Cover Sheet. USA Air Duct Cleaning US Air Duct

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Marjorie Harrington
8 years ago
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1 Cover Sheet VOGA MEDIA Traffic Position Report Client: Campaign: USA Air Duct Cleaning US Air Duct Generated on 5/17/2013, 2:11:35 PM Page 1

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5 Ranking Analysis Understanding the Data: Conclusive Findings: Being that our stable CTR misleads with low impressions, a new ad group has been added to populate even higher impressions without rising overall campaign cost by more than 25%. A recurring challenge with local campaigns This is achieved by segregating the stem from demographic limitations. When impression-rich keywords in their own locations are set for search demographics, standalone group and thereby allowing us to impression rates drop heavily. extrapolate the increase in overall traffic from this Ad Group alone. One of the focuses of the One of the areas that are most often missed by following traffic report will be to analyze the campaign managers without proper training is changes resulting from this newly added efficient keywording. Essentially, adding campaign ad group. keywords to increase impressions without maintaining stricture on the overall campaign budget. Positioning is set properly, keywords are efficiently added and positioned, and the settings for click amounts as well as match types are appropriate. Our new pilot Ad Group cannibalizes some of the most traffic-rich keywords from the other groups with a different match type and different variable click-costs (keeping our average click costs the same over the stretch of the keywords in the group). Page 5

When impression-rich keywords in their own locations are set for search demographics, standalone group and thereby allowing us to impression rates drop heavily.

The HI-VAC Times. Change your air filter regularly. Tune up your HVAC equipment yearly. Install a programmable thermostat. Inside this issue:

The HI-VAC Times. Change your air filter regularly. Tune up your HVAC equipment yearly. Install a programmable thermostat. Inside this issue: July 2012 Volume 1, Issue 5 The HI-VAC Times Peter Blanco, President Inside this issue: Heat & Cool Efficiently (continued from page 1) ASK THE EXPERT 3 Cool Zone (brain teasers and comics) About Us 5