<Insert Picture Here> Ready for a truly open, multi-cad PLM backbone? Here is Agile PLM!

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2 <Insert Picture Here> Ready for a truly open, multi-cad PLM backbone? Here is Agile PLM! Denis SENPERE VP & General Manager, PLM EMEA [email protected] Tobias STAEHLE PLM Sales Director, Oracle GmbH [email protected]

3 Our Agenda for Today Oracle s Enterprise PLM Vision Agile PLM Strategic Directions Integration in your environment Agile PLM for Industrial Manufacturing Agile PLM for Electronics & High Tech Questions and Answers

4 Oracle Corporation Scale $23.3B in revenue for FY09 #1 in 40 product or product and industry categories 320,000 customers in 145 countries 20,000 partners $34B on 50 acquisitions, since ,000 employees end 2009 Over 100,000 employees with Sun Microsystems integration 6 million developers in Oracle online communities Innovation and Investment Over 3,000 products, with over 2,000 patents $3B Research and Development 20,000 developers, running over 300,000 test scripts nightly 6,500 customer-driven enhancements yearly 1 million students supported 7,500 customer support specialists, speaking 27 languages 20,000 implementation consultants Migrating from MatrixOne to Agile PLM at Sun Microsystems! 4

5 Oracle s Strategy for Industry Leadership Complete. Open. Integrated. Complete Open Integrated Comprehensive Industry Portfolio Standards-Based Architecture Designed to Work Together More Value Less Complexity More Choice Less Risk More Flexibility Less Cost 5

6 #3 Worldwide Vendor for Enterprise PLM CIMdata Report April

7 Increased Product Network Complexity Supply Chain Complexity Single Plant Separate Multi-site Multi-site, Vertically integrated Supplier Collaboration Few Outsourced Mfg partners Global Outsourced Mfg partners Product Complexity Product Proliferation Shorter Product Lifecycles More NPIs Higher Quality Requirements Formulation Requirements Regulatory Compliance Cost Considerations Process interactions Design Network Complexity Central located design team Global design teams Outsourced Design partners 7

8 Oracle s Enterprise PLM Value Proposition Order to Fulfill Common Information, Integrated Processes, Better Decisions Link supply chain constraints to design and sourcing decisions (DFx) Make better product decisions using demand forecast, resource constraints, plant/supply variations New Product Introduction Capture voice of customer through CRM Delivers Increased Value Product Innovation Reduced time, cost, quality leakage More predictable innovation Reduced supply chain disruption Manage product compliance throughout the lifecycle Reduced IT costs by leveraging existing infrastructure 8

9 Our Enterprise PLM Customers 9

10 Their current Enterprise PLM Initiatives Global PLM standard to streamline worldwide operations Corporate PLM standard, recent product quality add-on Collaboration & visibility across global product network Secure IP management & product portfolio management Part rationalization & acquisition integration acceleration Global product quality and regulatory compliance management Supplier performance management and Enterprise PLM standard Global packaging management and Quality management Maintain market leadership & improve margins in private label food End-to-end integrated, global innovation solution Best-in-class integrated product data management standard Design control and global product data management standard Wire line infrastructure enablement to leading customers 10

11 Right-balancing with your Business Imperatives The Agile PLM way Accelerate Product Innovation Ensure Product Quality & Compliance Manage Product Cost & Risk 11

12 Oracle Agile PLM Business Processes Footprint Better Portfolio Strategy Portfolio Management Tracking, Reporting and Analytics Priorities Sales Forecasts Better Business Process Execution Repeatable & Predictable Stage Gate Process Online Engineering Collaboration Variant Management Workflow Driven Change Processes Adverse Events Market Demand Quality Issues Compliance / Electronic Signatures / Audit Cost Management Stage 1 Select Ideas Stage 2 Stage 3 Stage 4 Stage 5 Gate Develop & Gate Release to Gate Record & Gate Disposal Gate Test Market Act Quality & Vigilance Closed loop quality and corrective actions (CAPA) External Systems Internal Business Systems Online Services Regulation Authorities Supplier / Partner Systems Integration Product Deliverables Repository Integration ERP PIM CRM Other

13 Agile Solution Overview Key Characteristics SMART Configurable Short Implementation Time Validation Protocol Packs Packaged Analytics Limited Risk FLEXIBLE Business Process Defined by User Pre-defined & Ad-Hoc Teams Configurable Notifications User Level Subscriptions Smart Rules COLLABORATIVE Limited User Training Support Safari, IE, Firefox Secured User Access Available Internally & Externally EXTENSIBLE Process & Dashboard extensions SOA Framework Datamart Process Integration Packs J2EE Open Architecture 13

