Enterprise Mobility setting strategy

Transcription

1 Enterprise Mobility setting strategy Rob Bamforth, Principal Analyst, Quocirca Ltd June 23rd 2009

2 Agenda Mobile vision and strategic reality The distributed and extended enterprise Technology balancing acts Mobile strategy objectives 2009 Quocirca Ltd

3 The Mobile Vision Flexibility Choice Anyone, anytime, anywhere on anything Martini for the user..but a bitter (expensive) pill for IT manager? 2009 Quocirca Ltd

4 Increasing mobility How will the number of mobile users change over the next 12 months? 0% 20% 40% Increase significantly Increase a little Remain about the same Decrease a little Source: Quocirca telecom expense management research 2008

5 How far has mobile been deployed across the organisation? 0% 20% 40% 60% 80% 100% Broad/extensive Some significant Numerous small Source: Latest + historic Quocirca UK convergence/mobile research

6 Mobile applications widen What mobile applications are valuable within or beyond the premises? 0% 20% 40% 60% 80% 100% Voice calls Text messaging Flexibility within Mobile Mobile web browsing Mobile Instant Messaging New uses beyond Push to talk Both Outside only Inside only Source: Quocirca SMB communications research 2008

7 What is driving the need for mobile and remote usage? 0% 20% 40% 60% 80% Competitive advantage Access for existing workers Improve customer service Tactical values Allow more to be mobile Cost of travel Corporate strategy Technology interest Cost of office space Source: Quocirca UK convergence/mobile research 2007

8 How much is part of a formal strategy? 0% 20% 40% 60% 80% 100% Internet & UK SMBs 2008 Mind the gap between planned and done Mobility EU Enterprises 2007 Mobility EU Enterprises 2006 Mobility EU Enterprises 2005 All in existing strategy Retro-fit to new one One planned None planned Unsure Source: Quocirca communications research 2005, 2006, 2007 & 2008

9 Where do the additional funds come from for increases in mobile spending? 0% 20% 40% 60% 80% 100% Planned in mobile budget Unplanned Drop in IT & fixed No increase Source: Quocirca communications research 2005, 2006, 2007 & 2008

10 Shift in the enterprise agenda Past Need Importance Connections and circuits Clouds and packets Pay for access Pay for service and quality On premise On demand ICT by products XaaS Cost proportionate to use Flat rate Separate channels Seamless Dedicated, proprietary Open, multiplicity Connected enterprise Extended enterprise Simple media Rich media Growth Survival 2009 Quocirca Ltd

11 Distributed and extended Home working Mobile Flexible working Hot desking Handy s cloverleaf model outsiders inside 2009 Quocirca Ltd

12 The networked enterprise Rich client Traditional Pure onpremise Pure ondemand In-house deployment Enterprise search Browser based Internet search

13 Challenges for the enterprise Challenges Mobile Strategy Requirements Cost control Cost management Connection diversity Complexity management De-perimeterisation Security management Availability Resilience management Technology complexity Risk management Shadow ICT Deployment management Work/Life balance Employee management Communications fidelity Quality management Legacy solutions Migration management 2009 Quocirca Ltd

14 Technology balancing act Connection (Fixed / mobile) Communication (Voice / data) People (Freedom / limited) Network (WiFi / Cellular) 2009 Quocirca Ltd

15 Mobile phones are a challenge What is the aim of policies for the business use of mobile phones? 0% 20% 40% Cost control Security The same? Common standard Prevent employee abuse Source: Quocirca telecoms costs research 2008

16 Not a simple formula What s the impact on falling tariffs on total mobile costs? 0% 20% 40% 60% They are falling No, rising or unaffected More users Higher usage Tariffs rising More travel Not clear Source: Quocirca telecoms costs research 2008

17 Who really cares about costs? Is there sufficient accuracy and detail in communications billing? 0% 20% 40% 60% 80% 100% Commercial managers My budget (my bonus) IT Managers Telecoms managers Yes More or less No Unsure Source: Quocirca telecoms costs research 2008

18 Is it worth it? What is the view of mobile data usage costs to the businesses that use it? 0% 20% 40% Cost is not an issue Costly, but worth it Expensive, need to bring under control Expensive but already under control Source: Quocirca SMB communications research 2008

19 Adoption fears mobile data costs 0% 20% 40% 60% Not an issue Widely used Costly, but worthwhile Expensive, need to control Expensive but under control Limited use More planned Source: Quocirca SMB communications research 2008

20 Expectation, Desire, Fear and Reality superfast mobile broadband Live online no need for a landline, wires, hotspots or Wi-Fi hubs zip through s watch YouTube howlers as you wait for the bus 2009 Quocirca Ltd

21 Shadow ICT & Generation IP 2009 Quocirca Ltd

22 Coverage challenges Do employees ever have problems getting a mobile signal? 0% 20% 40% 5% have to go outside 16% move around the office At work Often Occasionally Working at home Yes, definitely Probably Source: Quocirca SMB communications research 2008

23 Mobile broadband coverage needs How important is mobile data access in these locations? 0% 20% 40% 60% 80% 100% Other premises (customers, partners) Travelling nationally At home Travelling internationally In the office Very Fairly important Neutral Fairly unimportant Unimportant Source: Quocirca SMB communications research 2008

24 Wi-Fi accepted Where are wireless LANs being used? 0% 20% 40% Already widely used Company premises Public hotspots Only limited usage Source: Quocirca SMB communications research 2008

25 Mobility strategy balancing act Is the trend moving towards Wi-Fi or cellular? 0% 20% 40% 60% 80% 100% Present Standard on laptops Accepted in home and office Flatter tariffs, cheap dongles Single contract Towards Wi-Fi Emphasis about the same Towards cellular Unsure Source: Quocirca European enterprise mobile communications research

26 Social employees What personal internet usage is there by employees? Blogging VoIP IM Browsing Other personal Manchester Midlands Social Networking North East London North West Liverpool 100% 80% 60% 40% 20% 0% Wales South West South East Ban, block or cajole? South Coast Scotland Source: Quocirca SMB internet research 2008

27 The cost of sociable roaming 30 minutes of video roaming in Valencia? hour on Facebook in Florida? minutes of Britney in Bruxelles? The look on the face of the Finance Director when they see the bill.priceless! According to Quocirca telecom expense management research in 2008, only half of UK companies make employees pay in full for personal use of business mobiles (40% don t even account for employee personal use.) FM quality MP3 ~1MB/min, YouTube video ~5MB/min, average web use ~5MB/hour (15 average pages) 2009 Quocirca Ltd

28 The needs of enterprise roaming What is important for roaming business travellers? 0% 20% 40% 60% 80% 100% Quality and coverage Flatter/predictable tariffs Overall cost Network independence and choice Simplicity or clarity of billing Home from home experience Very Fairly important Neutral Fairly unimportant Unimportant Source: Quocirca European enterprise mobile communications research 2007

29 Enterprise mobility strategy Connection (Fixed / mobile) Communication (Voice / data) People (Freedom / limited) Network (WiFi / Cellular) Seamless, but with control 2009 Quocirca Ltd

30 Conclusions Still a relentless appetite for connectivity on the move Personal drivers are sometimes clearer than business ones Ad hoc outnumbers to plan Costs need to be visible and predictable Business strategy should be seamless with control are we there yet? No, but well on the way 2009 Quocirca Ltd

31 Thank you Any questions? All Quocirca reports are freely available from Quocirca Ltd