<Insert Picture Here> Unternehmensweites Product Lifecycle Management mit Agile

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1 <Insert Picture Here> Unternehmensweites Product Lifecycle Management mit Agile Stefan Sack - Director Agile PLM, Oracle EMEA Düsseldorf - April 2008

2 Agenda What & Why PLM Enterprise PLM & Agile PLM Solutions Customers Case Studies & Examples

3 Why Product Lifecycle Management Accelerate Innovation & Maximize Profitability across the Lifecycle Innovation is a top business imperative Renewed growth focus fueled by product innovation New products, new markets, new technologies are top drivers Executive focus on product development Profitable Growth & Right-To-Market is the only option Key challenges driving PLM adoption Global product development Outsourcing & acquisition integration Increasing product variance & complexity Accelerating product launches and time to market/volume Increasing regulatory compliance & product quality requirements IP management and security

4 Product Profitability Why Products Fail? Challenges Affecting Profitability Process Inefficiency Inaccuracy = Delays, Scrap, Rework, Recalls Poor Internal / External Communication Disjointed Change Management Missed Launch Dates Disjointed NPD&I processes Complex Packaging Global supply networks Disconnected Disconnected Business Processes Business Processes Misaligned Ideation & Development Responding to Market Trends Bad Projects Difficult to Kill Products Not Right for Market Escalating Product Costs Proliferation of Materials / Suppliers / Specifications Cross Country Branding / Development Inconsistent Quality Uninformed Uninformed Decision Decision Making Making Fragmented Fragmented Product Information Product Information Regulatory Compliance Crisis Management e.g. Health Scare Changing Regulatory Controls Labeling requirements by region Inability to extend product life Misaligned Stakeholders Misaligned Stakeholders Time 80% of All Products Fail to Reach Their Target ROI! (Source: AMR) New customer preference New trends low carbs New products & claims Product Development Idea Concept Design Launch Volume Production Brand Extension

5 Why Product Initiatives Fail? Product Information is Fragmented, in Disparate Global Systems ARTWORK DESIGN SUPPLIERS OUTSOURCED PARTNERS CAD Quark Adobe ERP SCM CUSTOMERS Enterprise Samples Artwork Files Design Briefs Formulas BOMs Package Designs Submission Material & Substance Files Data REGULATORY BODIES Value Chain MARKETING Project Excel Ideas ECOs Specifica tions CAD Models Audits Notes LEGAL & CA Access EDMS Excel R&D (EUROPE) Recipe Mgmt CAD R&D (ASIA) MCAD R&D (US) Spec DB ERP PRODUCTION SCM MES PROCUREMENT ERP

6 Product Lifecycle Management Mission Accelerate Innovation & Maximize Profitability across the Lifecycle Concept Design & Develop Prototype & Pilot Launch & Ramp Production Service & Support Phase-out & Disposal DRIVE MARGINS & REDUCE SUPPLY RISK RAMP TO VOLUME & HIT TARGET COST MITIGATE RISK ASSOCIATED WITH REGULATORY COMPLIANCE OPTIMIZE INVESTMENT DECISIONS GET TO MARKET FASTER REDUCE SERVICE & WARRANTY COSTS DEVELOP PRODUCTS RIGHT TO MARKET

7 PLM Value Proposition Quantifiable ROI Challenge Drivers PLM Impact Accelerating Time To Market Faster innovation cycles, NPI explosion Reduce cycle time % Improve productivity % Reducing Costs & Increasing Profits Enable Globalization & Outsourcing Intense pressure to reduce costs and supply risk, improve profit margins Low Cost Design Centers, Outsourced Design & Mfg, Acquisitions Reduce material costs % Reduce new part adds % Reduce Waste / Rework by 30-40% Reduce costs and increase efficiencies thru global engineering and outsourced design & mfging collaboration Managing Risk & Ensuring Compliance Increased Quality and Regulations Managing risk across financial, regulatory and international complexity

8 What is PLM? PLM enables companies to accelerate product innovation and maximize product profitability through the management of the information, processes and decisions about their products throughout the product lifecycle and across the global product network

10 It s s all about Collaboration and Product Innovation

11 Cell Phone

13 Agile PLM enables the Enterprise Product Record Customer Information Compliance Information - Regulatory - Standards - Audits - Requirements - Configurations - Quality Issues Programs Resources Tasks/Schedules Issues/Action Items Deliverables - - Corrective Actions - Field instructions - Service BOMs Manufacturing Information Bills of Materials Mfg. Instructions Revisions Site Specific Information - Design Information Service Information - New Product Information Schematics & Drawings CAD Models Software/Firmware Design Reviews Design Structure Configuration rules Cost Information Supplier Information - Preferred Suppliers - Alternate Sources - Availability - Standard Parts - Part/BOM Costs - Cost History

