Report Reference Guide

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1 Esri Business Analyst OnlineSM Report Reference Guide

2 Table of Contents Introduction About Business Analyst Online... 1 Current-Year/Five-Year Forecast Demographic Updates... 2 How to Order Get Started with Business Analyst Online... 3 Basic and Premium Subscriptions... 4 Demographics Market Profile... 9 Demographic and Income Profile...10 Demographic and Income Comparison Profile Comparison Profile...12 Age 50+ Profile...13 Age by Income Profile...14 Age by Sex by Race Profile...15 Age by Sex Profile...16 Census 2000 Detailed Race Profile...17 Census 2000 Summary Profile...18 Detailed Age Profile...19 Detailed Income Profile Disposable Income Profile Executive Summary Graphic Profile Housing Profile Net Worth Profile Tapestry Segmentation Area Profile Consumer Spending Automotive Aftermarket Expenditures Financial Expenditures House and Home Expenditures...31 Household Budget Expenditures Medical Expenditures Recreation Expenditures Retail Goods and Services Expenditures Market Potential Electronics and Internet Market Potential Financial Investments Market Potential Health and Beauty Market Potential...41 Pets and Products Market Potential Restaurant Market Potential Retail Market Potential Sports and Leisure Market Potential Business Data Reports Business Summary Major Shopping Center Locator Retail MarketPlace Profile...51 Traffic Count Profile Maps Site Maps and Satellite Imagery Site Details Map Site Map Site Map with Satellite Imagery Other Maps Major Shopping Center Map Traffic Count Map Traffic Count Map Close Up Dominant Tapestry Site Map...61 Related Products Business Analyst Online API Business Analyst Desktop Business Analyst Server Included with Basic and Premium Subscriptions Included with Premium Subscription Only Available as Add-on to Basic or Premium Subscription Copyright 2011 Esri All rights reserved. Printed in the United States of America. The information contained in this document is the exclusive property of Esri. This work is protected under United States copyright law and other international copyright treaties and conventions. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, except as expressly permitted in writing by Esri. All requests should be sent to Attention: Contracts and Legal Services Manager, Esri, 380 New York Street, Redlands, CA USA. The information contained in this document is subject to change without notice. U.S. GOVERNMENT RESTRICTED/LIMITED RIGHTS Any software, documentation, and/or data delivered hereunder is subject to the terms of the License Agreement. In no event shall the U.S. Government acquire greater than RESTRICTED/LIMITED RIGHTS. At a minimum, use, duplication, or disclosure by the U.S. Government is subject to restrictions as set forth in FAR Alternates I, II, and III (JUN 1987); FAR (JUN 1987) and/or FAR / (Commercial Technical Data/Computer Software); and DFARS (NOV 1995) (Technical Data) and/or DFARS (Computer Software), as applicable. Contractor/Manufacturer is Esri, 380 New York Street, Redlands, CA USA. Esri, the Esri globe logo, Business Analyst Online, Business Analyst, Tapestry, ArcMap, ArcView, ArcGIS, esri.com, are trademarks, registered trademarks, or service marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective trademark owners.

