Where you are Where you need to be How you get there Market Intelligence Competitive Insights Winning Strategies

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1 Where you are Where you need to be How you get there Market Intelligence Cometitive Insights Winning Strategies The industrial and B2B market research and strategy firm

2 Dominate Your Markets Whether you need to analyze existing markets or develo strategies to cature emerging oortunities, Geo Strategy Partners can hel you determine where you are, where you need to be, and how you get there. Let Geo Strategy Partners rovide you the market intelligence and strategic insights to enable you to Exlore new markets Discover new oortunities Analyze the cometitive landscae Gather intelligence on your cometitors Understand your customers needs Position your organization for strategic growth Develo winning go-to-market strategies

3 About Geo Strategy Partners Geo Strategy Partners is a full-service market research and strategy consulting firm founded in We focus rimarily on industrial and business-to-business markets in the areas of market research, cometitive intelligence, and strategy. Headquartered in Atlanta, Georgia, aroximately half of our rojects and clients are international. We rovide excetional value to our clients by deloying only the most senior consultants to conduct high-level interviews, field investigations, and market analysis. Geo Strategy Partners excels at market oortunity studies, cometitive analyses, and strategy develoment. Our client base is made u of leading industrial manufacturers and B2B services firms. Our tyical assignments focus on the following tyes of services for our clients: Market oortunity studies: determining best markets for best roducts; Cometitive intelligence: conducting a 360-degree evaluation of cometitors; Voice of the customer: understanding the articulated and unarticulated needs of customers, lost customers, and otential customers; Channel maing: determining the best ath to market including an overall assessment of distribution channels and sales and marketing alternatives; Market segmentation: develoing a focused strategy for key market segments; Strategic ositioning: comrehensive alignment between the cometitive offering with the market oortunity; Brand analysis: assessing brand awareness, measuring dimensions of brand equity, analyzing the brand s strengths and weaknesses against cometitive brands; Go-to-market strategy: a comrehensive aroach encomassing all of the above into a coherent marketing strategy including the cost of entry, oints of differentiation, and drivers that create brand reference; Mergers, acquisitions, sales, & divestitures: a strategic aroach and systematic rocess for identifying best fit oortunities between organizations and target acquisitions (or buyers) and facilitating the rocess to ensure the greatest value for our client.

4 You nailed the market oortunity on the last study. I only wish we had hired you before we made the acquisition. VP - International metal fabrication comany Geo Strategy Partners is a management consulting firm that focuses on the market research and strategy needs of industrial and B2B clients. We serve our clients by roviding a clear understanding of customers needs and wants, insightful analyses of the cometitive landscae, and winning strategies to osition their organization for sustainable growth. We understand industrial markets and we understand strategy. Founded by a team of global executives, Geo Strategy Partners has heled clients investigate new market oortunities and develo winning strategies since With worldwide market research caabilities, we have the ability to assess where you are, determine where you need to be, and rovide you strategies to get there. We excel at challenging custom research and strategy rojects that require access to senior-level executives and creative strategic analysis. Research: Market Research and Cometitive Intelligence Strategy: Strategic Positioning and Planning Growth: Mergers, Acquisitions, Sales and Divestitures

5 Geo Strategy Partners focuses exclusively on industrial and business -to-business markets. We are as comfortable in hard hats and steel toed boots as we are in board rooms.

6 With field consultants in 20 countries, we bring global ersective and local market insight to every roject. How We re Different We offer the global reach of large consultancies and the resonsiveness and customization of boutique firms. We understand B2B research differs from consumer research: The methodologies of consumer ackaged goods markets often don t aly to industrial sectors; The universe of customers and cometitors is more limited and defined; Interview targets are highly informed on the subject matter; Interview targets are rofessionals who will not engage in trivial surveys but will share knowledge and insight if aroached correctly. Thanks for another successful acquisition CEO, multi-disciline engineering firm We excel at accessing and interviewing senior decision makers. We utilize exerienced businessersons to conduct interviews...we are business rofessionals talking to business rofessionals. We are both a strategy firm that erforms its own research and a research firm that offers strategic insights.

