Using the Cloud to Transform the Economics of Innovation

Transcription

1 ISV Partner Forum Learn. Grow. Engage Using the Cloud to Transform the Economics of Innovation Phil Sheehan ISV Partner Executive (Cloud Computing) IBM Australia & New Zealand 1

2 IBM s strategy encompasses all aspects of cloud Partners are critical at every level, across all dimensions Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service Design Deploy Consume Private & Hybrid Clouds Cloud Enablement Technologies Managed Cloud Services Infrastructure and Platform as a Service Cloud Business Solutions Software and Business Process as a Service Commitment to open standards and a broad ecosystem 2

3 ISVs are critical to IBM s 2015 Roadmap Smarter Planet $66 billion opportunity Cloud $181 billion opportunity Analytics $164 billion opportunity

4 ISVs engaged in these opportunities Cloud 1,800 partners at 40 cloud launch events PureSystems 139 ISVs enabled on PureSystems. 64 new ISV solutions Ready for PureSystems Smarter Analytics 100 new ISVs leveraging analytics Smarter Cities 2,000 client projects, many including partners

5 Themes for today Pay-as-you-go computing Create personalised recommendations Get to market sooner Innovate with Less Shift innovation back to the centre of your business ISV Partner Forum 5

6 Our solution roadmap addresses the range of partner objectives for cloud Build a cloud infrastructure Highly scalable integrated cloud service management solution Secure multi-tenant and isolated cloud infrastructure Image management capabilities Charge-back and accounting for IT services Offer flexible billing models to customers Enable applications in the cloud Enable new or existing applications to be delivered on private or public cloud Utilise system built-in expertise to quickly scale out application Expose web app as APIs to allow quick crossapplication and crosscloud integration Extend applications in the cloud Integrate cloud application with other SaaS or existing on premise applications Expand client base by incorporating business analytics into cloud application Augment existing SaaS offerings with social business and mobile delivery

7 Pay-as-You-Go computing Monthly software rental Infrastructure as a Service Virtual Server Services (VSS): Australia SmartCloud Enterprise: Global SmartCloud Enterprise+: Australia/Global Platform as a Service IBM SmartCloud Application Services (in pilot)

8 Cloud-friendly pricing expedites enablement for ISVs A unified, global approach across IBM software Over 650 IBM software products available as Monthly Rental Recent acquisitions including Worklight and Mobile also available as Monthly Rental Partners have responded positively! Over 120 successful deals in 12 months, 85% of which are with new business partners What IBM provides: Agreement allows ISVs to rent licensed software Billing is monthly in arrears based on ISV's actual deployment above a minimum commit level Benefits to ISV: OpEx vs. CapEx Better cash flow management: inflows align with outflow, which results in rapid ROI We appreciate the flexibility and simplicity of IBM s cloud-friendly pricing model - Roberio Lima, Director of Operations, TOTVS 8

9 Create personalised recommendations PureSystems PureFlex PureApplicationSystems PureData Smarter Commerce Smarter Analytics

10 It is time for a new class of expert integrated systems Built-in Expertise Capturing and automating what experts do Integration by Design Deeply integrating and tuning hardware and software Simplified Experience Making every part of the IT lifecycle easier

11 IBM PureSystems deliver client value 200% increase Up and running in in performance of critical applications less than 4 hours 66% faster Deploy and automatically scale applications in setup time Days to minutes for less than 15 minutes* 72% lower Concurrent management of 100s of VM s virtual machine deployment time systems costs over 3 years Delivering Infrastructure Services on a single system Delivering Platform Services Handles more than 100 databases on 1 system x faster than traditional custom systems Continuous data ingest and up to concurrent operational queries Delivering Data Services

12 Different data workloads have different characteristics System for Transactions Database services that handle large volumes of transactions with high availability, scalability and integrity System for Analytics powered by Netezza technology Data Warehouse services for complex analytics and reporting on data up to petabyte scale - with minimal administration System for Operational Analytics Operational Warehouse services for continuous ingest of operational data, complex analytics, and a large volume of concurrent operational queries

13 Get to market sooner! IBM Workload Deployer SmartCloud Enterprise tinyurl.com/smartcloudaussie BYOL Developer Use Only (DUO) licences Software Access Catalog subscription Download the latest versions of IBM software products for demonstration, evaluation, development, testing, education, and limited internal use

14 IBM SmartCloud Enterprise can support a myriad of workloads Application development Transient applications Demo and Proof of Concept Training Migration of technology Testing and quality assurance Regression, build and verification, endurance etc. tests Cloud deployment of IBM Rational quality manager - test management Operations and infrastructure Spillover or burst infrastructure Disaster recovery Quick deployment of new projects What if scenarios to evaluate results of swapping out components Move development and test environments out of data center to free up resources for production use Production workloads Web applications Social media/information Sharing Batch processing Transcoding and rendering Projects and labs on the cloud DAVID JONES

15 Workload Deployer Simply Deploy and Manage On-Premise Clouds Pre-optimised for high performance and scalability with pre-configured workload patterns for ease of use Helps clients more easily and quickly develop, test and deploy business applications Can also be used by service providers providing hosted public clouds and softwareas-a-service environments to simplify and standardise repeated deployments. Efficiently deploy and manage new, innovative applications and services in a private cloud Fully integrates with development and service management tools from IBM Rational and Tivoli brands for a seamless end-to-end 15 process.

