Census 2000 medians are computed from reported data distributions. The " Annual Rate" is an annual compound rate. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI converted 1990 Census data into 2000 geography ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 5 12 esri.com/buybao

14 Age 50+ Profile Hospitals, retirement communities, and community planners use this report to determine where seniors are concentrated and people are retiring. Emergency preparedness planners use this report to identify areas that require support and special services for seniors and retirees. Included with Basic and Premium Subscriptions Age 50+ Profile Demographic Summary Census Change Annual Rate Total Population 26,162 45,534 50,151 4, % Population 50+ 4,988 11,938 14,370 2, % Median Age % Households 14,855 24,338 26,808 2, % % Householders % Owner/Renter Ratio % Median Home Value $217,450 $308,814 $359,555 $50, % Average Home Value $258,594 $366,186 $433,324 $67, % Median Household Income $65,379 $81,441 $100,632 $19, % Median Household Income for Householder 55+ $53,156 $76,714 $93,841 $17, % Population by Age and Sex Male Population Census Number % of 50+ Number % of 50+ Number % of 50+ Demographics View a full report at esri.com/baoreports. Total (50+) 2, % 5, % 7, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % % % % % % % % % % % % % % % Female Population Census Number % of 50+ Number % of 50+ Number % of 50+ Total (50+) 2, % 6, % 7, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % % % % % % % % % % % % % % % Total Population Census Number % of Total Pop Number % of Total Pop Number % of Total Pop Total (50+) 4, % 11, % 14, % , % 3, % 3, % , % 2, % 3, % % 2, % 2, % % 1, % 1, % % % 1, % % % % % % % % % % 65+ 1, % 3, % 5, % % 1, % 1, % Data Note: Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 6 esri.com/buybao 13

15 Age by Income Profile Marketers, market researchers, and those in the entertainment and leisure industries use this report to identify and target market niches, reveal and tap into specific age markets, and plan effective media campaigns. Included with Basic and Premium Subscriptions Age by Income Profile Demographics Census Change Annual Rate Population 26,162 45,534 50,151 4, % Households 14,855 24,338 26,808 2, % Median Age % Census 2000 Households by Income and Age of Householder < HH Income Base 1,071 5,515 3,617 2,046 1, <$10, $10,000 - $14, $15,000 - $24, $25,000 - $34, $35,000 - $49, $50,000 - $74, , $75,000 - $99, $100,000 - $149, , $150,000 - $199, $200, Median HH Income $21,358 $67,268 $70,778 $90,488 $70,755 $43,187 $10,534 Average HH Income $42,058 $81,329 $95,805 $118,641 $101,775 $74,472 $31,779 View a full report at esri.com/baoreports. Percent Distribution < HH Income Base 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% <$10, % 6.1% 4.2% 4.3% 5.6% 15.6% 49.4% $10,000 - $14, % 2.0% 1.9% 2.2% 2.8% 5.5% 4.2% $15,000 - $24, % 3.4% 4.9% 2.4% 7.9% 14.1% 7.9% $25,000 - $34, % 6.9% 5.0% 2.7% 8.3% 8.6% 6.5% $35,000 - $49, % 16.2% 17.0% 11.1% 10.0% 14.1% 8.8% $50,000 - $74, % 20.9% 20.0% 17.4% 18.2% 12.3% 10.5% $75,000 - $99, % 15.9% 11.2% 14.5% 10.5% 10.3% 6.5% $100,000 - $149, % 18.8% 16.6% 21.3% 20.8% 7.7% 1.1% $150,000 - $199, % 6.3% 9.5% 10.6% 8.8% 5.3% 5.1% $200, % 3.5% 9.6% 13.5% 7.1% 6.5% 0.0% Data Note: Census 2000 income is expressed in current (1999) dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 3 14 esri.com/buybao

16 Age by Sex by Race Profile Public- and private-sector organizations use this report to determine product and service offerings to create effective advertising campaigns to target specific age and gender markets. Emergency preparedness planners also use this information to determine special language requirements for area populations. Included with Basic and Premium Subscriptions Age by Sex by Race Profile View a full report at esri.com/baoreports. Census Change Annual Rate Population 26,162 45,534 50,151 4, % Households 14,855 24,338 26,808 2, % Median Age % Median Male Age % Median Female Age % 2010 Hispanic Population by Age Total Males Females Number Percent Number Percent Number Percent Total 4, % 2, % 2, % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % 8 0.3% Median Age Demographics Data Note: Hispanic population can be of any race. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 5 esri.com/buybao 15

17 Age by Sex Profile Retailers use this report to identify or expand service offerings aimed at specific consumer segments. Marketing consultants use this report to advise clients on how to tailor their messages to different age groups in their markets. Emergency preparedness planners can also use this information to identify populations that live in threatened areas. Included with Basic and Premium Subscriptions Age by Sex Profile Male Population by Age Demographics Census Number Percent Number Percent Number Percent Total 14, % 23, % 26, % Age by Sex Profile % % % % % % % % % % % % , % 2, % 2, % , % 3, % 3, % Census , % 3, % 3, % Change Annual Rate , % 2, % 2, % Population 26,162 45,534 50,151 4, % , % 2, % 2, % Households 14,855 24,338 26,808 2, % % 1, % 1, % Average Household Size % % 1, % 1, % Median Age % % 1, % 1, % Median Male Age % % 1, % 1, % Median Female Age % % % % % % % % % % Total Population by Age % % % % % % Census Number Percent Number Percent Number Percent , % 21, % 24, % Total 26, % 45, % 50, % Female Population by Age % 1, % 1, % Census % 1, % 1, % Number Percent Number Percent Number Percent % % 1, % Total 12, % 21, % 23, % , % 1, % 1, % % % % Age 2,502by Sex Profile 9.6% 4, % 4, % % % % , % 7, % 7, % % % % % % 1, % , % 5, % 6, % , % 2,110 Proposed 9.8% Location 2, % ,157 Latitude: 12.1% , % 4, % , % 3, S 15.3% Wacker Dr, Chicago, IL , % ,207 Longitude: % 3, % 3, % , % 2,363 Ring: 11.0% 1 mile radius 2, % , % 3, % 3, % , % 1, % 1, % , % 3, % 3, % % 1, % 1, % Census 2000 Population by Age and Sex , % 2, % 3, % % 1, % 1, % Males (%) Females (%) % 1, % 1, % % 2, % 2, % % 1, % 18 1, % % 1, % 1, % % 1, % 16 1, % % % 1, % % % % % % % % % % % % % % % % % % % % % % % % % , % 41, % 45, % , % 19, % 21, % , % 39, % 43, % Percent Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and Population by Age and Sex Data Note: Detail may not sum to totals due to rounding ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 2 of 3 Males (%) Females (%) Percent Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of Population by Age and Sex Males (%) Females (%) Percent Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 3 of 3 16 esri.com/buybao

18 Census 2000 Detailed Race Profile Retailers and marketers use this report to identify new market areas, adjust merchandise and service offerings, and devise targeted marketing campaigns. Elections officials and emergency preparedness planners also use this information to determine special language requirements. Included with Basic and Premium Subscriptions Census 2000 Detailed Race Profile Number Percent View a full report at esri.com/baoreports. Total Population 26, % Population Reporting One Race 25, % White 16, % Black or African American 5, % American Indian or Alaska Native % Asian 2, % Native Hawaiian or Other Pacific Islander % Some Other Race % Population Reporting Two or More Races % Population Reporting Two Races White and Black % White and American Indian % White and Asian % White and Pacific Islander 5 0.0% White and Other Race % Black and American Indian % Black and Asian % Black and Pacific Islander 0 0.0% Black and Other Race % American Indian and Asian 6 0.0% American Indian and Pacific Islander 0 0.0% American Indian and Other Race 7 0.0% Asian and Pacific Islander 7 0.0% Asian and Other Race % Pacific Islander and Other Race 0 0.0% Population Reporting Race in Any Combination Sum 1, % White in Any Combination % Black in Any Combination % American Indian in Any Combination % Asian in Any Combination % Pacific Islander in Any Combination % Some Other Race in Any Combination % Population Reporting Race Alone or in Any Combination Sum 26, % White 17, % Black or African American 5, % American Indian or Alaska Native % Asian 2, % Native Hawaiian or Other Pacific Islander % Some Other Race % Demographics Data Note: Population Reporting Two or More Races includes unique counts of the population who reported at least two races. Population Reporting Race in Any Combination counts people who reported multiple races in each race group. For example, a person reporting "White" and "Black" is added to each group here. The Population Reporting Race Alone or in Any Combination is the sum of the Population Reporting One Race and the Population Reporting Race in Any Combination. The sum is greater than the Total Population. Percents are calculated using Total Population as the base. Detail may not sum to totals due to rounding. Source: U.S. Census Bureau, Census 2000 Redistricting Data (P.L ) ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 3 esri.com/buybao 17

19 Census 2000 Summary Profile Retirement and assisted living community planners use this report to determine where high concentrations of elderly residents exist or are growing. Home heating and cooling system repair companies use this report to find areas with older homes that might be in need of repair or updating. Included with Basic and Premium Subscriptions Census 2000 Summary Profile Demographics Summary 1990 Census Annual Rate Total Population 14,913 26, % Total Households 7,751 14, % Total Families 1,968 4, % Total Housing Units 10,462 17, % Average Household Size % Average Family Size % Median Household Income $42,908 $65, % Average Household Income $58,625 $87, % Per Capita Income $31,250 $49, % Number Percent Population by Race Total 26, % Population Reporting One Race 25, % White 16, % Black or African American 5, % American Indian or Alaska Native % Asian 2, % Native Hawaiian or Other Pacific Islander % Some Other Race % Population Reporting Two or More Races % Total Hispanic Population 1, % Population by Sex Male 14, % Female 12, % Population by Age Total 26, % Age % Age % Age % Age , % Age , % Age , % Age , % Age , % Age , % Age , % Age , % Age , % Age % Age % Age % Age % Age % Age % Median Age 34.0 Age , % Age 65+ 1, % View a full report at esri.com/baoreports. Data Note: Population Reporting Two of More Races includes unique counts of the population who reported at least two races. Hispanic population can be of any race. Detail may not sum to totals due to rounding. Census 2000 medians are computed from reported data distributions. The " Annual Rate" is an annual compound rate. Source: U.S. Census Bureau, Census 2000 Summary File 1 and 3. ESRI converted 1990 Census data into 2000 geography ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 7 18 esri.com/buybao

20 Detailed Age Profile Financial, advertising, and real estate industries use this report to help define their products and service offerings to effectively market to each age group. Emergency preparedness planners also use this information to assess affected areas and populations. Included with Premium Subscription Only Detailed Age Profile Census Change Annual Rate Population 26,162 45,534 50,151 4, % Households 14,855 24,338 26,808 2, % Average Household Size % Total Population by Detailed Age Census Number Percent Number Percent Number Percent Total 26, % 45, % 50, % < % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and Detailed Age Profile % % 259 Proposed Location 0.5% Latitude: S Wacker Dr, 0.4% Chicago, Longitude: % % IL % % % % % % Total Population by Detailed Age % % % % % % Percent % % % % % % % % % < , % 4, % 4, % , % 7, % 7, % , % 5, % 6, % , % 4, % 4, % , % 3, % 3, % , % 3, % 3, % , % 3, % 3, % , % 2, % 3, % % 2, % 2, % % 1, % 1, % % % 1, % % % % % % % % % % 12 <18 1, % 3, % 4, % , % 41, % 45, % , % 39, % 43, % Median Age Data Note: Detail may not sum to totals due to rounding. 17 Age Groups Demographics ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/ Page 1 of View a full report at esri.com/baoreports Census Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 2 of 6 esri.com/buybao 19

21 Detailed Income Profile Financial institutions and entertainment and leisure providers use this report to better understand where high- and low-income areas are located to offer pertinent products and services. Realtors and governments also use this information to identify patterns of market growth or decline. Included with Premium Subscription Only Detailed Income Profile Demographics Census Change Annual Rate Population 26,162 45,534 50,151 4, % Households 14,855 24,338 26,808 2, % Average Household Size % Families 4,534 7,223 7, % Average Family Size % Census Number Percent Number Percent Number Percent Households by Income HH Income Base 14, % 24, % 26, % < $10,000 1, % 1, % 1, % $10,000 - $14, % % % $15,000 - $19, % % % $20,000 - $24, % % % $25,000 - $29, % % % $30,000 - $34, % % % $35,000 - $39, % % % $40,000 - $44, % % % $45,000 - $49, % % % $50,000 - $59,999 1, % 2, % 2, % $60,000 - $74,999 1, % 2, % 2, % $75,000 - $99,999 1, % 4, % 3, % $100,000 - $124,999 1, % 2, % 4, % $125,000 - $149,999 1, % 1, % 2, % $150,000 - $199,999 1, % 2, % 3, % $200,000 - $249, % 1, % 1, % $250,000 - $499,999 N/A % 1, % $500,000+ N/A % % Median Household Income $65,379 $81,441 $100,632 Average Household Income $87,546 $108,629 $125,374 Per Capita Income $49,927 $60,584 $69,932 Families by Income Family Income Base 4, % 7, % 7, % < $10, % % % $10,000 - $14, % % % $15,000 - $19, % % % $20,000 - $24, % % % $25,000 - $29, % % % $30,000 - $34, % % % $35,000 - $39, % % % $40,000 - $44, % % % $45,000 - $49, % % % $50,000 - $59, % % % $60,000 - $74, % % % $75,000 - $99, % 1, % 1, % $100,000 - $124, % % 1, % $125,000 - $149, % % % $150,000 - $199, % % 1, % $200,000 - $249, % % % $250,000 - $499,999 N/A % % $500,000+ N/A % % Median Family Income $98,792 $95,942 $108,618 Average Family Income $121,096 $125,597 $138,516 Data Note: Income represents the annual income for the preceding year, expressed in current dollars, including an adjustment for inflation (for 2010 and 2015). In 2000, the Census Bureau reported income to an upper interval of $200,000+. ESRI forecasts extend income to $500,000+. N/A means Not Available. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 20 esri.com/buybao

22 Disposable Income Profile Advertisers and the media use the information in this report to help develop marketing campaigns. Retailers and the travel industry use the information in this report to target product and service offerings to the most profitable customers in an area. Included with Premium Subscription Only Disposable Income Profile Census Change Annual Rate Population 26,162 45,534 50,151 4, % Median Age % Households 14,855 24,338 26,808 2, % Average Household Size % 2010 Households by Disposable Income Number Percent Total 24, % <$15,000 2, % $15,000 - $24,999 1, % $25,000 - $34,999 1, % $35,000 - $49,999 3, % $50,000 - $74,999 5, % $75,000 - $99,999 3, % $100,000 - $149,999 3, % $150,000 - $199,999 1, % $200,000+ 1, % Demographics Median Disposable Income $63,136 Average Disposable Income $85, Disposable Income by Age of Householder Number of Households < Total 1,759 7,410 5,211 4,135 3,163 1,501 1,154 <$15, $15,000 - $24, $25,000 - $34, $35,000 - $49, , $50,000 - $74, ,067 1, $75,000 - $99, , $100,000 - $149, ,060 1, $150,000 - $199, $200, Median Disposable Income $31,489 $62,332 $71,468 $76,852 $66,572 $54,869 $43,715 Average Disposable Income $50,329 $78,907 $94,695 $103,923 $94,463 $85,937 $60,808 Data Note: Disposable Income is after-tax household income. Disposable income forecasts are based on the Current Population Survey, U.S. Census Bureau. Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 esri.com/buybao 21

