Explode Moderater. Explode Agenda 5/11/ Explode Your WordPress Learning Curve 1. Explode the WordPress Learning Curve

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1 Explode the WordPress Learning Curve An Evening With the Experts May 11, 2010 Explode Moderater Miles is recognized as a leading authority on Web Tools for sales with deep experience in the selection, strategy and tactics necessary to maximize sales productivity. By packaging both hands-on "how-to" training for sales Web Tools and the leading social media platforms, he delivers real world results in any sales environment. Explode Agenda 1

2 Observations Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. - Sun Tzu WordPress Advantage: Why Smart Businesses are Making the Switch Tom Todd is a lifelong marketer, designer and tech-geek. Founder of T2, he creates customized WordPress websites and provides WP training and consulting services for a range of Seattle area clients, from solo-preneurs to midsized companies. 2

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5 Get Found Faster: Tips for Better Search Engine Optimization with WordPress Mark is passionate about WordPress. He was a speaker at WordCamp Seattle 2009 and presents regularly to Seattle business groups on search engine optimization, blogging, social media marketing and WordPress websites. Business Blogging 101 is his site for free WordPress tutorials and support. Mark is the owner of the online marketing firm McBuzz Communications. Get Found Easier: 5 Tips for Better Search Engine Optimization with WordPress Mark McLaren McBuzz Communications LLC (206)

6 The Amazing Gutmaster! (It s still in the shipping box, under your bed.) WordPress = Easy Search Engine Optimization Let s keep it simple. 6

7 WordPress SEO: Two Tracks Easy Intermediate Easy WordPress SEO All in One SEO Pack Plugin all-in-one-seo-pack/ Choose keywords Add keywords to pages and posts Intermediate WordPress SEO Plugins All in One SEO Pack Google Analytics Plugin (and Google Account) Tools Google Analytics Keyword Research Tools Keyword Ranking Monitor 7

8 Your Website Make New Connections Grow Your Business Provide Information Build Your Brand SEO = More Business WordPress SEO = Easy 8

9 Assumptions OMG! What you will learn HOW TO: Choose a good keyword Record ranking Optimize for that keyword Check results Prepare for Success 1. Install the All in One SEO Pack plugin 2. Install Google Analytics (optional) 9

10 What is Search Engine Optimization? Top Five What the is Search Engine Optimization?!! Top Five And how can I use it to CRUSH my competition? SEO is about relationships John is searching for free digital stock photography with his team of young models. 10

11 Or is SEO about keywords? free digital stock photography Users should come first Wow, this website sucks! Everyone will be happier This one is much better. Let s buy something! 11

12 Choose your keywords: how not to Hey everyone! Look! There are Free WordPress Tutorials on mcbuzz.com!!! Free Wordpress Tutorials Choose your keywords: how to WordPress Websites Seattle (starting at $1,800) HOW TO: Choose a good keyword 12

13 COMBINE: What you do, sell, etc. + What someone will use to search online visibility enhancement vs. search engine optimization business coach 13

14 business coach executive coach life coach business coach business coach seattle 14

15 west seattle business coach ballard seattle business coach west seattle business coach 15

16 Page title tag = West Seattle Business Coach WordPress page or post title WordPress page or post title 16

17 Check your ranking Changing Google Search Settings Changing the Number of Results Displayed on Google 17

18 Google Web History Google Web History Changing the WordPress page or post title 18

19 Changing the WordPress page or post title Changing the WordPress Page or Post Title Changing the Home Description 19

20 The Page Description Tag (usually) English Language Page URLs - Permalinks English Language Page URLs - Permalinks 20

21 English Language Page URLs - Permalinks Page Headers: Use Keywords! Page Headers: Use Keywords! 21

22 Use Subheadings More Ways to Optimize the Body Copy Hire a writer Italicize keywords Add images and put keywords in descrips. YouTube SlideShare PDFs search engine optimization seattle search engine optimization 14 times on top-ranked page (Seattle-based company) 22

23 Links Number One Search Ranking Factor (and #2, #3, #5) - seomoz.org External Links You control: Internal Links Use keywords! I Optimized: Now What? Check your page ranking again. Did it improve? search engine optimization seattle 23

24 Thank you! Get Found Easier: 5 Tips for Better Search Engine Optimization with WordPress Mark McLaren McBuzz Communications LLC (206) WordPress 3.0: Better, Faster, Easier Bob is the founder of SavvyWP.com, the premier membership site for entrepreneurs looking for all the latest WordPress resources and tools to make their websites and blogs unique, memorable customer magnets. Bob is a Mac evangelist and twitter addict who learned life lessons from Curly of the Three Stooges. One Final Thought The best way to get started is to quit talking and begin doing. Walt Disney 24

25 Better Faster Easier WORDPRESS by Cat s Eye Marketing

26 WordPress started in 2003 version January 3, 2004 Miles Davis May 22, 2004 Charles Mingus February 17, 2005 Billy Strayhorn December 31, 2005 Duke Ellington January 22, 2007 Ella Fitzgerald May 16, 2007 Stan Getz September 24, 2007 Dexter Gordon March 29, 2008 Michaell Brecker July 15, 2008 McCoy Tyner December 10, 2008 John Coltrane June 10, 2009 Chet Baker December 18, 2009 Carmen McRae

27 The merge with WordPress MU New default theme Better menu management The merge with WordPress MU What is WordPress MU and where does WordPress MU come in? movies.bobsreviews.com music.bobsreviews.com stageplays.bobsreviews.com and so on...

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31 Drop down menus Special styles for galleries Preview in the visual editor 1 and 2 column templates widgets galore

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35 A few more features: New tool feature Custom post types and Improved Child Theme Support

36 5 More Quick Things I Learned at WordCampSF a new default theme each year 4 major updates each year 21 million downloads of WordPress last year fastest growing segment is using WordPress as a content management system and a blog and WordPress will soon rule the online world WORDPRESS by Cat s Eye Marketing Thank You! Bob Dunn linkedin: linkedin.com/in/bobdunn1 info@savvywp.com