North Karelia University of Applied Sciences

Transcription

1 Cntr for Dsgn and Intrnatonal Busnss Srkkalant 12 A Jonsuu FINLAND North Karla Unvrsty of Appld Scncs vrsty n U a l r a North K cs n c S d l p of Ap gn and s D r o f r Cnt snss u B l a n o t a n Intr

2 Edtoral H! Sv k! Hall υ! ο γειά σ Hllo! Namast! Contnts: 3 Edtoral Rcp 4 Th Wldr th Ida, th Bttr It Wll Bcom 6 Th MoRoll 8 Not Qut th 51st Stat 10 Summr Intrnshp n Latva 12 Larnng from Innovaton Month 14 A Tast of Staff: Adam Lrch Ar Stnroos Laura Karvonn Martha Balrna On of th vry ncst thngs about lf s th way w must rgularly stop whatvr t s w ar dong and dvot our attnton to atng. ~Lucano Pavarott and Wllam Wrght, Pavarott, My Own Story Wth th rnovaton of th ntror of th Cntr for Dsgn and Intrnatonal Busnss at North Karla Unvrsty of Appld Scncs (NKUAS) complt, th acadmc yar promsd a frsh flng for all. A compltly nw, stat-or-th-art audtorum, nw offcs, classrooms and a languag studo all hav markdly f not drastcally mprovd th larnng nvronmnt of th cntr. What s most notabl mght b th rnovaton to th Kumu Rstaurant. As th man ntranc to th buldng lads nto th atng ara, most vstors to th cntr at last catch a glmps of ts xpandd sz and nw fl. Eatng, aftr all, s a pc of lf that w all shar. All culturs vw, apprcat, prpar and at food and drnk n thr own way. It s a prvlg, a commodty, ful, a statmnt or any combnaton of ths and othr attrbuts. Som lv to dn, som dn to lv; no mattr th cas, w all at. In ths rspct t s fttng that a rstaurant b th crossng pont as wll as ntryway nto most any buldng. Th ktchn s th hart of th hom, and n th sam rspct, ths rstaurant s th hart of th cntr. Hr, studnts who may shar no projct work or class tm togthr can stll mt up for a cht chat, coff, lat brakfast or lunch. Th staff also rgularly ats thr, and lcturrs, scrtars, assstants and managrs fnd opportunts to catch up wth collagus hr. In so many ways, th rstaurant rflcts th on-gongs of what taks plac acadmcally at th cntr. It s a sttng for branstormng, a brak from sttng n a classroom, a chanc to look at thngs from nw prspctvs. Convrsatons at th tabls tak plac n Englsh, Fnnsh, Spansh, Russan and svral othr languags. Whl for th Fnnsh studnts th cusn mght sm normal, for othrs t nvolvs tryng nw thngs: t s lkly th frst tm xchang studnts try rndr soup or bcom acquantd wth mämm, Fnnsh Eastr puddng. Both th programms n Intrnatonal Busnss and Dsgn strss ntrnatonalty and nnovaton n th studs. W at try to captur glmpss of ths as t happns. W fl that tllng th story of th ntr cntr rqurs tllng th stors of ndvduals at th cntr (and n ths dton, on alumnus who rcollcts on hs studs). Th followng pags contan artcls wrttn by th studnts about thr studs hr, thr trps abroad, whr thy hav com from, and what thy hav don. W provd n th nd rcps asy to mak for studnts. Aftr all, w must somtms dvot our attnton to atng. Adam Lrch, Edtor-n-Chf Hllo! o! 3

3 W hr lk to stay n touch wth our alumn, and n past ssus w hav hghlghtd our formr studnts profssonal and prsonal lvs aftr graduaton. It s wth plasur that n ths dton w focus our attnton on Pttr Hannonn, who graduatd from th IB programm and now has xprncd succss n busnss lf and, notably, hs musc carr. Th followng txt has bn adjustd from Pttr s orgnal vrson. Pttr Hannonn startd hs Intrnatonal Busnss studs n Autumn Evn n hs wldst drams h could not magn how lf would b about tn yars aftr hs frst day of IB studs. Today Pttr s a sral-ntrprnur actv n ntrnatonal busnss. Pttr Hannonn Th Wldr