66 PRIX ITALIA, TORINO SEPTEMBER 2014

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1 66 PRIX ITALIA, TORINO SEPTEMBER 2014 Events in English, French, Italian o Events in Italian Saturday 20 th September 2014 The Prix begins. Europe Day 9 am-1 pm Radio and TV Museum (Museum Hall), via Verdi 16 EUROPEAN IDENTITY AND DIVERSITY. Infocivica and the European Group of Torino present: The Future of the Cross-Media Public Service. What kind of Governance? In cooperation with the Permanent Representation of the European Commission to Italy, Fondazione Ugo Bordoni and the Italian Institutional and Public Communication Association. Partecipants: Lucio Battistotti, Head of Representation in Italy of the European Commission; Gianni Bellisario, Infocivica Vice President; Manlio Cammarata, Head of MC Reporter, Interlex and Tabulas; Claudio Cappon, Vice President of the EBU; icola d'angelo, jurist and magistrate; Massimo De Angelis, Infocivica President; Piero De Chiara, media strategies and electronic communications expert; Giampiero Gramaglia, Head of EurActiv.it; Andrea Fabiano, RAI Marketing Deputy Head; Matthew Hibberd, University of Stirling, Scotland; Giacomo Mazzone, Head of EBU Institutional Affairs; Alessandro Picardi, Head of RAI s International and Institutional Affairs; Giuseppe Richeri, University of Italian Switzerland of Lugano; Carlo Rognoni, journalist and politician; Bruno Somalvico, Infocivica Secretary General; Michele Sorice, LUISS University of Rome am-7 pm University of Torino, via Verdi 25 Sala delle lauree 12 pm 1 pm RAI, via Verdi 14 Masterpiece Meeting Room WELCOME BRIEFING. Radio and TV Juries Cinema Massimo o RAI, Prix Italia Village PRESS CONFERENCE of presentation of Gabriele Salvatores s film Italy in a day Un giorno da Italiani. 3 pm-6 pm RAI, Radio and TV Museu (Museum Hall), via Verdi 16 PRIX ITALIA-COPEAM-LIMES LABORATORY: The point of view of The South: The Media Reporting Stories of Refugees and the Displaced. In the Chair, Lucio Caracciolo, Chief Editor of Limes, the Italian monthly geopolitical magazine, who is due to present a number of charts summarizing the situation today. To be followed by the presentation and analysis of extracts from reports, magazines, documentaries and television spots on the subject of refugees. Partecipants: Sondès Ben Khalifa, RTCI journalist, Radio Tunis Chaîne Internationale; Mustapha Bennabi, Head of International Relations, Algerian TV; Hevi Dilara, director, poet; Carmela Giglio, RAI Radio 1 News Desk Foreign Correspondent; Tonio Portughese Chairman PBS Malta; 1

2 Khaled Soliman Al assiry, Syrian writer and director; Don Mussie Zerai, Habeshia Agency, Eritrea. During the debate, Roberto Zaccaria, President of CIR-Italian Council for Refugees, is to present a series of short films in competition promoted by CIR on the theme Mare ostrum, about political refugees and asylum. Afterwards Pier Luigi Malesani, (Secretary General of COPEAM) is to award a prize to the winner of the COPEAM "Refugees Stories: Glances from the South competition. The winning director will join the debate --- The drama of refugees and the displaced is one of the most crucial and outstanding aspects of migration today, has by and large hardly been investigated, sporadically looked at and then only when there is a crisis of some kind. What is the point of view of the media in the Southern Mediterranean, Middle East and Africa when reporting this delicate issue? Is there another way of telling their stories? How and what to say in telling: the naked truth? 5 pm RAI, via Verdi 16 Prix Italia Village INAUGURATION of the URTI and TorinoDanza Marionette exhibitions o 6.30 pm-8 pm OPENING OF EXHIBITION Italy through the Eyes of RAI. RAI President Anna Maria Tarantola inaugurates the artistic-historic section of the exhibition running in Torino from 20th September (to the general public 21 st September) until 20 th October 2014 in the Gallery of Modern Art (GAM) and its costume section in Palazzo Madama. Taking part in the ceremony is Mayor Piero Fassino together with the city and regional authorities. The exhibitin is to remain open to the public from Sunday 21 st to October 20 th 2014 o 9 pm Cinema Massimo, via Verdi 18 IL PRIX VA AL MASSIMO. RAI 5 presents: Tim Robbins s Dream, written and directed by Felice Cappa, RAI 5 presents a preview of a metatheatrical rereading of Shakespeare s Midsummer ight s Dream, directed by the Academy Award Winner and performed by his company, The Actors Gang of Los Angeles. The filming of the performance, staged at the Teatro San Nicolò, is interspersed with the U.S. artist s thoughts and comments on Shakespeare, his adaptation and staging of the text, and more generally-speaking, his thirty year life in the theatre lived alongside a highly successful film and TV career. The idea is to screen the play, not as a documentary, but rather via the reflections and through the eyes of Tim Robbins himself, in every sense a great actor, whose special talents include a capacity to collectively evoke the great themes of comedy (the fortunes and misfortunes of love, the natural and supernatural, the conflict between law and passion, between generations) and the undying allure of the art of acting. Sunday 21 st September 2014 Fresh Challenges for the Public Service Media 9 am-6.30 pm RAI, via Verdi 31 Radio Hall URTI meetings (accreditation in RAI, via Verdi 16) 9.30 am-7 pm University of Torino, via Verdi 25 Sala delle lauree (Degree Hall) 2

3 10 am-1 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 VISIONS. Public Service: from Broadcasters to Media Companies. Road Maps. In the Chair: Matteo Maggiore, Deputy Head of Communications, OECD. Taking part in the debate: Petr Dvořák, Director General Czech Television, CTV; Rémy Pflimlin, President-Director General France Télévisions; Anna Maria Tarantola, RAI President. During the debate, Roberto Suárez Candel, Head of the EBU Media Intelligence Service, is to give his first presentation of his report: Public Service Media & new media: a view across EBU membership This presentation will be built using the results of the Media Intelligence survey, a data collection exercise carried out on a yearly basis to gather information from EBU Member s in the fields of their offer & audience, their programming & content and their funding. The presentation will offer a pan-european perspective of how EBU Members are currently using the web, apps, on-demand services and social networks to distribute their content. In doing so, the presentation will present the wide diversity of PSM realities in Europe, identifying some of the most relevant trends and challenges with regard to the use of new media 3 pm-6 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 PRIX ITALIA-EBU LABORATORY. The social media in the newsroom: best practices, unsolved questions. In the Chair: Michael Mullane, EBU Head of Eurovision Media Online. Partecipants: Madiana Asseraf, Eurovision Social Media Manager; Cilla Benkö, Director General Radio/Swedish Radio, SR; Mario Calabresi, Chief Editor of La Stampa; Aline De Volder, News Social Editor RTBF Belgium; Laurent Dehasse, CEO & Co-Founder Vigiglobe Social Media Intelligence Company; Cordelia Hebblethwaite, BBC Journalist, Stanford University California; Mark Little, CEO & Founder of Storyful; Monica Maggioni, Head of RAI News. The debate opens with a presentation of the EBU research into how Public Service media uses the social network. Issues for discussion: social media integration in the newsrooms and investigative journalism, processes validating user generated content and the question of responsibility, how to monitor the impact of our own strategies in the social media? How to attract and involve a younger public in the news? How to move on from giving the news to telling the story? o 3.30 pm-5.30 pm Cinema Massimo, via Verdi 18 IL PRIX VA AL MASSIMO. Review of RAI Fiction animations inspired by literary works: Ulysses My ame is obody, The Little Prince, The Last of the Mohicans, The Adventures of Jules Verne, Geronimo Stilton. o 5.30 pm-7.30 pm The RAI Arturo Toscanini Auditorium, piazza Rossaro - Sala del Coro (Chorus Hall) PRESS CONFERENCE AND SCREENING of RAI Culture s L internazionale della Mafia. Taking part: Franco Roberti, National Anti-Mafia Prosecutor; Anna Maria Tarantola, RAI President; Piero Fassino, Mayor of Torino; Silvia Calandrelli, Head of RAI Culture The 'Ndrangheta is the least known Italian under world criminal organisation and yet it is the widespread and powerful in this moment in time. While maintaining solid ties with its home region, globalisation is the key to its power-base. From criminal stories to the pervasiveness of the Italian mafias abroad with their ties to foreign mafia organisations, a portrayal of organised crime at a European level. o 6 pm-7.30 pm The Carignano Theatre, piazza Carignano 6 PRIX ITALIA-TORINODANZA SPECIAL EVENT. France 3 Télévision Rhône-Alpes Special about Lyon s Parade (Le Défilé) Public screening of France 3 filming of Défilé di TorinoDanza in Lyons on 14 th September In the Chair: Antonio Audino, RAI Radio 3. Introduced by Gigi Cristoforetti, Director of Torinodanza. Speakers: Rémy Pflimlin, President of Prix Italia and PDG of France Télévisions. Antonella Parigi, Piedmont Regional Councillor for Culture and Tourism; Maurizio Braccialarghe, Torino City Councillor for Culture and Tourism; Luca 3

