Internet-delivered Entertainment Services and the Social Media Expectation. Mark Woodhead Managing Director Headland Media (a KVH company)

Transcription

1 Internet-delivered Entertainment Services and the Social Media Expectation Mark Woodhead Managing Director Headland Media (a KVH company)

2 GVF 2012 Digital Life at Sea Survey Perception vs. Reality High penetration but restricted access to attachments Internet Access Walled gardens, heavily restricted and poor performance Telephone Crew Calling cards or limited use of Skype Social Media Very limited access Entertainment TV and movies delivered in boxes Professional Services Training DVD or stand-alone CBT Charts Paper or ECDIS Weather Low bandwidth provision

3 GVF 2012 Digital Life at Sea Survey Conclusion Seafarers live in a low bandwidth/isolated environment Every seafarer would have broadband if they could afford/justify it! Current services are blocked by fair use policies, and/or bogged down network performance What has changed in the last 12 months?

4 Headland Media is now part of KVH Industries! No. 1 in maritime VSAT

5 Introducing KVH IP-MobileCast Platform

6 What is IP-MobileCast Service? IP-MobileCast is KVH s new service to broadcast content, including large files, directly and efficiently via multicasting technology to all vessels at once Multicast technology is defined as one-to-many communication over an IP infrastructure in a network Content delivery system Multicast technology in all KVH hubs around the world Additional network bandwidth (new bandwidth from VCSM and ACSM) Built into all KVH systems V3IP, V7IP, and V11IP Deliver news, sports, music, movies, digital charts, detailed weather Even broadcast TV Remember satellite TV only works near shore, not in the middle of the ocean Will support TVs, smartphones, tablets, laptops

7 Considerations for the Digital Age The Three Pieces of the Jigsaw Content Management Licensing and Content partnerships Editing Encryption and DRM Encoding and Formats Delivery Bandwidth Coverage Unicast vs. Multicast On-Board Distribution Sneaker network Kiosk iptv networks Multi platform

8 The First Piece

9 Movies, TV, News & Sports Clips Approved distributor of all major movie studios for maritime market Fully licensed for commercial use Movies available before release to DVD

10 News Services Licensed content from 27 newswire services Creating 70 different newspapers in 17 languages 365 days/year Delivered digitally for print or display Market to merchant vessels, cruise ships, and hotels who print and distribute on site, or enable digital access 9,300 merchant vessels 300 cruise ships

11 Crewtoo Social Media Site New venture 40,000+ members first year Adding 200/day Capabilities Chat Forums Development Company Specific Social Media Networks Chatter Yammer

12 Content Partnerships Jeppesen (division of Boeing) KVH plans to multicast Jeppesen s entire electronic chart database to customers on a weekly basis Jeppesen will use position reports from TracPhone for pay-as-you-sail services Others soon to follow! Weather and sea conditions Training Voyage planning Equipment service providers Security Corporate Content CEO announcements Company Updates

13 Content Management Editing Content must be delivered to a truly international audience Encryption and Digital Rights Management Content owners will not allow their content to be viewed unprotected Verimatrix Secure media, etc Encoding and Formats Content received in multiple formats Encoded at the optimum level Delivered as a standard secure file

14 The Second Piece

15 Delivery Continual Growth in File s Size and Data Mobile data traffic grew 70% in 2012 Mobile video exceeded 50% of mobile traffic for the first time L-band, Ku-band, C-band and HTS Coverage Must have global rather than regional coverage Unicast vs. Multicast Pressure on the network Advantages of single point to multi point for certain types of content Many large files transmitted to ships contain common content IP-MobileCast enables large amounts of data to be broadcast to many ships simultaneously Delivers hundreds of gigabytes on separate datastream over an IP infrastructure Enables files to be delivered automatically, including large chart databases and multimedia files

16 Installed Base Expected to Double in Five Years Compounding Network Strain 160,000 Maritime Broadband Unit Sales Projection 140, , ,000 80,000 60,000 40,000 20, Ku-band Units L-band Units C-band Units HTS Units Source: NSR Mobile Satellite Services, 2012

17 KVH mini-vsat Broadband Offers Full Global Coverage

18 Efficiency of IP-MobileCast vs. Unicast Unicasting each file individually requested & transmitted to receiving vessels IP-MobileCast ONE transmission sends a file to ALL vessels

19 KVH Multicast Solution - How it Works Delivered automatically in the background over the top of the mini-vsat Broadband network Does not use customer s data plan and does not affect onboard speeds at all Delivering terabytes of content per year to the vessel with a separate datastream You only pay for the movies and content--no charge for the delivery Patented software Optimizes data, provides advanced forward error correction, and validates onboard files Available globally throughout the mini-vsat Broadband network Enables large files such as the entire ECDIS ENC global chart database to be delivered automatically Partnered with Jeppesen 3 GB chart database delivered weekly

20 Use Only Idle Bandwidth (Background Multicast) Network sized for peak capacity IP-MobileCast transmits in unused bandwidth Even on busy beams, 50% is idle at times

21 The Third Piece

22 Onboard Distribution Sneaker Network DVD Kiosk PC in Officers Mess iptv systems Bazeport Imtech Snap TV Multi Platform KVH IP-MobileCast System to all IP-enabled devices Smartphones, tablets, laptops, Smart TVs, ECDIS consoles, etc.

23 End-to-end Solution Must Include the Onboard Network Hosted platform for value-added services Bandwidth management Crew calling Internet café Sold directly to crew and passengers Paid for by company and/or cew New services IPTV, digital newspapers, radio Weather and charting updates

24 Putting the Jigsaw together KVH IP-MobileCast

25 Putting the Jigsaw together Unicasting with Partners

26 Justifying the Cost of More Bandwidth

27 Increases in Connectivity Will Drive Business Productivity Improve operational efficiency Real-time, weather-based route planning for improved fuel efficiency Reduce maintenance and repair costs Enhance crew morale and promote crew retention Access to Internet and for staying in touch with family and friends Improve retention and reduce recruiting costs Many new mandated requirements starting in 2013 Reduced emissions (route planning and efficiency) Crew welfare (Internet and ) Maritime Labor Convention (MLC-2006) Standards for Certification, Training, and Watchkeeping (SCTW-2010) IMO ECDIS (over-the-air delivery and updates)

28 Follow the trend Bandwidth usage continues to accelerate GB/vessel/month not uncommon You can t hide from the emerging demand for broadband onboard Good seafarers will work for companies offering the best living conditions Managers demand the tools to do their jobs Netflix and YouTube account for 50% of U.S. total Internet traffic Just two sites account for half of all traffic! What about on mobile devices? 50% of mobile Internet traffic is now video

29 IP-MobileCast Questions?