3 This reference guide provides a comprehensive overview of the data variables used in the reports and maps available through Esri Business Analyst Online SM. It also includes information about the subscription options available and what s included in each subscription. Dominant Tapestry Site Map Latitude: W Mendenhall St, Bozeman, MT Longitude: Ring: 1, 3, 5 Miles About Business Analyst Online Business Analyst Online uses over 3,000 variables for demographic, consumer spending, business, and traffic data. These data variables can be analyzed in a geographic context as granular as block groups, census tracts, or ZIP Codes. An interactive, color-coded imagery or street map service is the backdrop for your analysis. You can quickly zoom in to your area of interest to instantly visualize data that helps you Identify locations of existing customers or sites. Find new customers based on the characteristics of your most profitable existing customers. Analyze market areas to show the proximity of your stores to those of your competitors and discover opportunities for new store locations or store consolidations. Use the built-in Microsoft Bing business search to explore businesses you can target for your products and services and add the locations directly to your map. Compare prospective sites you are Summary Demographics considering for a new business location by generating comparison reports based on hundreds of variables. Source: ESRI Retail MarketPlace Profile 2010 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of Population 39, Households 21, Median Disposable Income $62, Per Capita Income $60,674 Industry Summary Demand Supply Leakage/Surplus Number of Potential) (Retail Sales) Factor Businesses (Retail Retail Gap Total Retail Trade and Food & Drink (NAICS 44-45, 722) $877,868,294 $3,596,418,003 $-2,718,549, ,755 Total Retail Trade (NAICS 44-45) $740,080,956 $2,607,749,605 $-1,867,668, ,747 Total Food & Drink (NAICS 722) $137,787,338 $988,668,398 $-850,881, ,008 Demand Supply Leakage/Surplus Number of Potential) (Retail Sales) Factor Businesses Industry Group (Retail Retail Gap Motor Vehicle & Parts $180,785,806 $128,359,772 $52,426, Dealers (NAICS 441) Automobile Dealers (NAICS 4411) $160,554,822 $84,390,381 $76,164, Other Motor Vehicle Dealers (NAICS 4412) $10,161,189 $40,284,794 $-30,123, Auto Parts, Accessories, and Tire Stores (NAICS 4413) $10,069,795 $3,684,597 $6,385, Furniture & Home Furnishings Stores (NAICS 442) $25,181,783 $74,889,311 $-49,707, Furniture Stores (NAICS 4421) $15,161,165 $29,933,438 $-14,772, Home Furnishings Stores (NAICS 4422) $10,020,618 $44,955,873 $-34,935, Electronics & Appliance Stores (NAICS 443/NAICS 4431) $21,143,554 $225,702,930 $-204,559, Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $26,991,982 $78,377,941 $-51,385, Building Material and Supplies Dealers (NAICS 4441) $25,698,562 $78,104,387 $-52,405, Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $1,293,420 $273,554 $1,019, Food & Beverage Stores (NAICS 445) $141,722,220 $317,485,773 $-175,763, Grocery Stores (NAICS 4451) $125,913,260 $278,700,133 $-152,786, Specialty Food Stores (NAICS 4452) $5,641,108 $19,942,316 $-14,301, Beer, Wine, and Liquor Stores (NAICS 4453) $10,167,852 $18,843,324 $-8,675, Health & Personal Care Stores (NAICS 446/NAICS 4461) $28,314,104 $75,681,007 $-47,366, Gasoline Stations (NAICS 447/4471) $106,545,381 $347,121,176 $-240,575, Clothing and Clothing Accessories Stores (NAICS 448) $38,817,976 $183,183,072 $-144,365, Clothing Stores (NAICS 4481) $29,284,223 $115,141,091 $-85,856, Shoe Stores (NAICS 4482) $4,644,820 $12,791,715 $-8,146, Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $4,888,933 $55,250,266 $-50,361, Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $11,412,997 $86,218,229 $-74,805, Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $6,122,195 $16,507,817 $-10,385, Book, Periodical, and Music Stores (NAICS 4512) $5,290,802 $69,710,412 $-64,419, Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. ESRI uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. Source: ESRI and infousa 2010 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 3 esri.com/buybao 1

4 Current-Year/Five-Year Forecast Demographic Updates Esri has a team of demographers, statisticians, and economists who use a wide variety of public and private data sources to develop a uniquely accurate and detailed picture of local population, economic, housing, and business characteristics. Using geographic information system (GIS) tools and our strong demographic estimating experience, Esri captures the effects of significant events that occur between decennial censuses The data is delivered at 11 different levels of geography, from national levels all the way down to block groups: National States Core-based statistical areas (CBSA) Counties Census tracts Places County subdivisions ZIP Codes Congressional districts Designated market areas (DMA) Block groups Esri produces 15,000 variables, creating an incredibly detailed picture of the U.S. population. Forecasts are prepared initially for counties and block groups. From the county database, forecasts are aggregated to higher levels (such as CBSAs and states). From the block group database, forecasts are retrieved for census tracts; places; county subdivisions; ZIP Codes; congressional districts for the 111th Congress; DMAs; or any user-defined site, circle, or polygon Accurate and Reliable Data Esri improves on publicly available data by providing the current-year data and extending the coverage (summaries from 11 different levels of geography). Compared to other private sources of demographic data, Esri provides a proven track record of accuracy and agility. Esri publishes the results of all tests of accuracy on its Web site. As an example of Esri s agility, it was the first to capture the effects of the 2005 hurricane season at the block group level and the first to identify the beginning of the bursting housing bubble and subprime mortgage crisis a full two years before the market collapsed (as evidenced by the annual trends white paper, available on Esri s Web site). Current-year variables ensure that analysts and the public alike can conduct their research with the most accurate information available, which is especially critical in fast-changing areas. Esri s Data Development Team Led by chief demographer Lynn Wombold, Esri s data development team has a 35-year history of excellence in market intelligence. The combined expertise of the team s economists, statisticians, demographers, geographers, and analysts totals nearly a century of data and segmentation development experience. The team has crafted data methodologies, such as the demographic update, segmentation, the Diversity Index, and the Retail MarketPlace database, that are now industry benchmarks. 2 esri.com/buybao

