Full transition to terrestrial digital broadcasting in Japan

Transcription

1 Full transition to terrestrial digital broadcasting in Japan November 2011 Information and Communications Bureau, Ministry of Internal Affairs and Communications

2 1 Full migration to digital terrestrial broadcasting in Japan 1 I Introduction of digital terrestrial broadcasting in Japan 1 Digital technology enables more effective use of a spectrum 2 Japanese broadcast systems are among the most technologically advanced in the world II Key points Collaboration between broadcasters, manufacturers, government and other relevant parties 1 Promoting uptake of digital receivers via schemes such as the Eco point program 2 Addressing reception issues, such as building shadows and recent interference problems 3 Providing support strategies, such as advice lines and financial assistance to help lowincome households acquire digital receivers

3 1-11 Benefits of digital broadcast technology 2 Boosts user convenience and enjoyment (more advanced broadcast services) Promotes safety and convenience in society (more effective use of free spectrum) Picture clarity is around five times better than analog Datacasting can be used to provide information in real time Access to broadcast services for elderly people and people with hearing difficulties (subtitling provided as standard) Can record up to one week s worth of programs with a single button (electronic program guide (EPG)) Excellent picture quality from mobile reception, even in transit (one-seg mobile reception) The vivid picture clarity of HiVision is particularly noticeable on sports broadcasts and programs featuring scenic views Using a remote control, viewers can access the latest information, such as weather reports, news and sports updates. Digital television broadcasting uses about 30% less spectrum than analog Frees up the spectrum for other services Encourages expansion of mobile phone services Encourages development of new broadcast services Anywhere, いつでも anytime どこでも Out and about 歩 きながら 携 帯 端 末 向 け Programs for モバイル mobile 番 devices 組 災 Disaster 害 情 報 updates ニュース News Watching 電 車 の 中 a でsports event スポーツ on the train 観 戦 Provides much-needed additional frequencies that can be used to develop better mobile phone services Mobile multimedia broadcasting services that provide access to TV programming anywhere, anytime Reducing road accidents (vehicle-to-vehicle communication systems designed to prevent simple collisions) Disaster response and first-aid services (seamless video and data transfer during disaster response and first aid operations)

4 1-12 Digitization of Terrestrial Television Broadcasting: Major Developments 3 Oct.1998 Jul Government announces plan for digitization of terrestrial broadcasting (Report by the Terrestrial Digital Broadcasting Council) After the revision of the Radio Act (formulated on June 8), it was decided that July 24, 2011, would mark the end of analog broadcasting and the digitization of terrestrial broadcasting Dec. 1, 2003 Apr. 1, 2006 Dec. 1, 2006 Start of terrestrial digital broadcasting in the three major metropolitan areas Start of one-segment broadcasting service Start of terrestrial broadcasting in all prefectures Jul. 22, 2011 Extended the deadline of Analog broadcasting until March 31, 2012 in 3 Tohoku Prefecture(Iwate,Miyagi,Fukushima) Jul. 24, 2011 Termination of analog broadcasting

5 1-13 Schedule for Digitization 4 1. Schedule in Japan December 2003 Start of digital broadcasting Digital broadcasting Analog broadcasting 2. Schedule in other countries (end of analog broadcasting) July 24, 2011 End of analog broadcasting Already ended: Netherlands, Finland, Sweden, Switzerland, Germany, United States, Denmark, Norway, Spain 2011: Canada, France 2012: United Kingdom, Korea Etc.

6 1-14 Effective Use of Radio Frequencies in Japan Current state of frequency utilization 5 Allocation for TV broadcasting- a total bandwidth of 370 MHz MHz (1-3ch) MHz (4-12ch) MHz (13-62ch) Analog TV broadcasting Analog TV broadcasting Analog & digital TV broadcasting In and after 2011 Allocation for TV 70MHz bandwidth Broadcasting a total bandwidth of 240 MHz 240MHz bandwidth 60MHz bandwidth -New developments in broadcasting (multimedia broadcasting) -Application for disaster control, etc. (1-12ch) Digital TV broadcasting (13-52ch) -Improvement of mobile phone service -Realization of a society with safer road transport (ITS) (53-62ch)

7 1-15 Realization of New Services That Use Radio Waves 6 Enhancement of mobile phone services Realization of a safer road traffic society (ITS) Utilization in disaster prevention, etc. Control center Expansion of new broadcasting Multimedia broadcasting Mobile 携 programs 帯 端 末 向 け for mobile モバイル terminals 番 組 Directive bureau Directive bureau Directive bureau 災 Disaster 害 情 報 information ニュース News Notification based on a warning buzzer Maintenance of security Fire-fighting / First aid Disaster countermeasures, etc. Whenever, いつでも wherever どこでも 歩 While きながら walking Watch 電 車 の sports 中 で スポーツ in trains 観 戦 Support the radio-wave needs of mobile phones, which continue to increase Even more people can use mobile phones Advanced functions, such as transmission of large amounts of data, can be realized Based on the above, use of mobile phones is even more convenient Secure radio waves for accident prevention systems right before they occur Avoid collision accidents at intersections with poor visibility (Communication between vehicles) Avoid rear-end accidents based on provision of information from roadside communication devices, etc. (Communication between the road and vehicles) Based on the above, prevent traffic accidents before they occur Aim at the institutionalization by ITS world congress of October, Broadband mobile communications system necessary for realizing a safe and secure society Visual information of accident and disaster sites (Disaster areas and evacuation centers headquarters for disaster control) Image information and data related to the condition of emergency patients (Emergency vehicles, actual sites hospitals, physicians) Information and data necessary for giving commands for on-site responses (Headquarters for disaster control actual site, vehicles) Realize new broadcasting that provides various kinds of information to mobile terminals Make it possible to watch television whenever and wherever Possible to definitely receive disaster information even during disasters Possible to provide detailed local information More convenient and safer in life

8 1-21 Digital Terrestrial TV Broadcasting standards in the world 7 Japan (ISDB-T) (Launched in Dec. 2003) Costa Rica (ISDB-T) (Adopted in May. 2010) Venezuela (ISDB-T) (Adopted in Oct. 2009) Ecuador (ISDB-T) (Adopted in Mar. 2010) Philippines (ISDB-T) (Adopted in Jun. 2010) Peru (ISDB-T) (Adopted in Apr. 2009) (Launched in Mar.2010) Republic of Maldives (Adopted in Oct. 2011) (state-owned broadcaster) Brazil (ISDB-T) (Adopted in Jun. 2006) (Launched in Dec.2007) ISDB-T (Integrated Services Digital Broadcasting - Terrestrial) DVB-T/T2 (Digital Video Broadcasting Terrestrial/Terrestrial2) ATSC (Advanced Television Systems Committee) DTMB (Digital Terrestrial Multimedia Broadcast) Chile (ISDB-T) (Adopted in Sep. 2009) Argentina (ISDB-T) (Adopted in Aug. 2009) (Launched in Apr.2010) Paraguay (ISDB-T) (Adopted in Jun. 2010) (Launched in Aug.2011) Bolivia (ISDB-T) (Adopted in Jul. 2010) Uruguay (ISDB-T) (Adopted in Dec. 2010) As of Oct. 2011

9 1-22 Comparison among Digital TV systems 8 System Characteristics Japan (ISDB-T) EU (DVB-T) USA (ATSC) Bandwidth For mobile TV Bandwidth Bandwidth Transmission System For fixed TV Multi-Carrier Frequency Multi-Carrier Single-Carrier Fixed TV + Mobile TV with one transmitter by one Bandwidth In service Not available (Need additional Transmitter for Mobile TV) Double investment Not available (Need additional Transmitter for Mobile TV) Double investment High Robustness against noise Excellent Well experienced Medium Poor Emergency Warning Broadcasting System In service Not In service Not In service Royalty of Middle-ware Free Charged No info

10 1-23 Japanese Standard Has Various Attractive capabilities!! 9 HDTV SDTV Multi-program Service Data Broadcasting Data Interactive TV High quality image and sound service High Robustness with Time Interleaving Realization of multi-sdtv program service in 1ch bandwidth Mobile TV Service Useful data information anytime Japanese Standard Only One CH bandwidth 1CH bandwidth One transmitter Communication services linked to TV Emergency Warning Broadcasting System Warning signals Emergency Warning!!! Evacuation Instructions Eme rgen cy Emergenc y Time interleave technology realizes high robustness against noise. Both HDTV/SD multi TV and mobile TV can be broadcasted in 1 CH bandwidth with 1 transmitter People receive an Emergency Warning in case of disasters anytime anywhere.

11 2 Point of digitization 10 Biggest Point Collaboration between broadcasters, manufacturers, government and other relevant parties Three points to facilitate the digitization 1 Promoting uptake of digital receivers via schemes such as Eco points 2 Addressing reception issues such as building shadows and recent interference problems 3 Providing support strategies such as advice lines and financial assistance to help low-income households acquire digital receivers

12 2-11 Role of terrestrial digital broadcasting industry groups 11 Name National Conference for the Promotion of Terrestrial Digital National Council for the Promotion of Terrestrial Digital Broadcasting The Association for Promotion of Digital Broadcasting (Dpa) Founded May 2003 July 2001 April 2007 Members NHK 127 commercial television broadcasters Representatives from broadcasting industry groups, manufacturers, retailers, consumer groups, local government, economic groups, media, and the Ministry of Internal Affairs and Communications NHK 127 commercial television broadcasters Ministry of Internal Affairs and Communications NHK 127 commercial television broadcasters Digital receiver manufacturers etc.. Role The conference, made up of leading representatives from a variety of fields, is charged with promoting broad-based public-driven initiatives designed to boost the uptake of terrestrial digital broadcasting services The council, made up of broadcasters and the Ministry of Internal Affairs and Communications, deliberates on issues (mainly for broadcasters) related to the switch to digital Dpa consists mainly of broadcasters and manufacturers and is involved in initiatives designed to facilitate the transition from analog to digital broadcasting by promoting the uptake of terrestrial digital broadcasting and BS digital broadcasting, as well as associated work

13 2-12 Screen transition toward ASO in Japan (after 7/1) 12 From 1st of July to 24 of July After noon on 24th of July Shift to blue backed ASO information screen (ASO by 24 o clock of 24th of July) Countdown information ご 覧 のアナログ 放 送 の 番 組 は 本 日 正 午 に 終 了 しました 今 後 はデジタル 放 送 をお 楽 しみください XX days by ASO お 問 い 合 わせ 総 務 省 地 デジコールセンター 視 聴 者 センター th July~ ご 覧 のアナログ 放 送 の 番 組 は 7 月 24 日 に 終 了 します デジタル 放 送 の 準 備 をお 急 ぎください お 問 い 合 わせ 総 務 省 地 デジコールセンター ( 平 日 9 時 ~21 時 土 日 祝 9 時 ~18 時 ) Periodical shows ASO information screen

14 2-21 Targets and Actual State of Penetration of Receivers that Support Terrestrial Digital Broadcasting 13 Number of households (tens of million households) Targets and actual results for number of households Survey results 94.9% (Dec. 2010) Survey results 90.3% (Sept. 2010) Penetration target 91% (Sept. 2010) Penetration target 96% (Dec. 2010) Switch off of analog 2 Awareness of timing of switch off of analog Areas in which direct reception is possible (Dec. 2003) Approx. 25% of all households (March 2007) 60.4% (March 2008) 64.7% Year Number of receivers (tens of millions of receivers) (Dec. 2006) Approx. 84% of all households Targets and actual results for number of receivers Actual number of receivers 117,320,000 receivers (May. 2011) Penetration target 95,900,000 receivers (May. 2011) Total shipment amount of special receivers Shipment amount of mobile phones that support one-segment (April 2011) 114,660,000 units Year Switch off of analog (March 2009) 89.6% (March. 2010) 91.3% (Dec. 2008) Approx. 96% of all households (Dec. 2010) Approx. 98% of all households Shipment amount of in-car terrestrial digital broadcasting receivers (May 2011) 6,640,000 units (December 2010) 92.8% (Source) The households penetration rate and awareness of timing of switch off to analog are based on Ministry of Internal Affairs and Communications Penetration Survey Concerning Terrestrial Digital Television Broadcasting (December 2010) The number of receivers is based on research by JEITA and Japan Cable Laboratories at the end of September 2010.

15 2-22 Households Penetration Rate of Terrestrial Digital Receivers (Dec Penetration Survey) By Prefecture 88.9% 89.9% 90.7% 90.8% 91.4% 91.6% 91.8% 92.2% 92.2% 92.3% 93.3% 93.4% 93.6% 93.6% 93.7% 93.8% 93.9% 94.1% 94.4% 94.7% 94.7% 94.8% 94.9% 95.1% 95.1% 95.1% 95.3% 95.3% 95.4% 95.5% 95.5% 95.5% 95.6% 96.0% 96.1% 96.3% 96.4% 96.7% 96.7% 96.8% 96.8% 96.9% 97.1% 97.2% 97.3% 97.4% 97.8% Mie Gifu Nigata Chiba Oita Miyazaki Wakayama Aichi Yamanashi Hyougo Fukuoka Tochigi Toyama Yamaguchi Nara Kagawa Tottori Kumamoto Tokyo Kyoto Nagano Saitama Akita Hiroshima Shizuoka Yamagata Fukui Kanagawa Shiga Okayama Hukushima Kochi Gunma Osaka Ehime Saga Iwate Kagoshima Hokkaido Ibaraki Nagasaki Shimane Tokushima Aomori Miyagi Ishikawa Okinawa 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 14 (Note) As this data is statistical data, there are expected to be differences to some extent. The rough standard for this difference is approximately ±3 to 8% in accordance with the sample number. 8.9 point

16 2-23 Purchasing Support for Digital Televisions Based on Use of the households Appliance Eco-Point System 15 In order to switch off analog broadcasting as planned in July 2011, purchasing support for digital televisions was carried out by making use of the eco-point system from May 2009 to March For smooth implementation of the program the number of points was reduced by half from December 1 last year. And only replacement products with a five-star rating are eligible as of January 1 this year (discontinued recycling points). Purchase deadline is end of March 2011 and point application deadline is end of May The deadline to redeem Eco-points is March Global warming countermeasures (CO2 reductions) Economic measures (Economic stimulation) Penetration of TVs that support terrestrial digital broadcasting Shifts in Actual Shipments of Terrestrial Digital TVs in Japan (JETIA statistics) Jun to May Jun. Jul. Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Penetration of green households appliances through utilizing eco-points 1,622,000 (148.3%) 1,640,000 (139.0%) 1,710,000 (167.1%) 2,185,000 (192.1%) 2,833,000 (244.6%) 3,961,000 (260.0%) 3,874,000 (162.0%) 1,439,000 (129.4%) 1,622,000 (116.6%) 2,153,000 (97.1%) 1,719,000 (124.4%) 1,611,000 (128.1%) (Note): The top row represents the shipment amount and the bottom represents the year-on-year change Air conditioners Eco-points Refrigerators 5% of product purchase price + Recycling cost + For TVs only, 5% added TVs that support terrestrial digital broadcasting 500.0% 450.0% 400.0% 350.0% Shifts in Number of Flat-Screen TVs Sold and Year-on-Year Changes (BCN statistics) Jun to May % 505.3% <Example of number of eco-points (TVs that support terrestrial digital broadcasting)> Purchase of products with a uniform energy-saving rating of 5 (product with a 4 rating or more until last year) Limit to recycling (replacing) (Was not limited to recycling (replacing) until last year) TVs that support terrestrial digital broadcasting 46 V or higher 17,000 (Until Nov ,000) 42 V, 40 V 11,000 ( 23,000) 37 V 8,000 ( 17,000) 32 V, 26 V 6,000 ( 12,000) Less than 26 V 4,000 ( 7,000) - (If recycling (replacing) until last year + 3,000) 300.0% 250.0% 200.0% 150.0% 100.0% 50.0% 0.0% 163.5% 174.2% 147.1% 129.6% Jun. Jul. Aug. Sept. Oct. Nov. 65.3% 84.6% 110.6% 92.6% 180.2% 146.2% 6 月 7 月 8 月 9 月 10 月 11 月 12 月 1 月 2 月 3 月 4 月 5 月 Dec. Jan. Feb. Mar. Apr. May.

17 2-31 Support of Digitization by Viewing Pattern 16 (1) Remote area audio and video reception equipment Relocation of antenna Approx. 20,000 facilities (Approx. 1,400,000 households) Upgrade of equipment (2) Shared audio and video reception equipment for housing complexes Addition of UHF antenna, etc. Approx. 2,140,000 facilities (Approx. 20,700,000 households) (3) Shared audio and video reception equipment as a measure against poor reception (behind buildings, etc.) Addition of UHF antenna, etc. Approx. 89,000 facilities (Approx. 8,300,000 households) Upgrade of facilities Equipment that is installed in areas where airwaves are blocked due to mountains and hills, as a measure to resolve difficulties in viewing broadcasts Upgrade of wiring equipment, etc. - Consensus formation regarding upgrade by resident management cooperatives Equipment that is installed for the purpose of distributing airwaves to each unit by constructing a community antenna that receives airwaves on the roof of a housing complex (Difficulty in watching digital broadcasts / Leave as is, upgrade required) - Coordination among relevant parties (Digital reception possible / Remove some equipment) Equipment that is installed in areas with poor reception due to airwaves being blocked by structures such as buildings, as a measure against poor reception by the owner of the applicable building, etc. (4) Direct reception (Approx. 23,200,000 households) Installation of digital receivers Antenna for terrestrial analog broadcasting On-premise equipment Distributor On-premise equipment Television terminal households booster Digital tuner Analog TV Digital TV Addition of UHF antenna, etc. (5) Cable television (Approx. 25,700,000 households) Upgrades for digitization by CATV company Addition of UHF antenna, etc. Upgrade of headend, etc. Upgrade of wiring equipment, etc. Television terminal * The number of households overlap as housing complexes that receive broadcasts include those based on green TVs. The number of households with direct reception is an estimated value.