14 Agile PLM enables Streamlined Processes, Better Product Decisions Decision Support Program Execution Concept Plan Develop Validate Launch Sustain EOL Concept Product Operations Business Processes Product Portfolio, Program, & Resource Management Global Product Development & Design Collaboration New Product Introduction & Outsourced Manufacturing Product Cost, Quality & Compliance Management Collaboration Product Record Program Information Purchasing Information Compliance Information Design Information Manufacturing Information Customer Information Supplier Information Service Information

15 Agile PLM enables the Global Product Network CONTRACT DESIGN OEM CUSTOMER PCM REPAIR CENTER SUBSIDIARY / JOINT VENTURE DESIGN CONCEPT OTHER PCM RFQ QUOTE PRODUCT CHANGE PHYSICAL DESIGN PACKAGE OTHER FORECAST RFQ QUOTE PRODUCT CHANGE ORDER PCM PRODUCT CHANGE ORDER PRODUCT CHANGE NPI ORDER PCM OEM CARRIER NPI OTHER FORECAST DISTRIBUTION CHANNEL CHANNEL ASSEMBLY ORDER PCM FORECAST PCM RFQ QUOTE NPI PRODUCT CHANGE ORDER INVENTORY INFO ORDER FOR FACT PCM RFQ QUOTE CONTRACT DESIGN NPI PRODUCT CHANGE ORDER ORDER DEMAND CHANGES RFQ QUOTE NPI PRODUCT CHANGE COLLABORATION RFQ QUOTE ORDER FOUNDRY ODM / EMS ORDER FORECAST ORDER RFQ QUOTE PCM NPI FORECAST PRODUCT CHANGE CARRIER ORDER PCM FORECAST RFQ QUOTE NPI PRODUCT CHANGE ORDER RFQ QUOTE ORDER FORECAST ORDER FORECAST RFQ QUOTE ORDER PCM COMPONENT DISTRIBUTOR ORDER FORECAST PCM RFQ QUOTE COMPONENT MANUFACTURER (IDM / FABLESS) RFQ QUOTE PRODUCT CHANGE ORDER PCM ASSEMBLY, TEST, PACKAGING

16 Agile PLM completes the Enterprise Application footprint GRC Order to Fulfillment Order Management Sales & Marketing HRM Service & Support Projects Product Innovation Financials Inventory SRM New Product Introduction Fulfillment Planning Manufacturing

17 Agile PLM Solution Compliance Office Agile Product Governance & Compliance Product & program compliance against standards & regulatory requirements Quality Professionals Agile Quality Management Closed-loop product quality management across the extended enterprise Executives & Program Office Agile Product Portfolio Management Integrated product, program, resource & portfolio management Procurement Professionals Agile Product Cost Management Product sourcing and lifecycle cost & risk management Development & Engineering Agile Engineering Collaboration Engineering desktop integration & collaboration Cross-Enterprise Agile Enterprise Visualization Native document collaborative visualization across the global enterprise Engineering, Operations & Supply Chain Agile Product Collaboration Enterprise product record visibility, management & collaboration

19 Agile PLM Strenghts Outsourcing Product Complexity Demand for for Innovation Globalization Regulations Shorter Lifecycles These trends require companies to collaborate (with external partners) across the design and supply chains to succeed

20 Main Agile PLM Industries Compliance Quality Compliance and Quality Packaging & Labeling Compliance Recipe/Formula Specifications Packaging New Product Intro & Ramp Up Outsourcing & Supply Chain IP Management & Control Electronics / Mechatronics Supply Chain Product Cost Management More HighTech Centric Ones

21 Potential new Agile PLM Industries New Service Intro & Ramp Up Lifecycle Mgmt Collaborative Environment for new Project Project Management financial services Engineering & Construction New Service Intro & Ramp Up Season Management telco providers Apparel Pack Mgmt retailers with own brands

22 1,300+ Enterprise PLM Customers Cisco Apple

23 Agile PLM Customers in Europe

24 Example Customer Results Digital Networks Managing NPD & NPI processes with compliance and collaboration Outsourced manufacturing to sustain growth Reduced Time to Volume and material costs Manage product configurations and the engineering supplier collaboration process Global packaging management Reduced new product introductions process from 45 to 7 days Reduced Costs: Lowered development costs Increased Efficiency: Streamlined product development processes Common way of working globally on Product Data Common view to project status globally

25 COMPANY OVERVIEW Leading Electronics Manufacturing Services provider focused on delivering innovative design and manufacturing services to technology companies Headquartered in Singapore with facilities in 32 countries on 5 continents CUSTOMER PERSPECTIVE Our first installation of Agile proved to be so effective at speeding product delivery that we are rolling out Agile globally. -- Michael E. Mark, Chairman and CEO CHALLENGES / OPPORTUNITIES Designing, building, and delivering products via it s global network at minimum cost and time requires very close collaboration across stakeholders SOLUTIONS Agile Product Collaboration RESULTS Reduced NPI cycle time by several months for Microsoft Xbox Enabled instantaneous communication of design releases and ECOs to 200 vendors involved in collaborative design & delivery