th Ida, th Bttr It Wll Bcom I hav always bn an ntrprnural ndvdual, but IB studs rally opnd my ys. Th studs showd m concrtly, how small th world actually s. Durng my yars of studyng I had th opportunty to study/work/lv n Australa, USA, Russa as wll as n South Amrca. It was a grat advntur, whch prpard m wll for my profssonal carr and th nxt stag of my lf. Today Pttr s th Co- Foundr, CEO and th Charman of th Board of Amppart Oy. Th company oprats n th ntrnt busnss and has two srvcs th Amppart.com Nws Portal, whch s on of th bggst ndpndnt wbsts n Fnland wth mor than 230,000 wkly vstors. In addton to Amppart.com, Amppart Oy also oprats n mda montorng markts. Wtpk Mda Montorng s a srvc that follows offcal and socal mda n Fnland and Russa. Wtpk s an xcllnt tool for Communcatons & PR profssonals to follow how thr own company s prsntd n th mda. It s also dal for sals and marktng dpartmnts tryng to fnd nw customrs and srv xstng customrs bttr. Intrnatonal Busnss studs at NKUAS gav m an xcllnt opportunty to xprnc what lf could b aftr studs. Profssors allowd us to carry out our own projcts, whn thos projcts wr somhow lnkd to profssonal dvlopmnt. I found ths part n partcular to b an xtrmly postv aspct. It rally ncouragd tryng nw, somtms smngly mpossbl thngs, and t also taught that falng mght b somtms as mportant as succdng larnng s a lf-long as wll as nvr-ndng procss. You just hav to kp your ys and ars opn and b humbl nough to larn. On top of Amppart, Pttr s a partnr n thr othr compans. Som of hs busnss partnrs ar x-classmats from IB studs. Pttr also sngs and plays gutar n th Fnnsh rock band Dusha Ptra (Th Soul of St. Ptrsburg). Dusha Ptra prforms only n Russan languag and s rlasng ts frst album n Fbruary. Dusha Ptra was born whn Pttr was studyng n St. Ptrsburg. Thn h and hs classmat (Ilja Tppo) got an da that t would b a nc xprnc to sng a song n Russan, at frst as an xampl to thr Russan tachr, Rtta Hyttnn. I consdr myslf a vry lucky prson. I had th possblty to study n a vry supportng nvronmnt. Morovr, ntrnatonal opportunts, cross-cultural xprncs and spcally lvng n local famls abroad showd m what t taks to bcom an ntrnatonal playr n th fld of busnss. That was prhaps th gratst lsson I larnd durng my studs. In th nd, busnss s not busnss, busnss s popl. Furthrmor, som of thos popl mght bcom vn frnds th tm of studyng can also crat grat frndshps, som wth x-classmats, som wth formr profssors. Imagn f you ar abl to start dong busnss wth your popl, you know, wth your frnds who you trust and ar havng fun wth. Not such a bad scnaro, h? Th bst thng s that t s totally up to you. Ys, that's rght, totally up to you. 4 5

4 s plasd to prsnt a scond artcl faturng Mchal Wnmann, a dsgn studnt workng on hs thss. H was orgnally ntroducd n th 2008 dton of th nwslttr. Th ntal artcl focusd on hs past and how h ndd up at NKUAS. Hs contrbutons snc thn hav bn notabl, nough so to warrant anothr pc on hm. Th followng prtans to hs attnton-grabbng satng concpt, th MoRoll. Th MoROLL s a sttng soluton for publc spacs, lk arports, VIP loungs, and xcutv offcs. Th da cam from sttng n watng aras of arports, whr hgh clngs and no walls mak prvacy, communcaton, and rlaxaton mpossbl. Not sttng nxt to ach othr, but oppost ach othr, n a furntur pc that conncts through ts dsgn and nvts on to rlax whl cratng a protctv spac- that had to b th answr. Th challng to dvlop th da furthr cam through th Intrnatonal Dsgn Award 2009, whch was lookng for das for Futur Lvng Spacs. How