Michael A. Netzley, PhD

Transcription

1 Michael A. Netzley, PhD Accomplished executive education and postgraduate instructor with 21 years of experience Research and teaching: leadership, digital media, and corporate reputation management 2011 recipient, Champions Award for innovative course design and execution (CEEMAN) Research Fellow with the Society for New Communication Research, Experienced administrator: founding director of SMU s teaching excellence initiative, centre director at two universities, and area coordinator of the communication faculty Early adopter of classroom technology: wikis, wikitexts, and global video conversations Graduate of Harvard s Program on Case Method and Participant-Centered Learning (PCMPCL) Internationalist who has worked in Europe, Asia, Middle East-Africa, and Latin America EDUCATIONAL EXPERIENCE Assistant Professor of Corporate Communication (Education) 2002-Present Director, Center for Communication and Teaching Excellence Lee Kong Chian School of Business, Singapore Management University Singapore Developed programs and centers for a new university: Founding director of the Center for Communication and Teaching Excellence, designed the course packet and copyright compliance procedures, co-created university-wide teaching awards, and designed and implemented a new university-wide instrument for student evaluations of teaching. Designed and delivered new MBA and undergraduate courses in digital media, managing risk to corporate reputations, and media relations; executive courses in leadership. Named to the Dean s Teaching Honor List every year since its inception. Nominated for the university s Most Inspiring Teacher award in Course director, Management Communication (COMM 101). Faculty representative to the Teaching Excellence Taskforce ( ). Faculty representative to the Assurance of Learning Taskforce (AACSB accreditation). Curriculum Benchmarking Project Lead Acting Director, Managerial Communication Center Associate Director, Managerial Communication Center Carlson School of Management, University of Minnesota Minneapolis, MN Oversaw and directed all center activities related to MBA and undergraduate communication instruction. Initiated new international MBA student program and developed a required undergraduate course. Supervised 4 fulltime and 15 part-time employees and consultants. Managed all administrative duties including: staffing, performance evaluations, annual budgeting, facilities management, and committee work. Taught a wide range MBA and undergraduate management communication courses. Developed required undergraduate course, BA 3033, and directed for two years. Co-developed international communication course taught in Berlin and Buenos Aires. Administered MBA writing and speaking assessment. Coached MBA and undergraduate students who request one-on-one help with professional writing, speaking, teamwork, and dispute resolution skills. [email protected]

2 Michael A. Netzley page 2 EDUCATIONAL EXPERIENCE (continued) Visiting Faculty 2005 Chuo University Tokyo, Japan Adjunct Faculty ` 2001-Present Bled School of Management Lake Bled, Slovenia Visiting Faculty 2001 & 2002 Helsinki School of Economics Helsinki, Finland Instructor, Department of Speech Communication University of Minnesota Duluth Duluth, MN Advanced Graduate TA, Department of Rhetoric University of Minnesota St. Paul Campus St. Paul, MN Visiting Instructor, Department of Speech Albion College Albion, MI Postgraduate Teaching Assistant, Communication Dept Miami University Oxford, OH PROFESSIONAL EXPERIENCE Consulting & Research 2000-Present Singapore and Minneapolis, MN Co-researcher, APEC Business Fellowship Program commissioned by IE Singapore. Completed reputational measurement project for Shell, Singapore. Digital media training National Healthcare Group and Agency for Integrated Care. Co-developed leadership branding project for Singapore s Central Provident Fund. Delivered persuasion and conflict training to Bosnalijek Pharmaceutical (Bosnia). Trained U.S. Bancorp s Credit Risk Assessment Division on how to influence credit portfolio managers, thereby reducing exposure to financial risk. Delivered team training to strategic product management team at 3M. Social Media 2007-Present Singapore & Global Digital media trainer, through Civil Service College, to numerous public sector bodies. Digital Media Across Asia wiki tracing the evolution of Asia s social media landscape. For Immediate Release podcast, weekly report from Asia discussing public relations. 2