5 Get Started with Business Analyst Online There are three easy ways to get started: Purchase individual reports and maps as a guest user without a subscription. Purchase an annual Basic Subscription for $995 that provides unlimited access to 17 reports and maps. Purchase an annual Premium Subscription for $2,500 that provides unlimited access to 35 reports and maps. Site Map Latitude: Wright St, Lakewood, CO Longitude: Drive Time: 3, 5, 7 Minutes Reports and maps are ed within minutes directly to your in-box as a PDF document or Microsoft Excel spreadsheet. Demographic and Income Profile Summary Population 26,162 45,534 50,151 Households 14,855 24,338 26,808 Families 4,534 7,223 7,843 Average Household Size Owner Occupied HUs 6,905 12,162 13,530 Renter Occupied HUs 7,950 12,176 13,278 Median Age Trends: Annual Rate Area State National Population 1.95% 0.27% 0.76% Households 1.95% 0.27% 0.78% Families 1.66% 0.07% 0.64% Owner HHs 2.15% 0.32% 0.82% Median Household Income 4.32% 2.76% 2.36% Households by Income Number Percent Number Percent Number Percent < $15,000 1, % 1, % 1, % $15,000 - $24, % % % $25,000 - $34, % % % $35,000 - $49,999 2, % 2, % 1, % $50,000 - $74,999 2, % 4, % 5, % $75,000 - $99,999 1, % 4, % 3, % $100,000 - $149,999 2, % 4, % 6, % $150,000 - $199,000 1, % 2, % 3, % $200, % 2, % 3, % Median Household Income $65,379 $81,441 $100,632 Average Household Income $87,546 $108,629 $125,374 Per Capita Income $49,927 $60,584 $69, ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of Population by Age Number Percent Number Percent Number Percent % 1, % 1, % % 1, % 1, % % % 1, % , % 1, % 1, % , % 4, % 4, % , % 12, % 14, % , % 8, % 7, % , % 6, % 7, % , % 4, % 5, % % 2, % 3, % % 1, % 1, % % % % Race and Ethnicity Number Percent Number Percent Number Percent White Alone 16, % 27, % 30, % Black Alone 5, % 9, % 9, % American Indian Alone % % % Asian Alone 2, % 4, % 5, % Pacific Islander Alone % % % Some Other Race Alone % 1, % 2, % Two or More Races % 1, % 1, % Hispanic Origin (Any Race) 1, % 4, % 6, % Data Note: Income is expressed in current dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 2 Purchase an annual subscription or reports and maps individually. Call esri.com/buybao 3

6 Basic and Premium Subscriptions Basic Subscription and Day Pass* Premium Subscription Individual Report Business Data Basic $995 Annually Day Pass $149 $2,500 Annually Listed Below Business Locator $70 Business Summary Add-on Available 4 $50 Major Shopping Center Locator Add-on Available Add-on Available $60 Major Shopping Center Map Add-on Available Add-on Available $50 Retail MarketPlace Profile Add-on Available 4 $75 Demographics Comparison Profile 4 4 Free Age 50+ Profile 4 4 $50 Age by Income Profile 4 4 $50 Age by Sex Profile 4 4 $50 Age by Sex by Race Profile 4 4 $50 Census 2000 Detailed Race Profile 4 4 Free Census 2000 Summary Profile 4 4 Free Demographic and Income Profile 4 4 $50 Demographic and Income Comparison Profile 4 4 $50 Detailed Age Profile 4 $50 Detailed Income Profile 4 $50 Disposable Income Profile 4 $50 Executive Summary 4 $50 Graphic Profile 4 $50 Housing Profile 4 4 $50 Market Profile 4 4 $50 Net Worth Profile 4 $50 Quarterly Demographic Profile 4 4 $50 Tapestry Segmentation Area Profile 4 $50 * Add-on packages are not available for the Day Pass. 4 esri.com/buybao

7 Consumer Spending Basic Subscription and Day Pass* Premium Subscription Individual Report Automotive Aftermarket Expenditures Add-on Available 4 $50 Financial Expenditures Add-on Available 4 $50 House and Home Expenditures Add-on Available 4 $50 Household Budget Expenditures Add-on Available 4 $50 Medical Expenditures Add-on Available 4 $50 Recreation Expenditures Add-on Available 4 $50 Retail Goods and Services Expenditures 4 4 $50 Market Potential Electronics and Internet Market Potential Add-on Available Add-on Available $75 Financial Investments Market Potential Add-on Available Add-on Available $75 Health and Beauty Market Potential Add-on Available Add-on Available $75 Pets and Products Market Potential Add-on Available Add-on Available $75 Restaurant Market Potential Add-on Available Add-on Available $75 Retail Market Potential Add-on Available Add-on Available $75 Sports and Leisure Market Potential Add-on Available Add-on Available $75 Geographic Maps and Aerial Imagery Dominant Tapestry Segment Map 4 $50 Site Details Map 4 4 $25 Site Map 4 4 Free Site Map with Satellite Imagery 4 4 $25 Traffic Traffic Count Profile 4 $60 Traffic Count Map Add-on Available 4 $50 Traffic Count Map Close Up Add-on Available 4 $50 Purchase an annual subscription or reports and maps individually. Call esri.com/buybao 5

