2008 Now Associate Professor of Corporate Communication (Practice) Singapore Management University

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1 August 2014 Mark Chong, Ph.D. ACADEMIC POSITIONS 2008 Now Associate Professor of Corporate Communication (Practice) Singapore Management University 2013 Now Academic Director, Master of Science in Communication Management Singapore Management University 2013 Now Area Coordinator (equivalent to Head of Department) Corporate Communication Group Singapore Management University 2013 Now Scientific Board, Executive MSc in Communication Management Università della Svizzera italiana (USI) EDITORIAL BOARDS 2014 Now SAGE Encyclopedia of Corporate Reputation 2011 Now SMU Case Writing Initiatives OTHER APPOINTMENTS 2013 Now Independent Director 88forty8 EDUCATION 2005 Ph.D. in Communication, Cornell University 2002 Master of Science in Communication, Cornell University 1990 Bachelor of Arts (Honors) in Communication Studies, University of Calgary 1990 Certificate in Film, New York University 1

Singapore Management University 2013 Now Area Coordinator (equivalent to Head of Department) Corporate Communication Group Singapore Management University 2013 Now Scientific Board, Executive MSc in

2 TRAINING 2014 Personal Coaching Program, Bridge/Coach in a Box 2012 Global Colloquium on Participant-Centered Learning, Harvard Business School 2008 International Management Teachers Academy, CEEMAN HONORS & AWARDS 1. Most Promising Teacher, Singapore Management University, Dean s Teaching Honor List (top 20 teachers), Singapore Management University, , Nominee, Distinguished Professor Award, Singapore Management University, Outstanding Graduate Teaching Assistant, Cornell University, Outstanding Graduate Instructor, International Communication Association, 2002 RESEARCH Books 1. Chong, M. & Montesano, J. (2012) Winning Corporate Reputation Strategies: Lessons from Asia Pacific. McGraw-Hill. 2. Mason, H. & Chong, M. (2012) Brainfruit. Turning Creativity into Cash from East to West. McGraw-Hill. 3. Chong, M. (2009) Risk Perception of Agricultural Biotechnology in India: The Case of Bt Eggplant. Lambert Academic Publishing. Journal Articles 1. Chong, M., & Choudary, S (forthcoming). How to build personal reputation online, Journal of Digital & Social Media Marketing. 2. Chong, M., & Halff, G (forthcoming). Starting up reputations in emerging Asian markets, Asian Management Insights. 3. Chong. M Employee participation in CSR and corporate identity: Insights from a disaster-response program in the Asia-Pacific, Corporate Reputation Review, 12(2):

Nominee, Distinguished Professor Award, Singapore Management University, 2010 4. Outstanding Graduate Teaching Assistant, Cornell University, 2001 5.

3 4. Chong, M The role of internal communication and training in infusing corporate values and delivering brand promise: Singapore Airlines experience, Corporate Reputation Review, 10(3): Chong, M How do advertising creative directors perceive research? International Journal of Advertising, 25(3): Chong, M A crisis of epidemic proportions: What communication lessons can practitioners learn from the Singapore SARS crisis? Public Relations Quarterly, 51(1): Chong, M Perception of the risks and benefits of Bt eggplant by Indian farmers, Journal of Risk Research, 8(7-8): Chong, M Acceptance of golden rice in the Philippine rice bowl, Nature Biotechnology, 21(9): Chong, M., & Scheufele, D Rhetoric and reality: Public acceptance of golden rice in Thailand. Journal of Development Communication, 1(13): Book Chapters 1. Chong, M Ensuring corporate sustainability through social responsibility. Diageo and responsible drinking. In M. Chong & J. Montesano (Eds.), Winning Corporate Reputation Strategies: Lessons from Asia Pacific (pp ). Singapore: McGraw-Hill. 2. Young, S., & Chong, M Cosmetic regulatory harmonization in ASEAN a view from industry. In M. Chong & J. Montesano (Eds.), Winning Corporate Reputation Strategies: Lessons from Asia Pacific (pp ). Singapore: McGraw-Hill. 3. Chong, M. (2010) Closing the legitimacy gap. In E.S. Wong (Ed.), Socially Responsible and Sustainable Company Perspectives and Experiences (pp ). Singapore: Straits Times Press. 4. Chong, M. (2009) Going beyond compliance, gaining global trust. In E. S. Wong (Ed.), Corporate Social Responsibility in Singapore (pp ). Singapore: Marshall Cavendish. Published Cases 1. DBS: Transforming the culture of an Asian bank (forthcoming). 2. Resurrecting an institution through the power of story: Singapore s new natural history museum ECCH. 3. VIKI: By the fans, for the fans (with Kevin Sproule) ECCH. 3

2006. How do advertising creative directors perceive research? International Journal of Advertising, 25(3): 361-80. 6. Chong, M. 2006.