3 Michael A. Netzley page 3 AWARDS Champions Award 2011, Central and Eastern European Management Association (CEEMAN) for innovative course design and execution. Named in the Dean s Teaching Honor List each year since inception, Advanced Graduate Teaching Assistantship, University of Minnesota, Full Teaching Assistantship, Miami University, COURSES TAUGHT Executive Education: Leadership, change management, executing strategy, talent management, persuasion, negotiation, teamwork and groups, and learning organizations. Executive Education Clients: IBM, TCS, IHG, SIA, International SOS, Singhealth, Singtel, ABB, Infineon, NOL, Sembcorp Marine, Motorola, Ministry of Foreign Affairs, and CARE. Postgraduate: Issues in digital media, research writing, and managing reputational risk. Undergraduate: Digital media across Asia, managing corporate reputation and external relations, media relations, and the basic business communication course. Faculty Directorships: Program director of the Wharton SMU Business & Industry Insights Program (for IBM), Chicago Booth SMU Business & Industry Insights Program, and the Wharton SMU Strategic Leadership and Change Management Program. COMMITTEE AND PROFESSIONAL WORK Editorial Review Board, Journal for New Communication Research, Education Review for Business Communication, founding editor, At-large Director, Association for Business Communication Executive Board Chair, Business Practices Committee, Association for Business Communication Business Communication Quarterly, Co-Editor. Solicited competitive manuscripts and edited March, 1999 special issue on pre-professional writing requirements Business Practices Committee, Association for Business Communication Ecologue. Edited newsletter for environmental communication scholars Environmental Studies Division. Co-organized and co-led effort to form new division within the National Communication Association PROJECTS-IN-PROGRESS Online Behaviors of Singaporean Internet Users: A Four-Year Study. Manuscript submitted to the Journal for New Communication Research for editorial review. Digital Literacy. Survey study for the Society for New Communication Research in cooperation with USC s Annenberg School; Surveys in Singapore and Malaysia. Corporate Reputation: An Asian Perspective. Writing the first-ever textbook dedicated to corporate reputation management in Asia. Textbook for my SMU course. Social Media Asia. Authoring book chapters on social media adoption and use across Asia. 3

4 Michael A. Netzley page 4 CASE STUDIES Recruiting at TCS: Unclogging the Traffic Jam. TCS uses social networking to resolve recruiting woes in India. Submitted to CEEMAN case competition and Elsevier Publishing. Twittamentary: Crowdsourcing a Project (ECCH, SMU and SMU TN). Crowdsourcing used to solve a longstanding production problem. First case released in the SMU case study series. Starbucks in Forbidden City (ECCH, SMU and SMU TN). Starbucks manages the social media firestorm around its Forbidden City outlet. Guns and Roses. Teach the teacher case where Prof. Netzley serves as the subject for a discussion about learning-oriented versus grade-oriented classrooms and students. JOURNAL ARTICLES Social Networks and the Desire to Save Face: A Case Study from Singapore. Published in Business Communication Quarterly, 75 (1), The Never-Ending Siege. Focus on Teaching, Business Communication Quarterly. June, Alternative Dispute Resolution: A Business (and) Communication Strategy. Published in Business Communication Quarterly. December, BOOKS Guide to Report Writing, Presentations, and Meetings. Prentice Hall Series in Advanced Business Communication, Text co-authored. English and simplified Chinese translation. Guide to Report Writing, Prentice Hall Series in Advanced Business Communication, Text co-authored. English and simplified Chinese translation. Guide to Meetings, Prentice Hall Series in Advanced Business Communication, Text co-authored. English and simplified Chinese translation. BOOK CHAPTERS & GENERAL PUBLICATIONS Is There an Ethnocentric Bias in Our Social Media Conversation? Chapter in The Social Media MBA. Ed. Christer Holloman (Wiley, 2012). The Digital Spring of Talent Development. Article in HQ Asia published by the Human Capital Leadership Institute. Issue 02/2011, pages Digital Media Across Asia: Hong Kong and Singapore. Invited thought piece in 2Way, publication of the Hong Kong PR Association,