8 Business Analyst Online Demographics

9 Market Demographics Demographics Improve forecasting and business planning by analyzing trends and changes with demographic reports based on Esri s current-year estimates and five-year projected data. Market Profile Most Popular Report Demographic and Income Profile Very Popular Report Demographic and Income Comparison Profile Comparison Profile Age 55+ Profile Age by Income Profile Age by Sex by Race Profile Age by Sex Profile Census 2000 Detailed Race Profile Census 2000 Summary Profile Detailed Age Profile Detailed Income Profile Disposable Income Profile Executive Summary Graphic Profile Housing Profile Net Worth Profile Tapestry Segmentation Area Profile Proposed Location 100 S Wacker Dr, Market Profile 100 S Wacker Dr, 100 Latitude: Chicago, IL Chicago, IL Chicago, Longitude: Radius: 1.5 Miles Radius: 4 Miles Ra Proposed 2000 Location Total Population Wacker 75,914 Dr, 516, S Wacker Dr, 100 S 100 S Wacker Dr, Latitude: Chicago, IL Chicago, IL Chicago, IL Group Quarters Longitude: ,767 Miles 19,825 Radius: 1.5 Miles Radius: 4 Radius: 8 Miles 2009 Total Population 2000 Total Population 102, , ,079 75,914 1,989, Total Group Population Quarters 113,897 19, ,203 4,767 49, ,755 2,015,405 Total Population Annual Rate 2014 Total Population 549, % 561, % 113,897 2,011, Annual Rate 2.08% 0.44% -0.04% Households 42, ,486 42, , , Average Household Household Size Size , , , Households Average Household Size , , Households Average Household Size 62, , , Average Household Size Households 62, , Annual Rate 2.18% 0.53% -0.01% Families Average Household Size 14, , , Average Family Size Annual Rate 2.18% 0.53% 2009 Families 18, , , Families Average Family Size , , Families 19, , , Average Family Size Average Family Size Families Annual Rate 1.69% 0.03% 18, % 104, Average Family Size Housing Units 48, , , Families 19, ,483 Owner Occupied Housing Units 33.6% 30.2% 33.3% 2014 Renter Average Occupied Family Housing Units Size 54.0% 59.1% % Vacant Housing Annual Units Rate 12.5% 10.7% 1.69% 8.8% 0.03% 2009 Housing Units 65, , ,342 Owner Occupied Housing Units 35.1% 31.0% 33.1% Renter Occupied Housing Units 50.2% 55.6% 54.8% 2000 Vacant Housing Units 14.7% 13.4% 48, % 255, Housing Units 73, , ,643 Owner Occupied Housing Units 33.6% 30.2% Owner Occupied Housing Units 35.8% 31.0% 32.6% Renter Occupied Housing Housing Units Units 49.8% 54.9% 54.0% 54.1% 59.1% Units Demographic and Income 14.4% Profile 14.1% 13.3% Vacant Housing Units 12.5% 10.7% 2009 Housing Units 65, ,698 Median Household Income Owner 2000 Occupied Housing Units $56,538 $42, % $37, % Proposed Location Renter 2009 Occupied Housing Units $75,288 Latitude: $58, % $51, % 100 S Wacker Dr, Chicago, IL Longitude: $75, $62,665 $54,451 Median Vacant Home Housing Value Units 14.7% 13.4% 2014 Housing 2000 Units $243,136 $224,546 73,099 $157, ,534 Summary $343, $311,868 $221,468 Population 26,162 Owner 2014 Occupied Housing 45,534 Units 50,151 $376,262 $343, % $241, % Households 14,855 Per Renter Capita Income Occupied Housing 24,338 Units 26, % 54.9% Families 4, ,223 7,843 $49,048 $32,039 $20,732 Vacant 2009 Housing Units $59,665 $40, % $26, % Average Household Size $62,456 $42,871 $27,756 Owner Occupied HUs 6,905 12,162 13,530 Median Age Renter Occupied HUs 7, ,176 13, Median Household Income Median Age $56, $42,847 Trends: Annual Rate Area State National Population 1.95% % 0.76% $75,288 $58,813 Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households. Households Persons in families 1.95% include 2014 the householder and persons 0.27% related to the householder by birth, 0.78% marriage, or adoption. Per Capita $75,957 Income represents the income received $62,665 by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding. Families Median 1.66% Home Value 0.07% 0.64% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and Owner HHs 2.15% 0.32% 0.82% 2000 $243,136 $224,546 Median Household Income 4.32% 2.76% 2.36% $343,765 $311, Households by Income Number Percent 2014 Number Percent Number Percent $376,262 $343,943 < $15,000 1,688 Per 11.6% Capita Income 1, % 1, % $15,000 - $24, ESRI 5.4% On-demand reports 801 and maps from 3.3% Business Analyst 552 Online. Order at 2.1% or call /05/2009 Page 1 of $49,048 $32,039 $25,000 - $34, % % % 2009 $59,665 $40,288 $35,000 - $49,999 2, % 2, % 1, % $50,000 - $74,999 2, % , % 5, % $62,456 $42,871 $75,000 - $99,999 1,845 Median 12.6% Age 4, % 3, % $100,000 - $149,999 2, % 4, % 6, % $150,000 - $199,000 1, % 2, % 3, % $200, % , % 3, % Median Household Income $65, $81,441 $100, Average Household Income $87,546 $108,629 $125,374 Per Capita Income $49,927 $60,584 $69,932 Persons include the householder persons related 2000 in families by Number all persons Percent aged 15 years Number and over divided Percent by total Number population. Percent Detail may not sum to totals due to rounding. Population by Age % 1, % 1, % Source: 432 U.S. Bureau 1.7% of the Census, 1, Census 2.2% of Population 1,185 and 2.4% Housing. ESRI forecasts for 2009 and % % 1, % , % 1, % 1, % , % 4, % 4, % , % 12, % 14, % , % 8, % 7, % , % 6, % 7, % , % 4, % 5, % ESRI On-demand 2,110reports and 4.6% maps from 3,102 Business Analyst 6.2% Online. Order at or call /05/ % % 1, % 1, % % % % Race and Ethnicity Number Percent Number Percent Number Percent White Alone 16, % 27, % 30, % Black Alone 5, % 9, % 9, % American Indian Alone % % % Asian Alone 2, % 4, % 5, % Pacific Islander Alone % % % Some Other Race Alone % 1, % 2, % Two or More Races % 1, % 1, % Hispanic Origin (Any Race) 1, % 4, % 6, % Data Note: Income is expressed in current dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 2 Included with Basic and Premium Subscriptions Included with Premium Subscription Only 8 esri.com/buybao

