Technology and the European Parliament Elections 2009

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1 Technology and the European Parliament Elections 2009 Download: Jon Worth

2 Election Turnout 63% 61% 58.5% 56.8% 49.8% 45.6% 40%?

3 Mainstream Parties EU level EPP Dialogue TV more like monologue TV PES makes use of social media, PES activists network ELDR professional site, Graham Watson for President online campaign

4 Mainstream Parties National Campaigns SPD financial sharks, FDP (Koch-Mehrin) vs. Parlorama UK shadow boxing before national election Sweden pizza boxes, some blogging and social media

5 Minor parties Major web efforts, will it translate into election success?

6 Institutional Initiatives European Parliament invests heavily in web efforts to get out the vote views of most popular film on Youtube fans on Facebook

7 Information about the EP and voting - answer questions about European Politics and find the party closest to you - an alternative to VoteMatch - how MEPs have voted in the European Parliament - attendance records and activityof MEPs

8 Trends, Twitter and Blogs - EU-wide opinion polling prior to the elections - all MEPs and candidates using Twitter - trends on Twitter about the EP elections and #eu the best of the blogs about EU matters

9 Some way to go

10 Technology and the European Parliament Elections 2009 Download: Jon Worth

11 Give us some of that Obama magic! All the Norwegian parties want to copy Barack Obama s use of social media, but how?

12 Useful facts about Norwegian politics: September 14 - national election in Norway. 7 parties in Stortinget (parliament) Big question - will The Progressive Party (Fremskrittspartiet) for the first time enter government?

13 Today s government Red-green coalition: Labour Party (Arbeiderpartiet), Centre Party (Senterpartiet) and Socialist Left Party (Sosialistisk Venstreparti) (majority government)

14 Norwegian social media craze

15 Def: Social media A set of technologies, tools and platforms facilitating the discovery, participation and sharing of content. Ex: Facebook, Flickr, blogs.

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19 Labour Party Sindre Fossum Beyer, information officer: Much more focus on the Internet in this campaign Obama showed us what was possible to achieve with the Internet. Most important lesson for us: how to improve political activity that already exists, to mobilize for debates and meetings

20 Progressive Party Geir Almåsvold Mo, general secretary: The web site works best as a info site, not so well as a marketing tool. By being online, we want to mobilize, not necessarily lots of new people, but friends we already have.

21 Main tendencies: Labour Party - broadest social media presence

22 Progressive Party - least interaction (Twitter, Facebook, blogs)

23 Conservative Party - most active support blogs, Blue bloggers

24 Liberal - most debate focused

25 Socialist Left - best blogging politician, Minister of Education, Bård Vegar Solhjell

26 New tools in this election: Twittertinget.no Valgprat.no Valgpanelet.no

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30 Now time for questions Download the presentation: Jon Worth Bente Kalsnes bentekalsnes.wordpress.com

2014: Citizen Action for better family policies. #FamiliesVOTE2014. KALKSCHEUNE @Kalkscheune1 Johannisstrasse 2, 10117 Berlin

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