5 Michael A. Netzley page 5 BOOK CHAPTERS & GENERAL PUBLICATIONS (continued) Peering Through the Walls. Discussion of transparency in Asia. Communication World, IABC. November, Foreword. Conflict and Workplace Relationships. Written by James O Rourke and Sandra Collins (2003). Knowledge Management and Distance Learning. Entries in the 4 th edition of the Encyclopedia of Management Team Talk: The Power of Language in Team Dynamics. Book review in the Fall, 1997 issue of Business Communication Quarterly. Why Study Environmental Communication? Article in Spectra, newsletter of the National Communication Association Oratorical Culture in Nineteenth Century America. Rhetoric Society Quarterly Knowledge Management and Distance Learning. Entries in the 4 th edition of the Encyclopedia of Management Team Talk: The Power of Language in Team Dynamics. Book review in the Fall, 1997 issue of Business Communication Quarterly. Why Study Environmental Communication? Article in Spectra, newsletter of the National Communication Association Oratorical Culture in Nineteenth Century America. Rhetoric Society Quarterly The Fall of a Cloning Superstar: Reputation and the Case of Korean Professor Hwang Woo-Suk. Paper accepted to the Reputation Institute conference. Oslo, Norway. May, A Third Way: Asia s Changing Business Environment and Emerging Approaches to Corporate Communication. Presented at the Reputation Institute conference. New York. May, Persuasion Theory s Pedagogical Turn. Presented at the International meeting of the Association for Business Communication. Albuquerque, New Mexico. October, A Contemporary View of Persuasion. Presented at the European meeting of the Association for Business Communication in Dresden, Germany. May, Intercultural Instruction at an American Business School. Presented at the Asia-Pacific meeting of the Association for Business Communication in Kyoto, Japan. August, Teaching Leadership: The Business School Perspective. Presented at the Annual Convention of the National Communication Association. November, The Managerial Communication Program. Presented at the Conference on Teaching Communication, Ohio State University. July, Qualifications versus Suitability: Belbin s Perspective on Team Leadership. Presented at the Annual Convention of the National Communication Association Redefining Business Communication Ethics. Competitive paper presented at the Annual Convention of the Association For Business Communication Cicero and the Evolution of Epideictic Oratory. Competitive paper delivered at the Annual Convention of the Central States Communication Association Constitutive Rhetoric in Edward Abbey s Desert Solitaire. Competitive paper presented at the Convention on Communication and the Environment Judeo-Christian Faith and the Environment. Competitive paper delivered at the Annual Convention of the Speech Communication Association

6 Michael A. Netzley page 6 INVITED PRESENTATIONS Media, Emerging Technologies, and the Payments Industry. Invited presentation for Mastercard s global marketing team, How Digital Technologies and Social Networks are Disrupting Business As Usual in the Financial Services Industry. Presented to the Association of Financial Advisors, New Media Communications in the Classroom. Keynote delivered at the Singapore Ministry of Education New Media Seminar, Social Media in the Classroom: What are the Potentials and Pitfalls of Graduating Skilled Knowledge Workers? Distinguished Lecture Series, Sunway University, Malaysia, Galvanizing Stakeholder Support. Speech delivered to the Asian Bloggers and social Media conference. Kuala Lumpur, Malaysia, APEC Business Fellowship Program. Delivered at the APEC SME conference in Singapore, November Adventures with Social Media. Keynote address, PR Consultant s Association of Malaysia, Chalkboards, Whiteboards, and the Internet. Presented by invitation at Connexion 2009, Singapore s National Education Conference on digital technologies. February, Educating Generation Y: How Collaborative Technologies Foster Participant-Centered Learning. Presented to the Association to Advance Collegiate Schools of Business. November, Managing Links and Pings: How Social Media Can Help Alleviate a Crisis. Lunch talk presented to the Institute for Public Relations Singapore. October, Building Learning Communities: Incorporating Collaborative Learning Technologies into the Classroom. Delivered to SMU Center for Teaching and Learning. September, Young Adults Panel. Discussion of Generation Y s media consumption habits with 400+ executives in Singapore. August, Managing Links and Pings: How Social Media Can Help Alleviate a Crisis. Delivered to Strategic PR Conference in Singapore and Hong Kong. March, Emerging role of Social Media for PR Professionals. Delivered at the Corporate Communication and PR Excellence conference in Bali, Indonesia. January, EDUCATIONAL BACKGROUND Ph.D. in Speech Communication (rhetoric) February, 2002 University of Minnesota Minneapolis, MN Dissertation: Persuasion Theory s Pedagogical Turn in Ranked MBA Programs Dissertation Advisor: Dr. Edward Schiappa M.A. in Communication May, 1991 Miami University Oxford, OH B.A. in Communication Studies/Mass Media June, 1990 Wright State University Dayton, OH 6

7 Michael A. Netzley page 7 CONTINUING EDUCATION Program on Case Method and Participant-Centered Learning 2009 Harvard Business School Boston, USA Case Writing 2004 Ivey School of Business (Western Ontario) On Site at SMU Negotiation 2001 Hamline Law School St Paul, MN Discussion Leadership (case teaching) 2000 Harvard Business School Cambridge, MA Mediation Training (40 hours) 2000 William Mitchell College of Law St. Paul, MN COMMUNITY SERVICE Asia Correspondent, PR News For Immediate Release podcast Event Organizer & Founder 2008 Pecha Kucha, Singapore Conference Organizer & Founder Podcamp, Singapore Volunteer Mediator Dispute Resolution Center St. Paul, MN Ramsay County Courts Registered with the State of Minnesota Supreme Court since