Where Is Your Ticket? Denise Keating, DATAgility
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1 Where Is Your Ticket? Denise Keating, DATAgility
2 US Workforce Millennials Largest Demographic
3 Canadian Workforce Millennials Largest Demographic
4 US B2B Ecommerce Sales Heading to 1 Trillion Source: Forrester Research Inc.
5 Canada and US B2B Trends
6 Changing Landscape
7 Fast Track to Success
8 Today s Focus Plan Your Journey Select the Right Ecommerce Solution A+ Product Content
9 Plan Your Trip Engage the Experts Brand Position Customer Segmentation and Profile Customer Centric Experience Land and Expand Budgeting
10 Engage the Experts
11 Brand Position
12 Understanding the Customer High Spending High Frequency Low Spending High Frequency Relationship Building, Online Opportunities, Account Management, Upselling, Targeting Marketing High Spending Low Frequency Low Spending Low Frequency
13 Important Features on Websites for Buyers Source: UPS B2B study Shipping Costs < Stock Status < Purchase History < Delivery Date <Product Information
14 Canada - Online Research for Electrical Products Source: Electro Federation Canada
15 Electrical Contractor Online Activities 56% 53% 53% 50% 48% 44% 44% 43% 35% 32% Review General Information Download Spec Sheet Research Products/Applications Look at Product Pictures Get Technical Drawings Check Price or Request Quotes Download Application/Install Guides Search Online Catalog Receive Technical Support Download MSDS Source: NAED
16 Importance of Services to Customers #1 Source: Electro Federation Canada
17 Customer Centric Experience Social Customer Service Branches Integrated Strategy ERP Warehouse Finance Order Management Mobile Sales Force Website
18 Land & Expand - Basic Safeguarding your Website Offering an Online Catalog Searching the Online Catalog Buying On-line Online Payments Tracking Orders Online On-Line Chat/Phone # Administration Features
19 Land & Expand - Advanced Requesting Quotes Online Real Time Stock Availability Personalized Content Cross selling Product Comparisons Product Reviews Procurement Punch-out Integration/Support customer part numbers
20 Land & Expand Supporting Search Engine Optimization Paid Search Advertising Blogging Social Media Involvement Content Marketing Digital Advertising Website Analytics
21 Setting the Digital Budget Resource Allocation Web Site Design, Development, and Photography System Integrations Product Data Content & Management Web Site Hosting & Maintenance Supporting Marketing Strategies
22 The Right Ecommerce Solution Total Cost of Ownership Configurable Not Custom Plug and Play Flexible and Scalable Responsive Support Features & Functionality
23 The Secret Sauce
24 Product Content Timely Complete Accurate Consistent Standardized Synchronized Easy to Use Personalized
25 Develop the Data Road Map Know exactly what fields you & your partners need Define the Perfect Record Prioritize Your Data Needs Data Cleanse & Sync Perform Gap Analysis & Validation Data Enrichment Sustainability
26 Fast Track Ecommerce Success Plan Your Journey Select the Right Ecommerce Solution A+ Product Content
27 Denise Keating
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