14 Partnerships to add value Creating sustainable partnerships with our customers Collaborative Targeted investments through collaborative relationship models Innovative Open, standards-based products drive transformation and innovation Long Term Future enterprise roadmap commitment to realize vision and value Proven Leverage proven technologies to create a better functional fit at a higher value to your organization 14

15 Multi-discipline Engineering Collaboration Multi-CAx Support MCAD Integrations Mechanical AutoCAD ME10 CADRA Design NX CATIA V4 / V5 Pro/ENGINEER I-DEAS Solid Designer Inventor Solid Edge Mechanical ElectricalDesktop Solid Works Medusa Design Software Design Cadence Eplan Incases Documentation Integra Station Mentor Graphics ORCADAutoCAD ECAD Integrations PADS Protel Ruplan Veribest View Logic Zuken S/W & F/W Integrations Altera LatticeLogic Actel Motorola Clearcase PVCS Intel Xlinx Desktop Publishing Integrations Arbortext Framemaker Broadvision Microsoft Office

16 CAD-PLM Integrations Oracle and xplm create a Joint Competency Center for CAD Integrations named: For all Mechanical CAD integrations with Agile PLM Solutions Located in Dresden and Karlsruhe Started operations in July 2009 Mission: Develop and/or Validate, Industrialize, Support, Promote and Service all Mechanical CAD integrations at the Oracle Agile PLM portfolio Provide added-value tools to simplify users experience in a multi-cad environment managed by Agile PLM solutions Geometric search engine, Federated BOM, Graphical Product Structure Work with End-Users, Resellers and System Integrators Governance: Management Board with Oracle and xplm senior representatives Product Strategy, Planning, Functional Definition, Escalation

17 Capabilities of a CAD PLM Integration Basics Management of Complex CAD Structures Search and Load from PLM Check-in and Check-out from CAD Take and Release Ownership Create and Update of Bill of Materials Create and Update of Viewables 17

18 CAD- PLM Integrations 18

19 Key Industries of Focus A dedicated Set of Business Ready Solutions Industrial Manufacturing Electronics & High Tech Pharmaceutical & Cosmetics Food & Beverage Medical Devices

20 Industrial Products Business Issues Business Environment Highly engineered products Significant cost, profitability & viability pressures Frequent schedule changes Long service lifetimes Industrial Manufacturing Business Challenges Sales, engineering, & service poorly integrated Increased complexity through proliferation of variants Costly supplier management issues IP Protection whilst collaborating globally

21 Agile PLM Solutions Industrial Manufacturing Operations and Supply Chain Agile Product Data Management Enterprise product record visibility, management & collaboration Product Management & Systems Engineering Agile Customer Needs Mgmt Drives innovation and manages complexity of product variance CM Professionals Agile Configuration Management Configuration management for asdesigned and as-built product BOMs Cross-Enterprise Agile Enterprise Visualization Native document collaborative visualization across the global enterprise Development & Engineering Agile Engineering Collaboration J2CI Engineering desktop integration & collaboration

22 Requirements for the Joined Development Initiative PLM and CAD Strategy of KMW and Rheinmetall Both companies use Oracle Agile PLM Rheinmetall uses NX KMW uses Pro/ENGINEER Wildfire The responsibilities for the different vehicle modules, such as vehicle body, floor assembly, chassis, motor or gears, can be changed during the development process. Requirements for the development and exchange of information Fast exchange of essential information and product data Ensure that only current data is used Clearly defined responsibilities in work progress Overcoming technical differences (ex: CAD) High requirements for data security Controlled transfer of know-how: only information essential to the project should be exchanged

23 The objectives for the technical support of transfer of information in the joint development project can be drawn from these requirements. Unique vehicle structure with defined ownership at the end nodes Identification of documents to be exchanged with Oracle Agile PLM Real-time provision of files in definable formats for viewing of CAD documents Integration of heterogeneous CAD geometrical data, incl. conversion Version management and integration in the status network to prevent design conflicts High requirements for data security and the PLM authorization concept

24 Agile PLM in Electronics & High Tech Product Cost, Risk Management, Innovation Electronics & High Tech Medical Devices

