Mia L. Anderson Assistant Professor Department of Communication

Transcription

1 Mia L. Anderson Assistant Professor Department of Communication University of South Alabama 6021 USA Drive South, CB 108 Mobile, AL (251) EDUCATION Doctor of Philosophy, Communication & Information Sciences, University of Alabama, 2011 Master of Science in Communication, University of Tennessee, 2001 Bachelor of Arts in Journalism, University of Georgia, 1999 TEACHING AND OTHER ACADEMIC EXPERIENCE Assistant Professor, Department of Communication, College of Arts and Sciences, University of South Alabama 2013 to present Teach courses in public relations writing, public relations cases, communication research methods, gender communication, and sports public relations. Advise undergraduate and graduate students. Supervise graduate research assistants and serve on graduate thesis committees. Assistant Professor, Department of Communication, College of Arts and Letters, University of Tampa 2011 to 2013 Taught courses in advertising writing, survey of advertising and public relations, advertising campaigns, public relations campaigns, corporate uses of media, and social media. Advised undergraduate students and student organizations. Served as a member of the University Diversity Committee. Adjunct Instructor and Graduate Teaching Assistant, College of Communication and Information Sciences, University of Alabama Taught courses in public speaking and mass communication history. Advised undergraduate students. Adjunct Instructor, Department of Communicative Arts and Integrated Studies, College of Arts and Sciences, Clayton State University

2 Taught courses in presentational speaking, presentation applications, and spoken communication. WORK EXPERIENCE Marketing Manager, FasTracKids Stone Mountain, Composed press releases and wrote articles for company periodical Consultant, Intellectual Currency Exchange, 2004 Assisted in the planning and execution of private screenings of a feature film Contributing Writer, Sonya s Spotlight Magazine, Wrote articles and aided in the coordination of magazine-sponsored events Media Relations Trainee, Atlanta Thrashers, Aided in facilitation of game day set up and execution, compiled media clippings Graduate Assistant, Broadcasting Department, University of Tennessee, Hosted radio talk show, hired and managed radio station staff Media Relations Assistant, University of Tennessee Lady Volunteers, Assisted in the composition of the Lady Volunteers Post-season Media Guide, provided secondary statistical data for volleyball matches Public Relations Trainee, Atlanta Braves, Summer 2000 Contributed to the facilitation of game day set up and execution, responded to media and fan requests, assisted in MLB implementation of tactics for 2000 MLB All-Star Game REFEREED JOURNAL ARTICLES Research Activities Anderson, M. L. (in press). I Dig You, Chocolate City : Ebony and Sepia magazines coverage of Black political progress, Journal of African American Studies. Brown, K. A., Anderson, M. L., & Dickhaus, J. (in press). The impact of the image repair process on athlete endorsement effectiveness. Journal of Sports Media, 11(1). Brown, K. A., Dickhaus, J. & Long, M. C. (2012). LeBron James and The Decision : An empirical examination of image repair in sports. Journal of Sports Media, 7(1), INVITED BOOK CHAPTERS Anderson, M. L. (2014). American Magazines, In Wm. D. Sloan (Ed.), The Media in America: A History (9 th ed.). Northport, AL: Vision Press. Long, M. C. (2012). Beyond the press release: Social media as a tool for consumer engagement. In H. N. Al-Deen & J. A. Hendricks (Eds.), Social Media: Usage and Impact. Lanham, MD: Lexington Books.

3 BOOK REVIEWS Anderson, M. L. (2014). Review of the book Spike Lee s America, by David Sterritt. Interdisciplinary Humanities, 31(3), WORKS IN PROGRESS Anderson, M. L. This boy of mine left home : Runaway slave advertisements in Georgia, Mississippi and South Carolina newspapers, Anderson, M. L. I can t control cancer : The Health Narrative of an Ovarian Cancer Survivor on Basketball Wives L.A. Anderson, M. L., Brown, K. A., & Dickhaus, J. The Ray Rice Saga: A Comparison of Local, Regional and National News Coverage Using Resource Dependency Theory. Anderson, M. L., Nichols, C., Murray, C. R. & Miller, T. D. The Image of the African- American Female in Advertising: A Content Analysis of African-American and Hip Hop Magazines. Anderson, M. L., Nichols, C., Miller, T. D., Murray, C. R. The Image of the African- American Female in Advertising: A Content Analysis of African-American and Magazines in 2007 and RESEARCH PAPERS PRESENTED Anderson, M. L. (2015). Teaching Ethnography with TEDxBroadway. Paper presented at the annual meeting of the Southern States Communication Association Symposium in Tampa, FL, April 9-12, Anderson, M. L. (2015). Two Magazines, One Chocolate City : Ebony and Sepia s Coverage of Black Political Presence, Paper presented at the biennial meeting of the Media & Civil Rights History Symposium in Columbia, SC, April 2-4, Anderson, M. L., Brown, K. A., Dickhaus, J. (2015). The Ray Rice Saga: A Comparison of Local, Regional, and National News Coverage Using Resource Dependency Theory. Paper presented at the annual meeting of the International Association for Communication and Sport (IACS) in Charlotte, NC, March 6-8, Anderson, M. L., Foster Pierre, D., Huling, N. D., Mixon, A. & Murray, C. (2014). The C Word: Cancer Narratives in African American Films and Television Shows. Panel presented at the annual meeting of the National Communication Association (NCA) in Chicago, IL, November 20-23, Anderson, M. L., Foster Pierre, D., Huling, N. D., & Murray, C. (2014). Embracing Diverse Audiences: Case Studies and Best Practices. Panel presented at the annual meeting of the Southern States Communication Association (SSCA) in New Orleans, LA, April 3-6, Brown, K. A., Anderson, M. L., & Dickhaus, J. (2013). The impact of athlete transgressions and image repair strategy on endorsement effectiveness. Presented at the annual meeting of the Association for Education in Journalism and Mass Communication in Washington, DC, August 8-11, 2013.

4 Long, M. C. & Murray, C. (2012). Mom, why am I fat? : Reaction to the Strong4Life anti-childhood obesity campaign and perception of childhood obesity prevention and intervention. Presented at the annual meeting of the National Communication Association (NCA) in Orlando, FL, November 15-18, Long, M. C. & Huling, N. (2012). The other sister: The exploration of otherness on Braxton Family Values. Presented at the University of Alabama College of Communication and Information Sciences Discovering Diverse Voices Symposium in Tuscaloosa, AL, March 8, Brown, K. A., Dickhaus, J. & Long, M. C. (2011). LeBron James and The Decision : An empirical examination of image repair in sports. Presented at the annual meeting of the National Communication Association (NCA) in New Orleans, LA, November 17-20, Davis, L., Long, M. C. & Landers, M. (2011). Dehumanization and global advertising: A study of African American depictions. Presented at the 40 th annual meeting of the Academy of Marketing Science in Coral Gables, FL, May 24-27, Murray, C., Huling, N. D., Long, M. C., Moody, T. D., Nichols, C. (2011). Questioning reality: An exploration of African Americans and Reality Television. Panel presented at the annual meeting of the Southern States Communication Association (SSCA) in Little Rock, AR, March 23-27, Long, M. C. (2010). Ongoing research in social media. Presented at the 1 st Institute for Communication and Information Research (ICIR) Colloquium on Social Media and Mobile Computing, Tuscaloosa, AL, November 12, Nixon, B., Long, M. C., Nichols, C. & Huling, N. (2010). Social media is watching you: How companies are using social media to build positive (or negative) customer experiences. Panel presented at the annual meeting of the Southern States Communication Association (SSCA) in Memphis, TN, April 7-11, Long, M. C. (2010). A tale of two magazines: Coverage of the Vietnam War and Civil Rights in Ebony and Sepia, Presented at the annual meeting of the National Popular Culture and American Culture Associations (PCA/ACA), St. Louis, MO, March 31-April 3, Long, M. C. (2010). Co-cultural communication among African Americans in Black Hollywood. Presented at the Graduate Student Association Research Conference, Tuscaloosa, AL, March 27, Long, M. C. & Brown, K. A. (2010). Reading between the lies: A comparison of news magazine and sports magazine coverage of drug use in Major League Baseball. Presented at the Fourth Summit on Communication and Sport, Cleveland, OH, March 18-20, Long, M. C. (2010). A tale of two magazines: Coverage of the Vietnam War in Ebony and Sepia, Presented at the Midwinter Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Oklahoma City, OK, March 5-7, Long, M. C. (2010). The public trial of Clarence Thomas: A story of cultural trauma and whiteness. Presented at the Midwinter Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Oklahoma City, OK, March 5-7, Long, M. C. (2009). Runaway slave advertisements during the Civil War as placed in

