xsell Customer Referral System Connect, Rewards & Growth

Transcription

1 Business on a Cloud xsell Customer Referral System Connect, Rewards & Growth 18/06/2014 Business on a Cloud, 1.0, 2014 Business on a Cloud. All rights reserved

2 Company Business on a Cloud is a Canadian Software development company that has launched a system branded xsell Customer Referrals and Loyalty Rewards Program. Mission Statement To deliver an innovative and automated business process that increases the profitability and sustainability of businesses through the creation of global business networks that generates returns to all of the members in the network.

3 Social Commerce Social Commerce Social commerce is the merger of what used to be two very distinct activities online: e- commerce, which has grown to be a $7 trillion industry worldwide, and social networking, which now engages close to 20% of the global population. Through social commerce, consumers can now socialize where they shop, or shop where they socialize. Booz & Company projects social commerce to grow 1,300% over the next five years. Study of Referral program Goethe University Frankfurt and the University of Pennsylvania released a study in July 2010 on referral programs and customer value which followed the customer referral program of a German bank. The study found that referred customers were both more profitable and loyal than regular customers. Referred customers also had a higher contribution margin, a higher retention rate and were more valuable in both the short and long run.

4 Objective Objective of BOAC system The objective and opportunity for businesses is to implement and launch immediately a unique and differentiated marketing program that will establish their brand as the market leader for providing and supporting innovative, proven sales initiatives that capture today s trends in social media specifically related to Referrals and Customer Recognition from marketing channels or customers. Providing an automated, high value customer retention and referral program will be a game changer in today s market. Harnessing high value customer referrals is a critical component of any strategic marketing plan and directing a program to your best distributors will provide value, growth and support to the business brand and position.

5 Sellsumer Sellsumer - consumer participation megatrend SELLSUMERS If saving is the new spending, then selling is the new saving Whether it s selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly become SELLSUMERS, too. Made possible by the online revolution s great democratization of demand and supply, and further fuelled by a global recession that leaves consumers strapped for cash, the SELLSUMERS phenomenon is yet another manifestation of the mega-trend that is consumer participation.

6 xsell xsell Customer Rewards Program xsell is a Customer Referral and Loyalty Program Build your business in three steps Connect Reward Growth Empower your customers network Reward your customers Business with exponential growth

7 Connect A fully automated Word of Mouth marketing system, connecting your business with your customers, expanding your business via social networking. Refer a business to a friend, system ensure rewards to the customers with build in rewards distribution process. It encourages referral. Automated promotion programs, intelligent & secured reward key, customizable by the business providing a platform for everyone to do referral. Business expands by measuring result, improve the program and repeat the process.

8 Rewards $3.50 -$0.36 Add referral rewards to the saving card when friends make a purchase. Use the card saving with another business, receive loyalty rewards. Single community currency.

9 Growth Market and Program Analysis Program cost per $1 sales Rewards to Customer with 5 friends $3.00 When customers spends $100 a month $2.50 $2.00 $1.50 $1.00 Referral Rewards $0.50 $0.00 Shoppers Optimum Best Buy Reward Zone Air Miles HBC Rewards Esso Extra Canadian Tire money Petro Canada s Petro Points xsell

10 Return Program Analysis A simulation study of the referral impact to sales for a grocery store. $4,500, Sales Projection $4,000, $3,500, $3,000, $2,500, $2,000, $1,500, $1,000, $500, $- Year 0 Year 1 Year 2 Year 3 1 friend in 3 months 1 friend each month 2 friends each month 1 out of 100 customers is active in the program Each customer spends $1,200 a year

11 Operation BOAC Currency Flow Operation steps Consumers redeem reward points at the business 3 2 xsell deliver referral and loyalty rewards to the consumers from business accounts BOAC buys back reward points from the business 4 1 Businesses purchase reward points from BOAC to be issued to customers

12 CARDonCloud

13 Case Studies Examples of Successful Referral Marketing Programs Dropbox - In 2009, Dropbox implemented a referral program to encourage users to tell their friends about Dropbox. Their referral program had a twosided incentive for sharing: the person who signs up for Dropbox through a referral link gets more space than through a normal sign up, and the referrer gets additional space for making the referral. According to Drew Houston, the Co-founder and CEO of Dropbox, at the Startup Lessons Learnt Conference on 23 April 2010, the referral program was inspired by the Paypal Sign Up Bonus Program. Dropbox s referral program permanently increased their signups by 60%, and referrals account for roughly 35% of their daily signups (as of April 2010). In the 30 days before the conference presentation, Dropbox estimated that their users had sent 2.8 million direct referral invites to their friends.

14 Case Studies Examples of Successful Referral Marketing Programs Okabashi - In March 2011, Okabashi, the largest US manufacturer of sandals and flip-flops, implemented their own customer referral program, a customer referral web app by Anafore. According to a case study released, the referral program became one of their top ten drivers of external traffic, boosting sales within a week of implementation. Referred customers also spent 13.2% more on average compared to regular non-referred customers.

15 Thank you Business on a Cloud, xsell system helps you to achieve all of the following. How do you alert your customers about current and upcoming promotions without expensive flyer distribution? How do you reward your loyal customers who introduce new customers? How do you encourage new customers who are brought in through word-of-mouth? How do you build business alliances to increase your potential market size? How do you run all of these processes without breaking the bank?