Joe J. Márquez, MLIS, MBA 7312 SW 31st Avenue, Portland, OR Mobile: (971)

Transcription

1 EDUCATION Joe J. Márquez, MLIS, MBA 7312 SW 31st Avenue, Portland, OR Mobile: (971) Master of Business Administration (MBA) 2014 Portland State University, Portland, OR Master in Library and Information Science (MLIS) 2005 University of Washington, Seattle, WA Certificate, Ethnographic & Documentary Film Production 1997 Anthropology Film Center, Santa Fe, NM B.A., Anthropology 1993 University of Colorado, Boulder, CO RESEARCH PROJECTS AND INTERESTS Reed College Library Usability Study 3/ Present In Spring 2014, the Reed College Library User Experience Group (LUX) began a comprehensive evaluation of how library services and spaces are used by students. The project is being carried out through the use of a variety of methodologies under the service design umbrella, a holistic, co-creative, and user-centered approach to understanding customer behavior for the creation or refining of services. Service design was used for this project due to the scope and the need for flexibility when assessing space usage as well as service delivery. This project is current and ongoing. EXPERIENCE Instructor Library Juice Academy 9/ Present Taught: Service Design: Towards a Holistic Assessment of Library Services (9/7-10/2/2015) Taught: Service Design: Towards a Holistic Assessment of Library Services (4/4-4/29/2016) Link: In this 4-week course, students will explore the service design methodology as a relevant method for service assessment and creation in a library environment. They will discuss the various tools libraries and librarians can use to implement a service design approach to assessment. Students from all types of libraries will learn from presentations, articles, hands-on exercises, discussions, and visual examples. Adjunct Faculty 10/2014-6/2015 Portland State University, Portland, OR Taught: BA Research & Analysis of Business Problems (Spring 2015) Taught: BA Research & Analysis of Business Problems (Fall 2014) Web Services Librarian Reed College, Portland, OR 6/ Present Manage the library s website and online presence. Manage content and provide instruction on writing for the website. Perform library instruction, reference, and liaison duties for Anthropology, Economics, Political Science, and Sociology. Accomplishments include: Created IT portfolio management plan

2 Developed vision and strategic plan to optimize library s web presence (including marketing library resources, creating a more user-friendly interface, and related mobile site) Oversaw website redesign (includes: usability testing, prototyping, card sorting, and wireframing) Coordinated content migration to LibGuides Created first mobile interface Serving as Chair, Library Usability Group Web Services/Electronic Resources Librarian 6/2009-5/2012 Sonoma State University Library, Rohnert Park, CA Managed library website (includes working content owners) and electronic resources. Ensured electronic resources are reliably accessible. Managed content creation for the Library website. Maintained branding scheme across eight different software packages and platforms. Trained library staff as new web tools are introduced. Performed library instruction and reference, in-person and virtual. Performed liaison duties (including collection development, library instruction, and personal reference) for eight campus departments. Participated in campus committee groups. Collaborated with librarians on various web-related projects. Managed library web developer and OPAC manager. As library faculty chair, created faculty agendas to drive the library forward in the delivery of services. Accomplishments include: Created library-wide assessment program to provide library leadership with the tools to make patrondriven decisions regarding services (website, instruction, collection development, reference and circulation, outreach programming) Led redesign of the library s website and OPAC, including implementing Xerxes2 discovery layer Created mobile strategy for implementing robust and efficient mobile website Created and implemented web tools to increase library s visibility and highlight library s collection, and increase faculty outreach across campus Created robust social media strategy, using Twitter and Facebook, to increase library s presence on campus and in the community Created geographic mashup using topographic and geologic maps of 6 service counties Guest Lecturer, Introduction to Ethnographic Film, ANTH 342 Organization of Societies Created Sonoma County history timeline using MIT s Simile Exhibit software Created QR code Library tour Library Faculty Chair, (3/2011-5/2012) Information Specialist 8/2006 5/2009 City Clerk s Office, City of Seattle, Seattle, WA Provided general reference and information services to City employees and the public regarding the Seattle Municipal Code and legislative history. Cataloged and indexed City publications, legislation, audio files, and motion picture footage. Provided basic technical troubleshooting of content management system. Designed, built, and maintained City Clerk s website. Accomplishments include: Redesigned Clerk s search interface and Municipal Archives web interface Worked with Archives staff to create best practices and guidelines on how to store, preserve, and retrieve digital objects (documents, audio, and motion picture footage) Created online tools to access objects in Archives collection Created online tutorials for doing legislative research Created XSL file to transform Archives finding aids so they are presentable online Taxonomist 1/2006 8/2006 Ascentium, Bellevue, WA Maintained and created controlled vocabularies. Worked with external user groups to assist in creating index terms based on user requests. Created and edited documentation in support of internal tools. Helped create internal taxonomy team website for hosting procedural documentation and team updates. Assisted with

