Search Engine Optimization & Targeted Traffic

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Melissa Kathleen Stafford
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1 Targeted Traffic & Targeted Traffic Speaker: Bruno LoGreco Master Life Coach & Mentor

2 Disucssion Topic Discussion Topics Keyword Re Website Structure Rich SEO Content 4 Ways to Optimize Webpages Drive Organic Traffic Summary

3 - SEO - SEO Process of improving volume and quality of traffic to a website from engines via natural organic results.

4 - Panda + Panda Process of improving volume and quality of traffic to a website from engines via natural organic results using Google Panda best practices as the foundation for developing engaging, interactive and relevant website that increases user experience.

5 Understanding SEO How does SEO work? Digital Filing Cabinet

6 Step 1 Step 1: Keyword Re Re keyword phrases Keywords is a term or descriptor that captures the essence of your website Keywords can consists of a word, phrase, or alphanumerical term. Keywords are created by analyzing the document either manually or automatically with sophisticated methods of keyword extraction. Re Keywords at: and Google c= & u= &idearequesttype=keyword_ideas Keyword re is one of the most important aspects of a successful SEO Proper keyword re and selection helps establish an effective foundation for your online marketing efforts.

7 Step 1 Step 1: Keyword Re Re keyword phrase Keywords/phrase describe the purpose of your website Keywords/phrase describe products and services Keywords/phrase speak to your target audience Keywords/phrase include geographical location Keywords/phrase are categories Keywords/phrase are question (problem) Picking Keywords: 1. Make List of top keywords 2. Analyze results volume, competition & es 3. Pick keywords use them in website structure

8 Step 1 Step 1: Keyword Re Phrases need pages 30+ Keywords phrases Each webpage should target a different keyword Consider 2 keyword phrases at most for every webpage Use 1 or 2 keyword phrases for every webpage. Business websites must have at least 25 webpages for successful SEO foundation.

9 Step 2 Step 2: Website Structure Website structure 14 Webpages to start Home page + 3 Category pages + 3 Content pages + Blog A successful SEO foundation starts with keyword re and uses the results of the re to develop a targeted keyword phrase strategy. The primary keyword should always be used on the home page.

10 Step 2 Step 2: Website Structure Home Page Tea Category Page Green tea Herbal Tea Other Tea Content Pages Green tea benefit Chinese green Tea Green tea Caffeine Herbal tea benefits Chamomi le herbal Tea Lemon Herbal Tea Tea benefits Chinese Tea What is Tea

11 Step 2 Step 2: Website Structure How to build website structure Name files with keyword Name folders with keyword Name images with keyword Use keywords for alt tag Crosslink website using keywords Use advanced meta tags Tip! Be consistent. Use the same keywords in the webpage code as the webpage copy. Start by developing a keyword strategy. Advanced MetaTags:

12 Step 2 Step 2: Website Structure Important design elements to consider Download time Page size Number of objects and size Policy & Privacy statement Contact Site map The site should be userfriendly, with the interface and navigation simple and reliable. Graphics and text should include single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.

13 Step 3 Step 3: Rich SEO Content How to write rich SEO content 1. Keyword phrase must appear in the title. 2. Keyword phrase must be in the first and the last sentence of the first paragraph. 3. Keyword must be in summary of article 4. Do not exceed 1.5% keyword density (1/100 words) 5. Use keywords to crosslink webpages 6. Use keyword in meta description Social media take on many different forms, including magazines, forums, weblogs, social blogs, microblogging, wikis, podcasts, images, videos and social bookmarking.

14 Step 3 Step 3: 4 Ways To Optimize Webpages 1. Content Description First paragraph describe what content is about Emphasize with keyword For readers to learn quickly what they are about to read Example: Bruno LoGreco s personal development coaching is modeled after one of his favourite psychologists, Erik Erickson. Erickson is best-known for his famous theory of psychosocial development and the concept of the identity crisis. He remains influential today in our understanding of personal development, and it is one of Coach Bruno LoGreco s secrets.

15 Step 3 Step 3: 4 Ways To Optimize Webpages 2. Headers Use keyword phrase in the title and subtitle <H1> Header</H1> <H2> Sub header </H2> <H3> Etc.. <H4> <H5>

16 Step 3 Step 3: 4 Ways To Optimize Webpages 3. Captions A caption, also known as a cutline, is text that appears below an image.

17 Step 3 Step 3: 4 Ways To Optimize Webpages 4. Engage Audience Use video, images and questions to engage target audience. Add value to content keep them coming back for more Ability to leave comment Ability to share with friends on social media

18 Strategy Step 4 Step 4: Organic Traffic Market Business Online Links / backlinks are incoming hyperlinks to domain. The number of backlinks is one indicator of website popularity. Backlinks that originate from high page ranking websites is another indicator that a website is important. High number of backlinks originating from relevant, high ranking websites, create authority for keywords Social media take on many different forms, including magazines, forums, weblogs, social blogs, microblogging, wikis, podcasts, images, videos and social bookmarking. Websites linking to farm sites can be penalized affecting page rank.

19 Strategy Summary SEO Basics + Panda Best Practices Summary Step 1: Re keyword phrases Step 2: Website structure Step 3: Rich SEO Content Step 4: Drive organic traffic

20 Strategy Questions Questions Bruno LoGreco Life Coach Master Life coach, mentor SEO trainer, executive coaching Bruno LoGreco SEO Trainer Coaching, mentoring SEO principles, best practices Bruno LoGreco Social Media Develop social media strategies online marketing success

21 Strategy Have a Great Night! Thank You! Bruno LoGreco Life Coach Master Life coach, mentor SEO trainer, executive coaching Bruno LoGreco SEO Trainer Coaching, mentoring SEO principles, best practices Bruno LoGreco Social Media Develop social media strategies online marketing success

SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO

SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO What is SEO? SEO is an abbreviation for search engine optimization. SEO is the process of improving the volume or quality of traffic to a web site from search