7 Market Research Services You hit another one out of the ark. Vice President, Strategic Planning, Fortune 500 Comany Voice of the Customer Customer Satisfaction Cometitive Intelligence Market Oortunity Studies Brand Equity Market Sizing New Product Develoment Cometitive Benchmarking Best Practices Channel Maing Industry Analysis Market Due Diligence

8 The most comrehensive and insightful analysis that has ever been conducted on our business. - President, volume home builder Market Oortunity Studies If business is war, most executives are equied to fight the last one, not the next one. We conduct market oortunity studies for clients needing strategies to: Enter new markets with existing roducts Introduce new roducts into existing markets Comete more effectively in existing markets Introduce new roducts into new markets. Our market oortunity studies san the sectrum of the cometitive landscae: Customer insights Cometitive intelligence Channel maing Market trends Cometitive dynamics. We go beyond identifying total market oortunity. Through detailed analysis, we filter down to the ortion of the market in which our client can realistically comete without significant investment or substantial changes to its business model. Through cometitive analysis and assessment, we reduce the viable market to the ortion we exect the client to realistically cature uon imlementation of our recommendations. Result: a high level go-to-market strategy detailing oortunities, risks and recommendations for strategies to comete and win.

9 Voice of the Customer Want to know what your customers REALLY think about you? The Voice of the Customer carries vital data and insight into unmet needs and rofitable oortunities. Geo Strategy Partners is adet at sensitive customer interviews and in accessing senior-level decision makers. Our objective and rofessional aroach rovides clarity on your customers needs, wants, and buying behaviors. We elicit the articulated and unarticulated needs of the customer and deliver actionable data back to you. Preferred methodologies Target resondents Qualitative Focus grous In-deth interviews Phone In-erson Customers Lost customers Current customers Past customers Customers who entered the sales cycle at some oint but did not urchase Customers who urchased from a direct cometitor Customers within our client s current target market, with which they have had no direct sales contact. Customers in a new market segment not reviously targeted Customers who would have never been aware of the client in the ast Quantitative Telehone surveys Online surveys Analytics Potential customers Non customers

10 The only rofit center is the customer. Peter Drucker Customer Satisfaction You calibrate equiment, measure ressure, and incessantly monitor quality. But, when was the last time you took your customer s temerature? We measure customer satisfaction through a variety of methodologies and techniques, but always include reliable and relaceable measurement of: Exectations Satisfaction Loyalty Our methodologies create benchmarks tied to erformance eriod to rovide tools to strengthen current customer relationshis and attract new customers. Satisfaction drives loyalty; loyalty drives rofits.

11 Cometitive Intelligence It s 9:00 a.m. Do you know what your cometitors are u to? Regardless of industry, comany, or geograhy, there is a battle-ready cometitor busy develoing a lan to beat you. Acquiring intel on that cometitor is hard but Geo Strategy Partners has a roven track record of caturing insight from cometitors. Utilizing the most senior consultants to conduct cometitor interviews, we ossess the knowledge and skills to get the information you need to shae strategic and tactical decisions. Cometitive intelligence is not esionage, it is about managing your cometition. Geo Strategy Partners is a member of the Society of Cometitive Intelligence Professionals and adheres to rigorous ethical and rofessional standards in the collection of cometitive intelligence for better business decisions, research caabilities and analytics.

12 Research Caabilities and Analytics Qualitative Executive face-to-face in-deth interviews Executive telehone in-deth interviews Focus grous Trade show research Quantitative CATI interviewing Online surveys Analytics Percetual maing/corresondence maing Correlations Conjoint analysis roduct line deth & breath 13.3% best lowest rices 10.5% 0ther 9.1% customer service / ersonal 8,8% available inventory 8.3% ease of doing business 7.0% contract with sulier 6.9% quality roducts / brands 5.7% rice discount 4.5% romt & reliable delivery 3.6% quick turnaround / resonse 3.4% familiarity / established relationshi 3.1% user friendly website 2.9% field sales suort 2.8% deendability / reliability 2.6% user friendly catalog 1.7% location / local sulier 1.3% reutation / name recognition 1.2% Clustering Customized data rocessing