23 Executive Summary Economic developers, governments, and health and wellness providers use this report to get a quick understanding of income, housing, education, and population trends. Included with Premium Subscription Only Executive Summary Ring: 1, 3, 5 Miles 1 mile radius 3 miles radius 5 miles radius 2010 Population Total Population 45, , ,089 Male Population 52.7% 49.7% 50.0% Female Population 47.3% 50.3% 50.0% Median Age Income Median HH Income $81,441 $62,261 $54,674 Per Capita Income $60,584 $45,353 $34,145 Average HH Income $108,629 $93,651 $80, Households Total Households 24, , ,150 Average Household Size Demographics 2010 Housing Owner Occupied Housing Units 43.8% 33.3% 30.6% Renter Occupied Housing Units 43.8% 53.7% 56.8% Vacant Housing Units 12.4% 12.9% 12.7% Population 1990 Population 14, , , Population 26, , , Population 45, , , Population 50, , , Annual Rate 5.78% 0.58% 0.21% Annual Rate 6.17% 1.44% 0.63% Annual Rate 1.95% 0.57% 0.23% Executive Summary In the identified market area, the current year population is 865,089. In 2000, the Census count in the market area was 816,002. The Proposed rate of Location Latitude: change since 2000 was 0.63 percent annually. The five-year projection for the population in the market area is 875,185, representing 100 S a Wacker Dr, Chicago, IL Longitude: change of 0.23 percent annually from 2010 to Currently, the population is 50.0 percent male and 50.0 percent female. Ring: 1, 3, 5 Miles Households 1 mile radius 3 miles radius 5 miles radius 1990 Households 7, , ,180 Median Household Income 2000 Households 14, , , Median HH Income $42,908 $27,382 $24, , Households 24, , Median HH Income $65,379 $46,110 $40, , Households 26, , Median HH Income $81,441 $62,261 $54, % Annual Rate 6.72% 1.48% Median 2015 HH Income $100,632 $76,838 $66, % Annual Rate 5.48% 1.64% Annual Rate 4.3% 5.35% 5.28% 0.31% Annual Rate 1.95% 0.67% Annual Rate 2.4% 3.3% 3.29% Annual Rate 4.32% 4.3% 3.88% The household count in this market area has changed from 334,355 in 2000 to 359,150 in the current year, a change of 0.78 percent annually. The five-year projection of households is 364,685, a change of 0.31 percent annually from the current year total. Average household Images? Per size Capita is Income currently 2.30, compared to 2.34 in the year The number of families in the current year is 164,294 in the market area Per Capita Income $31,250 $21,104 $15, Per Capita Income $49,927 $37,059 $27,260 Housing 2010 Per Capita Income $60,584 $45,353 $34, Per Capita Income $69,932 $54,655 $41,098 Currently, 30.6 percent of the 411,184 housing units in the market area are owner occupied; 56.8 percent, renter occupied; and 12.7 percent Annual Rate 4.8% 5.79% 6.02% are vacant. In 2000, there were 373,433 housing units percent owner occupied, 59.9 percent renter occupied and 10.5 percent vacant Annual Rate 2.11% 2.21% 2.46% The rate of change in housing units since 2000 is 1.05 percent. Median home value in the market area is $273,098, compared to a median Annual Rate 2.91% 3.8% 3.78% home value of $157,913 for the U.S. In five years, median home value is projected to change by 3.23 percent annually to $320,177. From Average Household Income 2000 to the current year, median home value changed by 3.51 percent annually Average Household Income $58,625 $48,637 $38, Average Household Income $87,546 $78,001 $65,422 Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI converted 1990 Census data into 2000 geography Average HH Income $108,629 $93,651 $80, Average HH Income $125,374 $112,403 $96, Annual Rate 4.09% 4.84% 5.41% Annual Rate 2.36% 2% 2.28% Annual Rate 2.91% 3.72% 3.73% Households by Income Current median household income is $54,674 in the market area, compared to $54,442 for all U.S. households. Median household income is projected to be $66,148 in five years. In 2000, median household income was $40,518, compared to $24,231 in Current average household income is $80,598 in this market area, compared to $70,173 for all U.S. households. Average household income is projected to be $96,786 in five years. In 2000, average household income was $65,422, compared to $38,634 in Current per capita income is $34,145 in the market area, compared to the U.S. per capita income of $26,739. The per capita income is projected to be $41,098 in five years. In 2000, the per capita income was $27,260, compared to $15,192 in /14/2010 Page 1 of ESRI Population by Employment Currently, 84.7 percent of the civilian labor force in the identified market area is employed and 15.3 percent are unemployed. In comparison, 89.2 percent of the U.S. civilian labor force is employed, and 10.8 percent are unemployed. In five years the rate of employment in the market area will be 87.4 percent of the civilian labor force, and unemployment will be 12.6 percent. The percentage of the U.S. civilian labor force that will be employed in five years is 91.2 percent, and 8.8 percent will be unemployed. In 2000, 64.2 percent of the population aged 16 years or older in the market area participated in the labor force, and 0.0 percent were in the Armed Forces. In the current year, the occupational distribution of the employed population is: 70.7 percent in white collar jobs (compared to 61.6 percent of U.S. employment) 15.0 percent in service jobs (compared to 17.3 percent of U.S. employment) 14.3 percent in blue collar jobs (compared to 21.1 percent of U.S. employment) In 2000, 39.4 percent of the market area population drove alone to work, and 3.2 percent worked at home. The average travel time to work in 2000 was 31.4 minutes in the market area, compared to the U.S. average of 25.5 minutes. Population by Education In 2010, the educational attainment of the population aged 25 years or older in the market area was distributed as follows: 21.7 percent had not earned a high school diploma (14.8 percent in the U.S.) 17.9 percent were high school graduates only (29.6 percent in the U.S.) 4.4 percent had completed an Associate degree (7.7 percent in the U.S.) 24.3 percent had a Bachelor's degree (17.7 percent in the U.S.) 18.1 percent had earned a Master's/Professional/Doctorate Degree (10.4 percent in the U.S.) Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI converted 1990 Census data into 2000 geography ESRI 6/14/2010 Page 2 of 2 22 esri.com/buybao

24 Graphic Profile This report is widely used across all industries to get a fast, visual snapshot of current-year demographics, including housing, race, age, income, and employment. Included with Premium Subscription Only Graphic Profile Households 2010 Households by Income $100K-$150K (18.4%) $150K+ (20.0%) $75K-100K (17.2%) $50K-75K (19.9%) <$15K (7.9%) $15K-$25K (3.3%) $25K-35K (4.1%) $35K-$50K (9.3%) Demographics 2010 Population by Age 2010 Owner Occupied HUs by Value (14.5%) (10.9%) 65+ (8.2%) $ K (11.7%) $500K+ (16.9%) <5 (3.2%) <$100K (2.1%) (17.7%) 5-19 (8.3%) $ K (23.5%) $ K (14.7%) (9.4%) $ K (31.2%) (27.7%) 2010 Employed 16+ by Occupation 2010 Population by Race Admin Support (9.7%) Sales (13.0%) Construction (1.6%) Maintenance/Repair (0.9%) Production (1.4%) Transportation (2.5%) Services (9.9%) Professional (32.7%) Mgmt/Business. (28.3%) Percent White 20.7 Black Am. Ind. Asn./Pac Percent Hispanic Origin: 10.7% 3.7 Other 2.9 Two+ Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 esri.com/buybao 23

25 Housing Profile Commercial real estate agents, financial services institutions, and residential homebuilders use the information in this report to establish a preferred customer profile and market to appropriate prospects. Included with Basic and Premium Subscriptions Housing Profile 2000 Total Population 26, Median HH Income $65, Total Population 45, Median HH Income $81, Total Population 50, Median HH Income $100, Annual Rate 1.95% Annual Rate 4.32% Housing Units by Occupancy Status and Tenure Demographics Census Number Percent Number Percent Number Percent Total Housing Units 17, % 27, % 30, % Occupied 14, % 24, % 26, % Owner 6, % 12, % 13, % Renter 7, % 12, % 13, % Vacant 2, % 3, % 3, % Owner Occupied Housing Units by Value Census Number Percent Number Percent Number Percent Total 6, % 12, % 13, % < $10, % 9 0.1% 9 0.1% $10,000 - $14, % 4 0.0% 4 0.0% $15,000 - $19, % 2 0.0% 3 0.0% $20,000 - $24, % 1 0.0% 1 0.0% $25,000 - $29, % 1 0.0% 1 0.0% $30,000 - $34, % 1 0.0% 1 0.0% $35,000 - $39, % 3 0.0% 1 0.0% $40,000 - $49, % % % $50,000 - $59, % % % $60,000 - $69, % % % $70,000 - $79, % % % $80,000 - $89, % % % $90,000 - $99, % % % $100,000 - $124, % % % $125,000 - $149, % % % $150,000 - $174,999 1, % % % $175,000 - $199, % % % $200,000 - $249,999 1, % 2, % 1, % $250,000 - $299, % 1, % 1, % $300,000 - $399, % 2, % 2, % $400,000 - $499, % 1, % 2, % $500,000 - $749, % 1, % 1, % $750,000 - $999, % % 1, % $1,000, % % % View a full report at esri.com/baoreports. Median Value $217,450 $308,814 $359,555 Average Value $258,594 $366,186 $433,324 Data Note: Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 3 24 esri.com/buybao

26 Net Worth Profile Entertainment, leisure, and hospitality providers use this report to target consumer types and segments with specific marketing campaigns. Included with Premium Subscription Only Net Worth Profile Census Change Annual Rate Population 26,162 45,534 50,151 4, % Median Age % Households 14,855 24,338 26,808 2, % Average Household Size % 2010 Households by Net Worth Number Percent Total 24, % <$15,000 5, % $15,000 - $34,999 2, % $35,000 - $49,999 1, % $50,000 - $74,999 1, % $75,000 - $99,999 1, % $100,000 - $149,999 1, % $150,000 - $249,999 2, % $250,000 - $499,999 3, % $500,000 - $999,999 2, % $1,000,000+ 3, % Demographics Median Net Worth $143,878 Average Net Worth $646, Net Worth by Age of Householder Number of Households < Total 1,758 7,411 5,214 4,136 3,161 1,502 1,153 <$15,000 1,077 1, $15,000 - $34, $35,000 - $49, $50,000 - $99, $100,000 - $149, $150,000 - $249, , $250,000 - $499, , $500, ,287 1,799 1, Median Net Worth $12,242 $92,073 $153,542 $309,052 $325,048 $326,950 $165,193 Average Net Worth $55,920 $260,231 $450,921 $878,204 $1,025,914 $1,007,234 $500,109 Data Note: Net Worth is total household wealth minus debt, secured and unsecured. Net worth includes home equity, equity in pension plans, net equity in vehicles, IRAs and Keogh accounts, business equity, interest-earning assets and mutual fund shares, stocks, etc. Examples of secured debt include home mortgages and vehicle loans; examples of unsecured debt include credit card debt, certain bank loans, and other outstanding bills. Forecasts of net worth are based on the Survey of Consumer Finances, Federal Reserve Board. Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 esri.com/buybao 25

27 Tapestry Segmentation Area Profile Demographics Retailers, travel and leisure providers, financial institutions, and economic developers use this report to classify U.S. residential neighborhoods into distinctive market segments, providing the ability to conduct site analysis, customer profiling, media targeting, and direct mail campaigns. Households Tapestry Segmentation Area Profile Cumulative Ranked by Households U.S. Households Cumulative Rank Tapestry Segment Percent Percent Percent Percent Index 2 Top Twenty Tapestry Segments Tapestry segment 08. descriptions Laptops can be and found at Lattes % 91.8% 1.0% 2.4% City Strivers Households 2.7% U.S. Households 94.5% 0.7% 3.1% 358 Cumulative Cumulative Main Street, USA Tapestry Segment 1.8% Percent 96.3% Index 2.6% 5.7% 69 Rank Percent Percent Percent City Strivers 2.7% 94.5% 0.7% 3.1% Main Street, USA 1.8% 96.3% 2.6% 5.7% Metropolitans 57. Simple Living 1.6% 97.9% 0.7% 1.2% 6.9% 98.6% % 8.3% 51 Subtotal 97.9% 6.9% Simple Living 0.7% 98.6% 1.4% 8.3% Top 23. Rung Trendsetters 0.5% 99.1% 0.4% 0.7% 9.0% 99.5% Trendsetters 0.4% 99.5% 1.1% 10.1% % 10.1% Modest Income Homes 0.3% 99.8% 1.0% 11.1% % 100.0% NeWest Residents 58. NeWest Residents Subtotal 0.9% 0.2% 5.1% 12.0% 100.0% 0.9% 12.0% % 62. Modest Income Homes 23. Trendsetters Top Rung Simple Living Top Ten Tapestry Segments 05 Site 06 U.S. 22. Metropolitans Site vs. U.S Main Street, USA City Strivers Laptops NeWest and Lattes Residents Metro Renters Percent of Households by Tapestry Segment Trendsetters Source: ESRI 01. Top Rung Simple Living Metropolitans Main Street, USA City Strivers Laptops and Lattes Metro Renters ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/ Page 1 of Tapestry Segmentation Area Profile Included with Premium Ranked by Households Subscription Only Subtotal Unclassified 2.1% 0.0% 5.1% % 100.0% 12.0% 572 Tapestry Segmentation Area Profile Unclassified 0.0% 100.0% 0.0% 12.0% 572 Total 100.0% 12.0% 838 Top Ten Tapestry Segments Site vs. U.S. Tapestry Indexes by Households Tapestry Indexes by Population NeWest Residents Total 100.0% Index 12.0% 838 Index Tapestry Segments Tapestry Segments Top Twenty Tapestry Segments Tapestry segment descriptions can be found at Metro Renters 68.4% 68.4% 1.4% 1.4% Metropolitans Metro Renters 1.6% 1.4% 97.9% % 6.9% % 68.4% 1.4% Laptops and Lattes Subtotal 23.4% 91.8% 1.0% 97.9% 2.4% % Top Rung 0.5% 99.1% 0.7% 9.0% Modest Income Homes 0.3% 99.8% 1.0% 11.1% Modest Income Homes Source: ESRI Percent of Households by Tapestry Segment Site U.S. View a full report at esri.com/baoreports. Source: ESRI 2010 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 2 of ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 6 26 esri.com/buybao