10 Market Profile Residential and commercial retailers, real estate agents, and economic development agencies use this report to get a basic understanding of market demographics, consumer spending, and segmentation. This is one of the most popular reports and is the most comprehensive. This report is a good starting point for your analysis. Included with Basic and Premium Subscriptions Market Profile Ring: 1, 3, 5 Miles 1 mile radius 3 miles radius 5 miles radius 2000 Total Population 26, , , Group Quarters 3,043 10,995 32, Total Population 45, , , Total Population 50, , , Annual Rate 1.95% 0.57% 0.23% 2000 Households 14, , , Average Household Size Households 24, , , Average Household Size Households 26, , , Average Household Size Annual Rate 1.95% 0.67% 0.31% 2000 Families 4,534 58, , Average Family Size Families 7,223 65, , Average Family Size Families 7,843 66, , Average Family Size Annual Rate 1.66% 0.21% -0.07% Demographics View a full report at esri.com/baoreports Housing Units 17, , ,433 Owner Occupied Housing Units 40.5% 31.9% 29.6% Renter Occupied Housing Units 46.6% 56.9% 59.9% Vacant Housing Units 12.9% 11.2% 10.5% 2010 Housing Units 27, , ,183 Owner Occupied Housing Units 43.8% 33.3% 30.6% Renter Occupied Housing Units 43.8% 53.7% 56.8% Vacant Housing Units 12.4% 12.9% 12.7% 2015 Housing Units 30, , ,671 Owner Occupied Housing Units 44.1% 33.2% 30.3% Renter Occupied Housing Units 43.2% 53.0% 56.0% Vacant Housing Units 12.7% 13.9% 13.7% Median Household Income 2000 $65,379 $46,110 $40, $81,441 $62,261 $54, $100,632 $76,838 $66,148 Median Home Value 2000 $217,450 $238,126 $198, $308,814 $321,349 $273, $359,555 $378,204 $320,177 Per Capita Income 2000 $49,927 $37,059 $27, $60,584 $45,353 $34, $69,932 $54,655 $41,098 Median Age Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households. Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 8 esri.com/buybao 9