could I crat a spac wthn a spac wth th smplst dsgn and form languag possbl, so t would b undrstood unvrsally? Man txt by Mchal Wnmann THE MoROLL A Prvat Plac For Publc Spacs Th prsntaton of th concpt of a varabl char, whch adjusts to th nds of th usr, won a lstng n th TOP 20 of th Intrnatonal Dsgn Award 2009, wth ovr 1,600 partcpants worldwd. To gt from th da and a modl to a functonng prototyp was qut anothr story and a much bggr challng. It had to b ralzd wthn 4 months, as I was askd to xclusvly rprsnt PKAMK at HABITARE 2010 n Sptmbr n Hlsnk. All I had was th ntutv knowldg of that t had to fl rght whn sat n: protctv, communcatv, saf. Masurmnts wr takn drctly from th 1:10 modl. Drawngs, lt alon computr drawngs, or 3-D modlng dd not xst. Th prototyp s mad from fbrglass. I consdrd vrythng from wood to mtal and cardboard. But as I had to shap t myslf, and could not rly on any machns, or bg ndustral manufacturng procsss, I sarchd locally for a boat buldr. Ovr th summr, I manufacturd Th MoROLL wth my own hands, out of on pc of fbrglass. No fram, no scrws, no hardwar. Th upholstry was mad from foam tubs, slcd n half, and covrd wth lathr, hand-cut and handglud. Th vsual dsgn, th ln, and th form ar mportant. Thy crat th attracton, th urg to st n t. But th functon, th xprnc th usr has whn sttng n t, s what maks ths char so unqu. Immdatly, whn sttng n t, on gvs nto th shap, rlaxs, xhals. Th fac ass up, tnson fads nto th background- and popl start to talk. Thy lt thr guards down. Thy fl saf, protctd, allowng closnss and ntmacy. Thy xprnc joy. Hundrds of popl hav trd t; thousands wr attractd and took pcturs. Th vsblty of Th MoROLL s ndsputabl. Chldrn, wthout xcpton, nstnctvly undrstood th spac of Th MoROLL. Thy flt saf and protctd. Popl who nvr mt bfor talkd, dscussd, laughd and shard wth ach othr, and vn wnt out on a frst dat as a drct rsult of mtng n Th Mo- ROLL. Communcaton through dsgn, connctng popl wth dsgn! Th TV channl mtv3 lstd Th MoROLL undr Th Bst of HABITARE A talnt scout from th Grman Far Convnton nvtd Th MoROLL to AMBIENTE n Frankfurt, Grmany. Fnnsh dsgn lgnd Yrjö Kukkapuro found th dsgn artstc, and frsh, and Fnnsh Prsdnt Mrs Tarja Halonn ntrruptd hr busy schdul to marvl at ths grat da. Th futur s wd opn. Plans nclud prsntng Th MoROLL at AMBIEN- TE n Frankfurt, Grmany, and at th WORLD DESIGN CAPITAL 2012 n Hlsnk. Furthr dvlopmnts wll nclud nw matrals, lk fbr composts. Mchal Wnmann, th dsgnr of Th MoROLL, s alrady n co-opraton wth Hkk Kovurova from TONIC. In addton to workng on hs thss, Mchal s sndng two of hs dsgn projcts, ncludng Th MoRoll, to b a part of Hlsnk as th World Dsgn Captal For mor nformaton, photos, CVs, and prss rlass, plas s: 6 7

5 Not Qut th 51st Stat Fnland has bn calld th most Amrcanzd country n Europ. Whr dos ths com from? What do Fnns hav to say about ths? How about Amrcans? To th dtor (an Amrcan hmslf), ths rngs somwhat tru, but thn agan, vast dffrncs do xst. Tlvson n Fnland sms narly obsssd wth broadcastng Amrcan shows of all sorts. Hp hop and rap musc hav for qut som tm pntratd th Fnnsh musc scn. Som major grocry chans nowadays hav shlvs spcalzng n Amrcan products. But not a sngl Starbucks can b found n th country. Accordng to a BBC poll** takn n 2006, 65% of Fnns vwd th nflunc of th Untd Stats to b manly ngatv. Clarly, th stuaton s rathr complx. Th Dgr Programm n Dsgn, though at th momnt rathr small n trms of studnt numbr, boasts a rlatvly larg numbr of studnts wth som sort of