Let me introduce myself

Transcription

1 Let me introduce myself Name: Patrick Geerlings History: New Media Marketeer Marketing Service Direction Politique Commerciale & Marketing Controller Sales & Marketing BiGear & igear Geerlings & Partners Saint-Gobain (FR) Continental Tyres (D) Hobbies: I like old cars, new techologies & I play [email protected]

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3 igear is an agency that works with alumni from the finest universities. IGEAR MAASTRICHT UTRECHT AMSTERDAM - LONDON

4 Traditional Advertising Advertising

5 The Traditional Model

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7 Media

8 unfortunately...

9 website

10 Traditional models become old

11 The new model

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13 unfortunately...

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15 A social media strategy means that you need to think about how to reach people with your message and immediately recognizing that they are not interested.

16 How about being interesting?

17 social media remains a buzzword and people visit websites less and less

18 There is no social media. There is only a reflection" of the mind. People think in terms of their situation, environment or context.

19 Focus on your best skill. Make it findable and give them the best you have.

20 Interesting ideas & Informative

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24 Though declared dead 30 second TV spots can be interesting and social.

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26 Brands that cultivate their multi-faceted personalities and have the best information to share.

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30 So what...

31 Isn t really a model, but my wife. No glamour, but down to earth. The real thing.

32 What does it mean for you?? 1. Be informative 2. Be valuable 3. Make it entertaining

33 Only Facts & Figures

34 Online Lead Generation 3 Steps 1. Define your best skills (e.g. Expats Income Tax, Real Estate ) 2. Optimize informative content 3. Don t forget to create a conversion element for leads The Art of New Business

35 Countries for Expats

36 Online Lead Generation Your ideal customer Search Engines Your Website to attract your ideal customer.

37 Online Lead Generation Your ideal customer Search Engines to convert your ideal customer.

38 Search volume for Expats

39 Website optimized for Expats Homepage Theme Bull s Eye: expats Geo modifiers: Bahrain, Singapore, Prague, Rotterdam Theme 1 Theme 2 Theme 3 Niche 1: Service Bull s Eye: Expats services Geo modifiers: Bahrain, Singapore, Prague, Rotterdam Niche 2: International Tax Bull s Eye: Cross border Tax Geo modifiers: Bahrain, Singapore, Prague, Rotterdam Niche 3: Income Tax Bull s Eye: Expat income tax Geo modifiers: Bahrain, Singapore, Prague, Rotterdam

40 Website optimized for Expats Homepage Theme Bull s Eye: expats Geo modifiers: Bahrain, Singapore, Prague, Rotterdam Search volume: Theme 1 Theme 2 Theme 3 Niche 1: Service Bull s Eye: Expats services Geo modifiers: Bahrain, Singapore, Prague, Rotterdam Search volume: Niche 2: International Tax Bull s Eye: Cross border Tax Geo modifiers: Bahrain, Singapore, Prague, Rotterdam Search volume: Niche 3: Income Tax Bull s Eye: Expat income tax Geo modifiers: Bahrain, Singapore, Prague, Rotterdam Search volume: 1.800

41 Online Lead Generation Your ideal customer Search Engines Search volume: ,1% conversion to attract your ideal customer.

42 Case Accounting

43 ACCOUNTANTS & TAX EXPERTS Name: DuRoi Accountants & Tax Experts Location: Netherlands Skill: accountants & tax advisors Best Skill: Best Customers: adminstrative systems Social housing & real estate companies

44 ADVISORS IN REAL ESTATE ADMINISTRATION Name: DuRoi Advisors in Real Estate Administration Expertise: REAL ESTATE ADMNISTRATION Markets: REAL ESTATE INVESTORS Need of their ideal customer: Real Estate Administration - Fiscal regulations Revaluation Tool for Real Estate

45 ADVISORS FOR SOCIAL HOUSING ASSOCIATIONS Name: DuRoi Advisors for Social Housing Organisations Expertise: SOCIAL HOUSING Markets: SOCIAL HOUSING Need of their ideal customer: Social Housing - Fiscal regulations Real Estate Scan

46 Give them the best of you ABOUT US US OUR SERVICES NEWS CONTACT ADVISORS FOR SOCIAL HOUSING ASSOCIATIONS >> DOWNLOAD REAL ESTATE SCAN!

47 Case DuRoi Accountancy Site optimization We optimized the website of real estate in order to attract their ideal customer to the website. Scan or white paper We invite Social Housing organisations to do the real estate scan. New leads We installed a conversion form on the website. If you wanted to do the scan you had to submit your contact details.

48 You can use this approach to grow your business

49 There are different ways to get to rome, however there are at least 3 fundamental elements before getting leads Technical site Optimization Content Creation (white paper / scan) Search Engine Optimization

50 Technical Site Optimization It is not sexy, but an technical optimized website performs on aspects such as usability, Google friendliness and user experience

51 SEO optimization Just as in the example you have to link (Optimize) certain pages o your website for your target keywords Potential Customers Keywords Your website

52 Content Creation (white papers) You have to use your best skill and translate this into an informative whitepaper. People will find you!

53 Web Test specially for you to get your addresses : )

54 White papers will bring you 1 quality lead per day Thanks for your attention so far Qualified leads too slow? Patrick Geerlings [email protected] igearinternet.nl & BIGear.pro

55 Let s explore space - Big Data for accountants & legal

56 3 V s of Big Data The definition of big data is not always clear. Most say it is about three factors: The quantity of data, the speed at which the data can be transferred and be withdrawn, and the diversity of data.

57 There is a unique position on the market. Not only is one capable of collecting and storing data. There are also the competencies to analyze and interpret the data. However, you don t have to not stop there, as there is also the knowledge and tools to use the data to get market niche insights for clients. This is wat we call: Data Driven Market Reports data storage analyze interpret target generate

58 Accounting firms interactive courses " Getting started with Big Data & Analytics " 70% of the decision makers see the importance of big data intelligence for their organisation. 38% is already working with stand alone reporting. This is wat we call: Data Driven Market Reports data storage analyze interpret target generate

59 Big Data Intelligence Proces (new markets, applications and insights) 1. Description Describe your market in terms of industry, products, service level and location 2. Big Data Scraper Based on these characteristics we finetune our big data scraper for all the information on the internet that fit the description. 3. Database for insights We then store and analyse the data on our servers. This will give insights.

60 Company: Job Agency Market Leader Location: UK, D, BeNeLux Markets: Covering all national job sectors Need : The Job Agency wanted to improve their position on the Belgian & German market. Therefore they wanted us to apply our big data technologies: Scrape every vacancy page of corporate sites in Belgium & Germany

61 Based on our parameters, our systems starts to crawl companies who have the highest business potential. focus leads picking

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63 Endless opportunities The language of data is universal. For this reason we are able to apply our methods to every industry, region or continent.

64 The possibilities of Big Data are already enormous. And we just started.

65 BIGear is Service Science Partner of BIGear.pro Department of Knowledge Engineering MAASTRICHT UTRECHT Patrick Geerlings Bigear.pro & igearinternet.nl