11 Demographic and Income Profile Local governments, retailers, and real estate agents use this report to quickly forecast area growth. Included with Basic and Premium Subscriptions Demographic and Income Profile Summary Population 26,162 45,534 50,151 Households 14,855 24,338 26,808 Families 4,534 7,223 7,843 Average Household Size Owner Occupied HUs 6,905 12,162 13,530 Renter Occupied HUs 7,950 12,176 13,278 Median Age Trends: Annual Rate Area State National Population 1.95% 0.27% 0.76% Households 1.95% 0.27% 0.78% Families 1.66% 0.07% 0.64% Owner HHs 2.15% 0.32% 0.82% Median Household Income 4.32% 2.76% 2.36% Demographics Households by Income Number Percent Number Percent Number Percent < $15,000 1, % 1, % 1, % $15,000 - $24, % % % $25,000 - $34, % % % $35,000 - $49,999 2, % 2, % 1, % $50,000 - $74,999 2, % 4, % 5, % $75,000 - $99,999 1, % 4, % 3, % $100,000 - $149,999 2, % 4, % 6, % $150,000 - $199,000 1, % 2, % 3, % $200, % 2, % 3, % Demographic and Income Profile Median Household Income $65,379 $81,441 $100,632 Average Household Income $87,546 $108,629 $125,374 Per Capita Income $49,927 $60,584 $69, Trends Population by Age Number Percent Number Percent Number Percent % 1, % 1, % % 1, % 1, % % % 1, % , % 1, % 1, % , % 4, % 4, % 2.5 Area State , % 12, % 14, % , % 8, % 7, % U.S , % 6, % 7, % , % 4, % 5, % % 2, % 3, % % 1, % 1, % 0 Population Households Families Owner HHs Median HH Income % % % Annual Rate (in percent) Race and Ethnicity Number Percent Number Percent Number Percent Population by Age White Alone 16, % 27, % 30, % 30 Black Alone 5, % 9, % 9, % American Indian Alone % % % 25 Asian Alone 2, % 4, % 5, % Pacific Islander Alone % % % 20 Some Other Race Alone % 1, % 2, % Two or More Races % 1, % 1, % Hispanic Origin (Any Race) 1, % 4, % 6, % Percent Data Note: Income is expressed in current dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of Household Income 2010 Population by Race $ K+ (10.2%) $100K-$149K (18.4%) $200K+ (9.8%) <$15K (7.9%) $15K-$24K (3.3%) $75K-99K (17.2%) $25K-34K (4.1%) $35K-$49K (9.3%) $50K-74K (19.9%) Percent White 10.8 Black 0.3 Am. Ind. Asian 0.1 Pacific 3.7 Other 2010 Percent Hispanic Origin: 10.7% 2.9 Two ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 2 of 2 10 esri.com/buybao

12 Demographic and Income Comparison Profile Local governments, retailers, and real estate agents use this report to quickly analyze trade areas to forecast area growth. The side-by-side layout of this report makes it easy to compare areas. Included with Basic and Premium Subscriptions Demographic and Income Profile Proposed Location 100 S Wacker Dr, Chicago, IL Latitude: Longitude: View a full report at esri.com/baoreports. Summary Population 26,162 45,534 50,151 Households 14,855 24,338 26,808 Families 4,534 7,223 7,843 Average Household Size Owner Occupied Housing Units 6,905 12,162 13,530 Renter Occupied Housing Units 7,950 12,176 13,278 Median Age Trends: Annual Rate Area State National Population 1.95% 0.27% 0.76% Households 1.95% 0.27% 0.78% Families 1.66% 0.07% 0.64% Owner HHs 2.15% 0.32% 0.82% Median Household Income 4.32% 2.76% 2.36% Households by Income Number Percent Number Percent Number Percent <$15,000 1, % 1, % 1, % $15,000 - $24, % % % $25,000 - $34, % % % $35,000 - $49,999 2, % 2, % 1, % $50,000 - $74,999 2, % 4, % 5, % $75,000 - $99,999 1, % 4, % 3, % $100,000 - $149,999 2, % 4, % 6, % $150,000 - $199,999 1, % 2, % 3, % $200, % 2, % 3, % Median Household Income $65,379 $81,441 $100,632 Average Household Income $87,546 $108,629 $125,374 Per Capita Income $49,927 $60,584 $69, Population by Age Number Percent Number Percent Number Percent % 1, % 1, % % 1, % 1, % % % 1, % , % 1, % 1, % , % 4, % 4, % , % 12, % 14, % , % 8, % 7, % , % 6, % 7, % , % 4, % 5, % % 2, % 3, % % 1, % 1, % % % % Race and Ethnicity Number Percent Number Percent Number Percent White Alone 16, % 27, % 30, % Black Alone 5, % 9, % 9, % American Indian Alone % % % Asian Alone 2, % 4, % 5, % Pacific Islander Alone % % % Some Other Race Alone % 1, % 2, % Two or More Races % 1, % 1, % Hispanic Origin (Any Race) 1, % 4, % 6, % Demographics Data Note: Income is expressed in current dollars Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and June 14, 2010 Made with ESRI Business Analyst 2010 ESRI Try it Now! Page 1 of 6 esri.com/buybao 11

13 Comparison Profile Business planners, owners, and developers use this report to analyze trends and changes and identify growth, decline, and new opportunities. Included with Basic and Premium Subscriptions Comparison Profile Demographics 1990 Census Number Percent Number Percent Annual Rate Total Population 14,913-26, % Total Households 7, % 14, % 6.72% Average Household Size % Total Families 1, % 4, % 8.70% Average Family Size % Per Capita Income $31,250 - $49, % Total Housing Units 10,462-17, % Population by Sex Male 8, % 14, % 4.90% Female 6, % 12, % 6.91% Population by Age Total 14, % 26, % 5.78% Age % % 9.16% Age % % 12.25% Age % % 12.13% Age % 1, % 4.50% Age , % 2, % 3.70% Age , % 4, % 4.38% Age , % 4, % 6.78% Age , % 3, % 5.76% Age , % 2, % 5.31% Age % 1, % 7.35% Age % 1, % 9.68% Age % 1, % 6.83% Age % % 5.58% Age % % 2.99% Age % % 3.68% Age % % 2.97% Age % % 3.10% Age % % 3.62% Median Age % Age , % 24, % 5.52% Age 65+ 1, % 1, % 3.22% View a full report at esri.com/baoreports. Households by Household Income Household Income Base 7, % 14, % 6.69% <$15, % 1, % 7.29% $15,000 - $24, % % -0.26% $25,000 - $34,999 1, % % -1.82% $35,000 - $49,999 1, % 2, % 3.34% $50,000 - $74,999 1, % 2, % 5.34% $75,000 - $99, % 1, % 9.75% $100,000 - $149, % 2, % 14.20% $150, % 2, % 19.65% Median Household Income $42,908 $65, % Average Household Income $58,625 $87, % Data Note: Detail may not sum to totals due to rounding. Census 2000 medians are computed from reported data distributions. The " Annual Rate" is an annual compound rate. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI converted 1990 Census data into 2000 geography ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 5 12 esri.com/buybao

