ashok Jhunjhunwala, IIT Madras

Size: px

Start display at page:

Download "ashok Jhunjhunwala, IIT Madras [email protected]"

Reynold Craig
10 years ago
Views:

1 Mobile as a Development Tool ashok Jhunjhunwala, IIT Madras [email protected]

2 Some figures: Mobile & Rural Economy India ranked third in the world minutes of mobile usage Estimate: every 10 per cent increase in mobile penetration results in a 0.6 per cent increase in GDP India s 6,38,000 villages 68 per cent of the country s total population The mobile A tool for development / inclusion a tool for Frugal Engineering a real time distance bridge and data collection tool 2

6 per cent increase in GDP India s 6,38,000 villages 68 per cent of the country s total population

3 MINED- Mobile Interface to Enterprise Database End to end mobile data interface tool enables quick creation of applications to be accessed by Field-staff with a low end mobile phone with GPRS / SMS. Enables submission / reception of data / instructions from enterprise database Usage Scenarios Include Rural Healthcare Census Agriculture Education Ordering and Sales Microfinance Mobile: A powerful tool for development / inclusion

Enables submission / reception of data / instructions from enterprise database Usage Scenarios Include

Automated Resume Filling o Running Trials in Rural Tamil Nadu o Over 500 resumes filled on Voice in 1 month o Job seekers don t need to visit Internet cafes to submit resumes Voice Engine Daily

4 Automated Resume Filling o Running Trials in Rural Tamil Nadu o Over 500 resumes filled on Voice in 1 month o Job seekers don t need to visit Internet cafes to submit resumes Voice Engine Daily Reports from Field Upload reports from sales agents o Download on handset instructions for next day Submission of expenditure report GUI interface o Enables graphical views for Input /Output Student Job Portal 4

from Field Upload reports from sales agents o Download on handset instructions for next day

5 Vo-Mined: Voice Interface to ERP Enabling Secure, interactions with the ERP system without internet connectivitywith Physical Receipts VoiceNet Warehouse Manager/Sales Agent ERP Low-cost printer Voice Biometric Authentication Mobile: Enabling Rural Enterprises / Microfinance

VoiceNet Warehouse Manager/Sales Agent ERP Low-cost printer Voice

6 NREGA Impact Appraisal of Tamil Nadu Innovative use of Mobiles for data collection: Synchronization to an enterprise database Study carried out in 5 districts in TamilNadu More than 650 records, each record containing around 72 fields of different types, were collected through mobile phones over a period of one month Technology used : J2ME based form filling application Features: Easily configurable web interface for form creation Multi-lingual user friendly interface Report generation in various generic formats Supports uploading of Data, Images and Voice Mobile: A powerful tool for data collection 6

period of one month Technology used : J2ME based form filling application Features: Easily configurable web interface for form creation Multi-lingual

7 initiative 7

8 The good.. and..the not so good.. Hamlet wise job rotation. (Karnavour, Kaveripakkam Block, Vellore District) Job cards not issued but remained with panchayat since NREGS inception (Devalapuram, Peranampattu Block, Vellore District) Workoutputalmostsamebutwagespaidhavebigdifference.(60RsVs100Rs) Left- Cheri panchayat, Kaveripakkam Block, Vellore District & Right- Thottipalayam panchayat, Bhavani Block, Erode District). 8

NREGS inception (Devalapuram, Peranampattu Block, Vellore District)

9 Mobile Rural Banking Means to penetrate M- Banking and M- payments in Rural areas Would promote M-commerce in Rural areas Peripheral Services: Buy/ Sell Seeds Travel Bookings Banking Transactions Trade Commodities Remittances Bill Payments Merchant Services Fund Transfer Mobile: A powerful tool for frugal engineering 9

Seeds Travel Bookings Banking Transactions Trade Commodities Remittances Bill

10 Banking Correspondent Voice Banking + cash-in cash-out through BC Voice Biometric based caller authentication Banking Correspondent based Model: Banking for the unbanked Cash-in, cash-out functions through natural Voice communication Voice Engine Correspondent Customer Core Banking 10

Model: Banking for the unbanked Cash-in, cash-out functions through

11 Voice based Mobile Banking for Financial Inclusion Potential to enabling banking services for 11 crore rural banking customers deployed with 4 banks and 100,000 active customers Business Correspondent based and self-service Banking Services Using Mobile Phones as the means Banking Services for Individuals and Traders Technology: Voice Based Mobile Banking- Multi lingual Voice interface Two- factor Authentication (Caller-ID + Voice Print) Services: Balance Enquiry Funds Transfer Mini Statement Cash-in Cash-out through BCs and ATMs Remittances Bill Payments Mobile Top-ups ISO 8583 based interface Multilingual Speech Recognition Voice based Speaker Authentication Multi-Factor Authentication 11

Mobile Banking- Multi lingual Voice interface Two- factor Authentication (Caller-ID + Voice Print) Services: Balance Enquiry Funds Transfer Mini Statement Cash-in Cash-out