3 Information Architecture duties on projects (wireframes, content analysis, site inventory) as needed. User Experience/Information Architect 6/ /2005, Premera Blue Cross, Mountlake Terrace, WA 10/ /2004 Worked with internal clients to get their information and product listings to the Premera website. This involved collaborating with internal business owners to create content and manage projects from discovery phases, through development, and to final website validation. Managed website business projects (e.g., Medicare Supplement, Long-Term Care pages). Created best user experience for the web by performing research and competitive analysis. Assistant Reference/Web Services Librarian 3/2005 6/2005 University of Washington, Tacoma Library, Tacoma, WA Provided active and hands-on involvement to support library operations and needs of patrons. Performed academic references services for students. Accomplishments include: Designed and built library websites (external and intranet) Collaborated with library staff to organize and produce content for library intranet SCHOLARSHIP AND PROFESSIONAL DEVELOPMENT Publications Walking a Mile in the User s Shoes: Customer Journey Mapping as a Method to Understanding the User Experience, Marquez, J., Downey, A., & Clement, R. Internet Reference Services Quarterly, Winter 2016 Service Design: Towards a Holistic Assessment of the Library, Marquez, J., Downey, A. PNLA Quarterly 80(1), Fall 2015 Service Design: An Introduction to a Holistic Assessment Methodology of Library Services, Marquez, J., Downey, A. Weave: Journal of Library User Experience 1(2). March, 2015 [link] A Strategic Approach to Library IT Management, Robison, R., Wenzler, J., & Marquez, J. Computers in Libraries 35(2). March, 2015 [link] Extending the Library s Web Presence: Building an Online Timeline Using MIT s SIMILE Exhibit, Journal of Library Innovation 3(2), November 2012 [link] When the (Web)master becomes the student: Usability testing in the classroom, College & Research Libraries News 72(10), p , November 2011 [link] Marketing in the Library and Beyond, PNLA Quarterly 76(1), Fall 2011 [link] Presentations, Online Instruction & Webinars Service Design: Towards a Holistic Assessment of the Library Experience, Invited Presentation. NISO Virtual Conference: Interacting with Content: Improving the User Experience /28/2015 [link] Service Design for Better UX, Presentation. Internet Librarian Monterey, CA, 10/26/2015 [link] Hacking Discovery for Better UX, Workshop. Internet Librarian Monterey, CA, 10/25/2015 [link] Service Design: Towards a Holistic Assessment of the Library, Presentation. Pacific Northwest Library Association Conference 2015, Vancouver, WA, 8/6/2015 Service Design: A Toolkit for Assessment, Insight, and Improvement (ALA Editions Workshop), Webinar. 7/30/2015 [presentation link] Intro to Design Thinking & Service Design, Guest Lecture, Portland State University MGMT 410/510,

4 Developing Creativity and Innovation in Business, 7/9/2015 Asana: a cloud-based solution to playing telephone, Lightning Presenter, Online Northwest, Corvallis, OR. 2/13/15 UX and Usability with Primo, Panel discussion. Primo Hackfest 2015, Portland, OR, 1/13/2015 Intro to Design Thinking & Service Design, Guest Lecture, Portland State University MGMT 410/510, Developing Creativity and Innovation in Business, 7/10/2014 Primo, User, & You, Panel discussion, Orbis Cascade Alliance, Portland, OR, 7/8/2014 Service Design: Assessing the Library s Physical Services and Touchpoints, Solo presentation. Library User Experience and Assessment Un-Conference, Orbis Cascade Alliance, Portland, OR, 4/4/2014 Marketing in the library and beyond, Solo Presentation, Pacific Northwest Library Association Conference 2011, Spokane, WA, 8/5/2011 User-Centered Design, Panel discussion, Internet Librarian 2010, Monterey, CA, 10/26/2010 Discussion on the documentary Salesman, Talks on Texts, 2, Sonoma State University Library, 10/13/2010 Introduction to Ethnographic Film, Guest Lecture, Sonoma State University ANTH 342, Organization of Societies, 3/1/2010 Using the Library Staff and Statistics to Create a Dynamic Twitter Program, Discussion session, CARL Conference 2010, Sacramento, CA, 4/10/2010 Career Resources in the Library and Beyond, Solo Presentation, Sonoma Valley Computer Users Group,11/14/2009 Conference Committees Program Planning Committee, Designing for Digital 2016, Austin, TX Awards & Honors Research, Scholarly and Creative Activities mini-grant (RSCAP) recipient , received to create online Sonoma County Timeline Applause Award 2010, CANDEL program coordination COMMITTEES AND SERVICE TO THE INSTITUTION Reed College, Library & Systemwide Member, January Academy, 9/ Present Chair, Library Usability Group, 9/ Present Member, Primo Usability Group, Orbis Cascade Alliance, 9/2013-5/2014 Member, Take Your Child To Work Day Planning Committee, Sonoma State University, Library, & Systemwide Chair, Library Faculty Committee, University Library, 3/2011-5/2012 Member, Online Library Instruction Committee, University Library, 9/2009-5/2012 Chair, Web Team, University Library, 8/2009-5/2012 Member, Collection Development Committee, University Library, 6/2009-5/2012 Chair, Library Public Services Coordinator Search Committee, 2/2011-5/2011

5 Member, Library Instruction Coordinator Search Committee, 10/2010-2/2011 Member, Library Temporary Pool Search Committee, 10/ /2010 Member, Library Ten-Year Anniversary Planning Committee, 10/2009 Member, University Web Advisory Committee, 10/2011-5/2012 Grill Assistant, assisted Freshmen Year Experience faculty in serving 200 FYE students, 8/2011, 8/2012 Member, Dispute Resolutions Board (formerly Fairness Board), 4/2010-5/2012 Member, Educational Policies Committee, 8/2010-5/2012 General Marshall, SSU Commencement, PUBLIC SERVICE AND SERVICE TO THE COMMUNITY Sonoma Film Institute, website management ( 9/2009-5/2012 Panelist, Information Services Panel, University of Washington, Information School 10/2008 Web Design Instructor, Mathematics, Engineering, and Science Achievement (Washington MESA) 9/2008 4/2009 PROFESSIONAL CERTIFICATIONS Washington State Professional Librarian's Certificate (#4886) 2005