Italy - A Case Study in Online Payments

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1 Company Profile Fourth quarter 2014 CartaSi SpA Azienda del Gruppo ICBPI Corso Sempione Milano T F

2 CartaSi S.p.A. is the leading company in Italy for electronic payments. It offers its products and services to Banks and Companies on behalf of which it can guarantee the issuing of payment cards, as well as payment acquiring and the management of POS terminals and ATMs. CartaSi completes its offer with leading-edge solutions such as mobile wallets, payments via smartphone using NFC technology, virtual and Mobile POS terminals and contactless technology for cards and POS terminals. The company handles 25 million credit, prepaid and debit cards overall and ensures the acquiring service to around 600 thousand merchants. CartaSi uses a flexible business model based on its customers needs, offering both turnkey and service provider solutions for specific business components. It also provides POS and ATM management services as well as customer care, prevention and fraud management services. Key figures The cards CartaSi manages over 14 million credit and prepaid cards, with payment transactions accounting for around 50% of the Italian market. The company also manages 11 million debit cards, accounting for a quarter of the market. Acquiring The CartaSi acquiring service reaches around 600,000 merchants: in Italy, both in traditional and online shops, around 60% of amounts paid by credit and prepaid cards is handled by CartaSi. Around 10,000 ATMs are monitored and managed on a daily basis by CartaSi. Vision To implement a modern payments system which generates value for the country s economy and which represents a key infrastructure for Italy, thus contributing to its efficiency.

3 Mission To contribute to the success of its customers, namely Banks and Companies. To be the driver for the development of payment products and services as an alternative to cash. To maintain and consolidate its leadership in the payments sector in terms of volumes, innovation, quality and efficiency. The CartaSi business CartaSi is active in the issuing and acquiring businesses for payment cards. The issuing business consists in the issue and management of payment cards (credit cards, prepaid cards, debit cards) on behalf of Banks and Companies which, in their turn, offer these products to private individuals or companies. The acquiring business enables merchants to accept payment cards. Acquiring takes place using traditional POS terminals in the physical channel, Mobile POS terminals for purchases on mobile devices and virtual POS terminals for the online channel. CartaSi acquiring offer includes specific services for different sectors which are designed to meet the wide range of customers needs. CartaSi also operates as an application centre for the management of the processing of national debit systems (Bancomat and PagoBancomat), managing the accounting settlement and the information flows needed for accounting purposes. Thanks to CartaSi, Banks can rely on a single supplier for the whole management of payment products and services. CartaSi innovation CartaSi has always been at the forefront of the payments market: from the installation of the first physical POS terminals to payment solutions for e-

4 commerce, from the adoption of the microchip to the latest solutions which exploit the card-smartphone combination. Today CartaSi continues to stand out thanks to its constant investment in innovation which enables it to offer the market technologically advanced products and services: MySi a single App which includes all CartaSi digital services (balances, transactions, statements, text messages) with a mobile wallet which enables the payment for online purchases through access credentials or a QR code, without entering the credit card number which is safely stored in the application. HCE thanks to this innovative technology, which CartaSi is the first to offer on the Italian market, purchases in physical shops can be made simply by using an enabled smartphone, even without a data connection. Application notices the MySi App generates a message on the customer s smartphone whenever the card is used: a modern, convenient and effective way to keep a check on cards and spending and to prevent illegal use of the card in the case of theft or loss. Mobile POS the first certified contactless solution in Italy (the second in Europe) which enables merchants to accept payments from smartphones and tablets. Contactless payments all CartaSi cards are now equipped with contactless technology: a function which enables very fast and safe payments of up to 25 euro, by simply passing the card close to the enabled POS reader. Web services The website, through the portals for Private Individuals, Companies and Merchants, offers its Customers advanced information, payment and assistance functions and a wide range of services. Osservatorio Acquisti (CartaSi Purchasing Behaviour Monitoring System) Osservatorio Acquisti CartaSi ( is the most complete tool to monitor spending by Italians, thus becoming an

5 essential reference point for economic, sector and consumer-based analyses. CartaSi makes Osservatorio Acquisti available to the business community, banks, public administrations, press and consumers. It monitors purchasing trends and records consumers characteristics, preferences and behaviour through credit card spending: it therefore takes into account the most responsive and important population group for the country s consumption trend. In addition, since 2013 Osservatorio Acquisti CartaSi has offered a service to forecast credit card spending trends based on the processing of a database covering 4 years and with over 60,000 proprietary series. The data is collected annually in a volume which sets out the main trends observed, while, each month, specific analyses and studies are undertaken and published on the website.