Desktop and Mobile Music Monetization : Advertising, Download and Subscription

Transcription

1 Brochure More information from Desktop and Mobile Music Monetization : Advertising, Download and Subscription Description: Digital Desktop/Mobile Music Monetization in U.S. Scores a $6.4 Billion Marketplace In 2013 Digital desktop and mobile music monetization channels are on track to chart a U.S. business worth $6.4 billion in 2013, 59.8% of the global market, according to this multi-segment research report. The report, Desktop and Mobile Music Monetization : Advertising, Download and Subscription, is a data-driven analysis of multiple components contributing to the sector s expanding revenue base. Revenues include media spend bought against desktop/mobile radio/song-plays, video and overlay impressions directed at audiences viewing music videos, audio subscription services and download-to-own sales. Sector revenue analytics parse media spend by format (audio, video and display on listening-based digital music services, in-stream video advertising running on music video destinations such as YouTube), total available inventory, CPMs, subscribers by service (U.S. and internationally), plus music downloads (internationally and domestically), pricing and total receipts by storefronts such as itunes and Amazon. Combined, sector growth in 2013 is 29.3%, and projected to deliver another 26.4% uptick in CAGRs ( ) by segment include video advertising 110.7%, desktop/mobile radio/song-play advertising 46.7%, downloads 29.9% and subscription 9%. CAGR for the U.S. market over the same period is currently calculated at 24.4%, while the global comparable equals 30.7%. Download music storefronts capture an estimated 75.3% of U.S.-based revenue in 2013, while media spend supporting digital music radio and song-play services currently deliver an 11.8% slice of receipts, extending to a 19% share by Subscription service revenue and in-stream video advertising together shape a 12.9% share of the market. This report brings together multiple databases that numerically articulate the history of digital desktop/mobile music revenue by service and source, from the market s formation and early development (dotted with restructurings, acquisitions, shuttering s and roll-ups), through to its current state of maturation. Storefront, site, brand and service operations histories provide a rich context for assessing the growth profile of each segment contributing to sector value. Contents: EXECUTIVE SUMMARY Digital Music Advertising, Download and Subscription Revenue: Domestic and International Services Operating in the U.S./North America Produce $6.4 Billion in 2013 Revenue Music Download Receipts (U.S./North America) Capture 75.3% of Sector Value in 2013; Media Spend Against Desktop/Mobile Radio 11.8% Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising Captures 60% of the Market Segment in 2013 TERMS and DEFINITIONS OVERVIEW: DIGITAL DESKTOP, MOBILE LISTENING, VIDEO VIEWING and DOWNLOAD-BASED MUSIC REVENUE by MONETIZATION SEGMENT Digital Music Advertising, Download and Subscription Revenue: Domestic and International Services Operating in the U.S./North America