25 Agile PLM in Electronics & High Tech Product Cost, Risk Management, Innovation Electronics & High Tech Medical Devices Manage Product Cost & Risk Enable Design for Cost Focused on Total Cost (Material & Non Material) Design & Supply Partners Benchmarks Manage Product Compliance & Quality Environmental Substance level Compliance Calculation Closed-Loop Corrective Action Process Accelerate Innovation Stage / Gate Project Methodology Embedded Design & Supply Partners Integration On-line Collaboration on Product deliverables

26 Agile PLM in Electronics & High Tech Product Cost, Risk Management, Innovation Compliance Office Agile Product Governance & Compliance Product & program compliance against standards & regulatory requirements Quality Professionals Agile Quality Management Closed-loop product quality management across the extended enterprise Business Processes Support Agile Product Portfolio Management Integrated product, program, resource & portfolio management Procurement Professionals Agile Product Cost Management Product sourcing and lifecycle cost & risk management Development & Engineering Agile Engineering Collaboration Engineering desktop integration & collaboration Cross-Enterprise Agile Enterprise Visualization Native document collaborative visualization across the global enterprise Operations & Supply Chain Agile Product Collaboration Enterprise product record visibility, management & collaboration

27 Global Leader across High Tech Segments #1 in OEM Best-in-Class OEMs in Supply Chain and Innovation Use Agile PLM Acer, Apple, Cisco, Hitachi, Philips, Sharp EMS/ODMs are a Strategic Lynchpin #1 in EMS/ODM #1 in Semiconductor 9 of top 10 EMS providers use Agile PLM Leader & Expanding in Semiconductor Strength in fabless and IDM s Broadcom, Freescale, Micron, Qualcomm, On Semi, TI, Chartered Many SMBs in High Tech Use Agile Emerging technologies, future leaders Immediate footprint when acquired 27

28 Agile PLM in Electronics & High Tech Case Study: Apple CHALLENGES To design innovative products right to market, accelerate NPI and volume ramps, and deliver faster and more accurate change cycles To reduce direct material costs and excess & obsolete inventory To manage supplier costs and collaboration in order to reduce cycle time specific to outsource design and manufacturing, To improve product quality and compliance and provide executive visibility on product profitability metrics SOLUTION 4,000 users (3,000 Apple + 1,000 Suppliers) Global Availability, 24/24 7/7, North America + Asia + Ireland RESULTS All parts, BOMs, Documents and Change Control in Agile PLM Compliance and Corporate Green initiative (RoHS, WEEE and others) driven from Agile PLM All Design releases in Agile PLM

29 Our Ecosystem in D.A.CH.FL Agile PLM for Industrial Manufacturing Agile PLM for Electronics & High Tech Resellers: ICP Solution Minerva System Integrators: Dr. Maier CSS Aspectis USB Advanced expertise: Oracle Consulting Services xplm Solution Prostep AG Conpoint CAE Consulting SINTEG OTS Management Consultants: Prof. Martin Eigner Dr. Mathias Zagel PRTM cae consulting Over 200 persons fully trained + R&D and Support from our Karlsruhe team

30 Ready for a truly open, multi-cad PLM backbone? Here is Agile PLM! 1 Business Ready Applications 2 Broadest Enterprise PLM Solution Footprint 3 Industry Domain Expertise & Best Practices 4 Multi-CAD + Multi-ERP = 100% Enterprise PLM Focused 5 Product Network Built & Proven 6 Customer Success 30

31 Demonstrations on our booth: Agile PLM for Industrial Mfg Agile PLM for Electronics & HiTech Multi-CAD integrations Product Data Federation Hub Product Data Quality Presentation by ZF: Main room at 15:05 Oracle and Mars Europe Confidential 31

32 Safe Harbor Statement "THE FOLLOWING IS INTENDED TO OUTLINE OUR GENERAL PRODUCT DIRECTION. IT IS INTENDED FOR INFORMATION PURPOSES ONLY, AND MAY NOT BE INCORPORATED INTO ANY CONTRACT. IT IS NOT A COMMITMENT TO DELIVER ANY MATERIAL, CODE, OR FUNCTIONALITY, AND SHOULD NOT BE RELIED UPON IN MAKING PURCHASING DECISION. THE DEVELOPMENT, RELEASE, AND TIMING OF ANY FEATURES OR FUNCTIONALITY DESCRIBED FOR ORACLE'S PRODUCTS REMAINS AT THE SOLE DISCRETION OF ORACLE."

33 Thank You!