MS, Tepper School of Business, Carnegie Mellon University, Major: Operations Research

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1 University of California, Irvine Irvine, CA Paul Merage School of Business (949) Website: Education PhD, Tepper School of Business, Carnegie Mellon University, Major: Operations Research Minors: Operations Management, Economics Dissertation Title: Ad Slotting & Pricing: New Media Planning Models for New Media Advisor: Tayur, S., Scheller-Wolf, A., Trick, M., Akan, M., Jerath, K. MS, Tepper School of Business, Carnegie Mellon University, Major: Operations Research B.Math, Dean's List Graduate (Highest Distinction), University of Waterloo, Major: Honors Operations Research Co-op Minor: Computer Science Academic Positions Assistant Professor, Paul Merage School of Business, UC Irvine (July 2010-Present). Professional Positions Operations Analyst (Co-op Student), Canadian Tire Corp. ( ). Worked at a national distribution center of Canada's largest general merchandise retailer. Designed and implemented a workforce planning tool using Visual Basic, VBA, and MS Access. Collaborated with business analysts to improve computer systems and business processes. Quantitative Analyst (Co-op Student), Legg Mason Mutual Funds. ( ). Built economic and market models using S-Plus and web scripting technologies. Improved the heuristics of a trading engine that makes a bet on bond duration. Application Developer (Co-op Student), Clarica Life Insurance. ( ). Wrote mainframe programs to provide back-end functionality for group insurance web claims. Founder, Turner & Rainey Video Productions. ( ). Co-founded a video production business for producing promotional videos. Learned clients' manufacturing processes and highlighted their competitive strengths on video. Also wrote, directed, filmed, acted in, and edited an adventure-comedy with 3 friends, which placed among the top 10 long films at the 2000 Greenlight Youth Film Festival in Vancouver, Canada. Used custom-built special effects software.

2 Research Interests Media Planning Revenue Management Marketing-Operations Interface Optimization Heuristics Professional Memberships Member, INFORMS Manufacturing and Service Operations Management Society (MSOM). Member, Institute for Operations Research and the Management Sciences (INFORMS). Member, Production and Operations Management Society (POMS). Member, Center for Digital Transformation (CDT), UC Irvine. (March 1, Present). Member, Center for Research on Information Technology and Organizations (CRITO), UC Irvine. (January 1, February 29, 2012). Awards and Honors Lave-Weil Prize, Tepper School of Business, Carnegie Mellon University. (2012). My working paper "Simultaneous Location of Trauma Centers and Helicopters for Emergency Medical Service Planning" was awarded the 2012 Lave-Weil Prize for the best unpublished paper on problem solving co-authored at Carnegie Mellon's Tepper School of Business (my coauthor is at CMU) George B. Dantzig Dissertation Award, INFORMS. (November 2011). The George B. Dantzig Award is awarded by INFORMS for the best dissertation in any area of operations research and the management sciences that is innovative and relevant to practice. This is the top award that INFORMS, our main professional society, confers to young researchers. Council on Research, Computing & Library Resources (CORCLR) Award, UC Irvine. (Jan 2011). Received $3500 award to conduct research in social network advertising optimization Department Nominee, INFORMS Future Academician Colloquium, Tepper School of Business, Carnegie Mellon University. (October 2009). IBM Scholarship for presenting at MSOM Conference 2009, IBM Corporation. (June 2009). INFORMS Practice Conference Scholarship, Tepper School of Business, Carnegie Mellon University. (April 2009). William Larimer Mellon Fellowship for Doctoral Studies, Tepper School of Business, Carnegie Mellon University. ( ). Dean's Honor List Graduate, University of Waterloo. (April 2004). Highest level of distinction awarded for scholarly success throughout all years of an undergraduate program at the University of Waterloo. PPG Canada, Inc. Scholarship for Undergraduate Studies, PPG Canada, Inc.. (September April 2004). April 12, 2014 Page 2 of 7