16 Innovate with less Mobile Foundation Worklight WebSphere Cast Iron Tivoli Endpoint Manager Social Business Connections Suite Sametime Unified Telephony Social Analytics Social Content Management

17 1 7 Mobile is a priority where IT spending will occur Top Solutions for Next 12 Months Partners are prioritising mobile for profitability 54.0% 44.5% 41.7% 39.5% 37.9% 36.2% Mobile 39.5% 29.6% 17.0% 2.6% Mobile App focus shifts to the enterprise A12. Please select the solutions in which you plan to invest in the next 12 months. [choose all that apply] Source: IDC Partner Profitability 2011, Changing Business Models and Requirements in the Evolving IT Channel Ecosystem Source: 2011 IBM Tech Trends Report veloperworks/mydevelop erworks/blogs/techtrend s/entry/home?lang=en

18 IBM strategy addresses client mobile initiatives Extend & Transform Extend existing business capabilities to mobile devices Transform the business by creating new opportunities Build & Connect Build mobile applications Connect to, and run backend systems in support of mobile Develop apps for Native, Hybrid or Browser (HTML5) based delivery from a single source! Manage & Secure Manage mobile devices, services and applications Secure my mobile business ios/android/windows deployment. Free Dev Download:

19 Most organisations will require a range of cloud consumption models and integration across those and traditional IT On premises or hosted On premises or hosted

20 Shift innovation back to the centre of your business Major technology trends driving business change Cloud offers six potentially game changing business enablers Next Steps

21 Mobility, social media, increasing digitization and new analytics capabilities are conspiring to drive broad business change Major Technology Trends driving Business Change Mobile revolution Connectivity, access and participation are growing rapidly Smart devices are becoming the primary route to get connected Devices are getting smarter as they are increasingly enriched by mobile apps Social media explosion Social media is quickly becoming the primary communication and collaboration format GenY s or digital natives use of technology and social media platforms is accelerating adoption Enterprises are adopting social media but are struggling to realise the value and manage risk Hyper digitization Digital content is produced and accessed more quickly than ever before Internet traffic is growing globally driven by consumer use of video, mobile data, interconnectedness An increasing number of connected devices and sensors is further driving growth The power of analytics New capabilities for real time analysis, predictive analytics and micro-segmentation are emerging Top performing companies use analytics to drive action and business value Analytics are making information consumable and is transforming all parts of the organisation, from customer intimacy to supply chain management Source: IBV Analysis

22 Cloud harnesses the capabilities borne out of these trends to empower six potentially game changing business enablers Cloud s Business Enablers 1 Cost Flexibility Shifts fixed to variable cost Pay as and when needed 2 Business Scalability Provides limitless, costeffective computing capacity to support growth 3 Market Adaptability Faster time to market Supports experimentation 6 Ecosystem Connectivity New value nets Potential new businesses 5 Context-driven Variability User defined experiences Increases relevance 4 Masked Complexity Expands product sophistication Simpler for customers/users Source: IBV Analysis

23 Next steps Let s grow revenue together VAD, VAR, SI ISV, SI VAR, SI, MSP, Consultant Cloud Builder Step 1 Help your clients move beyond virtualisation to higher value cloud infrastructure Step 2 Attend a private cloud bootcamp Step 3 Earn margins selling and implementing IBM Cloud Foundation capabilities Cloud Application Provider Step 1 Enable your applications to be delivered as cloud services Step 2 Use SmartCloud Enterprise to deliver reliable cloud services Step 3 Integrate your cloud services with Cast Iron. Look for Analytics or Social opportunities. Cloud Services Solution Provider Step 1 Identify the SmartCloud Services and Solutions that complement your core competencies Step 2 Earn margins providing customised solutions based on SmartCloud Services Step 3 Consider co-marketing benefits

24 How will you innovate with the power of the cloud? me: for the following resources: Cloud Asset Listing (xls: 384kb) Links for Cloud Overview, IaaS, PaaS, SaaS, Security, You Tube videos and much more! IBM Cloud Portfolio (ppt: 22.5mb) One pager on every IBM Cloud product by Brand, Framework and Adoption Pattern. 190 slides! ISV Self Assessment Tool Are you ready for Cloud? Web based assessment. Cloud Specialty Program changes from Nov 1

25 Cloud Specialty Program from Nov 1 Simplifying program for 2013 No longer accepting new applications for Cloud Application Providers, Cloud Infrastructure Providers, or Cloud Technology Providers. Existing qualified partners can still use the mark until June 2013 Cloud Application Providers and Cloud Infrastructure & Managed Service Providers review the requirements for the Managed Service Provider initiative Cloud Technology Providers evaluate the Ready for SmartCloud Services initiative. Questions? Please contact Dottie Bernatos at dbernatos@us.ibm.com or Bonnie Durkin at bkbierb@us.ibm.com.