28 Business Analyst Online Consumer Spending

29 Consumer Spending Consumer spending reports provide you with information about consumer spending and buying habits for various products and services. Use these reports to help make decisions about expanding your product and service offerings, targeting specific markets, and identifying the best areas to market your products and services. Consumer Spending Esri s consumer spending reports include data from the Consumer Expenditure and Retail MarketPlace databases and traffic data from MPSI/DataMetrix. Automotive Aftermarket Expenditures Financial Expenditures House and Home Expenditures Household Budget Expenditures Medical Expenditures Recreation Expenditures Retail Goods and Services Expenditures View a full report at esri.com/baoreports. Included with Basic and Premium Subscriptions Included with Premium Subscription Only Available as Add-on to Basic or Premium Subscription Retail Goods and Services Expenditures Retail Goods and Services Expenditures IL Longitude: S Wacker Dr, Chicago, 100 S Wacker Dr, Chicago, IL Ring: Top Tapestry 1 mile Segments: radius Demographic Summary 2010 Longitude: Metro Renters 68.4% Population 45,534 50,151 Top Tapestry Laptops and Segments: Lattes 23.4% HouseholdsDemographic Summary 24, , City Metro Strivers Renters 2.7% 68.4% Families Population 7,223 45,534 7,843 50,151 Main Laptops Street, and USA Lattes 1.8% 23.4% Median AgeHouseholds , ,808 Metropolitans City Strivers 1.6% 2.7% Median Household FamiliesIncome $81,441 $100,632 7,223 7,843 Main Street, USA 1.8% Median Age Metropolitans 1.6% Potential Median Household Income Amount Spending Average $81,441 $100,632 Index Spent Total Spending Average Apparel and Services 120 $2, $69,945,928 Potential Amount Men's 112 $ $12,476,953 Women's 104 Index $ Spent $20,968, $ $11,827,277 Total Apparel Children's and Services 120 $2, $69,945, $ $8,497,153 Footwear Men's 112 $ $12,476, $ $8,163,589 Watches & Jewelry Women's 104 $ $20,968,522 1 Apparel Children's Products and Services 121 $ $11,827, $ $8,012,434 Computer Footwear 84 $ $8,497,153 for Home Use 169 $ $7,900,647 Watches Computers & and Jewelry Hardware 173 $ $8,163,589 Software and Accessories Use for Home 169 $48.15 $1,171, $ $8,012,434 1 Apparel Products and Services Entertainment & Recreation 155 $4, $121,594,105 Computer Fees and Admissions 155 $ $23,377,534 Computers 2 Membership and Fees Hardware for Clubs for Home Use 169 $ $7,900, $ $6,173,216 Software Fees for Participant and Accessories Sports, excl. for Home Trips Use $ $48.15 $3,758,358 $1,171,788 Admission to Movie/Theatre/Opera/Ballet Entertainment & Recreation $ $4, $6,341,578 $121,594,105 Admission to Sporting Events, excl. Trips Fees and Admissions $88.77 $ $2,160,410 $23,377,534 Fees for Recreational Lessons 147 $ $4,895,736 2 Dating Membership ServicesFees for Clubs $1.98 $ $48,236 $6,173, $2, $48,763,617 TV/Video/Audio Fees for Participant Sports, excl. Trips 145 $ $3,758, $1, $27,521,629 Community Admission Antenna to Movie/Theatre/Opera/Ballet or Cable TV 172 $ $6,341, $ $7,635,802 Televisions Admission to Sporting Events, excl. Trips 149 $88.77 $2,160, $36.39 $885,597 VCRs, Video Cameras, and DVD Players Fees for Recreational Lessons Video Cassettes and DVDs 147 $ $4,895, $94.92 $2,310,048 Video Dating and Services Computer 257 $1.98 $48,236 Game Hardware and Software 174 $97.27 $2,367,365 TV/Video/Audio Satellite Dishes $1.85 $2, $45,096 $48,763,617 Rental Community of Video Antenna Cassettes or and Cable DVDs TV $72.78 $1, $1,771,374 $27,521,629 Streaming/Downloaded Televisions Video $2.64 $ $64,163 $7,635,802 3 Audio VCRs, Video Cameras, and DVD Players $ $36.39 $5,851,879 $885,597 Rental Video and Cassettes Repair of and TV/Radio/Sound DVDs Equipment $12.76 $94.92 $310,664 $2,310,048 Pets Video and Computer Game Hardware and Software $ $97.27 $18,210,415 $2,367,365 4 Toys Satellite and Games Dishes $ $1.85 $5,706,985 $45,096 5 Recreational Rental of Video Vehicles Cassettes and Fees and DVDs $ $72.78 $9,583,206 $1,771,374 6 Sports/Recreation/Exercise Streaming/Downloaded Equipment Video $ $2.64 $5,209,304 $64, Photo Audio Equipment and Supplies $ $ $3,959,704 $5,851,879 8 Reading Rental and Repair of TV/Radio/Sound Equipment 168 $12.76 $310, $ $5,755,759 9 Catered Pets Affairs 174 $ $18,210, $42.22 $1,027,582 4 Food Toys and Games 161 $ $5,706, $12, $304,461,446 Food Home 5 Recreational Vehicles and Fees $7, $ $174,172,717 $9,583,206 Bakery and Cereal Products 157 $ $22,757, $ $5,209,304 6 Sports/Recreation/Exercise Meat, Poultry, Fish, and Eggs Equipment 161 $1, $40,539,383 Dairy Products 7 Photo Equipment and Supplies $ $ $19,029,075 $3,959,704 Fruit and Vegetables 163 $1, $31,117, $ $5,755,759 8 Reading 160 $2, $60,729,366 Snacks and Other Food at Home 10 9 Food Catered Away Affairs 171 $42.22 $1,027,582 from Home 166 $5, $130,288,729 Beverages 185 $1, $25,688,868 Food Alcoholic 163 $12, $304,461, $ $17,180,757 Nonalcoholic Food at Home Beverages at Home 160 $7, $174,172,717 Bakery and Cereal Products 157 $ $22,757,638 Meat, Poultry, Fish, and Eggs 161 $1, $40,539,383 Dairy Products 157 $ $19,029,075 Fruit and Vegetables 2010 ESRI On-demand reports or call $1, /14/2010 $31,117,255 and maps from Business Analyst Online. Order at Page 1 of 3 10 Snacks and Other Food at Home 160 $2, $60,729,366 Food Away from Home 166 $5, $130,288,729 Alcoholic Beverages 185 $1, $25,688,868 Nonalcoholic Beverages at Home 161 $ $17,180, ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 3 28 esri.com/buybao

30 Automotive Aftermarket Expenditures Automotive repair shops use this report to understand how their market demand compares to national averages and to target marketing campaigns to meet consumer demand. Included with Premium Subscription Only Automotive Automotive Aftermarket Aftermarket Expenditures Expenditures 100 Wacker Dr, Chicago, IL Longitude: Ring: S 1 Wacker mile radius Dr, Chicago, IL Longitude: Demographic Summary Demographic Population Summary 45, , Population Households 24,338 45,534 26,808 50,151 Households Families 7,223 24,338 7,843 26,808 Families Median Age , ,843 Median Household Income Median Age $81, $100, Median Household Income $81,441 $100,632 Spending Average Potential Amount IndexSpendingSpent Average Total Potential Amount Products Vehicle Coolant/Brake/Transmission Fluids 159 Index $7.60 Spent $184,903 Total Gasoline 150 $4, $102,461,374 Products Motor Oil 146 $17.37 $422,770 Vehicle Coolant/Brake/Transmission Fluids 159 $7.60 $184,903 Vehicle Parts/Equipment and Accessories 162 $90.77 $2,209,173 Gasoline Tire Purchase/Replacement $ $4, $4,904,217 $102,461,374 Motor Vehicle Oil Audio/Video Equipment and Installation $12.75 $17.37 $310,215 $422,770 Vehicle Cleaning Parts/Equipment Products and Services Accessories $13.69 $90.77 $333,111 $2,209,173 Tire Purchase/Replacement 139 $ $4,904,217 Services Vehicle Auto Repair Audio/Video Service Policy Equipment and Installation $23.01 $12.75 $559,918 $310,215 Vehicle Membership Cleaning Fees for Products Automobile and Services Clubs $32.01 $13.69 $779,172 $333,111 Global Positioning Services 149 $3.77 $91,779 Services Vehicle Air Conditioning Repair 146 $25.75 $626,761 Auto Vehicle Repair Body Work Service and Policy Painting $60.19 $23.01 $1,464,826 $559,918 Membership Vehicle Brake Work Fees for Automobile Service Clubs $ $32.01 $3,084,444 $779,172 Global Vehicle Positioning Clutch/Transmission Services Repair $67.53 $3.77 $1,643,487 $91,779 Vehicle Cooling Air Conditioning System Repair Repair $46.59 $25.75 $1,133,889 $626,761 Drive Shaft and Rear-end Repair Vehicle Body Work and Painting 177 $ $371,943 $60.19 $1,464,826 Vehicle Electrical System Repair 159 $54.75 $1,332,475 Vehicle Brake Work 160 $ $3,084,444 Vehicle Exhaust System Repair 164 $21.91 $533,310 Vehicle Clutch/Transmission Repair 147 $67.53 $1,643,487 Vehicle Front End Alignment/Wheel Balance & Rotation 154 $28.46 $692,688 Vehicle Lube/Oil Cooling Change and System Oil Filters Repair $ $46.59 $3,168,810 $1,133,889 Vehicle Motor Drive Repair/Replacement Shaft and Rear-end Repair $ $15.28 $3,388,761 $371,943 Vehicle Motor Electrical Tune-up System Repair $ $54.75 $2,454,496 $1,332,475 Vehicle Shock Exhaust Absorber System Replacement Repair $11.35 $21.91 $276,125 $533,310 Vehicle Steering/Front End Alignment/Wheel End Repair Balance & Rotation $44.23 $28.46 $1,076,401 $692,688 Tire Repair and Other Repair Work Lube/Oil Change and Oil Filters 157 $ $2,484,679 $ $3,168,810 Vehicle Motor Repair/Replacement 152 $ $3,388,761 Vehicle Motor Tune-up 163 $ $2,454,496 Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national Vehicle average Shock Absorber of 100. Replacement 170 $11.35 $276,125 Vehicle Steering/Front End Repair 160 $44.23 $1,076,401 Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau Tire Repair of Labor and Statistics. Other Repair Work 157 $ $2,484,679 Consumer Spending Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 esri.com/buybao ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1

31 Financial Expenditures Banking and financial institutions use this report to determine the amount spent on specific financial products and services to offer relevant advertising and offerings within their trade areas and to identify new sales opportunities within a market. Included with Premium Subscription Only Financial Expenditures Consumer Spending Demographic Summary Population 45,534 50,151 Households 24,338 26,808 Families 7,223 7,843 Median Age Median Household Income $81,441 $100,632 Spending Potential Index Average Total Assets Market Value Checking Accounts 142 $8, $201,721,973 Savings Accounts 132 $17, $423,658,721 U.S. Savings Bonds 113 $ $11,355,144 Stocks, Bonds & Mutual Funds 119 $46, $1,131,618,254 Annual Changes Checking Accounts 169 $ $10,691,005 Savings Accounts 221 $ $21,002,730 U.S. Savings Bonds -40 $-0.96 $-23,271 Earnings Dividends, Royalties, Estates, Trusts 124 $1, $29,569,219 Interest from Savings Accounts or Bonds 131 $1, $29,192,328 Retirement Plan Contributions 141 $1, $47,152,027 Liabilities Original Mortgage Amount 142 $30, $745,589,805 Vehicle Loan Amount $4, $102,241,120 Amount Paid: Interest Home Mortgage 130 $6, $147,296,835 Lump Sum Home Equity Loan 124 $ $3,922,121 New Car/Truck/Van Loan 144 $ $7,339,433 Used Car/Truck/Van Loan 157 $ $6,192,203 Amount Paid: Principal Home Mortgage 121 $2, $58,118,811 Lump Sum Home Equity Loan 121 $ $4,936,316 New Car/Truck/Van Loan 139 $1, $37,746,919 Used Car/Truck/Van Loan 151 $1, $27,921,237 Checking Account and Banking Service Charges 187 $51.86 $1,262,201 Finance Charges, excluding Mortgage/Vehicle 168 $ $9,991,425 Data Note: The Spending Potential Index (SPI) is household-based, and represents the asset value or amount spent for a product or service relative to a national average of 100. Annual change may be negative. 1 Vehicle Loan Amount is the amount of a loan for a car, truck, van, boat, camper, motorcycle, motor scooter, or moped, excluding interest. Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 30 esri.com/buybao

32 House and Home Expenditures Advertisers and retailers use this report to better understand consumer spending habits in their trade areas and target store merchandise to meet the needs of individual markets. Included with Premium Subscription Only House and Home Expenditures View a full report at esri.com/baoreports Housing Summary 2010 Demographic Summary Housing Units 27,796 Population 45, Percent Change 10.47% Households 24,338 Percent Occupied 87.6% Families 7,223 Percent Owner HHs 50.0% Median Age 35.7 Median Home Value $308,814 Median Household Income $81,441 Spending Average Potential Amount Index Spent Total Owned Dwellings 125 $14, $358,637,254 Mortgage Interest 130 $6, $147,296,835 Mortgage Principal 121 $2, $58,118,811 Property Taxes 123 $2, $66,406,518 Homeowners Insurance 108 $ $11,793,835 Ground Rent 110 $79.73 $1,940,397 Maintenance and Remodeling Services 123 $2, $59,527,933 Maintenance and Remodeling Materials 116 $ $10,466,259 Property Management and Security 148 $ $3,086,667 Rented Dwellings 328 $11, $274,053,469 Rent 332 $10, $262,696,294 Rent Received as Pay 302 $ $6,740,622 Renters' Insurance 281 $36.65 $892,079 Maintenance and Repair Services 236 $49.95 $1,215,667 Maintenance and Repair Materials 194 $ $2,508,807 Owned Vacation Homes 144 $ $16,328,047 Mortgage Payment 139 $ $6,914,824 Property Taxes 132 $ $3,628,070 Homeowners Insurance 127 $18.85 $458,735 Maintenance and Remodeling 169 $ $4,791,007 Property Management and Security 129 $22.00 $535,411 Housing While Attending School 128 $ $2,547,002 Household Operations 147 $2, $56,276,458 Child Care 175 $ $19,651,801 Care for Elderly and Handicapped 121 $87.14 $2,120,725 Appliance Rental and Repair 125 $30.47 $741,696 Computer Information Services 162 $ $9,633,213 Home Security System Services 129 $33.80 $822,710 Non-apparel Household Laundry/Dry Cleaning 37 $13.80 $335,810 Housekeeping Services 141 $ $5,238,476 Lawn & Garden 122 $ $12,392,462 Moving/Storage/Freight Express 188 $ $2,779,405 PC Repair (Personal Use) 156 $13.75 $334,711 Reupholstering/Furniture Repair 133 $10.57 $257,199 Termite/Pest Control 110 $26.71 $650,107 Water Softening Services 105 $5.89 $143,422 Internet Services Away from Home 168 $4.49 $109,284 Voice Over IP Service 207 $13.79 $335,676 Other Home Services $29.98 $729,761 Consumer Spending Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 3 esri.com/buybao 31

