Saudi Arabia Market Information Resource and Directory

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1 Saudi Arabia Market Information Resource and Directory ( A UNIQUE WEBSITE A UNIQUE INFORMATION RESOURCE A UNIQUE ADVERTISING OPPORTUNITY

2 INTRODUCTION The Saudi Arabia Market Information Resource and Directory (SAMIRAD) website ( is designed to help those who wish to do business in or with Saudi Arabia. With a monthly average of 178,000 visitors and 600,000 page impressions, the SAMIRAD website ( is one of Saudi Arabia s most successful websites. It is one of the best resources for finding the information you want and for advertising your products and services if you are a supplier. The SAMIRAD website ( is at the top of most search engines when you search on Saudi. Our site is the most regularly updated and comprehensive website on Saudi Arabia currently available on the Internet. The Website contains: a regularly updated directory of all types of business in the Kingdom The directory is an indispensable aid to all those engaged in business in the Kingdom. Standard entries are free to the advertiser. Enhanced entries provide details of products/services offered and full contact information. Advertising information on many of the leading commercial institutions The advertising section enables advertisers, whether Saudi or foreign companies to promote their products/services on the premier Saudi Arabian website. a unique general information resource on all aspects of the Kingdom of Saudi Arabia The general information resource contains thousands of pages of information on every aspect of the Kingdom of Saudi Arabia, including its geography, history and development (political, economic and social). current news from and about the Kingdom of Saudi Arabia The current news section helps to keep everyone engaged in business in or with Saudi Arabia informed of the latest events relating to Saudi Arabia and provides instant links to what the Western media are saying about the Kingdom.

3 ADVERTISING OPPORTUNITY Advertising on the SAMIRAD website is easy and excellent value for money. There are four levels of advertising. 1. A basic entry, showing name and, in some cases, address and telephone/fax number, is FREE. If you are already listed, check your entry and send us any corrections. If you are not listed, us at samirad@saudinf.com with your details for our consideration. We will need your name, address, telephone/fax number, address and your website address. If you are an approved Hajj/Umrah travel agent, please include your Licence No., with your other contact details. 2. An enhanced directory entry, consisting of: full contact details, including your logo and your web address larger size text in bold blue shaded background position at the top of the list ahead of all basic entries a hotlink to your own website If you would like your logo included, please send us a high resolution logo in JPEG format (85 x 85 pixels). Panarc International Ltd Trent House Arden Road W13 8RP Location: London, UK Telephone: info@panarc.com Web site: Example of enhanced entry 3. Banner/Skyscraper on the Category listings 4. Banner/Skyscraper on the Section listings To see examples of the different types of advertising, visit any of the pages in the Directory.

4 Types of Advertising On page Advertising Banner - Leaderboard (728 x 90) BANNER ADVERTISEMENT SIZES Skyscraper 1 (120 x 600)

5 RATE CARD (effective from March, 2008) 1. Enhanced Directory Entry 2. On Page Advertising Enhanced Directory Entry Cost Period Cost 12 months 120 Advertising for both banner and skyscraper advertisements are charged by the number of exposures of the advertisement. How does it work? You decide how many exposures you will pay for. We will invoice you. As soon as we receive your advertisement and your payment, your advertisement will start to appear. Your advertisement will be displayed in the Category where your directory entry appears. This means your advertisement will be shown only to those interested in your product or service. You pay only when a visitor accesses the page on which your advertisement is displayed. The price for each exposure depends on the number of exposures you buy. The higher the number of exposures in a single order, the lower the cost per exposure: Banner/Skyscraper advertising Costs Number of Exposures Where there is more than one advertiser in a category, the advertisements will be rotated. Your advertisement will continue to appear until the full number of exposures you have paid for are exhausted. We will advise you when your exposures are about to run out. If you do not purchase more exposures, your advertisement will be withdrawn. You can purchase further exposures at any time. NB: Please note maximum file sizes apply. Cost per Exposure Pence Total Cost

6 AD SPECIFICATIONS We can accept static or animated gifs, jpegs or flash files. Please provide the URL to which your advertisement should be linked. Please provide a contact name, number and an addresses for technical queries. COPY DATES Copy instructions and material are required 10 working days before the appearance of the ad. Please note: We reserve the right to reject banners on the grounds of file size, unacceptable copy, excessive download time and interference with the overall coding of our site (e.g. with alignment control, etc). Please remember that the maximum length for a URL is 256 characters. We do not accept banners that require the user to have a particular plug-in or with sound. If an ad banner sends cookies, this must not disrupt display of graphics or text, including cases in which the client browser rejects the cookies/ certificate. For more details contact: Gladis Bethlehem/Sarah Lazar Tel: Fax: samirad@saudinf.com PAYMENT METHOD Use the on-line order form to place your order. Then pay: - By cheque: In sterling, drawn on a UK bank. We will you an invoice for payment. - By Credit/Debit Card: Payments may be made online using our Payment page. An invoice will be issued after the payment has been cleared.