14 Age 50+ Profile Hospitals, retirement communities, and community planners use this report to determine where seniors are concentrated and people are retiring. Emergency preparedness planners use this report to identify areas that require support and special services for seniors and retirees. Included with Basic and Premium Subscriptions Age 50+ Profile Demographic Summary Census Change Annual Rate Total Population 26,162 45,534 50,151 4, % Population 50+ 4,988 11,938 14,370 2, % Median Age % Households 14,855 24,338 26,808 2, % % Householders % Owner/Renter Ratio % Median Home Value $217,450 $308,814 $359,555 $50, % Average Home Value $258,594 $366,186 $433,324 $67, % Median Household Income $65,379 $81,441 $100,632 $19, % Median Household Income for Householder 55+ $53,156 $76,714 $93,841 $17, % Population by Age and Sex Male Population Census Number % of 50+ Number % of 50+ Number % of 50+ Demographics View a full report at esri.com/baoreports. Total (50+) 2, % 5, % 7, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % % % % % % % % % % % % % % % Female Population Census Number % of 50+ Number % of 50+ Number % of 50+ Total (50+) 2, % 6, % 7, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % % % % % % % % % % % % % % % Total Population Census Number % of Total Pop Number % of Total Pop Number % of Total Pop Total (50+) 4, % 11, % 14, % , % 3, % 3, % , % 2, % 3, % % 2, % 2, % % 1, % 1, % % % 1, % % % % % % % % % % 65+ 1, % 3, % 5, % % 1, % 1, % Data Note: Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 6 esri.com/buybao 13

15 Age by Income Profile Marketers, market researchers, and those in the entertainment and leisure industries use this report to identify and target market niches, reveal and tap into specific age markets, and plan effective media campaigns. Included with Basic and Premium Subscriptions Age by Income Profile Demographics Census Change Annual Rate Population 26,162 45,534 50,151 4, % Households 14,855 24,338 26,808 2, % Median Age % Census 2000 Households by Income and Age of Householder < HH Income Base 1,071 5,515 3,617 2,046 1, <$10, $10,000 - $14, $15,000 - $24, $25,000 - $34, $35,000 - $49, $50,000 - $74, , $75,000 - $99, $100,000 - $149, , $150,000 - $199, $200, Median HH Income $21,358 $67,268 $70,778 $90,488 $70,755 $43,187 $10,534 Average HH Income $42,058 $81,329 $95,805 $118,641 $101,775 $74,472 $31,779 View a full report at esri.com/baoreports. Percent Distribution < HH Income Base 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% <$10, % 6.1% 4.2% 4.3% 5.6% 15.6% 49.4% $10,000 - $14, % 2.0% 1.9% 2.2% 2.8% 5.5% 4.2% $15,000 - $24, % 3.4% 4.9% 2.4% 7.9% 14.1% 7.9% $25,000 - $34, % 6.9% 5.0% 2.7% 8.3% 8.6% 6.5% $35,000 - $49, % 16.2% 17.0% 11.1% 10.0% 14.1% 8.8% $50,000 - $74, % 20.9% 20.0% 17.4% 18.2% 12.3% 10.5% $75,000 - $99, % 15.9% 11.2% 14.5% 10.5% 10.3% 6.5% $100,000 - $149, % 18.8% 16.6% 21.3% 20.8% 7.7% 1.1% $150,000 - $199, % 6.3% 9.5% 10.6% 8.8% 5.3% 5.1% $200, % 3.5% 9.6% 13.5% 7.1% 6.5% 0.0% Data Note: Census 2000 income is expressed in current (1999) dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 3 14 esri.com/buybao

16 Age by Sex by Race Profile Public- and private-sector organizations use this report to determine product and service offerings to create effective advertising campaigns to target specific age and gender markets. Emergency preparedness planners also use this information to determine special language requirements for area populations. Included with Basic and Premium Subscriptions Age by Sex by Race Profile View a full report at esri.com/baoreports. Census Change Annual Rate Population 26,162 45,534 50,151 4, % Households 14,855 24,338 26,808 2, % Median Age % Median Male Age % Median Female Age % 2010 Hispanic Population by Age Total Males Females Number Percent Number Percent Number Percent Total 4, % 2, % 2, % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % 8 0.3% Median Age Demographics Data Note: Hispanic population can be of any race. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 5 esri.com/buybao 15