3 RESEARCH Publications Journal Articles, Peer-Reviewed 5. Cho, S.-H., Jang, H., Lee, T., Turner, J. (2014). Simultaneous Location of Trauma Centers and Helicopters for Emergency Medical Service Planning. Operations Research, Forthcoming. 3. Turner, J. G., Peterson, B., Cho, S.-H., Kekre, S., Scheller-Wolf, A. (2012). A Large U.S. Retailer Selects Transportation Carriers Under Diesel Price Uncertainty. Interfaces, 42(4), (DOI: /inte ). 2. Turner, J. G. (2012). Planning of Guaranteed Targeted Display Advertising. Operations Research, 60(1), (DOI: /opre ). 1. Turner, J. G., Scheller-Wolf, A., Tayur, S. (2011). Scheduling of Dynamic In-Game Advertising. Operations Research, 59(1), (DOI: /opre ). Conference/Workshop/Symposium Proceedings, Peer-Reviewed 6. Hojjat, A., Turner, J., Cetintas, S., Yang, J. (2014). Delivering Guaranteed Display Ads under Reach and Frequency Requirements. In Proceedings of the 2014 Association for the Advancement of Artificial Intelligence (AAAI) Conference. Forthcoming. 4. Lee, T., Jang, H., Cho, S.-H., Turner, J. G. (2012). A Simulation-Based Iterative Method for a Trauma Center - Air Ambulance Location Problem. In Proceedings of the 2012 Winter Simulation Conference. (pp ). (DOI: /WSC ). Presentations Given Turner, J. G., Invited Talk, Simultaneous Location of Trauma Centers and Helicopters for Emergency Medical Service Planning, Leavey School of Business, Santa Clara University, Santa Clara, CA. (April 11, 2014). Turner, J. G., INFORMS Annual Meeting 2013, Foundations of Social Network Ad Optimization, Minneapolis, MN. (October 6, 2013). Turner, J. G., Artificial Intelligence & Machine Learning Seminar, UC Irvine, "Advertising Planning in Video Games and Beyond," Irvine, CA. (March 18, 2013). Turner, J. G. (Presenter & Author), Cho, S.-H. (Author), Lee, T. (Author), Jang, H. (Author), Invited Talk, "Simultaneous Location of Trauma Centers and Helicopters for Emergency Medical Service Planning," University of Miami School of Business Administration, Coral Gables, FL. (February 22, 2013). Turner, J. G. (Presenter & Author), Cho, S.-H. (Author), Jang, H. (Author), Lee, T. (Author), Paul Merage School of Business Assistant Professor Colloquium, UC Irvine, "Simultaneous Location of Trauma Centers and Helicopters for Emergency Medical Service Planning," Irvine, CA. (February 13, 2013). Turner, J. G., Invited Talk, "Planning of Guaranteed Targeted Display Advertising," Yahoo!, Inc., Sunnyvale, CA. (January 29, 2013). April 12, 2014 Page 3 of 7

