Maximize Your Returns with Your Cloud Strategy
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1 Maximize Your Returns with Your Cloud Strategy Nick Earle Senior Vice President, Cloud and Managed Services, Cisco October 29, 2014 Live Tweeting?
2 Internet Intercloud Islands of Isolated PC LAN Networks (1990s) The Internet World of Cloud Islands (2000s) The Intercloud Intercloud Multiple LANs using multitude of protocols Connected using Industry Standard IP protocol Each Cloud is custom built with no consistent APIs Connected for application acceleration with Open APIs IP Based Open Standards Web-scale Automated Open, Secure, Hybrid Cisco Confidential 2
3 Harry in Marketing Retail Co. Sally in IT Cisco Confidential 3
4 Shadow Cloud Is Everywhere. SaaS Cisco Cloud Usage Collector DOCS PaaS Customer Network IaaS Cisco Confidential 4
5 Shadow Cloud Is Rampant and Insecure Average Enterprise uses 738 cloud services 3816 unique cloud services identified Only 11% encrypt data Only 16% provide multi-factor authentication Only 4% are ISO certified 63% of cloud services are mis-categorized by URL Source: Cisco Cisco and and/or Skyhigh its affiliates. Networks, All October rights reserved Cisco Confidential 5
6 Service Brokering Is the Key Challenge for CIOs DC/Private Clouds Public Clouds WebEx Powered Provider Clouds Cloud Services & Applications Security Meraki Energy Management Cisco Confidential 6
7 Cisco s Intercloud Model: Four Differentiated Principles Hybrid Cloud requires the ability to place VM workloads on any cloud and move them back Cisco Confidential 7
8 Cisco Intercloud Fabric Is the Cloud Eye of the Needle Unified Management End-to-end Security Compliance Cisco Powered Services Cisco Intercloud Fabric Cisco Cloud Services Automation Cloud Providers No Vendor Lock-in Choice Heterogeneous Infrastructure Cisco Confidential 8 Cisco Confidential
9 Cisco s Intercloud Model: Four Differentiated Principles Hybrid Cloud requires the ability to place VM workloads on any cloud and move them back CIOs need application centric policy control across all IT components and all clouds at scale Cisco Confidential 9
10 Consistent Policy Across Cloud, DC, WAN and Access APPLICATION PROFILE USER PROFILE APIC ACI APIC EM ACI Application Network Profile User/Things Network Profile CLOUD DATA CENTER WAN ACCESS Cisco Confidential 10
11 Consistent Policy Across Cloud, DC, WAN and Access PRIVATE MANAGED HOSTED PUBLIC Cisco Confidential 11
12 Cisco s Intercloud Model: Four Differentiated Principles Hybrid Cloud requires the ability to place VM workloads on any cloud and move them back CIOs need application centric policy control across all IT components and all clouds at scale The IoE explosion will require data virtualization at scale, not data replication Cisco Confidential 12
13 Increased Opportunity By 2020, 50 BILLION INTELLIGENT THINGS will be connected to the internet This is a $19 TRILLION PROFIT OPPORTUNITY for our customers Using microsensors on the network, EVERY DAY OBJECTS become connected and intelligent Cisco Confidential 13
14 Intercloud Data Virtualization Composite Intercloud Partners APIs Intercloud Public Clouds Cloud Services APIs APIs Cisco Confidential 14
15 Cisco s Intercloud Differentiated Principles Hybrid Cloud requires the ability to place VM workloads on any cloud and move them back CIOs need application centric policy control across all IT components and all clouds at scale The IoE explosion will require data virtualization at scale, not data replication A networkcentric partner ecosystem will provide the most choice and data sovereignty over a vendor direct model Cisco Confidential 15
16 IT Sector Restructuring 40% UTILITY Model Capital Intensive IaaS = High Volume / Low Margin PRODUCT Model Acquisition Intensive 40% 45% 35% 40% 30% 35% 25% 20% 15% 10% 6% 19% 10% 27% 13% 13% 8% 17% 24% 16% 30% 25% 20% 15% 10% Acq% Acquisition % R&D % R&D% Capital Intensity % CI% (PPE) Free Cash Flow % FCF% 5% 1% 3% 5% As % of AWS only revenue: 158%, 232%, 11% 0% 0% Cisco Confidential 16
17 Virtual Network Services Have Higher Value Cisco Powered APIC Cloud Data Centers Virtual Network Services NFV Tail-f ACI APIC APIC/9K OpenStack Intercloud Fabric Cisco Confidential 17
18 The Intercloud Global Marketplace Native Cloud Applications Big Data & Analytics HCS Enterprise Workloads Enterprise Private Clouds Portal Collaboration & Video WebEx Meraki IaaS PaaS Microsoft Suite aas DRaaS Intercloud Partners APIs Intercloud Fabric Public Clouds Cloud Services & Applications APIs Security Analytics HANA aas vdesktop aas IOE aas Cisco Confidential 18
19 40 Partners in the Global Intercloud Partner Ecosystem 250 Data Centers in 50 Countries Cisco Confidential 19
20 Thank you.
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