33 Household Budget Expenditures Retailers and advertisers use this report to understand consumer spending habits in their trade areas and target store merchandise to meet the needs of individual markets. Included with Premium Subscription Only Household Budget Expenditures Consumer Spending Demographic Summary Population 45,534 50,151 Households 24,338 26,808 Families 7,223 7,843 Median Age Median Household Income $81,441 $100,632 Spending Average Potential Amount Index Spent Total Percent Total Expenditures 155 $104, $2,536,146, % Food 163 $12, $304,461, % Food at Home 160 $7, $174,172, % Food Away from Home 166 $5, $130,288, % Alcoholic Beverages 185 $1, $25,688, % Housing 165 $33, $814,077, % Shelter 170 $26, $651,565, % Utilities, Fuel and Public Services 147 $6, $162,511, % Household Operations 147 $2, $56,276, % Housekeeping Supplies 149 $1, $25,349, % Household Furnishings and Equipment 136 $2, $68,065, % Apparel and Services 120 $2, $69,945, % Transportation 153 $15, $374,870, % Travel 153 $2, $70,372, % Health Care 134 $5, $121,744, % Entertainment and Recreation 155 $4, $121,594, % Personal Care Products & Services 155 $1, $26,365, % Education 165 $2, $48,874, % Smoking Products 172 $ $17,925, % Miscellaneous $1, $45,547, % Support Payments/Cash Contributions/Gifts in Kind 143 $3, $84,911, % Life/Other Insurance 122 $ $12,349, % Pensions and Social Security 155 $10, $247,724, % Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. 1 Miscellaneous includes lotteries, pari-mutuel losses, legal fees, funeral expenses, safe deposit box rentals, checking account/banking service charges, cemetery lots/vaults/maintenance fees, accounting fees, miscellaneous personal services/advertising/fines, finance charges excluding mortgage & vehicle, occupational expenses, expenses for other properties, credit card membership fees, and shopping club membership fees. Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 32 esri.com/buybao

34 Medical Expenditures Health care providers use this report to compare the amount spent on medical care and services in their areas to the U.S. average to better understand consumer spending habits and identify areas of high demand. Included with Premium Subscription Only Medical Expenditures Demographic Summary Population 45,534 50,151 Households 24,338 26,808 Families 7,223 7,843 Median Household Income $81,441 $100,632 Males per 100 Females Population by Age Population <5 Years 3.2% 3.3% Population 5-17 Years 5.4% 5.6% Population 65+ Years 8.2% 10.0% Median Age Spending Average Potential Amount Index Spent Total Consumer Spending Health Care 134 $5, $121,744,327 Medical Care 135 $2, $58,915,006 Physician Services 141 $ $7,759,202 Dental Services 140 $ $11,047,284 Eyecare Services 143 $71.42 $1,738,186 Lab Tests, X-Rays 131 $71.99 $1,752,203 Hospital Room and Hospital Service 143 $ $4,780,214 Convalescent or Nursing Home Care 181 $41.79 $1,017,148 Other Medical Services $ $3,563,409 Nonprescription Drugs 140 $ $3,506,572 Prescription Drugs 124 $ $15,013,254 Nonprescription Vitamins 142 $80.36 $1,955,920 Medicare Prescription Drug Premium 130 $64.46 $1,568,746 Eyeglasses and Contact Lenses 138 $ $2,582,258 Hearing Aids 118 $25.76 $627,027 Medical Equipment for General Use 140 $8.85 $215,297 Other Medical Supplies $73.48 $1,788,286 Health Insurance 134 $2, $62,829,320 Blue Cross/Blue Shield 131 $ $17,863,125 Commercial Health Insurance 138 $ $12,584,715 Health Maintenance Organization 156 $ $12,692,812 Medicare Payments 123 $ $12,320,783 Long Term Care Insurance 121 $ $2,460,402 Other Health Insurance $ $4,907,484 Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100.Detail may not sum to totals due to rounding. 1 Other Medical Services includes Services by Medical Professionals other than Physicians, Nursing Services, Therapeutic Treatments, Blood Donation, Ambulance, Emergency Room, and Outpatient Hospital Services. 2 Other Medical Supplies includes Topicals, Dressings, Supportive and Convalescent Medical Equipment, Rental of Medical Equipment for General Use, and Rental of Supportive and Convalescent Medical Equipment. 3 Other Health Insurance includes Medicare Supplements and Other Health Insurance excluding Blue Cross/Blue Shield. Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 esri.com/buybao 33

35 Recreation Expenditures Advertisers, retailers, and entertainment and leisure providers use this report for media targeting and direct marketing campaigns and to manage merchandise mix by local area. Included with Premium Subscription Only Recreation Expenditures Consumer Spending Demographic Summary Population 45,534 50,151 Households 24,338 26,808 Families 7,223 7,843 Median Age Median Household Income $81,441 $100,632 Spending Average Potential Amount Index Spent Total Entertainment/Recreation Fees and Admissions 155 $ $23,377,534 Admission to Movies, Theater, Opera, Ballet 172 $ $6,341,578 Admission to Sporting Events, excl. Trips 149 $88.77 $2,160,410 Fees for Participant Sports, excl. Trips 145 $ $3,758,358 Fees for Recreational Lessons 147 $ $4,895,736 Membership Fees for Social/Recreation/Civic Clubs 155 $ $6,173,216 Dating Services 257 $1.98 $48,236 Rental of Video Cassettes and DVDs 177 $72.78 $1,771,374 Toys & Games 161 $ $5,706,985 Toys and Playground Equipment 160 $ $5,500,652 Play Arcade Pinball/Video Games 202 $3.82 $93,008 Online Entertainment and Games 201 $4.66 $113,325 Recreational Vehicles and Fees 122 $ $9,583,206 Docking and Landing Fees for Boats and Planes 143 $10.13 $246,655 Camp Fees 135 $38.83 $945,070 Purchase of RVs or Boats 119 $ $8,065,165 Rental of RVs or Boats 157 $13.41 $326,316 Sports, Recreation and Exercise Equipment 118 $ $5,209,304 Exercise Equipment and Gear, Game Tables 124 $ $2,478,650 Bicycles 174 $34.40 $837,269 Camping Equipment 72 $10.45 $254,213 Hunting and Fishing Equipment 76 $29.30 $713,151 Winter Sports Equipment 156 $10.05 $244,707 Water Sports Equipment 122 $8.14 $198,211 Other Sports Equipment 145 $13.70 $333,552 Rental/Repair of Sports/Recreation/Exercise Equipment 154 $6.14 $149,551 Photographic Equipment and Supplies 157 $ $3,959,704 Film 142 $10.48 $255,049 Film Processing 146 $32.69 $795,687 Photographic Equipment 171 $73.16 $1,780,523 Photographer Fees/Other Supplies & Equip Rental/Repair 150 $46.37 $1,128,445 Reading 153 $ $5,755,759 Magazine/Newspaper Subscriptions 130 $82.44 $2,006,364 Magazine/Newspaper Single Copies 169 $32.47 $790,292 Books 168 $ $2,959,103 Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 34 esri.com/buybao

36 Retail Goods and Services Expenditures Advertisers and retailers use this report for media targeting and direct marketing campaigns. Economic developers also use this report to attract new retail opportunities to their markets. Included with Basic and Premium Subscriptions Retail Goods and Services Expenditures View a full report at esri.com/baoreports. Top Tapestry Segments: Demographic Summary Metro Renters 68.4% Population 45,534 50,151 Laptops and Lattes 23.4% Households 24,338 26,808 City Strivers 2.7% Families 7,223 7,843 Main Street, USA 1.8% Median Age Metropolitans 1.6% Median Household Income $81,441 $100,632 Spending Average Potential Amount Index Spent Total Apparel and Services 120 $2, $69,945,928 Men's 112 $ $12,476,953 Women's 104 $ $20,968,522 Children's 121 $ $11,827,277 Footwear 84 $ $8,497,153 Watches & Jewelry 173 $ $8,163,589 1 Apparel Products and Services 352 $ $8,012,434 Computer Computers and Hardware for Home Use 169 $ $7,900,647 Software and Accessories for Home Use 169 $48.15 $1,171,788 Entertainment & Recreation 155 $4, $121,594,105 Fees and Admissions 155 $ $23,377,534 2 Membership Fees for Clubs 155 $ $6,173,216 Fees for Participant Sports, excl. Trips 145 $ $3,758,358 Admission to Movie/Theatre/Opera/Ballet 172 $ $6,341,578 Admission to Sporting Events, excl. Trips 149 $88.77 $2,160,410 Fees for Recreational Lessons 147 $ $4,895,736 Dating Services 257 $1.98 $48,236 TV/Video/Audio 161 $2, $48,763,617 Community Antenna or Cable TV 157 $1, $27,521,629 Televisions 162 $ $7,635,802 VCRs, Video Cameras, and DVD Players 179 $36.39 $885,597 Video Cassettes and DVDs 180 $94.92 $2,310,048 Video and Computer Game Hardware and Software 174 $97.27 $2,367,365 Satellite Dishes 147 $1.85 $45,096 Rental of Video Cassettes and DVDs 177 $72.78 $1,771,374 Streaming/Downloaded Video 189 $2.64 $64,163 3 Audio 164 $ $5,851,879 Rental and Repair of TV/Radio/Sound Equipment 168 $12.76 $310,664 Pets 174 $ $18,210,415 4 Toys and Games 161 $ $5,706,985 5 Recreational Vehicles and Fees 122 $ $9,583,206 6 Sports/Recreation/Exercise Equipment 118 $ $5,209,304 7 Photo Equipment and Supplies 157 $ $3,959,704 8 Reading 153 $ $5,755,759 9 Catered Affairs 171 $42.22 $1,027,582 Food 163 $12, $304,461,446 Food at Home 160 $7, $174,172,717 Bakery and Cereal Products 157 $ $22,757,638 Meat, Poultry, Fish, and Eggs 161 $1, $40,539,383 Dairy Products 157 $ $19,029,075 Fruit and Vegetables 163 $1, $31,117, Snacks and Other Food at Home 160 $2, $60,729,366 Food Away from Home 166 $5, $130,288,729 Alcoholic Beverages 185 $1, $25,688,868 Nonalcoholic Beverages at Home 161 $ $17,180,757 Consumer Spending 2010 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 3 esri.com/buybao 35

37 Business Analyst Online Market Potential

38 Market Potential Market Potential reports identify market demand for a wide variety of products and services. A Market Potential Index (MPI) measures the relative demand by consumers in a specified area for items compared to the U.S. average. Electronics and Internet Market Potential Financial Investments Market Potential Health and Beauty Market Potential Pets and Products Market Potential Restaurant Market Potential Retail Market Potential Sports and Leisure Market Potential Demographic Summary Population 45,534 50,151 Total Number of Adults 41,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632 Retail Market Retail Potential Retail Market Market Potential Potent Proposed Location Proposed Location Latitude: Latitude: S Wacker Dr, 100 Chicago, S Wacker IL 100 Dr, S Chicago, Wacker Dr, IL Chicago, IL Longitude: Longitude: Longitude: -87. Retail Market Potential Demographic Summary Demographic Demographic Summary Summary Population Population Population 45,534 45,534 45,53450,151 50,151 50,151 Total Number of Total Adults Number Total of Adults Number of Adults 41,624 41,624 41,62445,715 45,715 45,715 Households Households Households 24,338 24,338 24,33826,808 26,808 26,808 Median Household Median Income Household Median Income Household Income $81,441 $81,441 $81,441 $100,632 $100,632 $100,632 Expected Number of Expected Number of Expected Number Expected of Number of Percent of Percent of Percent of Percent of Product/Consumer BehaviorProduct/Consumer Behavior Adults/HHs Adults/HHs Adults/HHs Adults/HHs Adults/HHs Adults/HHs MPI MPI Product/Consumer Behavior Adults/HHs Adults/HHs MPI Sam Market Potential Apparel (Adults) Apparel (Adults) Apparel (Adults) Apparel (Adults) Bought any men's apparel in last 12 months 21, % 104 Bought any women's apparel in last 12 months 17, % 94 Bought any men's Bought apparel any in men's last Bought 12 apparel months any men's in last apparel 12 months in last 12 months 21,887 21,887 21, % 52.6% 52.6% Bought apparel for child <13 in last 6 months 6, % 52 Bought any women's Bought any apparel women's in last apparel 12 months in last Bought 12 any months shoes in last 12 months 17,905 24,002 17, % 43.0% 43.0% Bought costume jewelry in last 12 months 8, % 93 Bought any women's apparel in last 12 months 17, % 94 Bought apparel for Bought child apparel <13 in Bought last for child 6 months apparel <13 in for last child 6 months <13 in last 6 months 6,108 6,108 6, % 14.7% 14.7% Bought any fine jewelry in last 12 months 8, % 89 Bought any shoes Bought in last any 12 shoes months in last 12 months Bought a watch in last 12 months 24,002 8,611 24, % 57.7% 57.7% Bought any shoes in last 12 months 24, % 110 Bought costume jewelry in last 12 months 8, % 93 Automobiles (Households) Bought costume Bought jewelry costume in last jewelry 12 months in last 12 months HH owns/leases any vehicle 8,055 8,055 18, % 74.5% 19.4% Bought any fine Bought jewelry any in fine last jewelry 12 months in last 12 months HH bought new vehicle in last 12 months 8,460 1,899 8, % 20.3% 20.3% Bought any fine jewelry in last 12 months 8, % 89 Bought a watch in Bought last 12 a months watch in last 12 months 8,611 8, % 20.7% Bought a watch in last 12 months Automotive Aftermarket (Adults) Bought gasoline in last 6 months 8,611 32, % 79.0% 91 Automobiles (Households) Automobiles Automobiles (Households) (Households) Bought/changed motor oil in last 12 months 15, % 72 Had tune-up in last 12 months 14, % 113 HH owns/leases HH any owns/leases vehicle HH any owns/leases vehicle any vehicle 18,131 18,131 18, % 74.5% 74.5% Beverages (Adults) HH bought new HH vehicle bought in new last vehicle 12 months in last 12 months Drank bottled water/seltzer in last 6 months 1,899 29,846 1, % 7.8% 7.8% Drank regular cola in last 6 months 19, % 89 HH bought new vehicle in last 12 months 1, % 95 Automotive Aftermarket Automotive (Adults) Aftermarket Automotive (Adults) Aftermarket (Adults) View a full report at esri.com/baoreports. Drank beer/ale in last 6 months 22, % 126 Cameras & Film (Adults) Bought gasoline Bought in last 6 gasoline months Bought in last gasoline 6 months in last 6 months 32,899 32,899 32, % 79.0% 79.0% Bought any camera in last 12 months 6, % 98 Bought/changed Bought/changed motor oil in last motor 12 months oil in last 12 Bought months film in last 12 months 15,444 8,353 15, % 37.1% 37.1% Bought digital camera in last 12 months 4, % 144 Bought/changed motor oil in last 12 months 15, % 72 Had tune-up in last Had 12 tune-up monthsin Had last tune-up 12 months in last 12 months 14,749 14,749 14, % 35.4% 35.4% Bought memory card for camera in last 12 months 2, % 93 Beverages (Adults) Beverages (Adults) Beverages (Adults) Cell Phones/PDAs & Service Bought cell/mobile phone/pda in last 12 months 14, % 116 Drank bottled Drank water/seltzer bottled in water/seltzer last 6 months in last 6 Avg months monthly cell/mobile phone/pda bill: $1-$49 29,846 10,654 29, % 71.7% 71.7% 99 Avg monthly cell/mobile phone/pda bill: $ , % Drank bottled water/seltzer in last 6 months 29, % 114 Drank regular cola Drank in last regular 6 months Drank cola in regular last 6 months cola in last 6 months 19,299 19,299 19, % 46.4% 46.4% Avg monthly cell/mobile phone/pda bill: $100+ 8, % 127 Drank beer/ale in Drank last 6 beer/ale months Drank in last beer/ale 6 months in last 6 months 22,284 22,284 22, % 53.5% 53.5% Cameras & Film Cameras (Adults)& Film Cameras (Adults) & Film (Adults) Computers (Households) HH owns a personal computer 21, % 121 HH spent <$500 on home PC 1, % 88 HH spent $500-$999 on home PC 4, % 101 Bought any camera Bought in last any 12 camera Bought monthsin any last camera 12 months in last 12 months 6,075 6,075 6, % 14.6% 14.6% HH spent $1000-$1499 on home PC 3, % 153 Bought film in Bought last 12 film months in last 12 months HH spent $1500-$1999 on home PC 8,353 3,088, % 20.1% 20.1% Spent $2000+ on home PC 3, % 174 Bought film in last 12 months 8, % 85 Bought digital camera Bought in digital last 12 Bought camera months digital in last camera 12 months in last 12 months 4,225 4,225 4, % 10.2% 10.2% Bought memory Bought card for memory camera Bought card in last memory for 12 camera months card in for last camera 12 months in last 12 months 2,934 2,934 2, % 7.0% 7.0% Cell Phones/PDAs Cell & Phones/PDAs ServiceCell Phones/PDAs & Service & Service Bought cell/mobile Bought phone/pda cell/mobile Bought in last phone/pda cell/mobile 12 monthsin phone/pda last 12 months in last 12 months 14,199 14,199 14, % 34.1% 34.1% Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Avg monthly cell/mobile Avg monthly phone/pda cell/mobile Avg monthly bill: $1-$49 phone/pda cell/mobile bill: phone/pda $1-$49 bill: $1-$49 10,654 10,654 10, % 25.6% 25.6% Avg monthly cell/mobile Avg monthly phone/pda cell/mobile Avg monthly bill: $50-99 phone/pda cell/mobile bill: phone/pda $50-99 bill: $ ,701 14,701 14, % 35.3% 35.3% Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and Avg monthly cell/mobile Avg monthly phone/pda cell/mobile Avg monthly bill: $100+ phone/pda cell/mobile bill: phone/pda $100+ bill: $100+ 8,091 8,091 8, % 19.4% 19.4% Computers (Households) Computers (Households) Computers (Households) HH owns a personal computerhh owns a personal computer 21,143 21, % 86.9% ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 4 HH owns a personal computer 21, % 121 HH spent <$500 HH on spent home <$500 PCHH on spent home <$500 PC on home PC 1,929 1,929 1, % 7.9% 7.9% HH spent $500-$999 HH spent on home $500-$999 HH PCspent on $500-$999 home PC on home PC 4,511 4,511 4, % 18.5% 18.5% HH spent $1000-$1499 HH spent on $1000-$1499 home HH PC spent $1000-$1499 on home PC on home PC 3,088 3,088 3, % 12.7% 12.7% HH spent $1500-$1999 HH spent on $1500-$1999 home HH PC spent $1500-$1999 on home PC on home PC 3,088 3,088 3, % 12.7% 12.7% Spent $2000+ on Spent home $2000+ PC Spent on home $2000+ PC on home PC 3,283 3,283 3, % 13.5% 13.5% Available as Add-on to Basic or Premium Subscription Data Note: An MPI Data (Market Note: An Potential Data MPI Note: (Market Index) An Potential MPI measures (Market Index) the Potential relative measures Index) likelihood the measures relative of the likelihood adults the relative in the of the likelihood specified adults trade in of the area specified adults to in exhibit the trade specified certain area to consumer trade exhibit area certain behavior to exhibit consumer or certain purchasing behavior consumer patterns or purchasing behavior or patterns purchasing p compared to the compared U.S. An MPI to the compared of 100 U.S. represents An to MPI the of U.S. the 100 An U.S. represents MPI average. of 100 the represents U.S. average. the U.S. average. Source: These data Source: are based These Source: upon data are national These based data propensities upon are national based to use upon propensities various national products to propensities use various and services, to products use various applied and products services, to local and demographic applied services, to local composition. applied demographic to local Usage demographic composition. data were Usage composition. collected data by were Usage GfK collected MRI data in were by GfK collected MRI in by GfK a nationally representative a nationally survey representative a nationally of U.S. households. representative survey of U.S. ESRI survey households. forecasts of U.S. for ESRI households forecasts and ESRI for 2010 forecasts and for 2010 and esri.com/buybao

39 Electronics and Internet Market Potential Retailers and marketers use this report to understand what, where, and how consumers are buying for media targeting and marketing campaigns and to manage merchandise mix by local area. Available as Add-on to Basic or Premium Subscription Electronics & Internet Market Potential Demographic Summary Population 45,534 50,151 Population ,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632 View a full report at esri.com/baoreports. Expected Number of Product/Consumer Behavior Adults/HHs Percent MPI Use a personal computer at work 21, % 159 HH owns a personal computer 21, % 121 Purchased home PC in last 12 months 5, % 136 Purchased home PC 1-2 years ago 6, % 116 Purchased home PC 3-4 years ago 5, % 117 Purchased home PC 5+ years ago 2, % 103 Spent <$500 on home PC 1, % 88 Spent $ on home PC 4, % 101 Spent $ on home PC 3, % 153 Spent $ on home PC 3, % 153 Spent $ on home PC 3, % 174 Purchased home PC at computer superstore 4, % 156 Purchased home PC at department store 3, % 100 Purchased home PC direct from manufacturer 3, % 100 Purchased home PC at electronics store 2, % 110 Purchased home PC on Internet 3, % 173 Purchased home PC at warehouse discount outlet % 107 HH owns desktop PC 12, % 92 HH owns laptop/notebook/tablet PC 11, % 181 HH owns any Apple/Apple Mac clone brand PC 3, % 287 HH owns any IBM/IBM compatible brand PC 17, % 110 Brand of PC that HH owns: Compaq 2, % 95 Brand of PC that HH owns: Dell 7, % 103 Brand of PC that HH owns: Gateway 1, % 85 Brand of PC that HH owns: Hewlett Packard 2, % 85 Brand of PC that HH owns: Lenovo/IBM % 96 Brand of PC that HH owns: Sony Vaio 1, % 159 Child (under 18) uses home PC 2, % 47 HH owns CD burner 10, % 114 HH owns CD ROM drive 11, % 117 HH owns DVD drive 8, % 145 HH owns LAN/network interface card 4, % 159 HH owns inkjet printer 10, % 102 HH owns laser printer 4, % 117 HH owns removable cartridge storage device 1, % 82 HH owns scanner 6, % 90 HH owns PC speakers 10, % 107 HH owns tape backup % 78 HH owns modem/fax modem 6, % 114 HH owns software: accounting 2, % 111 HH owns software: communications/fax 2, % 109 HH owns software: database/filing 2, % 132 HH owns software: desktop publishing 4, % 138 Market Potential Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 6 esri.com/buybao 39

40 Financial Investments Market Potential Banks and financial institutions use this report to determine the demand for financial services and investment products by local area in relation to the U.S. average. Available as Add-on to Basic or Premium Subscription Financial Investments Market Potential Expected Number of Product/Consumer Behavior Adults Percent MPI Market Potential Financial Investments Market Potential Demographic Summary Population 45,534 50,151 Population ,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632 Own U.S. savings bond 2, % 83 Used stock rating service in last 12 months 1, % 238 Used financial planning counsel in last 12 months 3, % 124 Used discount brokerage firm in last 12 months 1, % 132 Used full service brokerage firm in last 12 months 3, % 130 Own any credit/debit card (in own name) 34, % 112 Own American Express card (in own name) 8, % 179 Own Discover card (in own name) 4, % 93 Own MasterCard (in own name) 17, % 118 Own Visa (in own name) 24, % 118 Own any department store credit card (in own name) 13, % 100 Avg monthly credit card expenditures: <$111 5, % 83 Avg monthly credit card expenditures: $ , % 96 Avg monthly credit card expenditures: $ , % 100 Avg monthly credit card expenditures: $ , % 128 Avg monthly credit card expenditures: $ , % 190 Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and Expected Number of Product/Consumer Behavior Adults Percent MPI Bank/financial institution: use full service bank 23, % 114 Bank/financial institution: use savings & loan 5, % 119 Bank/financial institution: use credit union 9, % 96 Bank/financial institution: use fed savings bank 1, % 127 Banking/financial institution: use mutual funds co 2, % 145 Bank/financial institution: use Internet Bank 3, % 213 Used ATM/cash machine in last 12 months 27, % 132 Banked in person in last 12 months 25, % 116 Banked by mail in last 12 months 3, % 177 Banked by phone in last 12 months 9, % 144 Did banking over the Internet in last 12 months 18, % 175 Used direct deposit of paycheck in last 12 months 19, % ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 2 of Have interest checking account 15, % Have non-interest checking account 13, % 117 Have money market account 6, % 122 Have special Seniors Club account % 44 Have savings account 18, % 121 Have 401K retirement savings 8, % 126 Have IRA retirement savings 6, % 111 Have college savings plan (529 plan) 1, % 99 Have auto loan for new car 3, % 82 Have personal loan for education only 2, % 155 Have personal loan - not for education 1, % 128 Have home mortgage (1st) 7, % 101 Have 2nd mortgage (equity loan) 2, % 92 Have mortgage refinance/consolidation loan % 72 Have home equity line of credit 2, % 90 Have personal line of credit 1, % 102 Have overdraft protection 4, % 102 Own any securities investment 10, % 108 Own annuities % 64 Own certificate of deposit (6 months or less) 1, % 111 Own certificate of deposit (more than 6 months) 2, % 99 Own common/preferred stock in company you work for 1, % 124 Own common stock in company you don`t work for 3, % 151 Own insured money market account (bank) % 97 Own shares in money market fund 3, % 116 Own shares in mutual fund (bonds) 2, % 124 Own shares in mutual fund (stock) 4, % 115 Own any stock 5, % 136 Own stock with market value <$ , % 106 Own stock with market value $ , % 138 Own stock with market value $ , % 126 Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 2 40 esri.com/buybao

41 Health and Beauty Market Potential Health care providers and retailers use this report to evaluate new target markets and manage merchandise mix by local area. Available as Add-on to Basic or Premium Subscription Health and Beauty Market Potential Demographic Summary Population 45,534 50,151 Population ,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632 View a full report at esri.com/baoreports. Expected Number of Product/Consumer Behavior Adults Percent MPI Exercise at home 2+ times per week 14, % 117 Exercise at club 2+ times per week 11, % 238 Exercise at other facility (not club) 2+ times/wk 4, % 143 Own stationary bicycle 1, % 74 Own treadmill 2, % 57 Own weight lifting equipment 5, % 116 Presently controlling diet 18, % 106 Diet control for blood sugar level 1, % 49 Diet control for cholesterol level 2, % 66 Diet control to maintain weight 5, % 117 Diet control for physical fitness 5, % 144 Diet control for salt restriction % 53 Diet control for weight loss 5, % 92 Used doctor`s care/diet for diet method % 68 Used exercise program for diet method 4, % 132 Used Weight Watchers as diet method 1, % 90 Buy foods specifically labeled as fat-free 6, % 96 Buy foods specifically labeled as high fiber 5, % 116 Buy foods specifically labeled as high protein 3, % 148 Buy foods specifically labeled as lactose-free % 121 Buy foods specifically labeled as low-calorie 5, % 119 Buy foods specifically labeled as low-carb 2, % 87 Buy foods specifically labeled as low-cholesterol 2, % 75 Buy foods specifically labeled as low-fat 5, % 99 Buy foods specifically labeled as low-sodium 2, % 84 Buy foods specifically labeled as natural/organic 6, % 203 Buy foods specifically labeled as sugar-free 4, % 82 Used butter alternatives in last 6 months 1, % 83 Used egg alternatives in last 6 months 5, % 85 Used salt alternatives in last 6 months 9, % 80 Drank meal/dietary supplement in last 6 months 3, % 96 Used nutrition/energy bar in last 6 months 11, % 214 Drank sports drink/thirst quencher in last 6 mo 14, % 112 Used vitamin/dietary supplement in last 6 months 22, % 114 Vitamin/dietary suppl used/6 mo: A % 138 Vitamin/dietary suppl used/6 mo: antioxidant 1, % 114 Vitamin/dietary suppl used/6 mo: B complex 2, % 106 Vitamin/dietary suppl used/6 mo: B complex+c % 124 Vitamin/dietary suppl used/6 mo: B % 97 Vitamin/dietary suppl used/6 mo: B-12 2, % 105 Vitamin/dietary suppl used/6 mo: C 4, % 132 Vitamin/dietary suppl used/6 mo: calcium 4, % 106 Market Potential Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 4 esri.com/buybao 41

42 Pets and Products Market Potential Retailers and advertisers use this report for media targeting and marketing campaigns and to evaluate new target markets. Available as Add-on to Basic or Premium Subscription Pets and Products Market Potential Demographic Summary Population 45,534 50,151 Population ,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632 Market Potential Expected Number of Product/Consumer Behavior Households Percent MPI HH owns any pet 7, % 66 HH owns any bird % 57 HH owns any cat 4, % 82 HH owns any dog 4, % 48 HH owns 1 cat 2, % 77 HH owns 2+ cats 2, % 86 HH owns 1 dog 2, % 56 HH owns 2+ dogs 1, % 32 HH used canned cat food in last 6 months 2, % 84 HH used <5 cans of cat food in last 7 days 1, % 85 HH used 8+ cans of cat food in last 7 days % 90 HH used packaged dry cat food in last 6 months 4, % 78 HH used <5 pounds of packaged dry cat food last mo 2, % 106 HH used 9+ pounds of packaged dry cat food last mo 1, % 57 HH used cat treats in last 6 months 2, % 89 HH used cat litter in last 6 months 4, % 88 HH used canned dog food in last 6 months 1, % 58 HH used packaged dry dog food in last 6 months 3, % 48 HH used <10 pounds of pkgd dry dog food last month 2, % 57 HH used 25+ pounds of pkgd dry dog food last month % 33 HH used dog biscuits/treats in last 6 months 3, % 45 HH used <3 packages of dog biscuits/treats last mo 2, % 48 HH used 3+ packages of dog biscuits/treats last mo % 38 HH used flea/tick care prod for cat/dog last 12 mo 3, % 52 HH member took pet to vet in last 12 mo: 1 time 1, % 63 HH member took pet to vet in last 12 mo: 2 times 1, % 47 HH member took pet to vet in last 12 mo: 3 times % 72 HH member took pet to vet in last 12 mo: 4 times % 72 HH member took pet to vet in last 12 mo: 5+ times % 78 Bought pet food from vet in last 12 months 1, % 102 Bought flea control product from vet in last 12 mo 1, % 56 Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 42 esri.com/buybao

