Mobile Advertising Networks : Gross Media Spend and Revenue Analytics

Transcription

1 Brochure More information from Mobile Advertising Networks : Gross Media Spend and Revenue Analytics Description: Mobile advertising networks delivered 340 billion filled and billed impressions across the globe in 2010, generating $794 million in media spend, and earning $254.3 million in net platform and media servicesrelated revenue. This sector report analyzes total inventory by network, geography, billing models, pricing (CPC, CPM, CPA and ecpm) by ad format, fill rates, click-through rates and participation percentages. Gross media spend is calculated against each network's inventory, fill rates, pricing, billing and click-through rates. Net revenue is calculated against gross media spend and participation percentages by network to yield the market's value. The report's extensive data sets, augmented by informative Q & A's with the sector's leading mobile ad networks, indicate that following a year when gross billings increased by 190% and network revenue grew by 180%, that triple-digit growth in 2011 can be projected persuasively. Mobile ad network Q & A's and analysis contained in this report include Aditic, AdMarvel, AdFonic, BuzzCity, Greystripe, InMobi, MobileTheory, Moolah Media, MobGold, Millennial Media, Jumptap, Smaato and Zestadz, among many others. A billed impression analysis when calculated as an ecpm reveals the market is valued, on average, at $2.34, the U.S. falling within that range, Europe higher (at $3.45), Asia and Latin America lower. The U.S. market generated 49.1% of gross media spend, Europe 25.7% and Asia 20.7%, based on analysis of each network's billed impressions by geography. Video impressions currently make up approximately 4% of total inventory served. This sector report is an essential resource for assessing the market opportunity in the mobile ad network space, the competitive landscape, as well as understanding the business fundamentals, models and investment potential. Contents: Executive Summary Global Mobile Ad Impressions See Triple-Digit Growth: Filled Inventory by Year Mobile Advertising Networks Serve Gross Media Spend Worth $794 Million in 2010 Mobile Ad Network Gross Billings and Net Revenue: US/North America Generate 491% of Paid Impressions in 2010 Mobile Ad Network Paid Impressions by Geography: 2010 Mobile Ad Networks Forecast to Generate $5636 Million in Top Line Revenue in 2011 Glossary of Terms Section One Mobile Ad Network Sector Overview Making Mobile Advertising a High Growth Business: Impressions, Reach, Gross Media Spend and Network Revenue are Rising Global Mobile Ad Network Sector Dynamics Business Models are Working, and Venture Finance Abundant Global Mobile Ad Network Net Revenue: Mobile Ad Network Market Position Diversity Helps Spur Demand: Inventory, Fill Rates and Gross Billings are Increasing Mobile Media Buy Sophistication: Who, How Much and Where Global Mobile Media Spend: 2010 Media Spend Going into App Environments and Being Made Against the Mobile Web OS Platforms and Media Spend Mobile Ad Network Pricing and ROI: Actionable and Accountable ecpm Market Value by Geography: 2010 ecpm Sample Pricing Conversion Grid Video Avails in Single Digits, Though Becoming More Prevalent Global Pricing and Inventory Sell Out by Geography ecpm Pricing by Region Section Two Mobile Advertising Networks: Campaign Management Platforms with Sophisticated Serving and Device Detection Technologies

2 Global Mobile Advertising Networks and Platforms: Impression Formats by Type Mobile Ad Network Business Building Blocks: Billing Models, Fill Rates and Mobile Advertising Network Inventory is Typically Non-Exclusive Global Mobile Advertising Network Inventory Total (Non-Exclusive): Mobile Ad Networks Reach Audiences in the Tens of Millions Globally Global Mobile Advertising Network Estimated Unique User Reach Global Mobile Ad Impressions See Triple-Digit Growth: Filled Inventory by Year Global Mobile Advertising Network Inventory Fill Rates and Paid Impressions by Year: Mobile Advertising Networks Serve Gross Media Spend Worth $794 Million in 2010 Global Mobile Ad Network Gross Billings and Net Revenue: Global Mobile Advertising Network Gross Media Spend: Gross Media Spend Delivered by Mobile Ad Networks Forecast to Grow by 1219% in 2011 Global Mobile Ad Network Gross Billings and Net Revenue Growth: US/North America Generate 491% of Paid Impressions in 2010 Mobile Ad Network Paid Impressions by Geography: 2010 Total Mobile Media Spend Estimated At $127 Billion in 2010 Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2010 ecpm Market Value by Geography: 2010 ecpm Pricing by Region ecpm Sample Pricing Conversion Grid Section Three Mobile Advertising Network Revenue Structure and Sector Business Fundamentals Mobile Ad Networks Forecast to Generate $5636 Million in Top Line Revenue in 2011 Global Mobile Ad Network Net Revenue: Global Mobile Advertising Network Revenue and Gross Media Spend: Global Mobile Advertising Network Revenue Analysis and Market Share: Mobile Advertising Network Market Share: Revenue Percent by Year Mobile Advertising Network Market Share: Revenue Percent Ranking 2009 Mobile Advertising Network Market Share: Revenue Percent Ranking 2010 Mobile Advertising Network Market Share: Revenue Percent Ranking 2011 (Est) Section Four Q & A's Adfonic Aditic (A Division of Sofialys) Admarvel (A Unit of Opera Software) Amobee Buzzcity Greystripe Inmobi Jumptap Millennial Media Mobgold Mobile Theory Moolah Media Smaato Trumpia Zestadtz Addendum Q & A's Rhythm New Media Global Mobile Advertising Networks Analytics Incorporating Rhythm Newmedia Global Mobile Advertising Networks and Platforms: Impression Formats by Type

3 Global Mobile Advertising Network Inventory Total (Non-Exclusive): Global Mobile Advertising Network Estimated Unique User Reach Global Mobile Advertising Network Inventory Fill Rates and Paid Impressions by Year: Global Mobile Advertising Network Revenue and Gross Media Spend: Global Mobile Ad Network Gross Billings and Net Revenue: Global Mobile Ad Network Net Revenue: Global Mobile Advertising Network Revenue Analysis: Mobile Advertising Network Market Share: Revenue Percent by Year Mobile Advertising Network Market Share: Revenue Percent Ranking 2010 Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,

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