26 Thank you!

27 ISV Partner Forum Learn. Grow. Engage Cloud Deep Dive: Deploying on SCE and SCE+ Anton Lak IBM Cross-Brand Cloud Team IBM Australia & New Zealand 27

28 Agenda SmartCloud Enterprise and SCE+ on the spectrum of IBM s key Cloud offerings SCE overview SCE+ overview Deployment models SCE and SCE+ roadmap Discussion and close ISV Partner Forum 28

29 SCE and SCE+ on the spectrum of IBM s key Cloud offerings IBM SmartCloud Entry IBM PureSystems IBM SmartCloud Enterprise+ Systems software providing entry level Cloud capability on IBM system p and x Create images Deploy VM s Operate & manage Basic Metering PureFlex IaaS PureApps PaaS SaaS PureData Drop in DC and run in hours. High level of selfmanagement. Instant Private Cloud Fully Managed Higher SLAs System p & x Linux Windows 2003, 2008 AIX Middleware Database (DB2, Oracle, SQL) Webservers Standard IBM agreement. Minimum 1 year contract with baselines, fully managed by IBM. Complete DIY Data Centre services Plan, build Hardware x, p, storage Software Tivoli, Websphere Purchase and implement separately IBM Cloud Service Provider Platform Service Automation and Management Network Management Security Management Storage Management Advanced monitoring and service level management Enables Service Providers to become Cloud Service Providers, with the features and management expected in the CSP environment Products IBM SmartCloud Enterprise Vanilla servers Linux (RHEL, SUSE) Windows 2003, 2008 Servers + software IBM products ISVs Standard IBM agreement. Essentially virtualised HW/SW out of the cloud, fully managed by IBM client. Charged by the hour, no minimum term or usage. Services Strategic Outsourcing Traditional contract Private cloud, IBMowned Unit rates with ARCs and RRCs IBM and others well known in this business for some time

30 SmartCloud Enterprise overview IBM s offering in the Public Cloud space (others being AWS, Rackspace etc) Servers from $0.095 per hour. Windows 2003, Linux RHEL and SUSE Less expensive than others 99.5% availability SLA, measured monthly Pay-As-You-Go, minimum charge is for 1hr Agreement with no Contract baseline or term Pure IaaS, we provide virtual hardware and you manage everything on top Lego block analogy

31 Starting a server in SCE

32 SmartCloud Enterprise+ overview Managed Private Cloud Windows, RHEL and AIX. Middleware including databases and WebSphere Portal for Service Management Contract not Agreement Minimum 1 year Baseline SLAs determine Price Bronze: 98.5%, 24 hour instance creation Platinum: 99.9%, 72 hour instance creation

33 Comparison of SCE and SCE+ SmartCloud Enterprise SmartCloud Enterprise+ Core Technology KVM, x86 only (Windows server and Linux) VMware, AIX (x86 and Power Platform) Geographic location Application Applicability Service Scope Service Activation Performance VM Guest Server Management Service Portal Integration Offshore US, Canada, Japan, Singapore, Germany Applications that scale horizontally for availability and increased capacity. Non mission-critical workloads. Unmanaged IBM provides OS and storage with no further managed support. Cost optimized to compete with public IaaS providers Self-service, 20 minutes for Windows, <8 minutes for Linux and SAN Client responsibility SCE only. APIs available for integration into other management systems. Onshore Sydney (4Q2012) Offshore US or Germany Production, with full stack enablement for existing application designs Managed Hosting service scope, 30%+ more efficient than traditional managed hosting deployments ~ 1 day, including full service activation. Shorter than hosted BAU today (2-4 weeks) Complete ITIL process support Integrated across client s non-cloud and cloud environments Compliance IBM internal security standards up to hypervisor. International standard, (ISO/IEC 27002:2005) OS and Client responsibility for OS and above. above (within IBM Managed Services scope). SLA 99.5% for portal and for VMs up to hypervisor level % for VM availability at OS level Service management Below hypervisor Above and below the hypervisor Backup and recovery Contract term Client Responsibility No contract. No minimum term for the agreement. Usage-only hourly charges, no setup charge IBM Provides as Integrated Service 3-year contract. Minimum baseline usage and charge. Setup charges apply.

34 ISV deployment models SCE SCE+ will be a case-by-case discussion IBM SCE ISV Development and testing ISV Sell software and SCE bundled managed or unmanaged ISV chooses Price for SCE components Client Client buys SW from ISV and SCE from IBM. Self-manages. Managed Services Provider BP MSP integrates ISV software and IBM SCE

35 Questions

36 Want to know more? Need help with your cloud strategy? Contact: Phil Sheehan or

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