PROPOZICE K TESTU/TEST INSTRUCTIONS Jazyk N_AAJ_3

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1 PROPOZICE K TESTU/TEST INSTRUCTIONS Jazyk N_AAJ_3 TESTOVANÉ UČIVO/TESTED CONTENT 3. semestr Obsahová náplň testu musí odpovídat studijnímu plánu (sylabus nebo metodický list) daného semestru. Gramatika Výběr stěžejních gramatických okruhů z daného semestru. Lexika Reflektuje látku probranou v semestru. PEIU-M - Professional English in Use - Marketing, Cate Farrall, Marianne Lindsley, CUP 2008, ISBN: , Units AGiU - Advanced Grammar in Use, Martin Hewings, CUP, 2005, ISBN (with answers and CD-ROM), nebo (with answers), (dále jen AGiU) IB-VRB - Intelligent Business, Video Resource Book Intermediate, Helena Gomm, Pearson Education Limited 2007, ISBN , (dále jen IB- VRB), Intelligent Business DVD Intermediate, Pearson Education - Longman, 2006, ISBN , Parts 1-2, (dále jen IB- DVD) rd term The test content must correspond to the programme of studies (syllabus) of the given term. Grammar Selection of the core grammar structures of the given term. Lexis The test reflects the professional terms studied during the term. PEIU-M - Professional English in Use - Marketing, Cate Farrall, Marianne Lindsley, CUP 2008, ISBN: , Units AGiU - Advanced Grammar in Use, Martin Hewings, CUP, 2005, ISBN (with answers and CD-ROM), nebo (with answers), (further as AGiU) IB-VRB - Intelligent Business, Video Resource Book Intermediate, Helena Gomm, Pearson Education Limited 2007, ISBN , (further as IB- VRB), Intelligent Business DVD Intermediate, Pearson Education - Longman, 2006, ISBN , Parts 1-2, (further as IB- DVD) 1

2 UČIVO/ Listening comprehension General or professional English terms and phrases comprehension. Eg.:Possible to use one of the tracks from Intelligent Business.Omit one during the lessons and use it for testing, or use an appropriate listening exercise from other sources. 10 points Gap filling Eg. The teams from Paridon and Bluenet are working together to the iplay 6010, T/F questions or statements based on listening Eg. Jet devoted part of his presentation to explaining why the iplay was better than the Nitron. TRUE FALSE WH-Questions: Eg. Why don t they want to launch the iplay 6010 before Chicago? UČIVO/ (CHOOSE TWO OR MORE) Reading Professional English text Eg. text Organizing a direct mail or campaign on page 90 PEIU- M, or a similar one from the recommended materials or other sources. 10 points Comprehension check Os Eg.:According to the the text, what is the second basic rule of creating an effective campaign? T/F questions or statements Eg. Is the following statement TRUE or FALSE? Circle the correct one! Junk mail is sent to people who are interested in it. TRUE FALSE Synonyms Eg.: Give a synonym/ explain in English: Entice = Antonyms Eg.: Give an antonym: boost= Gap filling Eg.: Fill in appropriate missing words: You can ask to sell or hire out lists of customers. Matching Eg. Match the phrases in A with B they should have similar meaning. Mailing list provider Unwanted mail Spam List broker Etc. 2

3 UČIVO/ Use of English Exercises based on grammar from AGiU. A word formation exercise can draw from vocabulary of the PEiU-M units and all additional materials prepared by the teacher. Topics/ vocabulary: PEIU-M: Branded content, The Internet, Buzz marketing, Sales promotions and displays, Direct mail and , Street marketing and sampling, Grammar: AGiU (book with CD-ROM): Units 1-12: Present simple, Present continuous, Present perfect simple, Present perfect continuous, Past vs. Present, Past simple, Past continuous, Past perfect simple, Past perfect continuous, The future will, be going to, Present simple and continuous for the future. Units 15-20: Modals. Units 22-25: Passives. Units 32, 36: Reporting people s words and thoughts, Reporting offers, suggestions, etc. 50 points Multiple choice exercise Eg.: Thank you very much for my bag. A/ carry B/ carring C/ having carried D/ carrying Writing exercise Eg.:Use ideas from IB after watching/ listening exercises write a phone message which Phillipe found on his desk when he returned. Gap filling exercise Eg.: complete the text with suitable words or phrases. Use the verbs in brackets: Tom hasn t got any money so I will have (pay/the bill/ him). Correcting mistakes Eg. find mistakes in sentences and correct them Can I ask a favour to you?. Rephrasing/ transformations Eg.: rephrase/ transform the sentences using rules for reported speech. One pupil has forgotten to pay for the show, said the teacher. Opposites Fill in the missing word or make sentences with opposite meanings: Eg. allow - lack - Word formation exercise Eg. form an adverb from a given adjective and vice versa (then match with the type of change), also PEIU-M can be used 3

4 Adjective Verb Noun agree impressed praise motivate UČIVO/ Professional English Terminology - Marketing focused on PEIU-M Units and/ or terms from other lecturing materials. Other lecturing materials as per the lecturer s instruction. 30 points Multiple choice Eg. Fill in the missing word/s Branded entertainment can help a brand achieve media in a world with increasing media choice. a) share b)communication c)standout d) barter Matching exercise For example an exercise based on lesson 41, ex Match the descriptions of packaging with the type of product : 1) three for a) promotions 2) in-store b) two 3) etc. c) etc. Collocations/ terminology Eg. prepare an exercise where terms such as targeted traffic, product placement, user-generated content, money-off coupon, build awareness, etc.are used. Defining professional terms, phrases and abbreviations Eg. What do the following terms mean? SEO SEM SERP,etc. Other types of exercises (fill in the missing information, translation, etc.) Eg. Some of the advantages of direct mail are : a) b) 4

5 Stupnice hodnocení bodů uspěl 59 and less neuspěl Test Marking points passed B 59 and less failed 5