4 Remmert, President of the Compagnia di San Paolo ; Pietro Grignani, Head of the RAI Production Centre of Torino pm The RAI Arturo Toscanini Auditorium, piazza Rossaro - Foyer The World through the Eyes of Prix Italia. RAI President Anna Maria Tarantola and Prix Italia President Rémy Pflimlin inaugurate the exhibition on 66 years of Prix Italia. 9 pm The RAI Arturo Toscanini Auditorium, piazza Rossaro CONCERT. Opening concert of the 66 th Prix Italia, organised on International Peace Day in cooperation with the MiTo SettembreMusica. Israeli Singer oa and the Orchestra Sinfonica azionale of RAI conducted by Ilan Mochiach, with Gil Dor, voice and guitar. Broadcast live on RAI 5 and RAI Radio 3 with Michele Dall Ongaro as host for the evening. Aired on Euroradio and Eurovisione. Monday 22 nd September 2014 Innovative Language Day 9 am-1 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 PRIX ITALIA LABORATORY. Innovating the quality of Dramas especially with the Web in a trans-media perspective. Best practices and open questions. In the Chair: Bettina Brinkmann, Head of EBU TV. The session opens with the presentation of the Neopsis research for RAI into The web series in France, Great Britain, Italy, Spain, the United States undertaken by Andrea Bellavita, Rocco Moccagatta, Miguel Salerno. This is to be followed by the presentation of projects and programmes by various authors/directors. Partecipants: Voyelle Acker, France Télévisions; Eleonora Andreatta, Head of RAI Fiction; Crystal Chappell, US actress and writer, co-producer of Venice-The Series ; Janet De ardis, Art Director of Roma Web Fest; Liselott Forsman, Head of YLE Fiction (Finland); Sophie Sallin, Unité Fictions Produites, RTS, Switzerland. Giuseppe Tipaldo is to present web series work undertaken by the students of Torino University on how to take users point of view into account. From TV to Web, from Web to TV, sometimes on only the Web: what opportunities, and risks are involved in launching web series production? From creating to distribution, what are the next challenges? How is the success of a web series gauged? Does a market for Public Service web series exist? What is the role of a brand? 9 am-6.30 pm RAI, via Verdi 31 Radio Hall URTI meetings (accreditation in RAI, via Verdi 16) 9.30 am-7 pm University of Torino, via Verdi 25 Sala delle lauree (Degree Hall) 10 am-4.30 pm RAI, via Verdi 16 Screensaver Meeting Room General Assembly of the Italian-Speaking Radio and TV Community 12:00 RAI, Via Verdi 16 Prix Italia Village PRESS CONFERENCE OF RAI TGR REGIONAL NEWS DESK about latest school education campaign. With Vincenzo Morgante, Head of TGR. 1 pm Circolo dei lettori (Readers Club), via Bogino 9 WELCOME BRIEFING. President of the Italian Republic Special Prize Jury 4

5 3 pm-6 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 PRIX ITALIA LABORATORY. Help, I need somebody Evolution and Revolution in the Language of on-profit Advertising. Opening speech from Letizia Moratti, with screening of examples of the San Patrignano Community s anti-drug campaigns. To be followed by a presentation of best practises and debate with represenatatives from Great Britain, France, Spain and with screening of a number of foreign campaigns sent to Prix Italia. In the Chair: Riccardo Grandi, Advertising Director; Pierluigi Colantoni, RAI Institutional Promotions; Paola Manfroni, ADCI Vice President and Creative Head of Marimo; Simonetta Gola, Press Office Emergency. In the second part of the session, in cooperation with RAI s Social Secretariat and External Relations and Communications Head Office, screening of spots of the best communication campaigns broadcast by RAI. Presented by Adriano Coni, RAI Sustainability and Social Affairs Secretariat. European jury debate to be follow by the AWARDING of the Cup of the President of the Italian Republic. 