18 2-32 Countermeasures for Cliff Effect 17 There are some areas where digital TV cannot be watched, while Analog TV can barely be watched, due to the new type of poor reception. Digital TV broadcasting has the characteristics that received power level weakens rapidly in the poor electric field area due to the terrain, the Cliff effect. There are some areas where digital TV cannot be watched, while Analog TV can barely be watched. High ---- Electric field level ---- Low Low (due to the terrain) High ---- Electric field level ---- Low Good -- Image quality -- Poor Cliff effect image Digital TV Analog TV High ---- Electric field level ---- Low Reception condition Analog Digital Analog : reception OK Digital : reception OK Analog : reception OK (barely) Digital : reception NG

19 2-41 DigiSuppo (MIC DTV Support Center) 18 Toward the full transition to the digital terrestrial TV broadcasting, a total of 51 support offices have been set up at the prefecture level to promote digitalization. 1Consultation and Survey of reception Telephone consultation service Technical consultation that meets the local needs Field consultation(survey of reception) Survey of reception by individual consultation Reception error, watching difficulties, Survey of reception for special cases 2Support the digitalization of facilities (facilities hidden behind a building, apartment buildings ) Administrator of building and management company Offer a subsidy promote digitalization for facilities hidden behind a building and apartment buildings. promote reception at the households level in places hidden behind buildings comprehensive consulting and legal consultation by a lawyer to support digitalization for families 3Measures for reception improvement against cliff effect Total 51 offices at the prefecture level 4To senior citizens and Publicity (newly arose watching difficulties, digital interference, repack) Consultation and support Support for the households to solve their watching difficulties Offer a subsidy Relay station (newly arose watching difficulties) (Interference) High performance antenna, promote the building of new common receiving facilities (digital interference, repack) renovation by restructuring (Behind the mountains) Transmitter To senior citizens Door-to-door visit by local electric goods stores Temporary Q&A sections for digital TV (from June) Holding consultation meeting by request Publicity newspapers and local papers brochures and posters

20 2-42 Digital Terrestrial TV Tuner Support for low-income households 19 Ⅰ.Support for the families exempted from the entire NHK reception fee (budget for fiscal 2009, 2010, 2011 Analog TV Tuner +manual UHFantenna +setting up Visit setting up Support center To households that have not shifted to digital and are exempted from entire NHK reception fee that meet the following requirements ; households on a welfare benefit Residential tax-exempt households including a person with a disability person households living in social welfare facilities households subject to Disaster Relief Law *start accepting from 13 May, 2011 Support Free simple tuners (set up by visit) +(if necessary)antenna renovation Ⅱ Support for residential tax-exempt households (except families covered in I)(supplemental budget for fiscal 2010, budget for fisical 2011) Analog TV Sending tuner Support center To households that have not shifted to digital and for which residential tax of all the family members are exempted. (except families covered in I) Support Free simple tuner + telephone support Telephone support

21 2-43 Final support system for elderly households that have not shifted to digital 20 Digital terrestrial TV call center Strengthen the consultation system for accepting the increasing call volume 185 operators(december,2010) 370 (June,2011) Maximum 1,200 operators(july,2011) (operated 24 hours from late July) 200 operators(august,2011) (weekdays 9:00 21:00,weekends and holidays 9:00 18:00) Temporary Q&A counter for digital TV From 15 May to 26 August (for 2 months) 1,600 locations around Japan (set up at local government office, etc.) individual face to face consultations (800 locations) and introduction of MIC digital TV support center and retail shop,etc. Cooperation by local electric goods shops Digital terrestrial TV volunteer activity operate nationwide from January 2011(400 thousand volunteers in June 2011) Cooperation from groups such as: boy scouts, mothers club, municipal groups, volunteer groups, social workers ) promotion for digitalization, hand out leaflets convenience stores(lawson, approx.8,600 stores) also helps introducing digital TV support office People who haven t switched to digitalization like elderly people and disabled people When there is a special inquiry for volunteers and Temporary Q&A counter for digital TV, it will be conveyed it to MIC Digital TV support center for the answer. Door-to-door visit by digital TV supporters 20,000 digital TV supporters consisted of local electric goods shops and cable TV operators support the switch to digital They visited 1.9 million households in 2009 and 2010 DigiSuppo (MIC DTV Support Center) supports each activities above