43 Restaurant Market Potential Restaurants, franchisors, and economic developers use this report to determine market potential for expansion opportunities and to attract new business to their cities. Available as Add-on to Basic or Premium Subscription Restaurant Market Potential Demographic Summary Population 45,534 50,151 Population ,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632 Expected Number of Product/Consumer Behavior Adults Percent MPI Went to family restaurant/steak house in last 6 months 31, % 103 Family restaurant/steak house last month: <2 times 13, % 120 Family restaurant/steak house last month: 2-4times 11, % 97 Family restaurant/steak house last month: 5+ times 7, % 88 Family restaurant/steak house last 6 months: breakfast 2, % 58 Family restaurant/steak house last 6 months: lunch 11, % 108 Family restaurant/steak house last 6 months: snack 1, % 135 Family restaurant/steak house last 6 months: dinner 23, % 106 Family restaurant/steak house last 6 months: weekday 16, % 105 Family restaurant/steak house last 6 months: weekend 18, % 103 Family restaurant/steak house last 6 months: Applebee`s 8, % 77 Family restaurant/steak house last 6 months: Bennigan`s 1, % 139 Family restaurant/steak house last 6 months: Bob Evans Farm 1, % 65 Family restaurant/steak house last 6 months: Cheesecake Factory 5, % 193 Family restaurant/steak house last 6 months: Chili`s Grill & Bar 6, % 137 Family restaurant/steak house last 6 months: Cracker Barrel 2, % 54 Family restaurant/steak house last 6 months: Denny`s 3, % 95 Family restaurant/steak house last 6 months: Friendly`s 1, % 96 Family restaurant/steak house last 6 months: Golden Corral 1, % 51 Family restaurant/steak house last 6 months: Intl Hse of Pancakes 4, % 107 Restaurant Market Potential Family restaurant/steak house last 6 months: Lone Star Steakhouse % Proposed 64 Location Latitude: S Wacker 55 Dr, Chicago, Longitude: Family restaurant/steak house last 6 months: Old Country Buffet % IL Family restaurant/steak house last 6 months: Olive Garden 6, % 98 Family restaurant/steak house last 6 months: Outback Steakhouse 4, % 82 Expected Family restaurant/steak house last 6 months: Perkins 1, % 93 Number of Family restaurant/steak house last 6 months: Red Lobster 5, % 88 Product/Consumer Behavior Adults Percent MPI 106 Family restaurant/steak house last 6 months: Red Robin 2, % Family restaurant/steak house last 6 months: Ruby Tuesday 3, % 86 food/drive-in Fast last 6 months: weekday 27, % Family restaurant/steak house last 6 months: Ryan`s % food/drive-in Fast last 6 months: weekend 20, % Family restaurant/steak house last 6 months: Sizzler 1, % food/drive-in Fast last 6 months: A & W 1, % Family restaurant/steak house last 6 months: T.G.I. Friday`s 5, % food/drive-in Fast last 6 months: Arby`s 6, % Went to fast food/drive-in restaurant in last 6 months 36, % food/drive-in Fast last 6 months: Boston Market 3, % Went to fast food/drive-in restaurant <5 times/month 15, % food/drive-in Fast last 6 months: Burger King 10, % Went to fast food/drive-in restaurant 5-12 times/month 11, % food/drive-in Fast last 6 months: Captain D`s % Went to fast food/drive-in restaurant 13+ times/month 10, % food/drive-in Fast last 6 months: Carl`s Jr. 2, % Fast food/drive-in last 6 months: breakfast 10, % food/drive-in Fast last 6 months: Checkers 1, % Fast food/drive-in last 6 months: lunch 24, % food/drive-in Fast last 6 months: Chick-fil-A 5, % Fast food/drive-in last 6 months: snack 11, % food/drive-in Fast last 6 mo: Chipotle Mex. Grill 6, % Fast food/drive-in last 6 months: dinner 19, % food/drive-in Fast last 6 months: Chuck E. Cheese`s % 47 Fast food/drive-in last 6 months: Church`s Fr. Chicken 1, % 59 Fast food/drive-in last 6 months: Dairy Queen 4, % 67 Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing Fast patterns food/drive-in last 6 months: Del Taco 1, % 126 compared to the U.S. An MPI of 100 represents the U.S. average. Fast food/drive-in last 6 months: Domino`s Pizza 6, % 107 Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK Fast MRI food/drive-in in last 6 months: Dunkin` Donuts 6, % 136 a nationally representative survey of U.S. households. ESRI forecasts for 2010 and Fast food/drive-in last 6 months: Fuddruckers 2, % 196 Fast food/drive-in last 6 months: Hardee`s 1, % 38 Fast food/drive-in last 6 months: Jack in the Box 5, % 114 Fast food/drive-in last 6 months: KFC 7, % 63 Fast food/drive-in last 6 months: Little Caesars 1, % 56 Fast food/drive-in last 6 months: Long John Silver`s 1, % 47 Fast food/drive-in last 6 months: McDonald`s 20, % 86 Page 1 of ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Fast food/drive-in last 6 months: Panera Bread 5, % 131 Fast food/drive-in last 6 months: Papa John`s 5, % 143 Fast food/drive-in last 6 months: Pizza Hut 6, % 67 Fast food/drive-in last 6 months: Popeyes 3, % 102 Fast food/drive-in last 6 months: Quiznos 5, % 133 Fast food/drive-in last 6 months: Sonic Drive-In 2, % 45 Fast food/drive-in last 6 months: Starbucks 12, % 203 Fast food/drive-in last 6 months: Steak n Shake 2, % 89 Fast food/drive-in last 6 months: Subway 14, % 109 Fast food/drive-in last 6 months: Taco Bell 11, % 89 Fast food/drive-in last 6 months: Wendy`s 10, % 81 Fast food/drive-in last 6 months: Whataburger 2, % 107 Fast food/drive-in last 6 months: White Castle 1, % 81 Fast food/drive-in last 6 months: eat in 16, % 106 Fast food/drive-in last 6 months: home delivery 4, % 103 Fast food/drive-in last 6 months: take-out/drive-thru 17, % 82 Fast food/drive-in last 6 months: take-out/walk-in 14, % 141 Market Potential Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 2 of 2 esri.com/buybao 43

44 Retail Market Potential Retailers and advertisers use this report for media targeting and marketing campaigns and to manage merchandise mix by local area. Available as Add-on to Basic or Premium Subscription Retail Market Potential Demographic Summary Population 45,534 50,151 Total Number of Adults 41,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632 Market Potential Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPI Apparel (Adults) Bought any men's apparel in last 12 months 21, % 104 Bought any women's apparel in last 12 months 17, % 94 Bought apparel for child <13 in last 6 months 6, % 52 Bought any shoes in last 12 months 24, % 110 Bought costume jewelry in last 12 months 8, % 93 Bought any fine jewelry in last 12 months 8, % 89 Bought a watch in last 12 months 8, % 100 Automobiles (Households) HH owns/leases any vehicle 18, % 85 HH bought new vehicle in last 12 months 1, % 95 Automotive Aftermarket (Adults) Bought gasoline in last 6 months 32, % 91 Bought/changed motor oil in last 12 months 15, % 72 Had tune-up in last 12 months 14, % 113 Beverages (Adults) Drank bottled water/seltzer in last 6 months 29, % 114 Drank regular cola in last 6 months 19, % 89 Drank beer/ale in last 6 months 22, % 126 View a full report at esri.com/baoreports. Cameras & Film (Adults) Bought any camera in last 12 months 6, % 98 Bought film in last 12 months 8, % 85 Bought digital camera in last 12 months 4, % 144 Bought memory card for camera in last 12 months 2, % 93 Cell Phones/PDAs & Service Bought cell/mobile phone/pda in last 12 months 14, % 116 Avg monthly cell/mobile phone/pda bill: $1-$49 10, % 99 Avg monthly cell/mobile phone/pda bill: $ , % 111 Avg monthly cell/mobile phone/pda bill: $100+ 8, % 127 Computers (Households) HH owns a personal computer 21, % 121 HH spent <$500 on home PC 1, % 88 HH spent $500-$999 on home PC 4, % 101 HH spent $1000-$1499 on home PC 3, % 153 HH spent $1500-$1999 on home PC 3, % 153 Spent $2000+ on home PC 3, % 174 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 4 44 esri.com/buybao

45 Sports and Leisure Market Potential Retailers and advertisers use this report for media targeting and marketing campaigns and to manage merchandise mix by local area. Available as Add-on to Basic or Premium Subscription Sports and Leisure Market Potential Demographic Summary Population 45,534 50,151 Population ,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632 View a full report at esri.com/baoreports. Expected Number of Product/Consumer Behavior Adults Percent MPI Participated in aerobics 6, % 157 Participated in archery % 71 Participated in auto racing % 58 Participated in backpacking/hiking 6, % 194 Participated in baseball 2, % 119 Participated in basketball 4, % 116 Participated in bicycling (mountain) 2, % 166 Participated in bicycling (road) 6, % 177 Participated in boating (power) 2, % 90 Participated in bowling 6, % 137 Participated in canoeing/kayaking 2, % 153 Participated in downhill skiing 3, % 303 Participated in fishing (fresh water) 3, % 58 Participated in fishing (salt water) 1, % 105 Participated in football 2, % 114 Participated in Frisbee 3, % 189 Participated in golf 5, % 120 Play golf < once a month 2, % 146 Play golf 1+ times a month 2, % 90 Participated in horseback riding 1, % 104 Participated in hunting with rifle % 31 Participated in hunting with shotgun % 27 Participated in ice skating 2, % 231 Participated in jogging/running 8, % 223 Participated in martial art % 162 Participated in motorcycling 1, % 93 Participated in Pilates 3, % 225 Participated in roller blading/in-line skating 1, % 164 Participated in snorkeling/skin diving 1, % 183 Participated in snowboarding 2, % 309 Participated in soccer 3, % 219 Participated in softball 1, % 115 Participated in swimming 9, % 129 Participated in target shooting 1, % 64 Participated in tennis 4, % 268 Participated in volleyball 1, % 140 Participated in walking for exercise 12, % 113 Participated in weight lifting 9, % 180 Participated in yoga 5, % 247 Spent on high end sports/recreation equipment/12 mo: <$250 2, % 143 Spent on high end sports/recreation equipment/12 mo: $250+ 1, % 83 Attend sports event: auto racing (NASCAR) 2, % 84 Attend sports event: auto racing (not NASCAR) 1, % 75 Attend sports event: baseball game 7, % 140 Market Potential Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 4 esri.com/buybao 45