4 4. POSCO's Journey: Building employee trust through communication ECCH. Research Reports 1. Comparative Research on Biotechnology and the Public: Report to the US-EU Task Force on Biotechnology Research National Science Foundation, USA (as contributor). Surveys 1. Institutional investors' assessment of investor relations in SGX-listed companies Conference Presentations 1. Beamer, L., Chong, M., & Halff. G Globalization from the boardroom. A multinational and comparative panel on the CEO-communication of globalization. Association for Business Communication, Hong Kong. 2. Chong, M Crisis communication through the years: A preliminary analysis of articles in the Business Source Premier database ( ). Society for Risk Analysis-Europe, Ljubljana, Slovenia. 3. Zhang. K., & Chong, M Investor relations challenges and opportunities facing small to medium-sized SGX-listed companies. IR Magazine South-East Asia Conference and Awards 2006, Singapore. 4. Loh, T., & Chong, M Public relations as deliberation: The case of government public relations in Singapore. International Communication Association, New York City, USA. 5. Chong, M., Shanahan, J., Brossard, D., Ngo, H., Dalrymple, K., & Westgate, C Elite Asian newspaper coverage of agricultural biotechnology. International Communication Association, New Orleans, USA. 6. Chong, M., & Scheufele, D Rhetoric and reality: Public acceptance of Golden Rice in Thailand. International Communication Association, Seoul, Korea. INVITED TALKS 1. Corporate Reputation Management. UBS Singapore, Tangled Up in Blue: How Social and Mainstream Media Jostle for Hearts and Minds. Reputation Management Associates, 2013, Singapore. 4

Institutional investors' assessment of investor relations in SGX-listed companies. 2009. Conference Presentations 1. Beamer, L., Chong, M., & Halff. G. 2007. Globalization from the boardroom.

5 3. The Reputation Agenda: Building Safeguarding Defending. PublicAffairsAsia Corporate Affairs Forum, 2011, Singapore. 4. Beyond Rankings: Building a Global Identity. Asia Pacific Association for International Education (APAIE) Conference, 2009, Beijing. 5. Appealing to College-bound Youth: SMU s Experience. Youth Marketing Forum, 2008, Singapore. OP-ED ARTICLES 1. Importance of Corporate Reputation, The Business Times, Apr 24, 2012, p A New Force for Business (with J. Montesano) PublicAffairsAsia, 2nd Quarter Review, 2011, p International Ad Agencies: Early Players in the Globalization Game, The Edge, Feb 25, 2008, p. MW8. 4. Best Practices in Risk Communication, Marketing, March 2005, p. 15. SERVICE SMU-X Task Force, Singapore Management University Teaching Excellence Committee, Lee Kong Chian School of Business, Singapore Management University Genetic Modification Advisory Committee (GMAC), Ministry of Trade and Industry Singapore Committee for Academic Counseling, Singapore Management University Creative Industries Advisory Panel, Workforce Development Agency Singapore Chair, AACSB Education Services Subcommittee, Singapore Management University Education Review Committee, Institute of Public Relations Singapore Chair, Corporate Communication Seminar Series, Singapore Management University 5

Importance of Corporate Reputation, The Business Times, Apr 24, 2012, p. 11. 2. A New Force for Business (with J. Montesano) PublicAffairsAsia, 2nd Quarter Review, 2011, p. 27-28. 3.

6 Education Council, Association of Accredited Advertising Agencies CONSULTANCY 2014 Mondelez Asia Pacific 2006 Siegel + Gale (New York) COURSES TAUGHT Undergraduate: Graduate: Executive Education: The Communication & Digital Media Industries; Foundations in Corporate Communication; Management Communication; Communication Research; Business Study Mission to New York; Creative Communication Corporate Reputation; Brand Storytelling (in development) Corporate Social Responsibility INDUSTRY EXPERIENCE Account Director The Hoffman Agency (Asia -Pacific) Regional PR & Communication Manager Royal Ahold Marketing Communication Manager Mas Millennium Marketing Communication Specialist Hewlett-Packard Singapore Copywriter McCann-Erickson Singapore 6

Fraud: A Review and Research Agenda (With G. Pan, T. Suwardy and E. Gay), Accountancy Business and the Public Interest, 2011, Vol. 10: 138-178.

Fraud: A Review and Research Agenda (With G. Pan, T. Suwardy and E. Gay), Accountancy Business and the Public Interest, 2011, Vol. 10: 138-178. SEOW, Poh Sun Assistant Professor of Accounting (Education) PhD, University of Melbourne MBA, Nanyang Technological University BAcc(Hons), Nanyang Technological University CPA (Singapore) Poh Sun received