Broadening the Scope and Building on Market Leadership in Digital

Transcription

1 Broadening the Scope and Building on Market Leadership in Digital Capital Markets Day Berlin, December 11, 2013 Dr Jens Müffelmann, Head of Electronic Media

2 AGENDA 1 Overview Digital Media 2 Broadening the Scope Early Stage 3 Building on Leadership Later Stage 4 Classifieds StepStone 5 6 Ralf Baumann SeLoger Roland Tripard idealo 7 8 Dr Albrecht von Sonntag kaufda Christian Gaiser 2

3 AGENDA 1 Overview Digital Media 2 Broadening the Scope Early Stage 3 Building on Leadership Later Stage 4 Classifieds StepStone 5 6 Ralf Baumann SeLoger Roland Tripard idealo 7 8 Dr Albrecht von Sonntag kaufda Christian Gaiser 3

4 Axel Springer about a decade ago With regard to electronic media, Springer is completely underdeveloped.... the chaotic web-sandbox of Springer... Europe s largest press conglomerate a mere internet midget. At least they have a strategy now. May 1999 May 2000 October Capital Markets Day 2013

5 Axel Springer today Springer achieves record with digital media. Axel Springer s become a bright spot in a European media landscape... Springer s route is radical, no doubt. But it s also the right one. March 2013 April 2013 August Capital Markets Day 2013

6 Digital reach today European media peers unique visitors in m Source: comscore top 100 properties Europe, Oct

7 Digital reach compared to 2012 European media peers unique visitors in m Growth +21% % % -4% -2% +14% +2% -16% +7% Source: comscore top 100 properties Europe, Oct 2013 compared to Oct

8 Digital Media: top-line / bottom-line Revenue in m EBITDA in m 9M 9M , M 9M M 9M Consolidated figures, based on Annual Reports, 9M based on Q3 Reports 8

9 AGENDA 1 Overview Digital Media 2 Broadening the Scope Early Stage 3 Building on Leadership Later Stage 4 Classifieds StepStone 5 6 Ralf Baumann SeLoger Roland Tripard idealo 7 8 Dr Albrecht von Sonntag kaufda Christian Gaiser 9

10 Digital media focus Early Stage Broadening the Scope Later Stage Building on Leadership 10

11 Digital media focus A B C Build Acquire Partner Early stage initiatives since 2012 Broadening the Scope Later Stage Building on Leadership 11

12 A Building new business models Examples BILDplus Premium content Second screen Social TV platform German Bundesliga User generated photo & advertising app Marketplace for interiors & design online travel guide in cooperation with Shopping app for high street 12

13 B Acquiring early stage (example Runtastic) Portfolio of >30 mobile apps Fitness tripmeter, push-ups, sit-ups etc. Tracking running, cycling, winter sports etc. >50m App downloads Others pulse meters, timer etc. >3,000x distance earth to moon tracked Apple AppStore Each app available as free and pro version. Cumulated total number of downloads Appstore ranking: category Health & Fitness, source appannie.com, average ranking ; (by grossing, Runtastic pro) 13

14 C Partnering with Silicon Valley Accelerator Batch I Batch II Pages live on Earnings Conversions 14

15 C Partnering with company builder / Otto Group E-Commerce Ad Tech Mobile Web Security Online shop tires Dietary supplements Art trading platform Club for wine shopping Online shop software Car parts price comparison B2B meta yellow pages Realtime advertising App index Browser security Facebook ad management Targeting as SaaS model 15

16 AGENDA 1 Overview Digital Media 2 Broadening the Scope Early Stage 3 Building on Leadership Later Stage 4 Classifieds StepStone 5 6 Ralf Baumann SeLoger Roland Tripard idealo 7 8 Dr Albrecht von Sonntag kaufda Christian Gaiser 16

17 Pushing for market leadership Market position in acquisition year (DE) 2006: #5 Market position 2013 (Europe) 2007: (UK) 2009: (DE) 2009: #2 #3 #2 (DE) 2010: #3 17

18 Creating synergies through our network EXAMPLES With corporate entities Financial IT Systems Axel Springer Switzerland Procurement HR Axel Springer Russia Legal, tax, M&A Marketing Discounted media campaigns Shared content, traffic & sales Corporate services Among portfolio entities Jobs classifieds integration Accommodation listings integration Real-estate classifieds integration Prospectus integration Real-estate classifieds integration Performance marketing 18

19 Strong post-acquisition development Top 10 digital acquisitions , based on revenue Market CAGR since % Revenue Ø CAGR since acquisition date +22% EBITDA Ø CAGR since acquisition date +33% Market growth: weighted market CAGR based on ZenithOptimedia, PwC and HDE Revenue and EBITDA growth: CAGR since acquisition date incl. fully operationally integrated add-on acquisitions on a pro-forma basis 19

20 2013: slower growth Growth 9M/13 y-o-y Market <10% Revenue +10% EBITDA +11% Market growth: ZenithOptimedia Revenue and EBITDA growth: acquisitions on a pro-forma basis 20

21 Portfolio of majority owned market leaders Women portal Infotainment portal Price comparison Performance marketing Product comparison Finance portal Real-estate portal Online brochures Job portal Financial web applications Soccer community Job portal Recruitment portal Real-estate marketplace Content / classifieds portal Job portal for hospitality 21

22 AGENDA 1 Overview Digital Media 2 Broadening the Scope Early Stage 3 Building on Leadership Later Stage 4 Classifieds StepStone 5 6 Ralf Baumann SeLoger Roland Tripard idealo 7 8 Dr Albrecht von Sonntag kaufda Christian Gaiser 22

23 Setting up classifieds 30% 70% Axel Springer Digital Classifieds GmbH 23

24 Expanding classifieds 30% 70% Axel Springer Digital Classifieds GmbH 11.3% 24

25 Classifieds: top-line / bottom-line Revenue in m EBITDA in m 9M 9M M M M M Consolidated figures for Axel Springer Digital Classifieds 25

26 AGENDA 1 Overview Digital Media 2 Broadening the Scope Early Stage 3 Building on Leadership Later Stage 4 Classifieds StepStone 5 6 Ralf Baumann SeLoger Roland Tripard idealo 7 8 Dr Albrecht von Sonntag kaufda Christian Gaiser 26