ATRESMEDIA. Presentation on Digital. 16 th December

Transcription

1 ATRESMEDIA Presentation on Digital 16 th December

2 Presentation on Digital Operations Mr. José Manuel Gonzalez Pacheco General Manager of Digital Commercial Ms. Beatriz Medina Layuno Managing Director of Digital Sales Q&A Roadshow backon up_mar 2013 Presentation Digital_Atresmedia_2015 2

3 Atresmedia Digital within Atresmedia OTHERS ADVERTISING

4 Digital: Operations Mr. José Manuel Gonzalez Pacheco General Manager of Digital

5 Atresmedia Digital: KPIs Main business metrics show strong growth Top 100 Spain Ranking (Annual avg unique users) YoyGrowth Unique users #29th #17th #12th 7.7 mill uu 4.3 mill uu 9.4 mill uu +14% +22% +1% Jan-Oct 15 vs 14 Source: ComScore 100 top properties MPMMX Jan Oct data

6 Atresmedia Digital: Positioning& Strategy Three main fields of action Web & verticals TV & Radio webs 13 verticals Long form video Atresplayer AVoD +SVoD +TVoD Short form video Atrestube (MCN) Syndication

7 Atresmedia Digital: Web & verticals Web & verticals: More than 22 mill visitors/month Unique visitors Monthly average 22.1 mill 23% 77% Verticals (13) Webs Other TV channels La Sexta 4% 21% Radio 15% 60% Antena 3 Jan-Nov 15 Source: Adobe Analytics

8 Webs: KPIs Webs: News as the main driver Unique Visitors In 000. Monthly avg 2015: Radio webs redesign +20% 2,871 3,456 Jan-Nov 14 Jan-Nov 15 1 mill followers +56% New webs responsive design New Apps Browsing mobile +55% Jan-Nov 14 Jan-Nov 15 Source: Adobe Analytics

9 Verticals: KPIs Leaders in comedy & viral news and parenting verticals Unique Visitors In `000. Monthly avg #1 #1 x2 x2.5 6,200 1,222 Jan-Nov 13 3,040 Jan-Nov 14 Jan-Nov 15 10%/total 17%/total 23%/total Source: Adobe Analytics Source: ComScore MPMMX

10 Webs & Verticals: Future developments Higher quality and variety to keep current growth pace Webs New webs design Responsive design HTML5 player Mobile and short form video focused New ad format & Native Verticals New verticals Musical Info DO IT YOURSELF CULTURE

11 Atresmedia Digital: Atresplayer Atresplayer: our long-form online video platform >5.3 mill unique visitors/month >3.2 mill registered users >6.8 mill Apps downloaded Source: Adobe Analytics 54% desktop 46% mobile 40 min Avg time spent (user/session)

12 Atresmedia Digital: Atresplayer s structure Clear segmented strategy

13 Atresplayer: AVoD Sound growth in absolute and relative terms Unique Visitors Monthly avg. In `000 Unique Users Monthly avg. In `000 3,837 5,291 4, % +15% 2,537 Jan-Oct % 2,531 2,853 2,550 Jan-Oct * Source: Adobe analytics Jan-Nov data *2013: Modo Salón (former VoD offer) Source: Comscore

14 AVoD: Future developments New developments to enhance our offer quality New web responsive design HTML5 Player HBBTV Version Android TV Apple TV LG Smart TV IPTVs

15 Atresplayer: SVoD + TVoD Clear business model

16 SVoD: Future developments Growth in subscribers and CRM plan are the main drivers Atresplayer Premium Subscribers & Revenues growth Revs Subs CRM plan Customer journeys Multichannel campaigns Re-targeting Other e 2016e Windows Strategy Contents Improvement

17 Atrestube: KPIs Atrestube: our Multichannel Network (MCN) Atresmedia s MCN in Youtube 30 >140 2,4 35% /65% Nº of channels Source: Youtube Analytics millvideo clips/month in Youtube (2015) mill subscribers in Youtube National/ International

18 Atrestube: Monetization Atrestube: Strong growth in views Monetization in Youtube Views Revenues Revenue share model Low Youtube CPMs Low Youtube occupancy rate CPMs and occupancy rate decreasing Revenues less than 5% of total digital revenues Sep-13 Mar-14 Sep-14 Mar-15 Sep-15 Source: Youtube Analytics

19 Flooxer Flooxer: Our new short form original digital video platform Launchedin Nov 15 Technical features: Responsive design/apps / HTML 5 / 4K UHD / Multi-lenguage& Subtitles

20 Flooxer Flooxer: Our new short form original digital video platform Premium web edition Professional Premium quality New original digital formats Safe environment Ad friendly International reach focus Creators Formats Channels Genres

21 Flooxer: Content strategy New project with solid partners Atresmedia Freemantle Guia infantil Endemol Boomerang Rightster Secuoya Zinkia

22 Flooxer Flooxer: Differential to other platforms Intensive marketing campaign Newco ad hoc Specific editorial, tech and ad teams Profitable business plan

23 Commercial Ms. Beatriz Medina Layuno Managing Director of Digital Sales Roadshow backon up_mar 2013 Presentation Digital_Atresmedia_

24 Digital: Online ad market Online advertising accounts for 23% of the ad market Ad spending by medium 2014 Total= 4,642 mill By device 2014 TV 41% Others 7% Radio 9% Press 20% Internet 23% 1,066 mill Desktop 93% Desktop by category 2014 Search 57% Mobile 4% Other 4% Video 7% Display 36% Sources: Infoadex + IAB 2014 Digital advertising report

25 Digital: Online ad market Media publishers: near 50% of the online market % Market share in Desktop % Other* Social networks 11% 11% 5% 36% Web portals 36% 45% Media Publishers 48% Display Video Top 5 agencies account for 60% Sources: Infoadex + IAB 2014 Digital advertising report *Other: Blogs, online classified,

26 Digital: Categories Four categories gather half of the online ad market Ad spending by categories Display Desktop Other 25% Beauty 5% Autos 23% Culture 6% Health 2% Finance 10% Retail 7% Telcos 13% Food 9% Sources: Infoadex + IAB 2014 Digital advertising report

27 Digital: Atresmedia vs Market Atresmedia outperforms the market in recurrent basis Atresmedia vs Market Growth yoy Total Display A T R E S M E D I A Market +14.0% Video A T R E S M E D I A Market +18.8% Display w/o video A 3 M Market +13.9% Atresmedia vs Market Performance In last 30 months Outperforming 25 5 Underperfoming Sources: Market monitoring 9M15 vs 9M

28 Digital: Sales breakdown Focus on video, the higher CPM in the market Atresmedia s sales Breakdown by formats CPM 6% 16% Special ads Display Ad hoc 2 78% Video

29 Aunia: Atresmedia s programmatic platform Aunia: top premium video inventory provider in Spain Ad spending as negotiated Market Display Direct negotiation 9% 87% 9% Programmatic Top video supplier in programmatic basis 50:50 Atresmedia & Mediaset España Growth rate +100% yoy Key strategic goal: CPM Weight in sales 9.5%

30 Yahoo: Third parties agreement The largest digital pitch in the Spanish market Key player in technology and data +Reach Any client product budget Largest communication group in Spain Strong digital team +Size Key player for agencies

31 Atresmedia Digital: Financials Still small contribution but fast-growing division % on Total gross revenues 1% 2.5% x2.5 EBITDA margin 15-20% e

32 Q&A

33 ATRESMEDIA Presentation on Digital 16th December 2015 Q&A Session