HP OpenCall Media Platform 4.1 Audio and Video conferencing

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1 HP OpenCall Media Platform 4.1 Audio and Video conferencing Data sheet Key benefits IP multimedia system (IMS) ready: Supports 3GPP video and audio codecs, based on SIP/NETANN and MSCML protocols for connection to SIP application servers, and can be used as an MRFP or MRFC component Convergence ready: Allows a mix of video and audio conferences between fixed broadband and mobile devices (PCs, mobile handset, PDAs) Software based: Allows rapid updates to new versions of video and audio codecs, unlike hardware-based solutions Customizable menus, interaction with dual tone multi-frequency (DTMF) (supported by any mobile and soft-phones): Enables a one click enhanced user experience the end user can start a session using a group/contact list for communications inside a community and/or the service can launched from any instant communication/video mail/video portal or collaboration tool re-using the list of participants Branding and customization: Allows insertion of logos, text messages, participant names, for more appealing applications and avatars Reduced service costs: Helps you lower both operating expenses (OPEX) and capital expenditure (CAPEX) Increasing video conferencing market adoption Video conferencing servers will represent a market of more than $1 billion in 2009 (source Ovum). This growing market for video conferencing is enabled by improvements in both fixed and mobile network access. Service providers can now offer higher bandwidth, better quality of service (QoS) and more efficient and standardized codecs that facilitate the penetration of video-based communications for both the consumer and the enterprise markets.

2 The HP OpenCall Media Platform 4.1 with audio and video conferencing is an IMS- and convergence-ready software-based media server. This video communications enabler can be easily and quickly integrated with any collaboration, instant communication or instant sharing sessions and services. Unlike the offerings of most of our competitors, the HP video conferencing system is designed to be integrated inside other video services and instant communication solutions. It goes beyond the well-known scheduled video conference and comes as an easy-to-integrate, fully functional building block for system integrators and our current application vendors partners. If you are a service provider, the HP video conferencing system enables you to enrich your current services packages, including: Consumer services: Instant sharing, instant communications or instant messaging, video mail, video portal, call center Enterprise services: Collaboration tools, IP-Centrex, Web-casting, customer care applications Use cases The following use cases illustrate how users benefit from integrated services based on the HP OpenCall Media Platform 4.0 with video conferencing. Use case sample for consumer: Video portal enriched with conferencing Mike is connected to his video portal watching a new movie video clip. He thinks it would be fun to invite Ann and Tony to share it. While watching the clip, Mike selects Ann and Tony from the buddy/group list on his home PC and initiates a video conference with them. Once engaged in the video conference, each of the friends can see the two others on the screens of their mobile phones or PCs. Then Mike pushes the video clip to the conference members, the three friends can watch the movie and exchange comments on this video. Use case sample for the enterprise: Collaboration and workgroup Before going to his customer meeting, Mike wants to review meeting logistics together with John and Ann. Since they are on the move, Mike sets up a video conference with them from his mobile handset. From his group communication menu he selects the group and launches the video conference. During the discussion, Ann tells Mike that they need their boss, Peter, to review the slides before the customer presentation. Mike calls Peter and includes him in the video conference. He then starts to share the presentation and comments on it slide by slide. Slides are seen by all the participants on their own mobile handsets. A device-agnostic user experience, controlling the conference display and attendees With the NETANN access version, the end user, as a chairman, has full control over the video conferencing session through customizable menus and the dial pad (DTMF interaction). In terms of user experience, the system provides the chairman with a similar interface, no matter if she or he uses a PC with a soft SIP-phone over a broadband connection or a 3G mobile handset. Below are display features that can be changed through one click on the dial-pad: Layout mosaic, active speaker driven, full screen (one quadrant), automatic Mute/un-mute chairman or participants Content sharing and selection 2

3 NETANN and MSCML allow users to customize audio messages prior to and during the conference sessions. Examples of messages follow: Welcome Message A participant joined the conference A participant left the conference End of conference warning The service provider perspective For the enterprise market, HP design and architecture (application server/media server) ease the solution integration work for the audio and video conference server together with collaboration tools. In this market, the video conferencing solution provides a better user experience and helps your companies cut travel costs and improve the productivity of workgroups. For the consumer market and business models with content providers, it is possible to insert a logo in the video stream. In addition, the video conferencing solution supports text insertion and document sharing through the video with full screen mode. The management of the SoftDSP conference engines (see Figure 1) is centralized and uses a common interface already in use for other media processing resources, like automatic speech recognition (ASR) and text-to-speech (TTS) farms. The Operation, Administration and Management (OAM) interface also allows shut-down/ restart of units for software updates and increase of capacity. HP OpenCall Media Platform allows you to monitor the usage of the resources. Statistics can then be used and injected into your capacity management tools. Service availability and scalability is made possible with the clustering of SoftDSP conference engines. HP OpenCall Media Platform provides the needed call data record (CDR) information to be used in a billing system. This includes start and stop time of conference, when participants get in/get out, use of the content sharing function and the codecs type. The independent software vendor (ISV) and HP partner perspective If you are a current or future HP application partner, you can benefit from the HP OCMP audio and video conferencing features and high-level interface (conference policy and NETANN protocol or MSCML, pre-defined and customizable VoiceXML files). These features help you cost-effectively integrate your applications. For fast integration, HP recommends using the NETANN protocol and the conference policy, which also bring a set of pre-defined menus that help the chairman control the conference sessions. Instant and scheduled video (or audio) conferences can enrich current instant communication, the video portal, and collaboration tools. For more differentiation, and more sophisticated applications and menus, HP recommends the usage of MSCML. This protocol provides more control to the service running on the application server. MSCML (with some HP extensions) provides the following features and controls. It can: Define and control all menus and DTMFs Help in text insertion/menu insertion (to all or one) 3

