Buildseal Pty Ltd. Date Submitted: 24/08/2011. Search Engine Optimisation. Buildseal Pty Ltd. Initial SEO Report

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1 Buildseal Pty Ltd SEO Report: Initial SEO Report Date Submitted: 24/08/2011 Service: Submitted By: Search Engine Optimisation Govind Thanabalasingam 1

2 Overview Search Engine Optimisation (SEO) is an ongoing process that is made up of several key steps: PHASE ONE: On Page optimisation. Once your site has been launched on the Internet, the first phase is to optimise the code on the pages so that your website becomes attractive to the search engines and return better results for keywords specific to your business. This process is made up of modifying dozens of visible and invisible segments of your website and has been completed over the last couple of weeks and as part of the design process. You can see the visible changes already on your live site in the titles and headings in your page, as well as some other smaller additions. PHASE TWO: Indexing The second phase is the process of getting your site indexed by the search engines. Google, Yahoo and Bing spider new sites automatically, including new sites in their listings. As most of your visitors will arrive to your site by way of search engines, this is a critical step. PHASE THREE: Ongoing SEO The third stage of SEO is an ongoing process of building your site s authority on the internet by building links back to your site from relevant sites. Depending on the activity of your competitor s websites, this is a process that can take anywhere from six to twelve months to see significant front page results for your primary keywords. 2

3 Ranking Performance Introduction: This part of the report focuses on the performance of your website in the rankings for keywords in the major search engines. Using advanced keyword tools, your competitor s focus and our previous correspondences, a list of key words and phrases has been selected to focus on for this SEO campaign. Of course, you will possibly find that keywords and phrases outside of this list may also rank well over time. As your site has already been indexed by the major search engines, we are already seeing some encouraging results as a part of this program. These rankings are shown with '1' being the highest possible result (I.e. First page). Keywords Google Yahoo Bing External Waterproofing Sydney Sydney External Waterproofing Internal Waterproofing Sydney Sydney Internal Waterproofing Waterproofing Concrete Services Waterproofing Concrete Services Sydney Sydney Waterproofing Concrete Services Leaking Pool Repairs Sydney Sydney Leaking Pool Repairs Sydney Waterproofing Services Waterproofing Services Sydney Remedial Waterproofing Sydney Sydney Remedial Waterproofing

4 Waterproofing Concrete Solutions Sydney Waterproofing Concrete Solutions Waterproofing Concrete Solutions Sydney Wet Area Waterproofing Sydney Sydney Wet Area Waterproofing Bathroom Waterproofing Sydney Sydney Bathroom Waterproofing Effloresce Removal Sydney Sydney Effloresce Removal Joint Sealing Sydney Sydney Joint Sealing pool waterproofing repairs pool waterproofing repairs Sydney Sydney pool waterproofing repairs Sydney pool waterproofing pool waterproofing Sydney balcony waterproofing Sydney Sydney balcony waterproofing Planter Box Waterproofing Planter Box Waterproofing Sydney Sydney Planter Box Waterproofing Retaining Wall Waterproofing Sydney Sydney Retaining Wall Waterproofing Planter box waterproofing services Buildseal Pty Ltd. Initial SEO Report

5 Planter box waterproofing services Sydney Sydney Planter box waterproofing services External Waterproofing services Sydney External Waterproofing services External Waterproofing services Sydney Internal Waterproofing services Sydney Internal Waterproofing services Internal Waterproofing services Sydney Waterproofing Concrete Sydney Sydney Waterproofing Concrete Remedial Waterproofing services Remedial Waterproofing services Sydney Sydney Remedial Waterproofing services Wet Area Waterproofing services Wet Area Waterproofing services Sydney Sydney Wet Area Waterproofing services Bathroom Waterproofing services Bathroom Waterproofing services Sydney Sydney Bathroom Waterproofing services Effloresce Removal services Effloresce Removal services Sydney Sydney Effloresce Removal services Joint Sealing services Joint Sealing services Sydney Buildseal Pty Ltd. Initial SEO Report Buildseal Pty Ltd-- In Confidence 5

6 Sydney Joint Sealing services pool waterproofing services pool waterproofing services Sydney Sydney pool waterproofing services balcony waterproofing services balcony waterproofing services Sydney Sydney balcony waterproofing services Buildseal Pty Ltd. Initial SEO Report Note: Within the keywords the word services can also be substituted as service - Thus, doubling your potential keywords. 6

7 Competitor Analysis Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors and their rankings on the search engine results. The current list below is an analysis of your competitors that are optimizing their websites; with the same keywords that your website is optimizing with as well. These sites are the ones that are competing with you to take the top rankings within Google, Yahoo and Bing. Rank Since there are potentially hundreds or even thousands of competitors we have listed out the top 10 competitors. Address - This column specifies the main domain name of the sites that have pages ranking with keywords. Matched - This column specifies the number of competitor s pages that match with the keywords that your site is optimized with. Rank Address Matched