conncton to th Untd Stats. Som ar Amrcan ctzns, som Fnnsh ctzns that hav spnt much of thr lvs across th pond, and othrs hold two passports. got a chanc to har from two of ths studnts: Gngr Jason and Shan Alln. Th followng ar xcrpts from thr mprssons on th two culturs. Gngr Jason I was born n Varkaus, Fnland to a Fnnsh mom and an Amrcan dad. Consquntly, I m thr Gngr or Karo, dpndng on whch languag you r talkng to m n. My two bg brothrs also hav svral nams to choos from (ths sms mor complcatd than t rally s). I graduatd from vocatonal school as a graphc dsgnr/photographr, and aftr workng all ovr th plac and a coupl mstaks (n Fnland and abroad), I ndd up n Jonsuu studyng ndustral dsgn. I spnt summrs n th Stats as a kd, vstng famly and frnds, but I can t rally say that I v lvd thr - culturally I v nvr rally flt fully lk on or th othr (Amrcan or Fnn) but I guss that s to b xpctd. Bsds budds/famly, th bst thngs about both countrs ar th summrs. You can t bat th US whn t coms to road trps, but Fnland was bult for swmmng and crusng downtown on your bk n th vnngs (no traffc to spak of)! Plus, that flng that th sun s nvr rally sttng s an xprnc I wouldn t chang for th world. What I could nvr wrap my had around, whn I m n th Stats s how polarzd vrythng has gottn (Rpublcan vs. Dmocrat, Cok vs. Pps, Mac vs. pc ), and why thr s just so much STUFF. It s vrywhr. It maks you trd. Thngs sm smplr n Fnland, I m always struck by how much mor you sm to worry about what you do/say tc. hr. It s wrd. Fnns ar vry conscous about what othr popl thnk of thm. All n all, I lov thm both, I man what would w do wthout salmakk and transformrs? Shan Alln I was born n Raah, Fnland n 1988 and I'm a dual ctzn (USA/Fnland). I movd to Florda at a vry young ag and lvd most of my 22 yars n Wst Palm Bach, Florda. Thr, I'm known for bng n th automotv scn and buldng custom cars by hand, for racng. I'v workd on and racd cars for ovr sx yars. All of my schoolng and work xprnc took plac n th US. I'v vstd Fnland many tms for famly trps, and srvd n th Fnnsh Army n Anyon that has sat down and had a ral convrsaton about th Untd Stats wth m knows that I'm not vry fond of t. I dslk th garbag vrywhr, th corrupt govrnmnt, and th way vryon lvs n thr lttl world thnkng that th USA s th bst thng snc slcd brad. That dos not go to say that I don't lk crtan thngs thr. I lk that I can do whatvr I lk wth a car and stll drv t on th strt wth no hassl from th polc. I njoy th ablty to try anythng I want, for a somwhat low prc du to th low taxs. I larnd vrythng I know by hands on nvolvmnt. I don't thnk I would hav had th sam larnng opportunts had I lvd n Fnland my ntr lf. That low tax opportunty coms wth a prc though: many popl gt no halthcar or ral govrnmnt hlp whn n nd. That s whr I'm thankful to b a ctzn n Fnland. Hr s on of th last corrupt govrnmnts n th world. Taxs ar hgh but wth good rason. It rally s a grat thng to not hav to worry about gttng hurt and whthr or not to call an ambulanc or vn go to a hosptal n far of havng a $10,000 bll at th nd of th day. Hr, unvrsty s fr; top ducaton for vryon s a bautful thng. Ths s a country that rally dos car about ts popl s wll bng and ducaton, whch n turn s on of th rasons ths s on of th safst countrs n th world. I thnk crtan laws hr work grat too, such as traffc tckts whch corrlat to ncom. Evryon fls th ctaton qually. Ths s unlk n th US, whr a tckt can crppl a prson lvng on a low wag for months, whl th rch contnu to brak th law wth bascally no consquncs. Fnland dosn't hav bachs or palm trs, but I can tll you that aftr lvng nar th bach for ovr 15 yars that I'd tak cold Fnland, wth how much ths country truly has to offr

6 Kaspars Kokns Summr Intrnshp n Latva m bcaus of my Latvan languag sklls. Th purpos was to snd m to Latva to carry out a markt analyss thr and fnd partnr-collaboraton contacts as wll as possbl supplrs for brch fngr-jontd panls. Durng th tranng I facd svral srvc problms,.g. I had to wat thr wks for a prmannt ntrnt conncton at my accommodaton. Durng ths tm, th tranng consstd of callng to compans whch I found from th yllow pags. I askd thm about raw matral suppls n accordanc wth th paramtrs gvn by th company. Advrtsmnts about raw matrals supply and partnr-collaboraton wr addtonally publshd n th ntrnt, but th rsponss to ths wr just a fw. Plnty of mals wr snt to furntur shops and mrchandsrs, and I also pad a fw vsts to nsttutons such as pnson houss and furntur shops. Rgardlss of my actvts, th conomcal stuaton n Latva was and s th man obstacl to forgn compans ntrstd n launchng nw product(s). Exstng frms n th markt ar comptng on a prc bass, and that s th man rason why Polsh and Lthuanan compans wth thr larg factors can afford to lowr thr prcs. My frst practcal tranng xprnc occurrd straght away aftr I fnshd my frst yar of studs n IB. Th plan was to rturn at hom to Latva n ordr to gt a drvr s lcns, whch I had dlayd for a coupl of yars du to lvng n Fnland. Bsds th lcns, my plan was also to carry out a practcal tranng for som Fnnsh compans whch mght b ntr- std n th Latvan markts. My xpctatons wr mt! Supportd by th unvrsty lcturr, Tnho Korhonn, I got an offr from Ktn Huonkaluthdas Oy, whch s Furntur Company opratng n Fnland, Estona and Swdn. Ktn Huonkaluthdas Oy chos Furntur products mad by Latvan ntrprss hav qut hgh prcs whch covr a lot of xtra costs, lk monthly crdts, past lablts and shop rntals. Thrfor, th fnal prc looks attractv to forgn compans on a prc bass, but only larg forgn compans can afford to gt nto th markt. On should also consdr th fact that th purchasng powr n Latva has droppd sgnfcantly durng th last fw yars. Latva s a bautful country, and th wathr was so good that t was hard to b nsd btwn four walls and focus on th rqurd tasks. Th ovrall xprnc and th knowldg whch I gand durng my ntrnshp ar both paramount. In addton, th tm spnt togthr wth frnds n th bautful Latvan natur was both fun and nspratonal

7 Larnng from Innovaton Month Ar Stnroos Innovaton Month s an ntnsv tm of study for both IB and ID studnts. Both programms strss th mportanc of nnovaton and vw t as a vtal skll of profssonals n th flds. Th followng coms from a txt wrttn by Anup Npal, a scond yar IB studnt from Npal. Th frst mtng of th nnovaton month had som nw and old facs (actually many of thm). Th mtng lastd for four long hours, whr w ntroducd ourslvs and watchd you-tub vdos. Hkk Immonn mad qut an mprssv ntroducton spch. W formd groups basd on common ntrsts. My group was actually just two mmbrs, and both of us wr from th sam country. W ntally thought that languag could prsnt som barrrs whn workng n groups, but latr on w wr n dffrnt groups and workng on dffrnt das wth Fnnsh partcpants n our group. As t turnd out, languag was no barrr. W got th opportunty to put forward our company undr rvw by varous xprts by rsrvng tm thr durng th workshop. Through dscusson wth xprts, w got valuabl knowldg on what w nd to do to groom, mprov and protct our das. Updatng valu clarfd our