13 When your weaons are dulled, your ardor damed, your strength exhausted and your treasure sent it is not time for an executive retreat. It is time for a new Strategy. Satial Strategic Positioning Strategic Planning Business Plans and Pro Formas Facilitated Executive Decision Making Go-to-Market Strategy Strategy Services Shareholder Succession Comany Valuation Sensitivity Analysis Strategic Alliance Facilitation Post Merger Acquisition

14 Geo Strategy Partners core cometency is strategy and cometitive ositioning. We arm clients with the weaons to dominate their markets. You guys go really dee. I m imressed with the effort you made to understand the nuances of our business model. VP - Global chemical comany Whether we are conducting field research, facilitating executive decision-making, or heling to execute an acquisition, our services are geared toward ensuring our clients achieve market advantage through intelligent strategic ositioning. We work with executive teams to strategically osition their comanies to achieve cometitive advantage and sustain long-term rofitable growth. Our rorietary Satial Strategic Positioning aroach is designed to hel clients achieve and maintain cometitive advantage even in the most dynamic and hyer-cometitive market environment. Our methodology combines non-linear strategic ositioning with a more traditional strategic lanning aroach. Leveraging our rorietary aroach, we align the internal forces of enduring core cometencies with external sustainable market oortunities. We enable our clients to create maximum value from the correct combination and deloyment of their cometencies, caabilities, and assets. The result is a strategic ositioning latform that is flexible, nimble, and adatable to changing market realities. Our aroach strengthens the strategic lanning rocess by integrating key market insights and cometitive intelligence.

15 Growth Services Mergers Acquisitions Sales Divestiture Shareholder succession Comany valuation Due diligence Intermediary Facilitation Post-merger integration Four out of five acquisitions fall short of exectations, and the failure to achieve exected synergies is a leading cause. That s why Geo Strategy Partners focuses on the strategic fit rather than the deal. We are neither investment bankers or financial intermediaries. We are strategy consultants who understand markets and cometition. We know it s not about the deal. It s about achieving a strategic market advantage. Whether reresenting the buyer or the seller, we analyze the entire cometitive landscae, conduct thorough business model analyses, and stay focused on the strategic objectives. We understand that acquisition is a tactic not a strategy. Our focus is on making sure you achieve synergistic strategic advantage. Are you focused on the deal or the strategy?

16 Want some secific examles of our caabilities? links Global aluminum manufacturer needed to assess the market otential and develo a go-to-market strategy for the consumer electronics market. Global roller bearing manufacturer need to identify and size the oortunity for sherical roller bearings in the ul & aer industry in order to make a decision about the investment of resources into this sector and to develo the go-tomarket strategy. Credit reorting agency wanted to enter the Asian market but didn t know industry scoe & scale or layers in that arena. Client needed a market entry strategy caable of cataulting the comany to market leader. Metals coating comany with new technology wanted to exlore the oortunity for coating knives, saws, and blades in the ul and aer industry. Our client found that rojects in the fast growing ethanol market were slowing and asked Geo Strategy Partners to erform a sensitivity analysis for the ethanol and other renewable energy sectors.

17 Want some secific examles of our caabilities? 2 links This leading industrial lubricants manufacturer wanted to target 5 sectors in which it had very little enetration and develo a go-to-market strategy and sales force segmentation lan. American volume homebuilder watched annual sales dro for three years after thirty years of remarkable growth. Major residential builder needed hel identifying best oortunities for subdivision develoment across the United States. The client witnessed raid growth in new-construction of secial urose nano-technology in the ublic sector, but had no visibility of the otential in the rivate sector. This electric membershi cooerative wanted to exlore the otential of exanding its business model by bundling other services and to exlore corresonding new cororate identity branding strategies. Global automobile manufacturer was designing the next generation of small and mid-size sedans and mini-suvs and needed to benchmark to latest consumer trends. The client was seeking customer and cometitor information in order to imrove student retention and to meet enrollment growth objectives

18 The industrial and B2B market research and strategy firm Where you are Where you need to be How you get there Market Intelligence Cometitive Insights Winning Strategies geo strategy artners 7840 roswell road building 300, suite 350 atlanta ga office: fax: