PIR Going Global. Ulrich Retzlaff. Public Interest Registry
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1 PIR Going Global Ulrich Retzlaff Public Interest Registry
2 Global Footprint» Serving a global audience» domain names registered» Registrants in 175 out of 192 countries» 450 Registrars in 62 countries 2
3 .ORG Registrations by Region 3
4 Potential.NGO Registrations by Region 4
5 Internet Users 5
6 Growth Potential 6
7 What drives registrations?» Indicator: Broadband Subscribers India: 1 / 100 people Europe & US: 30 / 100 people» An IDB study found that a 10% point increase in broadband penetration in the region could boost gross domestic product by an average 3.2% and raise productivity by 2.6% Source ITU-2011 Inter-American Development Bank (IDB)
8 #1..ORG is Growing TLD Domain Under Management ( ) One of the original TLD, now nearly 10M DUM, and growing at 10% each year. 8
9 PIR IS GLOBAL
10 Global Activities Marketing Channel Sponsorships In-Language Marketing Material Social Platforms Press Releases in 5 languages Target Country Program Co-Funded Marketing ICANN Registrar Events Conferences 10
11 Global Thought Leadership ICANN & Policy DNSSEC/ IPv6 IDN Community Support Registry Working Group Non-Commercial Stakeholder Group Non-For-Profit Constituency The first gtld to sign the zone. PIR.ORG live on IPv6 environment PIR among the first to enable IDN.org across the globe. Anti-Phishing Working Group Bot-Net Work Shop 11
12 MORE GLOBAL?
13 Global Activities» Global outreach program to support application» Direct contact with the NGO-community and the target audience Market Size: NGOs globally 13
14 .NGO» The purpose of the.ngo is to serve the global NGO community: By supplying it with an exclusive gtld By offering NGOs differentiated and verified online identities.ngo The.NGO domain is the choice for NGOs in need of an exclusive online space to raise their visibility, to drive awareness for their cause. (It is who you are: verified NGOs).ORG Individuals, organizations, and companies choose.org to educate, mobilize and empower their communities. (Its not who you are, but what you do) 14
15 .NGO Product Offering» Exclusive domain name for NGOs only Step 1 verification: Self-certification during domain registration process, domain resolution on hold Step 2 verification: Follow-up credential check by PIR to allow domain name to resolve» Each registration includes Entry in the NGO Directory, in which organizations can share key information that helps other organizations to find them ( validated yellow pages) Web presence services (registrar/reseller in-a-box solution) (Domain registration), website hosting, site builder, , SSL, member management tools, control panel» Registration parameters Price Testing in Q year term Second level IDN versions available in 12 languages Follows the same registration rules as.org (grace periods, renewal, etc.) 15
16 Global Challenges New TLDs Regional Diversity Registrars & Resellers New gtlds Direct Competition.charity,.green,.art and other 53 new TLDs Target Audience Marketing for.ngo Brand Campaign for.org cctlds are strong local brands Marketing & Brand Challenges: US: Non-profit / Community centered INDIA: Small-Medium Business Europe: Official Organisation Pay for Shelve-Space Price Battle Resellers move to lowest Registrar No End-Customer Connection for PIR Future Markets 16
17 Africa & India Comprehensive campaign: TV, PR, Digital, & Social Media».ORG for Africa Music & Sport Online Event in Dakar, Senegal» Our Commitment to Indian Market Create awareness for.org Reach out to SMBs to promote.org Support our valued partners IDN - Domain 17
18 Conferences & Events» DomainFest, Santa Monica» istrategy» WHD Global & Local» SES, London» Internet World, London» Internet CEE, Warsaw» SXSW, Austin» New Domains Conference, Munich» International Fundraising Congress, Amsterdam» Manthan Awards, New Delhi» Civicus» Dominio Latin America» Partner Events» ICANN Meetings 18
19 Q&A 19
20 Thank You! Ulrich Retzlaff
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