2 Produce $6.4 Billion in 2013 Revenue Digital Music Monetization by Segment: Revenue Analysis Music Video Advertising Exhibits the Highest CAGR from 2005 through 2016, Followed by Digital Radio/Song-Play Media Spend Double-Digit Growth Forecast Through 2016 Music Download Receipts (U.S./North America) Capture 75.3% of Sector Value in 2013; Media Spend Against Desktop/Mobile Radio 11.8% Digital Music Monetization by Segment: Revenue Share Analysis Desktop/Mobile Radio/Song-Play Monetization (Advertising and Subscription) Combine to Form a $1.6 Billion Market in 2013 Digital Music Monetization : Radio Listening/Songplay Advertising, Audio Subscription Revenue and Music Video Ad Spend Domestic and International Music Storefronts, Services and Advertising on a Global Basis Produce a $10 Billion Market in 2013 Digital Music Monetization by Segment: Revenue Analysis Download-to-own music storefronts ring up 78.7% share of total global receipts in 2013 Digital Music Monetization: Revenue Share by Category: The Global Digital Music Monetization Market has a 12-Year CAGR of 30.7% SECTION ONE Streaming Music Radio, Curated Station and Track Play Revenue Climbs 49% in 2013 Double-Digit Digital Music Radio/Song-Play Growth Fueled by Advertising Digital Music Radio Listening/Songplay Advertising/Subscription Revenue: Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising Captures 60% of the Market Segment in 2013 Digital Music Radio Listening/Song-Play Advertising/Subscription Revenue Annual Share Change: Ad Supported Desktop/Mobile Listening/Song-Play Monetization Surpassed Subscription Counterparts in Mid-2011 Revenue per 1,000 Hours of Listening Clocking in at $34 in 2013, including Subscription Services Ad Supported and Subscription-Based Digital Streaming Music Radio and Track Play Revenue: Digital Music Rights Payments Estimated at $506 Million in 2012 Digital Music Radio/Track Play Royalty Payment Analysis: 2012 Digital Music Radio/Track Play Royalty Payment Analysis: 2012 Closing in on $1 Billion in Royalties: Music Labels are Major Stakeholders in Streaming Radio and On-Demand Music Programming in 2013 and Beyond Digital Music Radio/Track Play Royalty Payment Analysis: 2013 Pandora s Public Valuation Indicative of Market-Wide Expectations of Sector Growth in 2013/2014 Pandora Revenue Analysis: Digital Music and Track Play Subs Forecast to Increase by 40% in 2013 Digital Music Radio/Song Play Library Size: 2013 Digital Music Radio/Curated Station and Song Play Subscription Revenue: Subscription Digital Music Radio/Song Play Revenue Analysis: Music Service Subscribers: U.S. and International Services Double-Digit Growth Rates for Ad-Supported Digital Music Services through 2016 Digital Streaming Music Radio, Curated Station and Track Play Media Spend: In-Stream Audio estimated at 49.5% of Total Media Spend in 2013 Digital Streaming Music Radio/Curated Station/Track and Song Play Advertising Media Spend: Audio Inventory Annually by Month: Media Spend: Digital Streaming, Curated Station and Track Play Music Radio Media Spend: Digital Streaming, Curated Stations and Track Play Music Radio Total Audio/Video and Display Paid Media Placement: Digital Streaming Music Radio, Curated Station and Track Play Services SECTION TWO

3 Global Music Download Store Revenue and Transaction Velocity at $7.7 Billion in 2013; Tracks Sold Total 8.9 Billion Music Download Storefronts: Total Sales Tracks Sold in 2013 Grow at an Annual Rate of 9.3% in 2013 Music Downloads: Total Storefront Sales U.S.-Based Download Music Stores, Brands and Services with International Operations: Sales Download Music Sales: 2004 Download Music Sales: 2005 Download Music Sales: 2006 Download Music Sales: 2007 Download Music Sales: 2008 Download Music Sales: 2009 Download Music Sales: 2010 Download Music Sales: 2011 Download Music Sales: 2012 Download Music Sales: 2013 SECTION THREE Music Video Advertising (Pre-Roll/In-Stream) Captures a 5% Share of the Market in 2013 YouTube and Vevo Aggressively Deploy In-Stream Video Ads and Technology against Music Plays Digital Music Monetization by Segment: Revenue Share Analysis In-Stream Music Ad Spend Exhibits a 110.7% CAGR from Pre/Mid Roll Video Advertising Inventory, Sales, CPM and Revenue: Music Category 2008 Pre/Mid/Post Roll Video Advertising Inventory, Sales, CPM and Revenue: Music Category 2009 Pre Roll Video Advertising and Media Spend: Music Category Analysis 2010 Pre Roll Video Advertising and Media Spend: Music Category Analysis 2011 Pre-Roll and In-Stream Video Media Spend Analysis: Music Website Advertising 2012 Music Video Programming Accounts for the Largest Share of YouTube In-Stream Video Advertising YouTube Video Advertising Inventory Analysis 2012 YouTube Video Advertising Inventory Analysis 2012 Mobile Music is Video Ad Growth Engine on YouTube YouTube Mobile Inventory and Media Spend by Content Channel: 2012 Vevo Continued to Lock Up Syndication Agreements with Popular Music Sites and Destinations in 2013 Pre-Roll and In-Stream Video Media Spend Analysis: Music Website/App Advertising 2013 (Full-Year Estimates) Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,

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