12 Real time Bio-surveillance Program Technology and Strategies for Real time Health Data collection and surveillance 24 Health Sub Centers, 4 Primary Health Centers 200 Villages Participants - 24 VHNs & 4 SHNs 1,21,432 patient record information 12

Health Sub Centers, 4 Primary Health Centers 200 Villages

13 First Care Health Empower Village Health Workers Training on Preventive Health Modules Medicines Basket procurement Basic lab tests patient record on cloud Consultation with city doctors Feasible if there is a public partnership involved Strategy for Sustainable Processes, set-up early 13

record on cloud Consultation with city doctors Feasible if there is a

14 e-vyapaar Seva: Markets for Rural Products Enable awareness about rural producers Widen market reach for rural producers Enable direct customer-producer interaction Use voice for purchase as well as inventory tracking, therefore voice-enabled high tech ERP tools access to unlettered producers Help aggregators like NGOs provide improved livelihood leverage to their beneficiaries 14

well as inventory tracking, therefore voice-enabled high tech ERP tools access to unlettered

Tamil Nadu Dharmapuri (Tapioca, Tomato & Mango) Erode (Tumeric, Sugarcane & Coconut) Kancheepuram (Paddy, Groundnut, Brinjal) Overcoming Information gap in Modern

15 Tamil Nadu Dharmapuri (Tapioca, Tomato & Mango) Erode (Tumeric, Sugarcane & Coconut) Kancheepuram (Paddy, Groundnut, Brinjal) Overcoming Information gap in Modern farming A multi-media interface to interact with agricultural experts A call-centre like interface, personalized information pops up at the expert s end when farmers call 15

Modern farming A multi-media interface to interact with agricultural experts A

16 Interactive Multimedia Agriculture Advisory system for disease mitigation 1. Farmer registration and data collection through Mobile technology. 2. Geospatial data - GPS Registration / Data collection GPS Data collection Text Voice Photos / Video Data Server 1. Images of the disease and details of the farm are uploaded in the dashboard. 2. Farmer calls experts for query and assistance Text / Voice Photos / Video Dashboard 1.Certified expert views the farmer s Dashboard and analyses the situation 2. Query based advice is provided to the farmer. Call Centre Record call Record diagnosis Record advisory 16

Images of the disease and details of the farm are uploaded in the dashboard. 2.

17 District Registered Awareness Advisory Erode Dharmapuri Kancheepuram Total Progress 1104 Registered Farmers 820 Advisory 301 Frequent callers Paneerselvamasked query related to pest attack in paddy and got the advisory specific to his crop problem. He followed the instructions and his crop is safe now. Query ID: 272 Date: :83:45 Diagnosis: Infestation of stem borer in Paddy ADT 37 Advisory: Spray Acephate200gm per acre Query Analysis 2%3% 32% 60% 3% Crop Protection General Inputs Market 17

to his crop problem. He followed the instructions and his crop is safe now.

18 Vernacular Voice Interface as VAS Comprehensible Information to Farmers Automating Contact Centre Functions: Reducing Operational Costs User Generated Content: Now a Possibility! 100,000 customized voice messages to farmers everyday VoiceNet Agent Farmer Farmers Love Voice! 18

Costs User Generated Content: Now a Possibility!

19 Mobile Enabled Social Networking Unique features Single step open registration Group SMS relay at single SMS Cost Entirely Mobile based operations Enable Communication within villagers and between resident & Nonresident villagers MODERATOR NEW USER JOIN CREATE GROUP SEND MESSAGE a need to develop a simple, cost effective, sustainable as well as scalable platform to facilitate interaction 19

resident & Nonresident villagers MODERATOR NEW USER JOIN CREATE GROUP SEND MESSAGE a need to

20 A group SMS service, was created with vision of connecting rural audience and enabling them to network in the absence of internet, GPRS connectivity and computers Supported by Indo - UK project Piloted in Sivaganga District of TamilNadu from May Number of Messages sent using MESH (August August 2011) Number of Messages A10 S10 O10 N10 D10 J11 F11 M11 A11 M11 J11 Jy11 A

21 Rural Identity using three tools: Village Website, SMS groups & Village Resource Mapping Pilot RTBI & National Internet Exchange of India (NIXI) Sivaganga District, Tamilnadu November 2010 to November 2011 Current Status: as on August villages covered & more than 150 students trained Village SMS Groups: 53 groups created, 408 users and 5801 SMS exchanged since Feb August 2011 Village Resource Mapping: 26 Villages mapped completely and 26 websites under progress WEB PORTAL: 26 websites completed and 26 under progress Unique features Namma Ooru is created & maintained by the villagers, their active participation, involvement and ownership 21

Rural Distributed Production System

Theme 1 Work Program 3 RDPS Rural Distributed Production System *This work is being carried out under the IU-ATC project funded by the Department of Science and Technology (DST), Government of India and