46 Business Analyst Online Business Data Reports

47 Business Data Reports Business Data Reports With Business Analyst Online, you can generate business data reports to help with your site evaluation and selection process. Business data reports provide details about the number of businesses and employees in a specified area, compare daytime populations versus the residential population, and include information about existing major shopping centers. Esri s business data reports are based on data from Infogroup and the Directory of Major Malls (DMM) and are delivered within minutes directly to your in-box as a PDF document or Microsoft Excel worksheet. Business Summary Major Shopping Center Locator Retail MarketPlace Profile Traffic Count Profile 2010 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 2 Included with Premium Subscription Only Available as Add-on to Basic or Premium Subscription Proposed Location 100 S Wacker Dr, Chicago, IL Ring: 5 miles radius Source: Directory of Major Malls, Inc. Major Shopping Center Locator Ring: 5 miles radius Source: Directory of Major Malls, Inc. Total Major Shopping Centers 11 Major Shopping Center Name and Address Type and Number of Stores Total GLA 4,460,254 Total Stores 479 Distance from site Year GLA in Block Major 37 Shopping Center Name and Address in miles Open square feet 0.51 E State, Type and Washington, Number of StoresRandolph & Dearborn Sts. Chicago, Block 37 IL E ,000 State, Washington, Randolph & Dearborn Sts. Enclosed, Chicago, IL Stores Enclosed, 24 Stores Anchors: David Barton Gym, Movico, Lettuce Entertain You Anchors: David Barton Gym, Movico, Lettuce Entertain You 0.52 N ,000 Kendall Illinois Rte. Marketplace 34 & Cannonball Trail & Beecher 0.52 N Illinois Yorkville, Rte. IL & Cannonball Trail & Beecher N/A, 47 Stores Yorkville, Anchors: SuperTarget, IL Home Depot Garden Center, Kohl's, Dick's Sporting Goods N/A, 47 Stores The Sullivan Center 0.54 E ,000 Business Su Anchors: Wabash Ave., SuperTarget, Monroe, State & Madison Home Sts. Depot Garden Center, Kohl's, Dick's Sporting Chicago, IL Goods Enclosed, 10 Stores Anchors: DSW Shoe Warehouse The The Sullivan Shops at the Mart Center 0.57 N , E Wells St., North Dr. & Orleans St. Wabash Ave., Monroe, State & Madison Sts. Chicago, IL Enclosed, 41 Stores Proposed Location Chicago, IL Anchors: None 100 S Wacker Dr, Chicago, IL Enclosed, 10 Stores Southgate Market 0.81 S ,000 Roosevelt, Canal & Taylor Sts. Ring: 1, 3, 5 Miles Anchors: DSW Shoe Warehouse Business Chicago, IL Summary by SIC Codes N/A, 16 Stores The Anchors: Shops 1 Whole mile at Foods the radius Market, Mart L.A. Fitness, Linens 'N Things (Closed), 3 miles radius 0.57 N PetSmart Wells St., North Dr. & Orleans St. South Loop Commons 0.81 S , Total S Wacker Businesses: Dr, Chicago, IL Chicago, IL ,281 Longitude: ,254 Ring: 1, 3, 5 Miles Lake Shore Dr. & Interstates 90/94 Total Employees: Enclosed, Chicago, IL Stores 462, ,817 1 mile radius 3 miles radius 5 miles radius Enclosed, 0 Stores Total Total Businesses: Residential Population: 20,281 35,254 Anchors: None None 45,534 48, ,403 Total Employees: 462, , ,668 Total Employee/Residential Population: Population Ratio: 45, ,403 The Shops at North Bridge , NE ,933 Employee/Residential Population Ratio: Southgate Michigan Ave., Market Grand, Ontario & Ohio 0.98Sts S Businesses Employees Businesses Employees Chicago, IL 60611Businesses Enclosed, 75 Stores Number Percent Number Percent Number Percent Number Businesses Roosevelt, Canal & Taylor Percent Number Percent Employees Sts. Number Percent Businesses Employees Anchors: Nordstrom Agriculture & Mining % % % % % 1, % Chicago, IL Construction % 4, % % Number 8, % 1, % 11, % River Percent East Art Center Number Percent Number 1.21 E Percent 1989 Number170,000Percent N Manufacturing % 22, % 1, % 36,664 N/A, 5.2% 16 Stores 1, % 50, % SEC McClurg Ct. & E. Illinois St. Transportation % 25, % % 30, % % 35, % Agriculture & Mining 57 Communication % 5, % % 9,446 Chicago, 1.3% IL 0.3% % % % Anchors: Whole 530 Foods 1.1% 13,651 Market, 1.6% L.A. Fitness, Linens 'N Things (Closed), Utility % 6, % % 6,473 Enclosed, 0.9% 50 Stores % 6, % Construction 351 Wholesale Trade % 7, % 1, % 13,691 PetSmart1.7% 4, % % 8, % Anchors: 1.9% Dick's Sporting 1,956 Goods, 4.1% Fox & Obel 26,074Food Market 3.1% Retail Manufacturing Trade Summary 2, % 36, % 6, % 82, % 3.3% 9, % 22, , % 4.8% 1, % 36, % Home Improvement % % % 2, % % 3, % General Transportation Merchandise Stores % 3, % % 5, South 0.7% Loop % 6, % Data Note: n/a 1.6% Commons means data was not 25,477 reported. GLA = Gross 5.5% Leasable Area % 30, % 0.81 S Food Stores % 2, % % 6, % 1, % 12, % Auto Dealers, Gas Stations, Auto Aftermarket % % % 2, % % 4, % Communication 269Lake Shore Source: Directory 1.3% Dr. & Interstates of Major Malls, Inc. 5,878 90/94 1.3% % 9, % Apparel & Accessory Stores % 1, % % 5, % % 7, % Furniture & Home Furnishings % 4, % % 7,123 Chicago, 1.0% IL % 8, % Utility % 6, % % 6, % Eating & Drinking Places % 18, % 2, % 40, % 3, % 52, % Enclosed, 0 Stores Miscellaneous Retail % 4, % 1, % 12, % 2, % 17, % Wholesale Trade % 7, % 1, % 13, % Finance, Insurance, Real Estate Summary 3, % 108, % 5, % 124,534 Anchors: 17.7% None 6, % 131, % Banks, Savings & Lending Institutions % 30, % % 32, % 1, % 34, % Securities Retail Brokers Trade Summary 1, % 26, % 1, % 28,392 2, % 13.2% 1, % 36,456 28, % 7.9% 6, % 82, % Insurance Carriers & Agents % 29, % % 31, % ESRI 863On-demand 1.8% reports 32,484 and maps from 3.8% The Shops at North Bridge Business Analyst Online. Order at or call /14/2010 Page 1 of NE Real Estate, Home Holding, Improvement Other Investment Offices 1, % 22, % 2, % 31, % 0.2% 3, % , % 0.2% % 2, % Services Summary 10, % 208, % 16, % 344,107 Michigan 48.8% Ave., 21,877Grand, 45.4% Ontario 404,660 & 47.5% Ohio Sts. Hotels General & Lodging Merchandise Stores % 10, % % 18, % 0.4% % 3,301 18, % 0.7% % 5, % Automotive Services % 1, % % 2,891 Chicago, 0.4% IL % 4, % Motion Food Pictures & Stores Amusements % 6, % % 12, % 1.1% 1, % 2,606 16, % 0.6% % 6, % Health Services % 3, % 1, % 56,604 Enclosed, 8.0% 75 1,967 Stores4.1% 76, % Legal Auto Services Dealers, Gas Stations, Auto Aftermarket 3, % 56, % 3, % 58, % 0.2% 3, % , % 0.1% % 2, % Education Institutions & Libraries % 15, % % 39,897 Anchors: 5.7% Nordstrom 1, % 52, % Other Apparel Services & Accessory Stores 5, % 114, % 9, % 155, % 0.8% 13, % 1, , % 0.3% % 5, % Government % 32, % % 43, % % 52, % Other Furniture & Home Furnishings 1, % 3, % 1, % 4, River 0.6% East 1.9% Art 2,266 Center 4.7% 4,477 4, % 1.0% % 7, % 1.21 E Totals 20, % 462, % 35, % 704, % 48, % 851, % Eating & Drinking Places 968SEC McClurg 4.8% Ct. & E. Illinois 18,327 St. 4.0% 2, % 40, % Source: Business data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. ESRI forecasts for Miscellaneous Retail 778Chicago, 3.8% IL , % 1, % 12, % Enclosed, 50 Stores Finance, Insurance, Real Estate Summary 3,292Anchors: 16.2% Dick's Sporting 108,926 Goods, Fox 23.6% & Obel Food Market 5, % 124, % Banks, Savings & Lending Institutions % 30, % % 32, % Securities Brokers 1, % 26, % 1, % 28, % Insurance Carriers & Agents % 29, % % 31, % Data Note: n/a means data was not reported. GLA = Gross Leasable Area. Real Estate, Holding, Other Investment Offices 1, % 22, % 2, % 31, % Source: Directory of Major Malls, Inc. Services Summary 10, % 208, % 16, % 344, % Hotels & Lodging % 10, % % 18, % Automotive Services % 1, % % 2, % Motion Pictures & Amusements % 6, % % 12, % Health Services % 3, % 1, % 56, % Legal Services 3, % 56, % 3, % 58, % Education Institutions & Libraries ESRI 1.7% On-demand 15,526 reports 3.4% and maps from Business 684 Analyst 1.9% Online. Order 39,897 at 5.7% or call Other Services 5, % 114, % 9, % 155, % Government % 32, % % 43, % Other 1, % 3, % 1, % 4, % Major Shop Total Major Shoppin Distance from site in miles To T Totals 20, % 462, % 35, % 704, % 48 esri.com/buybao Source: Business data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. ESRI forecasts for 2010.

48 Business Summary Restaurants, retailers, and financial institutions use this report to evaluate competitor locations against their proposed future locations and compare daytime population to residential population to better understand market demand. Included with Premium Subscription Only Business Summary by SIC Codes Ring: 1, 3, 5 Miles 1 mile radius 3 miles radius 5 miles radius Total Businesses: 20,281 35,254 48,197 Total Employees: 462, , ,668 Total Residential Population: 45, , ,089 Employee/Residential Population Ratio: Businesses Employees Businesses Employees Businesses Employees Number Percent Number Percent Number Percent Number Percent Number Percent Number Percent Agriculture & Mining % % % % % 1, % Construction % 4, % % 8, % 1, % 11, % Manufacturing % 22, % 1, % 36, % 1, % 50, % Transportation % 25, % % 30, % % 35, % Communication % 5, % % 9, % % 13, % Utility % 6, % % 6, % % 6, % Wholesale Trade % 7, % 1, % 13, % 1, % 26, % Retail Trade Summary 2, % 36, % 6, % 82, % 9, % 113, % Home Improvement % % % 2, % % 3, % General Merchandise Stores % 3, % % 5, % % 6, % Food Stores % 2, % % 6, % 1, % 12, % Auto Dealers, Gas Stations, Auto Aftermarket % % % 2, % % 4, % Apparel & Accessory Stores % 1, % % 5, % % 7, % Furniture & Home Furnishings % 4, % % 7, % % 8, % Eating & Drinking Places % 18, % 2, % 40, % 3, % 52, % Miscellaneous Retail % 4, % 1, % 12, % 2, % 17, % Business Data Reports Finance, Insurance, Real Estate Summary 3, % 108, % 5, % 124, % 6, % 131, % Banks, Savings & Lending Institutions % 30, % % 32, % 1, % 34, % Securities Brokers 1, % 26, % 1, % 28, % 1, % 28, % Insurance Carriers & Agents % 29, % % 31, % % 32, % Real Estate, Holding, Other Investment Offices 1, % 22, % 2, % 31, % 3, % 35, % Services Summary 10, % 208, % 16, % 344, % 21, % 404, % Hotels & Lodging % 10, % % 18, % % 18, % Automotive Services % 1, % % 2, % % 4, % Motion Pictures & Amusements % 6, % % 12, % 1, % 16, % Health Services % 3, % 1, % 56, % 1, % 76, % Legal Services 3, % 56, % 3, % 58, % 3, % 58, % Education Institutions & Libraries % 15, % % 39, % 1, % 52, % Other Services 5, % 114, % 9, % 155, % 13, % 177, % Government % 32, % % 43, % % 52, % Other 1, % 3, % 1, % 4, % 2, % 4, % Totals 20, % 462, % 35, % 704, % 48, % 851, % Source: Business data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. ESRI forecasts for ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 2 View a full report at esri.com/baoreports. esri.com/buybao 49

49 Major Shopping Center Locator Commercial retailers, real estate agents, advertisers, and restaurants use this report to identify and profile major shopping centers within their trade areas to understand the scope of competitive activity in their markets. Available as Add-on to Basic or Premium Subscription Major Shopping Center Locator Ring: 5 miles radius Source: Directory of Major Malls, Inc. Total Major Shopping Centers 11 Total GLA 4,460,254 Total Stores 479 Business Data Reports Major Shopping Center Name and Address Type and Number of Stores Distance from site Year GLA in in miles Open square feet Block E ,000 State, Washington, Randolph & Dearborn Sts. Chicago, IL Enclosed, 24 Stores Anchors: David Barton Gym, Movico, Lettuce Entertain You Kendall Marketplace 0.52 N ,000 Illinois Rte. 34 & Cannonball Trail & Beecher Yorkville, IL N/A, 47 Stores Anchors: SuperTarget, Home Depot Garden Center, Kohl's, Dick's Sporting Goods The Sullivan Center 0.54 E ,000 Wabash Ave., Monroe, State & Madison Sts. Chicago, IL Enclosed, 10 Stores Ring: 5 miles radius Anchors: DSW Shoe Warehouse The Shops at the Mart 0.57 N ,000 Wells St., North Dr. & Orleans St. Distance Chicago, IL from site Year GLA in Enclosed, 41 Stores Major Shopping Center Name and Address in miles Open square feet Anchors: None Type and Number of Stores ,000 Southgate Market 0.81 S Roosevelt, Canal & Taylor Sts. Chicago Place 1.23 NE ,521 Chicago, IL East Huron, Erie St. & N. Michigan Ave. N/A, 16 Stores Chicago, IL Anchors: Whole Foods Market, L.A. Fitness, Linens 'N Things (Closed), Enclosed, 46 Stores PetSmart Anchors: Saks Fifth Avenue, Talbots Major Shopping Center Locator South Loop Commons 0.81 S 2011 Water Tower Place 240, NE ,000 Lake Shore Dr. & Interstates 90/94 Michigan Pearson & Chestnut Chicago, IL Chicago, IL Enclosed, 0 Stores Enclosed, 100 Stores Anchors: None Anchors: Macy's, American Girl Place The Shops at North Bridge 1.03 NE 2000 The 900 Shops 680, NE ,000 Michigan Ave., Grand, Ontario & Ohio Sts. Michigan Ave., Delaware Pl., Rush St. Chicago, IL Chicago, IL Enclosed, 75 Stores Enclosed, 70 Stores Anchors: Nordstrom Anchors: Bloomingdale's River East Art Center 1.21 E ,000 SEC McClurg Ct. & E. Illinois St. Chicago, IL Data Note: n/a means data was not reported. GLA = Gross Leasable Area. Enclosed, 50 Stores Source: Directory of Major Malls, Inc. Anchors: Dick's Sporting Goods, Fox & Obel Food Market Data Note: n/a means data was not reported. GLA = Gross Leasable Area. Source: Directory of Major Malls, Inc ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 2 of 2 50 esri.com/buybao

