South Carolina Medical Assistant Retention

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Louise Curtis
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1 SCSMA STRATEGIC PLAN MARCH MARCH 2017 GOAL OBJECTIVE STRATEGY 1. Retention of members Ensure that members are renewing their membership. 1. Review membership list yearly to see who has and has not renewed. 2. Send letter to nonrenewing members encouraging them to join. Certification 3. Review and Assess results. Exec. 4. Develop and implement changes based on feedback. Exec. 2. Nonmember CMA recruitment. Contact non-member CMA s and encourage them to become members. 1. Send a letter to new nonmember CMA s. Certification 2. Send a letter to former CMA members who have not renewed their membership. Certification

Develop and implement changes based on feedback. Exec. 2. Nonmember CMA recruitment. Contact non-member CMA s and encourage them to become members. 1.

2 3. Promote and offer quality continuing education. Increase availability of quality continuing education for medical assistants. 1. Obtain a list of other health care organizations and mail notification of state meetings. Continuing Ed. Apr Increase SCSMA membership. Ensure the future of the SCSMA. 1. Increase student membership and certification Executive 2. Have Educators Peer Group Chair or representative contact CAAHEP and ABHES approved programs to speak to students. Educators Peer Group 3. Market medical assisting through Student Bowl Day. Exec. Educator s Peer Group 4. Continue scholarship funding to CAAHEP and ABHES schools in SC if funds available Scholarship 5. Invite and recognize new CMA s at Annual Conference Awards Luncheon Certification Exec. Annual Conference 6. Establish new chapters in areas with Members at Large (MAL). Exec.

Increase student membership and certification Executive 2. Have Educators Peer Group Chair or representative contact CAAHEP and ABHES approved programs to speak to students. Educators Peer Group 3.

3 7. Challenge chapters for 2 new members per year. Certification 8. Continue process of Implementing Mobile Workshops Cont. Education Ex. 9. Retain membership by reintroducing and utilizing membership marketing plan. Chapter and State Chairs, 5. Strengthen Leadership of SCSMA. Obtain trained candidates for state leadership positions. 1. Publish leadership training tools on the website. Website 2. Establish Planning & Orientation Session in conjunction with the Post Conf. Bd. Meeting. Chairs Board of Directors 6. Increase Increase information/communication knowledge/communication of to members thru website. members. 1. Establish President s Message on Website monthly/bimonthly as well as a message board for all members President Website 2. Update Website Website

Obtain trained candidates for state leadership positions. 1. Publish leadership training tools on the website. Website 2.

4 7. Protect the Medical Assistant's Right to Practice. Ensure the right to practice 1. Educate the members for all medical assistants in regarding importance of South Carolina. monitoring health care issues 2. Monitor changes to the Medical Practice Act Public Policy Local Chapters Exec. Public Policy Exec. 3. Maintain communication with AAMA with respect to right-to-practice challenges Public Policy Exec. 4. Publish articles on website relating to state and national issues on right-topractice Public Policy Website 8. Assist Chapters with development of marketing plans. Market the profession in local communities. 1. Provide materials to local chapters to encourage them to develop marketing plans. 9. Mentoring of students. Ensure future of society and profession. 1. Encourage chapters to establish communication with students of local Medical Assisting Programs. Exec. Board of Local Chapters Educators Peer Group 10. Monitor the Strategic Plan. Obtain timely input on plan 1. Assign responsibilities for success; implement changes the Strategic Plan. as needed. Board of Directors

Maintain communication with AAMA with respect to right-to-practice challenges Public Policy Exec. 4.

5 2. Evaluate and incorporate outcomes of the Strategic Plan at each Board of Directors meeting and implement changes as identified. Board of Directors 3. Appoint next Strategic Plan. President Board of Directors

6 SCSMA Vision Statement The vision of the South Carolina Society of Medical Assistants is to increase recognition of the Certified Medical Assistant as the premier choice in the allied health professions. SCSMA Mission Statement The mission of the South Carolina Society of Medical Assistants is to enable medical assisti professionals to enhance and demonstrate the knowledge, skills and professionalism required by employers and patients; protect the medical assistants right to practice; and promote effective, efficient health care delivery through optimal use of multi-skilled Certified Medical Assistants (CMAs). Revised April 2011 Revised April 2012 Revised August 2012 Revised March 2013 Revised April 2014 Revised March 2015

SCSMA Mission Statement The mission of the South Carolina Society of Medical Assistants is to enable medical assisti professionals to enhance and demonstrate the knowledge, skills

Guidelines. Medical Assisting Student Groups. for. American Association of Medical Assistants Membership Strategy Team

Guidelines. Medical Assisting Student Groups. for. American Association of Medical Assistants Membership Strategy Team Guidelines for Medical Assisting Student Groups American Association of Medical Assistants Membership Strategy Team Revised March 2011 INTRODUCTION Purpose of the Guidelines The American Association of