The Secret to a Successful Web Presence Business

Transcription

1 The Secret to a Successful Web Presence Business Eeshaan Satwalekar Business Development Specialist, LogicBoxes

2 TH E SECRET TO A S UCCES S FUL WEB PRES EN CE BUSIN ES S Current Situation in the Web Hosting Industry Main focus on Web Hosting Sales Highly saturated market Domains are re-sold simply as an add-on product Domain portfolio managed across multiple Registrar/Reseller Accounts Lukewarm response to New gtlds 2

3 TH E SECRET TO A S UCCES S FUL WEB PRES EN CE BUSIN ES S Major Challenges for Web Hosts 1. Competition: Market heavily polarized with emergence of new players 2. Differentiation: Need of creating a strong and unique position 3. Profitability: Severe pressure on costs resulting in wafer-thin margins 4. Portfolio Management: Domain managed across multiple Registrars 5. Business Automation: Need of an end-to-end automation platform 3

4 TH E SECRET TO A S UCCES S FUL WEB PRES EN CE BUSIN ES S Today s Agenda To discuss different strategies that Web Hosts can employ to overcome all challenges and further grow their business 4

5 a. Domain Name Strategy

6 DOMAIN NAME S TRATEGY Huge Revenue (Saving) Potential! Your current domain cost: Registry + ICANN Fee Registrar Margin You can easily save this! As you domain sale volumes grow, the total cost to you as Registrar Margin grows SIGNIFICANTLY too! 6

7 DOMAIN NAME S TRATEGY So, what do you do?! O P T I O N #1 Become an ICANN Registrar O P T I O N #2 Continue being a Domain Reseller 7

8 OPTION #1 Become an ICANN Registrar

9 DOMAIN NAME S TRATEGY Advantages of Becoming an ICANN Registrar 1. INTEGRATE ALL NEW gtlds OF YOUR CHOICE Choose which TLDs you want to sell Tailor your portfolio to meet customer needs No dependence on your parent Registrar anymore 2. COST ADVANTAGE No more paying fees to Your parent Registrar for both existing gtlds and New gtlds 3. COST ADVANTAGE Be eligible for Registry Promos & Marketing Grants Take advantage of Smart Parking and Domain Transfer Fulfillment 9

10 DOMAIN NAME S TRATEGY Advantages of Becoming an ICANN Registrar 4. BRANDING & SECURITY ADVANTAGE Boost sales of Allied Products Take complete control. Get freedom from your parent Registrar s policies Consolidate all your domains under Your Registrar 5. DOMAIN CONSOLIDATION Manage all domains from one consolidated interface Reduce operational overheads Get stronger insights into your business activities 10

11 Domain Registration / Renewal Active Expired 1-45 Days RGP 30 Days Deletion 5 Days The Profit Advantage Annual Costs of Operation As Volumes grow, Savings keep increasing $150,000 $130,000 This gap will keep increasing with time and domains growth $110,000 $90,000 $70,000 Year 1 Year 2 Year 3 Year 4 Year 5 Registrar $76,545 $86,534 $98,022 $111,233 $126,425 Reseller $88,048 $101,255 $116,443 $133,909 $153,996 Potential Savings as a Registrar 10,000 Domains Domains 30,000 Domains Annual Savings $7,892 $21,684 $35,476 Monthly Savings $658 $1,807 $2,956

12 DOMAIN NAME S TRATEGY What do you need? An ICANN Consultancy Provider to help you out with the Accreditation Process end-to-end A tried-and-tested Domain Registrar Platform to help you completely manage Your business A superior Tech Support who can handle Registrar-level support issues 12

13 OPTION #2 Continue Being a Domain Reseller

14 DOMAIN NAME S TRATEGY What do you need to grow further? A parent Registrar that offers all New gtlds as soon as they launch Minimal Domain Cost Pricing so that you earn Maximum Profits Seamless Integration with your existing Billing Software Enterprise Level Business Automation Dedicated Business Account Manager & Priority Support Flexibility to elevate to an ICANN Accreditation at the right time 14

15 b. Web Products Strategy 15

16 WEB PRODUCTS S TRATEGY Huge demand for Non-Hosting Products As more consumers get online, there is a huge demand setting in for non-hosting products such as: Website Builder Digital Certificates Other Security Products These products generate huge profits! Seize the opportunity to become as One-Stop Shop for your customers 16

17 c. Business Automation Strategy

18 BUSINESS AUTOMATI ON STRATEGY What Do You Need? Automation for day-to-day business operations to save resources Fully customizable platform to suit your business needs Ability to choose your product offering to effectively cater to customers Quick & easy integrations with your current business setup Freedom to go wholesale & setup an unlimited sub-reseller network Marketing automation assistance Ability to outsource support for third party products & services 18

19 About LogicBoxes

20 About LogicBoxes LogicBoxes is a Web Products and Consulting Company that provides privatelabeled, web presence solutions to Web Hosts, Domain Resellers, Domain Registries, ICANN Registrars, ISPs & Telcos. The world s premier ICANN Accreditation Consultancy provider 100+ Accreditations with a 100% Success Rate Over 20% of the world s ICANN Accredited Registrars have been accredited through our consultancy service 20

21 About LogicBoxes THE LOGICBOXES SYSTEM POWERS: SOME OF OUR PARTNERS: 21

22 Thank You! For a free ICANN Accreditation & Reseller Feasibility Analysis, drop by our Booth #A14 Eeshaan Satwalekar Business Development Specialist T: +1 (415) [email protected] 22

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