50 Retail MarketPlace Profile Retailers, restaurants, and economic development agencies use this report to understand the scope of retail activity in their markets and communities. This report is used to evaluate supply and demand gaps for goods and services, determine whether customers are traveling outside the area to shop, and recruit needed business to local communities. Retail MarketPlace Profile Latitude: o, IL Longitude: s 39,102 21,125 Income $62,128 $60,674 Included with Premium Subscription Only Demand Supply Retail MarketPlace Profile Leakage/Surplus Number of (Retail Potential) (Retail Sales) Retail Gap Factor Businesses od & Drink (NAICS 44-45, Proposed 722) Location $877,868,294 $3,596,418,003 $-2,718,549,709Latitude: , S Wacker Dr, Chicago, 44-45) IL $740,080,956 $2,607,749,605 Longitude: $-1,867,668, ,747 S 722) $137,787,338 $988,668,398 $-850,881, ,008 Summary Demographics 2010 Population 39, Households 21, Median Disposable Income $62, Per Capita Income $60,674 Demand Supply Leakage/Surplus Number of (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Industry Summary Demand Supply Leakage/Surplus Number of alers (NAICS 441) (Retail Potential) $180,785, ) $877,868,294 (Retail Sales) Retail $128,359,772 $3,596,418,003 $-2,718,549,709 Factor Businesses $52,426, Gap Total Retail Trade and Food & Drink (NAICS 44-45, 2,755 ICS 4411) $740,080,956 $160,554,822 $137,787,338 $2,607,749,605 $-1,867,668,649 $84,390,381 $988,668,398 $-850,881, $76,164, Retail MarketPlace Profile Total Retail Trade (NAICS 44-45) 1,747 Total Food & Drink (NAICS 722) 1,008 alers (NAICS 4412) $10,161,189 Demand$40,284,794 Supply $-30,123,605 Leakage/Surplus Number of Gap Industry Group s, and Tire Stores (NAICS Motor Vehicle 4413) & Parts (Retail Potential) $10,069,795 $180,785,806 (Retail Sales) Retail $3,684,597 $128,359,772 $52,426,034 Factor Businesses $6,385, Dealers (NAICS 441) S Wacker Dr, Chicago, Longitude: Automobile Dealers (NAICS 4411) $160,554,822 $84,390,381 $76,164, IL Other Motor Vehicle Dealers (NAICS 4412) $10,161,189 $40,284,794 $-30,123, Auto Parts, Accessories, and Tire Stores (NAICS 4413) $10,069,795 $3,684,597 $6,385, Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses General Merchandise Stores (NAICS 452) $108,039,431 $657,689,087 $-549,649, Furniture & Home Furnishings Stores (NAICS 442) $25,181,783 $74,889,311 $-49,707, Department Stores Excluding Leased Depts.(NAICS 4521) $46,088,621 $232,121,744 $-186,033, Furniture Stores (NAICS 4421) $15,161,165 $29,933,438 $-14,772, Other General Merchandise Stores (NAICS 4529) $61,950,810 $425,567,343 $-363,616, Home Furnishings Stores (NAICS 4422) $10,020,618 $44,955,873 $-34,935, hings Stores (NAICS 442) $25,181,783 $74,889,311 $-49,707, S 4421) $15,161,165 $29,933,438 $-14,772, es (NAICS 4422) $10,020,618 $44,955,873 $-34,935, Miscellaneous Store Retailers (NAICS 453) $13,156,470 $84,137,040 $-70,980, Electronics & Appliance Stores (NAICS 443/NAICS 4431) $21,143,554 $225,702,930 $-204,559, Florists (NAICS 4531) $1,278,561 $16,129,177 $-14,850, Office Supplies, Stationery, and Gift Stores (NAICS 4532) $1,791,120 $19,609,512 $-17,818, Used Merchandise Stores (NAICS 4533) $1,032,295 $2,926,231 $-1,893, Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $26,991,982 $78,377,941 $-51,385, Other Miscellaneous Store Retailers (NAICS $9,054,494 $45,472,120 $-36,417, Building Material and Supplies Dealers (NAICS 4441) $25,698,562 $78,104,387 $-52,405, ) Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $1,293,420 $273,554 $1,019, tores (NAICS 443/NAICS 4431) $21,143,554 $225,702,930 $-204,559, Nonstore Retailers (NAICS 454) $37,969,252 $348,904,267 $-310,935, Electronic Shopping and Mail-Order $24,502,367 $303,450,782 $-278,948, Food & Beverage Stores (NAICS 445) $141,722,220 $317,485,773 $-175,763, Houses (NAICS 4541) Grocery Stores (NAICS quip. & Supply Stores (NAICS Specialty Food 444) Stores (NAICS $125,913,260 $26,991,982 $5,641,108 $278,700,133 $-152,786,873 $78,377,941 $19,942,316 $-14,301, $-51,385, Operators Establishments ) 77 Vending Machine (NAICS 4542) $4,958,172 $8,206,800 $-3,248, Direct Selling (NAICS 4543) $8,508,713 $37,246,685 $-28,737, ) 54 Beer, Wine, and upplies Dealers (NAICS 4441) $10,167,852 $25,698,562 $18,843,324 $-8,675,472 $78,104, $-52,405, Liquor Stores (NAICS 4453) 18 Food $137,787,338 $988,668,398 $-850,881, ,008 pment and Supplies Stores Health & Personal (NAICS Care Stores 4442) (NAICS $1,293,420 $28,314,104 $75,681,007 $273,554 $-47,366,903 $1,019, Services & Drinking Places (NAICS 722) Retail Restaurants 2MarketPlace (NAICS 7221) Profile 446/NAICS 4461) 102 Full-Service $64,076,325 $504,878,252 $-440,801, Limited-Service Eating Places (NAICS 7222) $52,403,597 $304,817,676 $-252,414, Special Food Services (NAICS 7223) $14,399,532 $89,025,943 $-74,626, Gasoline Stations (NAICS 447/4471) $106,545,381 $347,121,176 $-240,575, Drinking Places - Alcoholic Beverages (NAICS 7224) $6,907,884 $89,946,527 $-83,038, (NAICS 445) $141,722,220 $317,485,773 $-175,763, ) $125,913,260 $278,700,133 $-152,786, NAICS 4452) $5,641,108 $19,942,316 $-14,301, Stores (NAICS 4453) $10,167,852 $18,843,324 $-8,675, $183,183, S Wacker $-144,365,096 Dr, Chicago, Longitude: Clothing and Clothing Accessories Stores (NAICS 448) $38,817, IL $115,141,091 $-85,856,868 Clothing Stores (NAICS 4481) $29,284, Leakage/Surplus Factor by Industry Subsector Shoe Stores (NAICS 4482) $4,644,820 $12,791,715 $-8,146, Leakage/Surplus Factor by Industry Group Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $4,888,933 $55,250,266 $-50,361, Motor Vehicle & Parts Dealers Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $11,412,997 $86,218,229 $-74,805, Automobile Dealers Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $6,122,195 $16,507,817 $-10,385, Furniture & Home Furnishings Stores Book, Periodical, and Music Stores (NAICS 4512) $5,290,802 $69,710,412 $-64,419,610 Other Motor Vehicle Dealers 77 Auto Parts, Accessories, and Tire Stores Electronics & Appliance Stores tores (NAICS 446/NAICS 4461) $28,314,104 $75,681,007 $-47,366, Furniture Stores Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent Bldg Materials, Garden Equip. & Supply Stores by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail Home opportunity. Furnishings This Stores is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Electronics Retail Gap & represents Appliance Stores the difference Food & Beverage Stores between Retail Potential and Retail Sales. ESRI uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. Building Material and Supplies Dealers Source: ESRI and infousa Health & Personal Care Stores 447/4471) $106,545,381 $347,121,176 Lawn and Garden $-240,575,795 Equipment and Supplies Stores Grocery Stores Gasoline Stations Specialty Food Stores Clothing and Clothing Accessories Stores cessories Stores (NAICS 448) 2010 ESRI $38,817,976 Business Analyst Online. Order $183,183,072 at or call Beer, Wine, and Liquor Stores $-144,365,096 6/14/2010 Page Sporting Goods, Hobby, Book, and Music Stores On-demand reports and maps from 1 of ) $29,284,223 $115,141,091 Health & Personal Care Stores $-85,856,868 Gasoline Stations General Merchandise Stores 82) $4,644,820 $12,791,715 Clothing Stores $-8,146, Miscellaneous Store Retailers Leather Goods Stores (NAICS 4483) $4,888,933 $55,250,266 Jewelry, Shoe Stores $-50,361,333 Luggage, and Leather Goods Stores Nonstore Retailers Sporting Goods/Hobby/Musical Instrument Stores Food Services & Drinking Places Book, Periodical, and Music Stores ook, and Music Stores (NAICS 451) $11,412,997 Department $86,218,229 Stores (Excluding Leased Depts.) $-74,805, /Musical Instrument Stores (NAICS 4511) $6,122,195 $16,507,817 Other General Merchandise Stores $-10,385,622Florists Source: ESRI and infousa 56 usic Stores (NAICS 4512) $5,290,802 $69,710,412 Office Supplies, $-64,419,610 Stationery, and Gift Stores NAICS Industry Group NAICS Industry Subsector < Surplus Leakage > Used Merchandise Stores 2010 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 2 of 3 Other Miscellaneous Store Retailers Business Data Reports Electronic Shopping and Mail-Order Houses Vending Machine Operators es) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent Direct Selling Establishments ishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure Full-Service Restaurants upply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the represents a surplus of retail sales, a market where customers are drawn in from outside the trade Limited-Service area. Eating The Places Retail Gap represents the difference Retail Sales. ESRI uses the North American Industry Classification System (NAICS) to classify businesses Special Food Services by their primary type of economic activity. ssified into 27 industry groups in the Retail Trade sector, as well as four industry groups within Drinking the Food Places (Alcoholic Services Beverages) & Drinking Establishments subsector. < Surplus Leakage > Source: ESRI and infousa On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 3 of 3 esri.com/buybao 51

51 Traffic Count Profile Retailers, restaurants, automotive dealerships, and real estate professionals use this report to view traffic counts around their sites. The Traffic Count Profile displays the 25 closest traffic counts and the years the traffic counts were collected. Included with Premium Subscription Only Traffic Count Profile Latitude: S 5th St, Minneapolis, MN Longitude: Ring: 5 miles radius Distance: Street: Closest Cross-street: Year of Count: Count: Business Data Reports nd Ave S S 5th St (0.03 miles NE) , S 5th St 3rd Ave S (0.03 miles SE) , rd Ave S 4th St S (0.04 miles NE) , th St S Marquette Ave (0.03 miles NW) , S 5th St Nicollet Ave (0.03 miles NW) , rd Ave S 4th St S (0.04 miles SW) , Marquette Ave 7th St S (0.04 miles SW) , th Ave S S 5th St (0.04 miles NE) , th St S 3rd Ave S (0.03 miles SE) , th St S Marquette Ave (0.04 miles SE) , th St S 3rd Ave S (0.04 miles NW) , nd Ave S 7th St S (0.04 miles NE) , rd St S 3rd Ave S (0.03 miles NW) , th St S Marquette Ave (0.03 miles SE) , th Ave S 3rd St S (0.03 miles NE) , nd Ave S 3rd St S (0.03 miles SW) , rd Ave S 8th St S (0.03 miles SW) , th St S 5th Ave S (0.03 miles SE) , rd Ave S 3rd St S (0.04 miles SW) , rd St S Nicollet Ave (0.04 miles NW) , th Ave S S 5th St (0.04 miles NE) , th St S 2nd Ave S (0.03 miles NW) , S 5th St Nicollet Ave (0.05 miles SE) , Marquette Ave 3rd St S (0.04 miles SW) , th Ave S 3rd St S (0.03 miles SW) , rd St S 5th Ave S (0.04 miles SE) , Washington Ave S 2nd Ave S (0.04 miles SE) , th St S 4th Ave S (0.03 miles SE) , th St S Hennepin Ave (0.06 miles NW) , nd Ave S 8th St S (0.03 miles NE) ,364 Data Note:The Traffic Profile displays up to 25 of the closest available traffic counts within the largest radius around your site. The years of the counts in the database range from 2010 to Just over 66% of the counts were taken between 2001 and 2010 and 86% of the counts were taken in 1997 or later. Traffic counts are identified by the street on which they were recorded, along with the distance and direction to the closest cross-street. Distances displayed as 0.00 miles (due to rounding), are closest to the site. A traffic count is defined as the two-way Average Daily Traffic (ADT) that passes that location. Source: Copyright: 2010 MPSI Systems Inc. d.b.a. DataMetrix 2010 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 52 esri.com/buybao

52 Business Analyst Online Maps

53 Maps You can generate a variety of boardroom-ready maps through Business Analyst Online. These maps can effectively illustrate potential site locations and surrounding areas, data variations, and patterns and trends that may be difficult to visualize from tabular data. Traffic Count Map Latitude: SW 24th Rd, Miami, FL Longitude: Ring: 0.5, 1, 2 Miles Standard Site Maps Site Details Map Site Map Site Map with Satellite Imagery Other Maps Major Shopping Center Map Traffic Count Map Traffic Count Map Close Up Dominant Tapestry Site Map Major Shopping Center Map Latitude: Wright St, Lakewood, CO Longitude: Ring: 1, 3, 5 Miles Maps Source: 2010 MPSI Systems Inc. d.b.a. DataMetrix 2010 ESRI, MPSI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 Source: Directory of Major Malls, Inc. Directory of Major Malls, Inc ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 Included with Basic and Premium Subscriptions Included with Premium Subscription Only Available as Add-on to Basic or Premium Subscription 54 esri.com/buybao

54 Site Details Map The Site Details Map is useful for those not familiar with the market they are investigating. Real estate consultants find this a useful map to give to their clients. Included with Basic and Premium Subscriptions Site Details Map Latitude: Wright St, Lakewood, CO Longitude: Ring: 1, 3, 5 Miles Maps This site is located in: City: Lakewood city County: Jefferson County State: CO Census Tract: ZIP Code: Census Block Group: CBSA: Denver-Aurora-Broomfield, CO (19740) 2010 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 esri.com/buybao 55

55 Site Map Popular across all industries, the Site Map displays the specified location and its surrounding area. Major roads, rivers, and boundaries are included on the map. Included with Basic and Premium Subscriptions Site Map Latitude: Wright St, Lakewood, CO Longitude: Drive Time: 3, 5, 7 Minutes Maps 2010 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 56 esri.com/buybao

56 Site Map with Satellite Imagery This site map provides a view of your site overlaid on satellite imagery. Included with Basic and Premium Subscriptions Site Map on Satellite Imagery 1.6 Miles Wide Latitude: N Wacker Dr, Chicago, IL Longitude: Ring: 3, 5, 7 Miles Maps Source: i-cubed 2010 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 esri.com/buybao 57

57 Major Shopping Center Map Commercial retailers, real estate agents, advertisers, and restaurants use this map to display major shopping centers found within their trade areas to understand the scope of competitive activity in their markets. Available as Add-on to Basic or Premium Subscription Major Shopping Center Map Latitude: Wright St, Lakewood, CO Longitude: Ring: 1, 3, 5 Miles Maps Source: Directory of Major Malls, Inc. Directory of Major Malls, Inc ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 58 esri.com/buybao

58 Traffic Count Map Retailers, restaurants, automotive dealerships, and real estate professionals use this map to visualize the traffic patterns around candidate business locations. This map displays traffic counts for as many as 25 intersections within a specified location. Included with Premium Subscription Only Traffic Count Map Latitude: SW 24th Rd, Miami, FL Longitude: Ring: 0.5, 1, 2 Miles Maps Source: 2010 MPSI Systems Inc. d.b.a. DataMetrix 2010 ESRI, MPSI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 esri.com/buybao 59

59 Traffic Count Map Close Up Retailers, restaurants, automotive dealerships, and real estate professionals use this map to visualize the traffic patterns within half a mile of a location. Viewing traffic counts at intersections within and around their market areas helps with site selection, revenue forecasting, and the ability to identify high-visibility locations. Included with Premium Subscription Only Traffic Count Map - Close Up Latitude: Ross Ave, Dallas, TX Longitude: Ring: 1, 3, 5 Miles Maps Source: 2010 MPSI Systems Inc. d.b.a. DataMetrix 2010 ESRI, MPSI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 1 60 esri.com/buybao

60 Dominant Tapestry Site Map Retailers, marketers, travel and leisure providers, financial institutions, and economic developers use this map to classify U.S. residential neighborhoods into distinctive market segments, providing the ability to conduct site analysis, customer profiling, media targeting, and direct marketing campaigns. Included with Premium Subscription Only Dominant Tapestry Site Map Latitude: W Mendenhall St, Bozeman, MT Longitude: Ring: 1, 3, 5 Miles Maps Source: ESRI 2010 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 2 esri.com/buybao 61

61 Related Products Business Analyst Online API The Business Analyst Online API enables your organization to build and embed customized versions of Business Analyst Online in your own Web site. Applications built with the API can be used to better understand the particular characteristics of a population in a specific neighborhood or location. Information about people and places can be aggregated and summarized at the ZIP Code or county level or specified by polygon, drive time, or distance. What You Get Business Analyst Online APIs (SOAP, REST, and Silverlight ) ArcGIS SM Online Demographic Maps Collection ArcGIS Online World Geocoding (North America only) ArcGIS Online World Imagery ArcGIS Online World Street Map ArcGIS Online World Topographic Map To learn more about the Business Analyst Online API, visit esri.com/baoapi or call esri.com/buybao

62 Business Analyst Desktop Business Analyst Desktop is the must-have tool for professional analysts who need to understand their customers and markets, perform detailed site analyses, measure store network performance, analyze cannibalization, or optimize territories. When you leverage the comprehensive spatial analysis and modeling tools in Business Analyst Desktop with the extensive demographic and business data included in the product, you can uncover patterns, trends, and opportunities in your customer and sales data that were previously unrevealed. To learn more about Business Analyst Desktop, visit esri.com/badesktop or call esri.com/buybao 63

63 Business Analyst Server Business Analyst Server will enable your organization to manage, share, and publish critical location-related information across the enterprise. When you apply the data, mapping, and spatial analysis tools in Business Analyst, your organization can quickly create custom Web applications, enabling your staff to easily view, analyze, and share data about your stores, customers, or competition or the areas where you do business. Business Analyst Server integrates easily with your existing CRM, financial, and supply chain management systems and enterprise workflows. To learn how Business Analyst Server can improve your workflows, visit esri.com/baserver. 64 esri.com/buybao

64 About Esri Our Focus Contact Esri Since 1969, Esri has been helping organizations map and model our world. Esri s GIS software tools and methodologies enable these organizations to effectively analyze and manage their geographic information and make better decisions. They are supported by our experienced and knowledgeable staff and extensive network of business partners and international distributors. A full-service GIS company, Esri supports the implementation of GIS technology on desktops, servers, online services, and mobile devices. These GIS solutions are flexible, customizable, and easy to use. Esri software is used by hundreds of thousands of organizations that apply GIS to solve problems and make our world a better place to live. We pay close attention to our users to ensure they have the best tools possible to accomplish their missions. A comprehensive suite of training options offered worldwide helps our users fully leverage their GIS applications. Esri is a socially conscious business, actively supporting organizations involved in education, conservation, sustainable development, and humanitarian affairs GIS-XPRT ( ) Phone: Fax: [email protected] esri.com Offices worldwide esri.com/locations 380 New York Street Redlands, CA USA INLD5C1/11tk Printed in USA