4 Turner, J. G., Invited Talk, "Planning of Guaranteed Targeted Display Advertising," University of California, Berkeley, Haas School of Business, Berkeley, CA. (November 9, 2012). Turner, J. G., Invited Talk, "Planning of Guaranteed Targeted Display Advertising," Georgia Tech Scheller College of Business, Atlanta, GA. (October 26, 2012). Turner, J. G. (Presenter & Author), Cho, S.-H. (Author), Lee, T. (Author), Jang, H. (Author), INFORMS MSOM (Manufacturing and Service Operations Management) Conference 2012, "Simultaneous Location of Trauma Centers and Helicopters for Emergency Medical Service Planning," New York, NY. (June 19, 2012). Turner, J. G. (Presenter & Author), Cho, S.-H. (Author), Lee, T. (Author), Jang, H. (Author), Annual Southern California OR/OM Day 2012, "Simultaneous Location of Trauma Centers and Helicopters for Emergency Medical Service Planning," Los Angeles, CA. (May 4, 2012). Turner, J. G. (Presenter & Author), Jerath, K. (Author), POMS (Production and Operations Management Society) Conference 2012, "Contract Choice for Targeted Advertising," Chicago, IL. (April 20, 2012). Turner, J. G. (Presenter & Author), Cho, S.-H. (Author), Lee, T. (Author), Jang, H. (Author), POMS (Production and Operations Management Society) Conference 2012, "Simultaneous Location of Trauma Centers and Helicopters for Emergency Medical Service Planning," Chicago, IL. (April 20, 2012). Turner, J. G. (Presenter & Author), Peterson, B. (Author), Cho, S.-H. (Author), Kekre, S. (Author), Scheller-Wolf, A. (Author), INFORMS Conference on Business Analytics and Operations Research, "A Large U.S. Retailer Selects Transportation Carriers Under Diesel Price Uncertainty," Huntington Beach, CA. (April 16, 2012). Turner, J. G. (Presenter & Author), Peterson, B. (Author), Cho, S.-H. (Author), Kekre, S. (Author), Scheller-Wolf, A. (Author), Paul Merage School of Business Assistant Professor Colloquium, UC Irvine, "A Large U.S. Retailer Selects Transportation Carriers Under Diesel Price Uncertainty," Irvine, CA. (January 18, 2012). Lee, T. (Presenter & Author), Jang, H. (Author), Cho, S.-H. (Author), Turner, J. G. (Author), INFORMS Annual Meeting 2011, "A Location Problem for Trauma Centers and EMS Transportation Resources," Charlotte, NC. (November 16, 2011). Turner, J. G. (Presenter & Author), Jerath, K. (Author), INFORMS Annual Meeting 2011, "Contract Choice for Targeted Advertising," Charlotte, NC. (November 13, 2011). Turner, J. G., INFORMS Annual Meeting 2011, "Dantzig Award Finalist Presentation: New Media Planning Models for New Media," Charlotte, NC. (November 13, 2011). Turner, J. G., International Federation of Operational Research Societies (IFORS) Triennial Conference 2011, "Planning of Guaranteed Targeted Display Advertising - Computational Aggregation," Melbourne, Victoria, Australia. (July 11, 2011). Turner, J. G., Paul Merage School of Business Assistant Professor Colloquium, UC Irvine, "Planning of Guaranteed Targeted Display Advertising," Irvine, CA. (April 20, 2011). Turner, J. G., Invited Talk, "Planning of Guaranteed Targeted Display Advertising," George Washington University School of Business, Washington, DC. (March 25, 2011). April 12, 2014 Page 4 of 7

5 Turner, J. G. (Presenter & Author), Scheller-Wolf, A. (Author), Tayur, S. (Author), Center for Research on Information Technology and Organizations (CRITO), UC Irvine, "Scheduling of Dynamic In-Game Advertising," Irvine, CA. (January 19, 2011). Turner, J. G., INFORMS Annual Meeting 2010, "Planning of Guaranteed Targeted Display Advertising - Computational Aggregation," Austin, TX. (October 11, 2010). Turner, J. G., Annual Southern California OR/OM Day 2010, "Planning of Guaranteed Targeted Display Advertising," Irvine, CA. (May 21, 2010). Contracts, Grants and Sponsored Research Grant Turner, John G (Principal Investigator), "Yahoo! Faculty Research and Engagement Award 2012," Yahoo! Inc., $40, Consulting Massive Inc./Microsoft Corporation, New York, NY. ( ). Consulted with business analysts and technical staff to design a new linear-programming-based scheduling algorithm for the placement of dynamic ad content within online video games, presented managerial insights on-site, and assisted development team with implementation plans Professional Service Ad hoc reviewer for each of these journals and conferences at least once for the period Jan 1, 2010 to April 12, 2014: Management Science (2), Operations Research (5), Manufacturing & Service Operations Management (MSOM) Journal (1), Computers & Operations Research (1), European Journal of Operations Research (3), Omega (1), Journal of Industrial and Management Organization (1), MSOM Conference (7), MSOM Supply Chain Special Interest Group (3), MSOM Sustainability Special Interest Group (1), Production and Operations Management Society (POMS) College of Healthcare Operations Management (CHOM) Best Paper Competition (1). POMS Annual Conference 2013, Moderator, Denver, CO. (May 4, 2013). POMS Annual Conference 2012, Session Chair, Chicago, IL, USA. (April 20, April 23, 2012). INFORMS Annual Conference 2011, Session Chair, Charlotte, NC, USA. (November 13, November 16, 2011). International Federation of Operational Research Societies (IFORS) Triennial Conference 2011, Session Co-Chair, Melbourne, Victoria, Australia. (July 10, July 15, 2011). April 12, 2014 Page 5 of 7

