Domain Name Industry. Comparing ZA with the rest

Transcription

1 Domain Name Industry Comparing ZA with the rest

2 Key Defini)ons ZADNA:.ZA Domain Name Authority DNS: cctld: gtld: ICANN: SLD: Domain Name System country code Top Level Domain.za.uk.ke generic Top Level Domain.com.org.net Internet Corporation for Assigned Names & Numbers Second Level Domain

3 Key Defini)ons Registry: entity licensed to operate a domain name registry TENET (ac.za), UniForum (co.za), SITA (gov.za) Registrar: entity licensed to register domain names for registrants ISPS providing domain name registration service Registrant: holder (not owner!) of a domain name Goodvarsity.ac.za, you-irritate-me.co.za Reseller: en)ty that re- sells domain name services on behalf of a Registrar

4 About ZADNA ECT Act - S65(1) musts: Manage & administer.za License.ZA registries and registrars Compliance with international best practice Publish relevant policy guidelines Public awareness re economic & commercial benefits Research & surveys Continuous evaluation of the ECT Act

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6 How s the industry growing gtlds remain more popular than cctlds.com, net, org, biz, info, etc account for around 60%.com around 105 million names (+/- 45% market share) Un- moderated TLDs experience more growth.com &.net renewal rate remains +73% cctlds account for around - 40%.de,.uk &.tk remain +10 million each

7 How s the industry growing

8 How s the industry growing

9 How s the industry growing: cctlds.de remains a leader.uk &.tk are also growing impressively Most cctlds in Top 10 are from developed & developing economies Top 10 cctlds each have +2 million names each Growth is regardless of 2 nd or 3 rd level registra)ons.de,.nl,.cn,.tk = 2 nd level registra)ons.uk,.au,.br,.ar = 3 rd level registra)ons

10 How s the industry growing: Top ICANN- accredited Registrars Source: Webhos)ng.info

11 How s the industry growing: Top Registrars Registrars remain the best marke)ng & sales channel Top Registrars have a strong reseller base & compe))ve pricing GoDaddy, Reseller Club, ENOM Key factors acrac)ng top Registrars Ease of registra)on (EPP) Price affordability Namespace security & reliability Strong customer orienta)on by Registry Operator

12 What are main growth drivers Intellectual property protec)on One brand name across mul)ple domains Increasing awareness of domain name importance Individuals, start- ups, small to medium business Domainers Investment in valuable names for re- sale purposes Squacers & cyber- criminals

13 What are main growth drivers Increasingly affordable hos)ng Get a website within 24 no extra cost! Prices get cheaper if registra)on across various domains Increasing access to ICT services in developing economies Launch of IDN TLDs will mean faster growth Investment in valuable names for re- sale purposes Crea)ve TLD operator business strategies.tk,.cn,.cm

14 Who are the main players The usual suspects: ICANN TLD regulators TLD registry operators Registrars & Resellers Registrants Individuals, start- ups, small business, IP owners

15 Who are the main players Domainers Target generic names (???) Re- sell & auc)on names Sedo, BuyDomains, GoDaddy Adver)sing & SEO Google, Yahoo, etc Content developers

16 What are the main growth drivers: ZA Co.za is s)ll the fastest growing Accounts for +96% of ZA names Org.za is 2 nd with records Co.za pricing remains affordable Org.za is virtually free Co.za EPP a major plus factors Completely automated, pre- payment system Reduced fees (R35 excl. VAT) Registrar accredita)on

17 What are the main growth drivers: ZA Other ZA SLDs 01/09/2012: Alt.za (dormant): Edu.za (ac)ve, moderated): Web.za (dormant): Net.za (dormant): Nom.za (ac)ve): 344 Law.za (ac)ve): 45

18 What are the main growth drivers: CO.ZA

19 What are the main growth drivers: CO.ZA

20 Current issues & challenges Technical Demand for resilient security is increasing (DNSSec, Anycast) ZA is on Anycast; DNSSec an early stage Policy/regulatory Whois General privacy Moderated vs un- moderated SLDs

21 Current issues & challenges Namespace development New gtlds: should we or should we not market ZA? Secondary registries Facebook, Linkedin, etc Pricing: increase or decrease? Should you offer free domain names (for some)? Co.za vs gov.za; law.za vs nom.za Future of domain names Will they be as important 10 years down the line?

22 Inevitable reali)es Demand for domain names keeps on rising ZA MUST be able to meet its market demands Balance between moderated & un- moderated SLDs Passivity won t grow your domain Registrars remain the best sales channel, but you need to ac)vely engage them New gtlds pose significantly increased compe))on Invest in crea)ng awareness of your domain

23 Inevitable reali)es Compe))on, choice & easy access remain key growth principles A case for automa)on across the board Keep prices affordable, while enhancing your security & trust measures DNSSec, ADR.CapeTown,.Durban &.Joburg should complement ZA

24 ZADNA s strategic priori)es These informed by the ECT Act: Policy & regula)on General & opera)onal policies Registry & registrar licensing/accredita)on Central Registry & SLD charters Namespace development Educa)on, awareness & communica)ons Registry opera)onal excellence

25 ZADNA s strategic priori)es Security, resiliency & reliability SLD technical standards DNSSec, Anycast, IPv6 Extension of ZA domain name dispute resolu)on (ADR) Improved industry rela)onships DOC, local ICT en))es Internet governance AfTLD, ICANN, etc

26 Next 12 months: what to watch for? ZA Central Registry formal launch Clarifying ZA SLD policies Launch of.africa,.capetown,.durban &.Joburg ICANN Durban in July 2013!

27 Thank youj