Turnkey Political Merchandise Programs for 2016

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1 Turnkey Political Merchandise Programs for 2016 Complete Solutions to Branding, Fundraising, Marketing from FII Marketing fiimarketing.com fiimarketing.com 1 Weingeroff Blvd. Cranston, RI 02910

2 Financial Innovations Inc. dba FII Marketing FII is America s leading marketing and promotional product company. For over 30 years we have met and exceeded our clients goals through our innovative merchandise programs. From Presidential political campaigns to the grassroots non-profit, there is no client too large or too small.

3 Design Services Snapshot Product Development E-Commerce Digital Marketing Warehousing Order Fulfillment Direct Mail Onsite Event Retail

4 DATA, DATA, DATA! Merchandise sales provide a unique opportunity to generate data. Each transaction paints a picture of the voter who made the purchase. FII s commercial data has allowed campaigns to understand voter sympathies, communication efficacy, demographic distribution, geographic distribution, and much more. We incorporate the latest analytical technologies and best practices into each of our services providing data gathering opportunity at every turn.

5 Production & Design All products are sourced from the largest network of union, minority-owned, and women-owned American manufacturers. We work with these partners to create domestic alternatives to products previously only available from abroad. FII can manufacture virtually anything as a promotional item. Our supply chain includes iconic and premium American brands such as Tervis, Beats by Dre, New Era, Alex & Ani, Tumi, Waterford and many more. Our graphic designers can lead or assist in the creation of effective, aesthetically-pleasing design. Their expertise in all print and digital mediums is an invaluable resource to any campaign.

6 E-commerce E-commerce sites from FII provide a virtual retail space to sell your merchandise. Our sites employ contemporary best practices in UX, security, and data gathering. Each site is customized for consistency with the client s main website. Our modern platforms not only help to raise funds, but will integrate seamlessly into your digital/ social marketing strategy. *FII will incur all costs for the creation, design and maintenance for the web site with a commitment from the campaign to spend a minimum of $15,000 with FII over the course of the campaign, either in wholesale or web-site merchandise (exclusive of shipping and sales tax)

7 Warehousing & Order Fulfillment Our 82,000 sq. ft. warehouse stores and ships all campaign merchandise and ancillary materials. Strategically located between New York City and Boston allows expedited ground transit time around the country. All orders ship within 24 business hours. We equip our clients with software to allow them to reference tracking, inventory, and customer information.

8 On-site Event Retail We provide all the resources necessary to conduct merchandise retail at events and rallies around the country: modern POS systems, training, staff, and ancillary supplies. From national conventions, to small rallies; from booths to brick and mortar shops, we work with the client s campaign to provide the appropriate solution.

9 Direct Mail FII s Direct Mail Program is dynamic enough to simultaneously distribute messaging, solicit donations, and grow mailing lists (digital or snail). High resolution printing and creative inserts give any campaign an edge over the competition. We manage 100% of production, assembly and list maintenance for programs ranging from a hundred to a quarter million pieces.

10 Merchandise Purchase Models Option A All product sales are donations. Campaign collects all revenue. FII purchases all web product. FII carries inventory cost. Financial Innovations sends weekly invoice for 85% of product retail price and 100% of shipping and handling. Campaign responsible for compliance. Campaign and FII mutually set retail price. Option B All product sales are donations. Campaign collects all revenue. Campaign purchases all web product in advance at a wholesale rate from Financial Innovations. Campaign carries inventory cost. Campaign receives monthly invoice for 100% of shipping and handling. Campaign responsible for compliance. Campaign determines retail price. Option C All product sales are not donations. Financial Innovations collects revenue and all applicable sales tax. FII purchases all web product. FII carries inventory cost. Campaign is provided with weekly list of purchasers. No compliance issues. Retail prices for each product as well as shipping and handling fees will be determined by FII, based on fair market values of the products for sale. *FII will incur all costs for the creation, design and maintenance for the web site with a commitment from the campaign to spend a minimum of $15,000 with FII over the course of the campaign, either in wholesale or web-site merchandise (exclusive of shipping and sales tax)