17 Age by Sex Profile Retailers use this report to identify or expand service offerings aimed at specific consumer segments. Marketing consultants use this report to advise clients on how to tailor their messages to different age groups in their markets. Emergency preparedness planners can also use this information to identify populations that live in threatened areas. Included with Basic and Premium Subscriptions Age by Sex Profile Male Population by Age Demographics Census Number Percent Number Percent Number Percent Total 14, % 23, % 26, % Age by Sex Profile % % % % % % % % % % % % , % 2, % 2, % , % 3, % 3, % Census , % 3, % 3, % Change Annual Rate , % 2, % 2, % Population 26,162 45,534 50,151 4, % , % 2, % 2, % Households 14,855 24,338 26,808 2, % % 1, % 1, % Average Household Size % % 1, % 1, % Median Age % % 1, % 1, % Median Male Age % % 1, % 1, % Median Female Age % % % % % % % % % % Total Population by Age % % % % % % Census Number Percent Number Percent Number Percent , % 21, % 24, % Total 26, % 45, % 50, % Female Population by Age % 1, % 1, % Census % 1, % 1, % Number Percent Number Percent Number Percent % % 1, % Total 12, % 21, % 23, % , % 1, % 1, % % % % Age 2,502by Sex Profile 9.6% 4, % 4, % % % % , % 7, % 7, % % % % % % 1, % , % 5, % 6, % , % 2,110 Proposed 9.8% Location 2, % ,157 Latitude: 12.1% , % 4, % , % 3, S 15.3% Wacker Dr, Chicago, IL , % ,207 Longitude: % 3, % 3, % , % 2,363 Ring: 11.0% 1 mile radius 2, % , % 3, % 3, % , % 1, % 1, % , % 3, % 3, % % 1, % 1, % Census 2000 Population by Age and Sex , % 2, % 3, % % 1, % 1, % Males (%) Females (%) % 1, % 1, % % 2, % 2, % % 1, % 18 1, % % 1, % 1, % % 1, % 16 1, % % % 1, % % % % % % % % % % % % % % % % % % % % % % % % % , % 41, % 45, % , % 19, % 21, % , % 39, % 43, % Percent Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and Population by Age and Sex Data Note: Detail may not sum to totals due to rounding ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 2 of 3 Males (%) Females (%) Percent Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of Population by Age and Sex Males (%) Females (%) Percent Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 3 of 3 16 esri.com/buybao

18 Census 2000 Detailed Race Profile Retailers and marketers use this report to identify new market areas, adjust merchandise and service offerings, and devise targeted marketing campaigns. Elections officials and emergency preparedness planners also use this information to determine special language requirements. Included with Basic and Premium Subscriptions Census 2000 Detailed Race Profile Number Percent View a full report at esri.com/baoreports. Total Population 26, % Population Reporting One Race 25, % White 16, % Black or African American 5, % American Indian or Alaska Native % Asian 2, % Native Hawaiian or Other Pacific Islander % Some Other Race % Population Reporting Two or More Races % Population Reporting Two Races White and Black % White and American Indian % White and Asian % White and Pacific Islander 5 0.0% White and Other Race % Black and American Indian % Black and Asian % Black and Pacific Islander 0 0.0% Black and Other Race % American Indian and Asian 6 0.0% American Indian and Pacific Islander 0 0.0% American Indian and Other Race 7 0.0% Asian and Pacific Islander 7 0.0% Asian and Other Race % Pacific Islander and Other Race 0 0.0% Population Reporting Race in Any Combination Sum 1, % White in Any Combination % Black in Any Combination % American Indian in Any Combination % Asian in Any Combination % Pacific Islander in Any Combination % Some Other Race in Any Combination % Population Reporting Race Alone or in Any Combination Sum 26, % White 17, % Black or African American 5, % American Indian or Alaska Native % Asian 2, % Native Hawaiian or Other Pacific Islander % Some Other Race % Demographics Data Note: Population Reporting Two or More Races includes unique counts of the population who reported at least two races. Population Reporting Race in Any Combination counts people who reported multiple races in each race group. For example, a person reporting "White" and "Black" is added to each group here. The Population Reporting Race Alone or in Any Combination is the sum of the Population Reporting One Race and the Population Reporting Race in Any Combination. The sum is greater than the Total Population. Percents are calculated using Total Population as the base. Detail may not sum to totals due to rounding. Source: U.S. Census Bureau, Census 2000 Redistricting Data (P.L ) ESRI On-demand reports and maps from Business Analyst Online. Order at or call /14/2010 Page 1 of 3 esri.com/buybao 17