6 TEACHING Courses Taught as Instructor Management Science (MBA Core) The Paul Merage School of Business, UC Irvine. (Spring 2014, 2 sections). Revenue Management (MBA Elective) The Paul Merage School of Business, UC Irvine. (Fall 2013, Fall 2012, Spring 2012). Large-Scale Optimization (Ph.D. Level) The Paul Merage School of Business, UC Irvine. (Fall 2013, Fall 2011). Management Science (Undergraduate Core) The Paul Merage School of Business, UC Irvine. (Fall 2012, 2 sections). The Paul Merage School of Business, UC Irvine. (Winter 2012, 2 sections). The Paul Merage School of Business, UC Irvine. (Winter 2011, 2 sections). Operations Management (Upper-Level Undergraduate Elective) The Paul Merage School of Business, UC Irvine. (Spring 2011). Operations Management (Upper-Level Undergraduate Core) Tepper School of Business, Carnegie Mellon University. (Spring 2008). Teaching Interests Revenue Management Large-Scale Optimization Management Science Operations Management Special Pedagogical Activities Lectured in UCI-KAIST Summer Executive Education Program, The Paul Merage School of Business, (July 15, 2013). Gave a 2-hour lecture on "The New Age of Analytics in Online Advertising: Revenue Management and Pricing for Digital Media" to 22 KAIST Masters of Information Management (MSIM) students, who were at UCI for a week as part of a new KAIST-UCI Summer Program run by the Executive Education department at the Paul Merage School of Business Workshop, (July 1, September 30, 2011). Teaching, Learning, and Technology Center, UC-Irvine. Attended two workshops this period: "Documenting Teaching Effectiveness for Tenure" (Sept 14, 2010), and "Teaching and Tenure" (Oct 12, 2010) Doctoral Committee May 25, 2012, James Cao, Member Served on James' Doctoral Committee. James is now a faculty member at the Edwards School of Business, University of Saskatchewan, Canada. April 12, 2014 Page 6 of 7

7 Doctoral Candidacy Committee August 28, 2013, Neda Masoud, Member March 4, 2013, Heidi Tucholski, Member March 14, 2012, Tianbing Xu, Member November 15, 2010, James Cao, Member Predissertation Committee September 22, Present, Seyed Ali Hojjat, Advisor January 3, December 15, 2012, Ihsan Salleh, Advisor Directed Individual/Independent Study October 1, December 8, 2012, Yi-Ching Huang, Supervisor Supervised MBA student Yi-Ching Huang as he worked for Niagara Bottling Company and developed new metrics to help their customer service department measure overall efficiency. January 9, March 16, 2012, Pedro Camargo, Supervisor Pedro continued to work on a project on crew scheduling that he started in my Fall 2011 Large-Scale Optimization class. Department Service SERVICE Organizer, Operations and Decision Technologies Colloquium. (January 1, Present). School/College Service Member, Computing and Classroom Committee, Paul Merage School of Business. (January 27, Present). Member, Undergraduate Program Committee, Paul Merage School of Business. (September 26, Present). Member, Masters Program Committee, Paul Merage School of Business. (September 27, September 25, 2013). University Service Member, Council on Faculty Welfare, Diversity, and Academic Freedom. (September 26, 2013 March 30, 2014). Member, Council on Undergraduate Admissions and Relations with Schools. (September 24, December 14, 2012 and September 26, Dec 15, 2013). April 12, 2014 Page 7 of 7

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