26 COMPANY OVERVIEW Bayer Healthcare develops, manufactures and markets innovative products for disease prevention, diagnosis and treatment. Revenue - US $ 11.6 billion. CHALLENGES/OPPORTUNITY Allow ease of Product Record Data exchange between nonintegrated, multiple sites by integrating formula, label, packages & graphics, with project management, linked to product record Fostering organizational process discipline to effectively maintain Bayer s Innovation strategy Reduce operational bottlenecks and manage costs - increase number and quality of ideas from project decisions made within brand strategy to portfolio strategy Inadequate communication of changes to stakeholders SOLUTIONS Oracle Product Lifecycle Management (PLM) Oracle Product Collaboration (PC) Oracle Product Portfolio Management (PPM) CUSTOMER PERSPECTIVE Agile has helped us to achieve our goal - an integrated approach to manage all the relevant data and processes around our products -formulas, labeling information, and packaging specifications. Craig Morgan, Sr. Dir. Packaging Operations, Bayer RESULTS 50% reduction in Package/Label Error Rate 50% reduction in rework cost ($400M over 3 years) Cycle time reduced by 3 weeks ($3M per year) 20% reduction in labor effort per packaging change 5 Legacy systems replaced

27 Philips Oral Healthcare COMPANY OVERVIEW Philips Oral Healthcare has become one of the most successful businesses in Royal Philips Electronics, one of the world's biggest electronics companies and Europe's largest, with sales of US $36 billion in CHALLENGES/OPPORTUNITY Increasing product diversity and supply chain complexity Bill of Materials increased 350% New Product Programs increased 4x Number of suppliers doubled Inefficiencies in product development and life cycle management slowed products to market No formal support for marketing claims that differentiates Sonicare from competition SOLUTIONS Oracle Product Collaboration CUSTOMER PERSPECTIVE Our inventory performance over the last year since we really started using Agile has gone up almost 100% in terms of inventory turns. Mark Johnson, Vice President, Supply Chain Operations RESULTS Complete product record from concept to end of life within Agile Manufacturing and R&D costs reduced by 30% Improved inventory performance - Inventory turns increased 100% in a year after implementation Cycle times, change control, raw material releases now accurately measured and reduced to hours Research documentation associated with marketing claims now within product record

28 COMPANY OVERVIEW Leading tier one supplier of aircraft systems. This Aircraft Systems Branch represents 22% of the Group turnover Headquartered in Paris, France Intertechnique has 990 employees and generates 218M in revenue CHALLENGES / OPPORTUNITIES Reduce design cycle time to meet customer demand Reduce operational costs Support the move from point solution to system provider Improve brand image by reducing nonconformance and issue handling cycle time as well as improve the corrective action process SOLUTIONS Agile Product Collaboration Agile Product Quality Management RESULTS 65% average reduction in changes cycle time (from 14 to 5 days) 350K recurrent yearly reduction in non value add activities 100K recurrent yearly reduction in non quality at design Up to 60 days lead time reduction on long lead time items 50% time reduction in problem handling during production 500% reduction in non-conformance handling at first article inspection 23% increase in the number of registered issues

29 COMPANY OVERVIEW Numico, Netherlands is the fastest growing international food company, and the #3 global provider of baby food (Nutricia brand). Numico selected Agile PLM for Process to control the entire life cycle of their food products, across ideation, recipe management & optimization, product labeling and manufacturing instructions.. Revenues (2006): $3.5 Billion; employees (2006): 12,900 CHALLENGES / OPPORTUNITIES Manual process and data for specification management, formulation management, nutrition management and compliance management Multiple manual touchpoints between internal systems, requiring re-keying of data Poor supply chain visibility resulting from lack of integrated systems SOLUTIONS Agile Product Lifecycle Management for Process Agile Product Data Management for Process Agile Formulation and Compliance Agile Product Supplier Collaboration RESULTS Implement one single version of the truth for product data Achieve seamless integration between systems to improve efficiency and reduce errors and food safety risks Align specification management with innovation, quality, regulatory and food safety requirements

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32 It s s all about Collaboration and Product Innovation

33 Just 30 Years Blackberry

34 34 Summary PLM is strategic to Oracle and our customers Product Innovation is a top business imperative, PLM is the key enabler Speeding innovation while delivering right-to-market (right timing, volumes, quality, margins & compliant with regulations) is critical Oracle s Agile PLM provides best-in-class PLM Strong, highly referenceable install base of 1,300+ global customers Deep domain expertise & best practices across industries Broad suite of out-of-the-box applications deploy quickly Oracle delivers Open, Integrated, Enterprise PLM Leverages CAD, ERP and other existing enterprise investments PLM is evolving into an enterprise-wide, cross-functional discipline across all lines of business Enables companies to address end-to-end lifecycle business problems across organizations and value chain

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