4 Help in layout control and logo insertion Do active speaker notification/voice activity detection (VAD) Mute/un-mute audio/video of participants Define inheritance rights of chairman Sidebar conference Unicode for menus customization Record a conference User experience Video Video layouts 1 to 16 quadrants Automatic layout (depending on the number of participants) or manual layouts Active speaker detection Video insertion A logo for branding of service Messages: First person to join the conference, a participant has joined/left the conference Participant names under each quadrant (with a quadrant QCIF size or more); the SDSPCE can use the display name or the address Menu insertion Text insertion Menu interaction and custom messages Menu controls NETANN menus Layout control Mosaic (four quadrants) Automatic (up to 16 quadrants) Full screen (one quadrant) See multimedia shared content Mute/un-mute one or all participant 4

5 Figure 1. HP OpenCall Media Platform audio and video conferencing architecture HP OpenCall Media Platform video conferencing server (application server and media server deployment model) Application server HP OCMP conference server http policy server notification server BSS CDR generation (XML) http VXML scripts (pre-conference-ivr) policies VxML server http MSCML policies (XML) Top level focus NETANN manager Play Prompt and collect User profiles SoftDSP conference engines ASR TTS IVR recorder player 3G GW RTP/RTCP 5

6 Figure 2. Video layouts Content sharing List of 3GP files to be shared Active speaker ON/OFF Start, stop multimedia sharing session Menu customization NETANN features Extensible markup language (XML) files describing the text menu page: Title, text displayed in the video Dynamic video menu generation for intuitive selection of multimedia content displayed in the video Custom messages Through NETANN, VoiceXML, and MSCML Interactive pre-conference phase entirely customizable Welcome Message A participant joined the conference A participant left the conference To learn more about the features of the HP OpenCall Media Platform, see the HP OpenCall Media Platform 3.2 and video conferencing data sheets available through HP Financial Services The smartest way to invest in IT HP Financial Services provides innovative financing and financial asset management programs to help you cost-effectively acquire, manage, and ultimately retire your HP solutions. For more information on these services, contact your HP sales representative or visit Ordering information For information on ordering the HP OpenCall Media Platform video product or solutions, contact your HP OpenCall sales representative. 6

7 Technical specifications HP OpenCall Media Platform 4.0 video conferencing Hardware and operating system Video coding Video format Audio coding Video and audio transcoding Signaling Multimedia transport HP OpenCall Media Platform network interfaces OA&M Management HP ProLiant DL380 HP ProLiant blades Linux Red Hat 4.6 Hardened Linux H profile 0 level 10; profile 0 level 30 and RTP payload format for the 1996 version of ITU-T recommendation H.263 video (H.263), RFC2190 H profile 0 level 10; profile 0 level 30 and RTP payload format for the 1998 version of ITU-T recommendation H.263 video (H.263+), RFC2429 H profile 0 level 45 3GPP TS v6.2.0 MPEG-4 simple visual profile level 0 and level 3 H.264 For other codecs, please contact your HP representative QCIF (176 x 144), CIF (352 x 288) ITU-T G-711 A and Mu law, AMR-NB (all frequencies) G-723, G-729, EVRC, AMR-WB All audio/video transcoding possible: TransFrameRating (decrease video frame rate) TransFormatting (change codec format: MPEG-4 to/from H.263, or G.711 to/from AMR-NB) TransScaling (change the video frame size) TransBitRating (decrease the video codec bitrate) A framework for conferencing with the Session Initiation Protocol, RFC4353 SIP baseline, RFC3261 Basic Network Media Services with SIP RFC 4240 The SIP INFO method, RFC 2976 MSCML language and protocol RFC 4722 Real-time Transport Protocol (RTP), RFC 3550, Real-time Transport Control Protocol (RTCP), RFC 3550 RTP Payload for DTMF Digits, Telephony Tones and Telephony Signals, RFC 2833 IEEE 802.3ab gigabit Ethernet specification (for Base-T) IEEE 802.3u fast Ethernet specification for 100 Mbps HP OpenCall Media Platform global resources Web-based management control 7

8 About HP OpenCall Leading carrier-grade platforms HP OpenCall software is an integral part of HP portfolio of wireline, wireless, IP, and media solutions and it enables service providers to transition to IMS-based networks and effectively manage the triple play of voice, data, and multimedia services. Deployed in 40 of the world s top 50 service provider networks, HP OpenCall is the market leader in many industry categories, facilitating the convergence of the Internet with the world of voice communications. For further information on HP OpenCall platforms, visit HP Services Providing you with a first-to-market advantage HP provides high-quality software that addresses the wide range of software application lifecycle needs. With HP as your partner, you have access to standards-based, modular, multi-platform software coupled with global services and support. HP offers premier development services, including developer training, consulting and assistance; integration services for hardware and software; start-up services such as administrator training and onsite activation; in-production telco 24x7 base level foundation support; and mission-critical support. For more information on HP software services, visit To learn more about HP Software Customer Connection, a one-stop information and learning portal for software products and services, visit Technology for better business outcomes Copyright Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. To learn more, visit 4AA1-4699ENW Rev. 1, August 2008