CRMA. Logo Design Competition

Transcription

1 Logo Design Competition Submissions from

2 November 15, 2012 Jim Dowden prodigy.net Dear Jim Included in this PDF are six logo designs that have been created by members of the art department here at Baltimore magazine. Each designer has included a statement explaining their concept and has included examples of alternate sizes and color combinations. I have been at now for almost 15 years and have enjoyed every minute of my work here as Art Director which includes being a member of the City and Regional. I have attended many of the conferences and have developed friendships with some really wonderful people here at Baltimore as well as at some of the other regional books. This contest was a lot of fun. I am proud of what this department has come up with and we appreciate the opportunity to submit our ideas. Sincerely, Amanda White-Iseli Art Director, TOLL FREE FAX Lancaster Street, Suite 400 Baltimore, Maryland WEB

3 Vicki Dodson This logo merges three concepts into a single cohesive unit: Print, Digital, and City/Regional focus. It visually implies the progressive, forward-thinking nature of the through its clean, modern design. Although alternate colors can certainly be applied, I chose these three for their modernity and for how vibrant and exciting they appear when arranged as a group. The logo was designed to be easily reproducible for various print or digital applications and may be easily converted to single color if necessary. Depicted at left are reduced representations of the logo to assess how they will reproduce at smaller sizes. An alternate log with a circle device is depicted as an alternate treatment.

4 crma crma MAGAZINE ASSOCIATION Sophia Belitsos The immediate vision I had for the redesign of the City and Regional s logo was a simple interpretation of an open magazine. The arches of the spreads reminded me of wings, flight, and the endless possibilities that today s technology allows the print industry to use in growth. The linear direction of the shapes naturally pulls the viewer s attention inward, like an undiscovered pathway, symbolizing new opportunities in the company s future. I found that a transition from gold to yellow with clean white type against a sharp black background would be a strong and lasting logo. It would be easily recognized, and the organic shapes and symmetry would be visually pleasing and legible to the eye at any scale. As shown to the left, the logo would also work if the black background were eliminated, and the simplicity of the subject allows for a range of colors to be later implemented. There is also the opportunity to present the written out name of the company without concern of the imagery losing attention. crma MAGAZINE ASSOCIATION crma

5 Amanda White-Iseli This logo combines a stout, simple structure with timeless typography for a classic, easily recognizable logo mark. Every lasting entity in a society is based on some sort of structure, and the printed word has been and will always be one of the vertebrae in the backbone of our culture. The logo design can be interpreted in a number of different ways, from the most literal open pages of a publication or side-by-side tablets to a more conceptual building block (or, perhaps even more abstract, the letter M as a nod to the basis of our organization Magazines). It translates well at any size, both in color and black and white. And in time the full logo can evolve into the logo mark, featuring the bold lettering, only. Left, the logo design at a smaller size shows that is holds up and is reproducible for other print and digital uses and can convert to a single color as needed.

6 Michael Tranquillo City & Regional City City && Regional City & City Regional & City Regional & Regional Magazine Association City City && Regional City City && Regional City & City Regional & City Regional & Regional Magazine Association City City && Regional The logo represents the joining together of print and digital media content that a city regional magazine offers to their readers. The city skyline has a page curl on its lower right to convey the importance print will always have on the magazine industry. The word bubble represents the various forms of digital media that bolsters the content found in the print edition of the magazine: blogs, Facebook, Twitter, websites, etc. The colors are meant to be fun, bright, and exciting to show in an energetic and positive light. To the left are different treatments of the logo to show its versatility, and also some secondary colors that could accompany the logo in its various applications. The mark could also stand on its own as a fun element used on different marketing collateral. Cit Ma City & Regional City & City Regional & City Regional & Regional Magazine Association City & Regional Magazine Association City & Regional Magazine Association City & City Regional & City Regional & Regional Magazine Association

7 City + Regional Lauren Giordano + + Employing a page flip motif, this logo addresses the various platforms that publications are distributed through in a single highly recognizable symbol, creating a modern look without wedding itself to specific technologies. Easily reproducible in 4c, 2c, or 1c, the accent color is intended to be interchangeable allowing interactivity between the user and the logo. The logo can be used with and without the full name of the organization spelled out (depending on size and audience). Shifting the focus from the full name to initialism is a nod to the association s and member s vernacular as well as a method to reinforce the idea of a strong visual brand that does not have to be read to be recognized. City + Regional onal ociation City + Regional + + City + Regional City + Regional + +

8 Emily Odend hal This logo combines modern and classic aesthetics in an enduring way to symbolize the. It visually implies a recognizable, memorable and simplified icon that can be easily reproducible for various print or digital applications. Also, it is versatile so that alternate colors can be applied. R A