7 ADVERTISING TERMS AND CONDITIONS 1. Definitions a. Samirad, which is an acronym for Saudi Arabia Information Resource and Directory, is the name of the website. b. The Website means that internet website whose home page is located at the URL c. The Company means Panarc International Ltd, owners of The Samirad Website ( d. The Advertiser means a person, firm, company or organisation making a booking, otherwise than through an Advertising Agent or Advertising Agency. e. Advertising Agent or Advertising Agency means a person, firm, company or organisation which carries on the business involved in selecting and buying advertising space. f. The Buyer means a person, firm, company or organisation which is principal in a transaction in which advertising space on saudinf.com is purchased from The Company and including its successors or assigns. g. Banner means a paid-for display advertisement. h. Advertising Copy means advertising material for use on saudinf.com, whether in printed or electronic form. i. Copy Date means the last day by which Advertising Copy or material for an advertisement must be received by The Company in connection with a booking. j. Working Day means Monday to Friday inclusive in each week, with the exception of any Bank Holiday or Public Holiday. k. The User means a person visiting the site and viewing a page or pages within it. 2. Acceptance of Terms and Conditions The viewing by The User of three or more pages within The Website shall be deemed an acceptance of these terms and conditions by The User. The placing of an order with The Company by The Buyer shall be deemed an acceptance of these terms and conditions by The Buyer. 3. Copy Date and acceptance of advertisements Advertising Copy and material for Advertising and/or Basic Entry must be delivered not less than 10 Working Days before the scheduled start date of the publication of advertisement on The Website. If Advertising Copy is delivered later than the Copy Date, The Company will be under no obligation to refund any part of the cost of the booking, even if the Advertising Copy arrives later than the end date of the booking. The Company reserves the right as its absolute discretion to omit, decline, suspend or change the position of any advertisement which it accepts for publication. The Company reserves the right to require Advertising Copy to be amended to meet its approval or the approval of legal or other regulatory authorities or statute. The Company may decline to publish any advertisements received without giving any reason for doing so, but The Buyer shall not be liable to pay for the advertisement.

8 4. Checking of advertisements and Listings It is The Buyer s responsibility to check the accuracy of the Advertising Copy as displayed on The Website. 5. Warranties and Undertakings Whilst The Company takes every care to ensure the accuracy of the content of The Website and the integrity of the organisations and companies listed, all details provided herein are offered in good faith only and The Company accepts no liability for any claim or actual loss arising out of use made of information and/or advertisements contained within this internet site by The User. The Company makes no warranty that any advertisement booked to appear on The Website will deliver any specific benefit to The Buyer or The Advertiser, whether in terms of audience, click-throughs, sales awareness, profits or any other material or non-material effect. The Buyer warrants that no Advertising Copy supplied for publication on The Website will breach any trademark, copyright, patent, license rights or any other rights of any third part or be defamatory. The Buyer warrants that nothing contained in the Advertising Copy supplied in connection with a booking will infringe UK data protection legislation. The Buyer will ensure that none of the electronic media (eg disks or hardware) containing the Advertising Copy has been affected by any virus or harmful containment of malfunction. The Buyer will keep The Company indemnified against all actions, proceedings, liabilities and costs arising whether directly or indirectly from the publication or handling by The Company or any Advertising Copy supplied by The Buyer or his successors or assigns. The Company may remove or omit any advertisements which are clearly out of date or where it believes the advertisement contains information which is clearly erroneous and/or misleading. 6. Advertising agencies and commissions If The Buyer is an Advertising Agent or Advertising Agency, The Buyer shall be deemed to contract with The Company as principal and will be responsible for the payment of all accounts and will have full authority over all bookings made and approval or amendment of Advertising Copy. Agency commissions (as a discount from the gross rate agreed at the time of booking) of 15% on Banner advertisement will be payable to all Advertising Agencies recognised by The Company, at the discretion of The Company. Agency commission will not be paid in connection with Free Basic Entry or the Enhanced Directory Entry. 7. Liability for loss Whilst The Company will endeavour to take every care in the handling, transmission, recording, delivery and processing of Advertising Copy, The Company cannot accept liability arising out of any loss, damage or delay thereof, whether the Advertising Copy has been received by The Company or not. The Company cannot accept liability for any damages or losses, including loss of business, profits or revenues arising out of the use of, the intermittent appearance of, the changed layout of, the technical malfunction of, or the inability to access, The Website. The Company makes no warranty that The Website or any websites to which it is linked is or are free from computer viruses or other malicious computer programs. The Company shall not be liable for any losses sustained by The Buyer caused by the presence on The Website of material, links or links to material, created by any third party.

9 8. Advertisement rates and rates for Listings Advertisement rates are subject to increase at any time. In the event of an increase, The Buyer will have the option to cancel without a surcharge or continue at the new rate. The Company may from time to time make special charges for certain types of advertisements. 9. Change in presentation The Company reserves the right at its sole discretion to change the layout, order, format and sequence of Listings on The Website and The Buyer accepts that in the event that such layout, order, format and sequence is or are changed, no rebate payments made will be due. 10. Cancellation of advertisements Any booking may be cancelled by The Buyer or The Company provided that cancellation is received in writing not less than fifteen Working Days prior to the fist publication date booked for the advertisement. 11. Terms of payment: Use the on-line order form to place your order. Then pay: - By cheque: In sterling, drawn on a UK bank. We will you an invoice for payment. - By Credit/Debit Card: Payments maybe made online using our Payment page. An invoice will be issued after the payment has been cleared. 12. Change of terms and conditions The Company may make changes to these terms and conditions at any time, but will post notice of such changes to The Website and will on request make available a copy of the new terms and conditions to The Buyer. 13. Refund Policy The Company will refund in full any money paid for advertisements which are not displayed as agreed by The Company with The Advertiser at the time of purchase. 14. Jurisdiction The contract which is embodied in these terms and conditions shall be governed by the law of England and the parties to it hereby submit to the exclusive jurisdiction of the English courts.

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