Transcription

1 GETTING UP TO SPEED: Understanding and Sustaining Your Broadband Christine Peterson WALLWISHER 2 February

2 SERIES SUMMARY Do your patrons complain about sluggish internet service?! Does slow service impact your ability to meet the community s needs and expectations?! If you know that your library needs to upgrade, but you do not know where to start or do not understand your options, this is the series for you! 3 SESSION SUMMARY Building on information presented in the first session, this webinar will provide information on lower cost broadband connectivity options available to libraries. It will also explore the value of enhanced connectivity to library patrons and to the community at large, providing attendees with a broader understanding of the issue to enhance advocacy efforts as demand, costs, and expectations rapidly increase. 4 February

3 AGENDA Low(er) cost options Statistics Help in advocating for more 5 POLL Which is larger? 1 megabyte 1 megabit 6 February

4 POLL Which is a measurement of bandwidth: Megabytes per second Megabits per second 7 POLL Which has more bandwidth? T-1 DSL 8 February

5 IDENTIFYING YOUR BANDWIDTH Bandwidth Monitor speedtest.net speakeasy.net Network software 9 LOW-COST OPTIONS Lease additional circuit for patron use Separate existing circuit Aggregation E-rate Texas State Telecommunications Discounts 10 February

6 ADDITIONAL CIRCUIT 11 SEPARATE EXISTING CIRCUIT 12 February

7 QUALITY OF SERVICE (QOS) 13 Blue administrative; Red - patron BANDWIDTH SHAPING Web Web Gaming Gaming Traffic Shaper P2P P2P 14 February

8 AGGREGATION 15 E-RATE TELECOMMUNICATIONS 16 February

9 CONSIDERATIONS Priority one service Telecommunications Internet access Also includes: Local phone service Long distance phone service 800 service VoIP Cellular service 17 CONSIDERATIONS No technology plan required CIPA required for Internet access E-rate/LSTA funding Internet safety policies Blocking/filtering technology Your discount? funding/discount.html 18 February

10 QUEST FOR E-RATE 19 POLL Does your library apply for E-Rate? Yes No Not sure 20 February

11 POLL If not, why not? Too much paperwork Too much hassle Not enough discount Don t know how Other reason (Wallwisher/chat) 21 STATE TELECOMM DISCOUNTS Texas Universal Service Fund Discounts: 25% discounts on telecommunications Discounted T-1 rates Other broadband services - 105% or 110% Expire January 1, Advocate/82Telecom.pdf 22 February

12 Penetration Rates, % ENOUGH BANDWIDTH? 23 BROADBAND GROWTH Broadband Increase for US, OECD Broadband Portal 24 February

13 GLOBAL INTERNET TECHNOLOGIES Technology Market Share, Q % 1.08% 20.41% 13.74% 63.42% DSL Cable Fiber Fixed Wireless Satellite/Other 25 OECD Broadband Portal TYPES OF LIBRARY CONNECTIONS 60% 50% 40% 30% 20% Urban Suburban Rural Overall 10% 26 0% DSL Cable Leased line Satellite Wireless Other Public Library Funding and Technology Access Survey February

14 SPEED OF LIBRARY CONNECTIONS 35% 30% 25% 20% 15% Urban Suburban Rural Overall 10% 5% 27 0% < 256 kb/s 768 kb/s 1.4 mb/s 1.5 mb/s 3.0 mb/s 6 mb/s 10 mb/s 20 mb/s 30 mb/s 40 mb/s > 40 mb/s Don't know Public Library Funding and Technology Access Survey LIBRARY BANDWIDTH OVER TIME Public Library Funding and Technology Access Survey February

15 CONNECTION ADEQUATE? 60% 50% 40% 30% 20% Urban Suburban Rural Overall 10% 0% Insufficient Sufficient sometimes Sufficient always Public Library Funding and Technology Access Survey INCREASE BANDWIDTH? 35 Possibility of Increasing Bandwidth Urban Suburban Rural Overall No, at max speed No, no interest Yes, but cannot afford Yes, will increase Can, but no Yes, but no plans expertise Other Don t Know Public Library Funding and Technology Access Survey February

16 WALLWISHER/CHAT What services are public libraries now offering that affect bandwidth? 31 ONLINE LIBRARY SERVICES 100% 80% Does not offer Offers 60% 40% 20% 0% Public Library Funding and Technology Access Survey February

17 NA TRAFFIC/FIXED Sandvine Fall 2011 Global Internet Phenomena Report 33 WHAT CAN WE DO? 34 February

18 ADVOCACY! 35 ADVOCACY PLANNING 36 February

19 ADVOCACY PLAN Goals & objectives Assess situation Identify critical tasks Develop communication plan Develop work plan Document & evaluation results 37 GOALS & OBJECTIVES 38 February

20 ASSESS THE SITUATION 39 IDENTIFY CRITICAL TASKS 40 February

21 Communication Plan Key Message Key Audiences Strategies 41 EVALUATION/FOLLOW-UP Did your advocacy work? Numbers/statistics Did you get support? Did you get what you wanted? Why/why not? Did you get comments? Publicize good results Thank you! 42 February

22 BUT FRONTLINE ADVOCACY 44 February

23 CAN T DO IT ALONE Involves library staff Supplements traditional advocacy Reach more people 45 EACH ONE, EIGHT OTHERS 46 February

24 ... FOR PUBLIC LIBRARIES 47 HOW TO: FRONTLINE ADVOCACY 1. Share and discuss materials 2. Create task force 3. Decide on message 4. Brainstorm how to communicate message 5. Integrate into all areas of library 6. Train staff 7. Make time 8. Evaluate 48 February

25 DIFFERENCES All staff are involved Brainstorm ideas for specific situations Reference Circulation Programs Grocery store Integrate into all areas of library Follow through 49 FROM HERE February

26 WHAT IS SUFFICIENT BANDWIDTH? As much as you can afford More than we have It s determined by the number of irritated patrons When you click, it happens Bob Bocher, Technology Consultant Thank You! Christine Peterson [email protected] February