5 Georgia, Mississippi, and South Carolina newspapers, Presented at the annual meeting of the American Journalism Historians Association (AJHA) in Birmingham, AL, October 7-10, Long, M. C., Nichols, C., Murray, C., & Moody, T. D. (2009). The image of the African-American female in advertising: A content analysis of African-American magazines in Presented at the annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Boston, MA, August 5-8, Nichols, C., Murray, C., & Long, M. C. (2009). All in the family: Portrayals of presidential candidates families in popular magazines. Presented at the annual meeting of the National Popular Culture and American Culture Associations (PCA/ACA), New Orleans, LA, April 8-11, Long, M. C. (2009). The role of self-categorization theory in mass media. Presented to the Communication Theory Division at the annual meeting of the Southern States Communication Association (SSCA), Norfolk, VA, April 1-5, Long, M. C. (2009). Showing the world what really matters: The portrayal of family values in African-American sitcoms. Presented to the Mass Communication Division at the annual meeting of the Southern States Communication Association (SSCA), Norfolk, VA, April 1-5, Long, M. C. (2008). From superservant to superstar: The changing role of African- Americans in advertising. Presented at the Graduate Student Association Research Conference, Tuscaloosa, AL, March 8, SELECTED INVITED PRESENTATIONS Guest Speaker, American Advertising Federation Mobile Bay, May 2015 Presented research of minority images in advertising in hip hop magazines Invited Speaker, Department of Communication Research Colloquium, Fall 2014 Presented research on cancer narratives on African American television shows Guest Lecturer, CA 222: Rhetoric, Culture, and Society, Fall 2014 Led students in discussion of the rhetoric of hip hop culture and its role in society Invited Panelist, Life after Dillard, Spring 2014 Presented graduate school and career options to undergraduate students at Dillard University Guest Lecturer, EMBA 815: Business Communication and Interpersonal Skills, Spring 2012 Discussed social media and best practices in social networking for business Guest Lecturer, Journalism 311: Reporting, Summer 2010 Informed students on public relations writing strategies and techniques Guest Lecturer, Journalism 311: Reporting, Summer 2010 Provided students with an overview of social media impact and usage Guest Lecturer, Communications 295: African Americans and Reality Television, Interim 2010 Informed students on parasocial interaction and the fan-athlete relationship

6 Service-Related Activities GENERAL SERVICE, UNIVERSITY OF SOUTH ALABAMA Member, Curriculum Committee, Department of Communication, 2015 present Hanna Scholarship Application Reviewer, Department of Communication, 2015 Chair, Diversity Committee, College of Arts and Sciences, Member, Faculty, Research and Grants Workgroup, Department of Communication, Mentor, JagROOTs Minority Mentoring Program, Chair, Diversity Committee, Department of Communication, 2013 present Member, Graduate Studies Committee, Department of Communication Member, Strategic Communication Workgroup, Department of Communication, Academic Advisor, Department of Communication, 2013 present Search Committee Member, Department of Communication, Advisee Survey Co-designer, Department of Communication, 2014 SERVICE TO THE PROFESSION Secretary, Public Relations Division, Southern States Communication Association, 2014 present Member, Humanities Education and Research Association, 2015 Member, National Communication Association, 2011 present Member, Southern States Communication Association, 2011 present Department Representative, Southern Public Relations Federation Conference, 2013 Judge, Pride of the South Forensic Competition, University of Alabama, 2011 Judge, Pride of the South Forensic Competition, Clemson University, 2009 Judge, National Forensic Association Championship, Tennessee State University, 2008 SERVICE TO THE COMMUNITY Alumni Mentor, Grady College, University of Georgia, 2015 present Member, Public Relations Association of Mississippi Beach Chapter, 2015 present Community Mentor, University of Alabama Tide Together Program, 2014 present Member, Southern Public Relations Federation, 2014 present Member, Public Relations Council of Alabama Mobile Chapter, 2014 present Youth Leader, Cedar Lake Christian Assembly, 2014 present Presenter, Business Etiquette Session, Washington County Youth Leadership, 2013 Co-facilitator, Youth Council Program, Florida League of Cities Conference, 2012 Advisor, Youth Service Advisory Board, Hands On Atlanta,