company s goal and focus. Th sals spch gav us th platform to sll our company s srvc to th clnts (xprts actd as vrtual clnts), and w got a lot of fdback and xprnc about what to show and what to hd whl w ar tryng to convnc our clnts. In ordr to mak our projct ffctv, my group mat and I mad a wbpag for our company. Wth th wbpag t was asr to xplan our company s motvs and focus. Wth good tam organzaton, w had our company s nam, logo, slogan, goal and wbst rady on tm. Th fnancal plan (xcl sht) was vry hlpful and was on of th dcson makng crtra for our tam whn t cam to whthr or not w should contnu wth th company. Thus w managd to mak som proft for our company and plannd on contnung. Exprnc sharng don by xprts, spcally Jann Kallola( mda and communcaton consultant) and Mkko (Busnss Consultant), wr vry mprssv and gav svral nw das for our company. Our fnal day prsntatons, gvn by all groups, wr vry ntrstng and th dffrnt approachs wr unqu and nnovatv. Rsto Ravattnn s xprnc sharng was vry ntrstng, and h had das smlar to my own. Ths gav m hop and confdnc to turn my das nto a busnss, much as h dd. Ar Stnroos Basd on th cours, ths ar th sklls, das and comptncs that I thnk nd to xst bfor startng up a busnss: Ntworkng and th knowldg of work doman. Blf n onslf and trustng n on s own das. Knowldg on how to form and grow an da. Fnd th smpl and bst on. Propr plannng s ndd, advrtsng and knowng th audnc. Imprssons do mattr: th frst mprsson s th most mportant and should hav propr nthusasm. Th da should b unqu such that t cannot b asly mtatd. Th brand nam should b mprssv and cannot b mtatd by othrs. Th thngs that should b kpt n mnd durng th gnraton of an da ar: accssng th markt nds, analyss of th fasblty of th da, lgal ssus and mplcatons and to know th busnss polcs of th country

8 Outstandng Salmon Lt s fac t: food n Fnland s a bt prcy. Affordng som of th bst qualty sms a far-ftchd da for many studnts. By sharng th costs and buyng n larg amounts, groups can ovrcom ths. To nd ths dton of, w shar th followng rcps, whch ar ncrdbly asy, dlghtfully tasty and possbl on a studnt budgt. Ingrdnts: --About 600g of smokd salmon / ranbow trout (bst of all would b smokd ranbow trout flavord wth blu-chs. Ths s radly found at many suprmarkts n Jonsuu) ML of doubl cram (kuohukrma n Fnnsh) --On larg onon, dcd --Juc from on lmon --Salt and pppr --Pasta of your choc (taglatll would b a good choc) --Olv ol --Parsly Drctons: --On a warm fryng pan, hat th olv ol and add th dcd onons. Fry untl goldn brown. --Aftr th fsh has bn pulld from th skn and sparatd, add to th fryng pan. If th fsh s ndd smokd, no cookng s rally ndd. --As th fsh bgns to warm, add gnrous amounts of frshly squzd lmon juc. Fry for 5 mnuts. --Turn hat to mdum and add th doubl cram. Whn th cram bgns to turn color, add salt and pppr. If th fsh has bn flavord wth blu chs or anothr sasonng, not much salt wll b ndd. Kp on low hat for 15 mnuts. --Rmov from hat and allow to cool a bt. Garnsh wth parsly (optonal) and srv wth pasta. --Enjoy! Ta muffns Ingrdnts: 3.5 dl Flour 2 tl Bakng powdr 150 g Gratd mozarlla chs 2/3 dl Canola ol 200 g Sour cram Drctons: 1. Combn dry ngrdnts and mozarlla chs. 2. Add canola ol and sour cran. Str quckly to mx. 3. Shap four round and low pcs to a bakng tray. Us flour to asy formattng. Cut brad wth a knf nto four pcs. Mak small hols wth a fork. Bak n cntr of th ovn at 225 dgrs for about 15 mnuts. Srv wth hrb sasond buttr and a cup of ta. Tp: Add 1-2 gratd carrots to dough