First they Ignore You, Then they laugh at You, Then they fight You, Then YOU WIN!!! Be the Change that you want to see in the world!!
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- Jane Griffith
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1 First they Ignore You, Then they laugh at You, Then they fight You, Then YOU WIN!!! Be the Change that you want to see in the world!! Mahatma Gandhi
2 Presentation on Relevance of Social Media 2
3 INTERACTING & SERVING COMMON MAN MAKING THEIR LIFES BETTER BY CONNECTING THROUGH SOCIAL MEDIA!! 3
4 Social Some Basics and devise of mass commination. 4
5 India has 14 Crore Internet users. 7.8 Crore are registered users of FB the third largest in the world. 1.8 crore hard core professional and working class people on LinkedIn in India 1.5 Crore plus persons have twitter accounts. Google Plus is engaging millions of people on various circles. Million of people visits You tube every day. Various PR websites and Blogs post circulates various type of information to these 14 Crore users in India. 5
6 Radio: using various FM and AM Channels. Press: By giving Advt., articles /PR. TV : By giving Ad News and forum for discussion. Internet: By using various medium of social Media and its spreading tools like Mass Mail campaign, Mobile Application, Services impressing, SEO on key words, Tweets Blogs, Articles on PR web sites etc. 6
7 While Radio/Press/ TV are more or less one way communication medium, Internet is the only mass communication medium which is interactive. 7
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10 Make Friends, followers, Likes. Make Groups. Create Events and Causes and circulate them. Load Images and Videos. Chat/send messages. Comment on content. Reply to any wall post. Display content on your time lines. Share any thing with your connections. Serve Impressions. Create cause, pay and market them. Connect and link with other tools. Search, find and join.
11 Search/ watch any video. Post videos. Create /shoot videos and post. Down load/share video with any one. Link any videos with other tools.
12 World Largest Professional network. Make connection. Create Profile. Share PPTs and Content. Create and participate in polls. Share and ask for knowledge and information. Create and join groups. Ask Questions and reply to any question within your group. Connect with corporate world.
13 Create account. Create and Post tweets. Make connection invite and join. Reply to any tweets. Circulate to any one u know. Share on other social media tools.
14 There are various blogs sites. One can write and circulate Blogs. Blogs so posted can be shared with anyone. Invite comments/people can comment. Blogs can be shared with other tools.
15 There are hundreds of PR Websites. One can create content and post the same. Any Print news can be loaded/shared on PR websites. What ever is posted appears on Google search. People can comment on such posting.
16 Create Account. Make Circles. Make your own page. Load video/ content/ data. Share with your circles/ public. Google + connects with Google search and Google Maps. New concept but expanding fast.
17 Web sites can be created and shared on all social media tools. Various govt. websites can be shared on such tools/used as source and data for creation /clubbing/referral to any content on social media tools. SEO is mapping of various key words and ensure your content stays on top on various search engines. Marketing of All social media can be done through mass e mail campaigns, Mobile applications and by various paid services by all social media tools. Example on certain payment one can ensure clicks on Google. 17
18 Content is king. Create and circulate. Why follow events, create them Talk positive, development only Compare, use past data to your benefit. Use all social media tools.
19 Can Past data of social media be tracked? Yes.. Can Trackers and crawlers gives today s scenario? yes Can we counter the same yes? Reply all post daily with data and source.. Can any negative comment on development content be answered? Yes it can be with data and source.. Can all news papers/tv/channels/ social media o be tracked. Yes on daily basis. Can the same be answered daily? Yes it can. Can all social media tools be used for such content? Yes.. 19
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28 Topics Religion Secularism Economy Environmen t Ishrat Jahan Godhra Congress BJP Mentions in the seven days The chart above shows the volume of social media conversations in India in the last week that addressed each party alongside important issues Perhaps unsurprisingly, religious and secular topics were discussed more often 28
29 Social media site # Mentions this week Impact Score twitter.com 19, abnandhrajyothy.com realinfo.tv stateofkerala.in blog.livemint.com funonthenet.in qna.rediff.com 8 38 watsup.in 8 36 thehindu.com 4 35 lighthouseinsights.in 4 33 Online news site # Articles this week Impact Score business-standard.com thehindu.com zeenews.india.com news.google.co.in news.oneindia.in indiatoday.intoday.in telegraphindia.com newindianexpress.com ptinews.com punjabnewsline.com
30 Example Barack Obama 30
31 Obama has gained 5 million supporters in other social networks. Obama maintained a profile in more than 15 online communities, including BlackPlanet, a MySpace for African Americans, and Eons, a Facebook for baby boomers. On Facebook, where about 3.2 million (during the campaign) signed up as his supporters, a group called Students for Barack Obama was created in July It was so effective at energizing college-age voters that senior aides made it an official part of the campaign the following spring. And Facebook users did vote: On Facebook's Election 2008 page, which listed an 800 number to call for voting problems, more than 5.4 million users clicked on an "I Voted" button to let their Facebook friends know that they made it to the polls.
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33 Online Advertising Obama Search The Obama campaign spent $3.5 million on Google search in October 2008 alone. Yahoo collected $673,000 during the same month. Social Networks The campaign spent $467,000 on Facebook in 2008, including $370,000 in September $61,000 went to Black Planet. Only $11,000 went to MySpace spending in Media $138,000 went to BET.com Time Warner spending totaled $337,000 before October. Politico, $145,000 WashingtonPost, $100,0000. NBA.com, $21,000 in September 2008 Weather Channel, $108,000 all year. Through ad network Centro, the campaign spent $630,000 on local TV and newspaper Web sites before October. Another $100,000 went through Cox. Ad networks: The campaign spent $600,000 in 2008 on Advertising.com, Collective Media, Undertone Networks, Burst Media, Quigo, DrivePM, Pulse360, Specific Media, and online video networks Broadband Enterprises and Tremor Media.
34 Obama Obama YouTube Channel YouTube Channel
35 YouTube YouTube Statistics Obama McCain Videos 1, Views 120,479,084 25,995,773 Subscribers 149,258 28,343 Special features of YouTube page Contribute to campaign via Google Checkout; link to YouTube page on barackobama.com Find events; host events
36 Facebook Facebook
37 Facebook Statistics Facebook Statistics Official Obama McCain Members/Supporters in largest group 5,066,446* * Number of Wall posts 572,383 none Special features of profile page** Videos, find out where to vote, register to vote none * Unofficial group One Million for McCain/Palin has 200,251 members Unofficial group One Million Strong for Barack has 986,470 members ** Beyond basics like Posted Items, Events, Discussion, Wall posts Data from February 4, 2009
38 LinkedIn Obama LinkedIn
39 Flickr Obama - Flickr
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46 Thank You.. 46
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