3 pm 5 pm Radio, via Verdi 16 Voyager Meeting Room EWWA-European Working Women Association meeting 6.30 pm-7.45 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 VISIO S, BBC Lecture. Creativity and innovation: an illustrated lecture. Speaker Alan Yentob, the BBC s Creative Director, one of the leading figures in British television. A former Director of BBC Television and before that an outstanding controller of its principal channels and a noted documentary maker, he now oversees the Corporation s creative strategy across all contents and services. Yentob is the focal point for talent management throughout the BBC and his role includes building broadcasting partnerships with arts and cultural organisations across the UK. He also presents and edits the principal BBC television arts programme, Imagine, and is Chairman of BBC Films. He is an honorary fellow of the Royal College of Art, the British Film Institute and the Royal Institute of British Architects pm Meeting Point: Auditorium RAI Arturo Toscanini, piazza Rossaro The Laboratory of Innovation and of Quality in the Details. Event reserved for jurors and delegates, offered by Fiat-Maserati with a visit to Maserati s Grugliasco Plant and dinner. o 9 pm Cinema Massimo, via Verdi 18 IL PRIX VA AL MASSIMO. RAI Cultura presents Resistence between Martyrdom and Choice introduced by the Journalist Massimo Bernardini and Historian Giovanni De Luna Three great Resistence figures on the mountains of Piedmont: Emanuele Artom, Jewish, Willy Jervis, Waldensian, Leletta d Isola, Catholic. Three cultural identities brought together in their struggle against Fascism, three enthralling and dramatic stories about every stage of the Resistence, from day to day, the one rounding after another, one more sacrifice to another. Tuesday 23 rd September 2014 When Radio and TV Creativity meets Technology 9 am-6.30 pm RAI, via Verdi 31 Radio Hall URTI meetings (accreditation in RAI, via Verdi 16) 9 am-1 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 PRIX ITALIA-EBU LABORATORY: Disruptive TV Technologies on the Horizon for Opening speech in cooperation with VIEW Conference. In the Chair: Hans Hoffmann, Head of the 5

6 unit on Media Fundamentals and Production Technology in the EBU Technology and Development Department. Paul Debevec, Head of the Graphic Laboratory of the University of California, Creative Technologies Institute, USA. To be followed by presentation of best practices. Partecipants: Sheila Cassels, Co-chair Forum for Advanced Media in Europe; Ignacio Gómez, Head of Strategies and Innovation RTVE, Spain; Pietro Grignani, Head of RAI Production Centre of Torino; Toru Kuroda, Executive Director-General of Engineering NHK, Japan; Alberto Morello, Head of RAI s Research Centre of Torino; Hans-Martin Schmidt, Head of ARD International Relations and Festivals, Germany. The latest opportunities offered by convergence in RAIsing the quality of content. Presentation and discussion of some major and significant best practises. Special presentation of cases of econnected TV, Second Screen, UHDTV, Gaming, creative use of technology in television production, educational projects and for stories put together using virtual realtities am-7 pm University of Torino, via Verdi 25 Sala delle lauree (Degree Hall) 11 am RAI, via Verdi 16 - Sala Giuria (Jury Room) WELCOME BRIEFING. EXPO 2015 Special Prize reserved for Prix Italia members pm RAI, via Verdi 16 Prix Italia Village Award ceremony via skype of Radio URTI International Grand Prix 3 pm-6 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 PRIX ITALIA-EBU-URTI LABORATORY: on Conventional Radio. And if tomorrow were to be today?. In the Chair: Wojciech Markiewicz, Polish Radio, Poland. Partecipants: Andrea Borgnino, RAI Radio Web Strategies; ick Dunkerley, Creative Director of Hindenburg Systems, Denmark; Silvain Gire, Editorial Chief ARTE Radio/Arte France; Sophie Halliot, Sara Lacomba, URTI, International Union of Radio and Television; atacha Mercure, Radio Canada Head of Digital Programming; Christian Vogg, Head of EBU Radio; Samuel Vuillermoz, CEO & Founder mx3.ch-mxlab, Switzerland. -- Examples and best practices of audio/radio projects in the new competitive digital scenario. The Radio which weds TV. The Radio which is seen (URTI). The Radio of tomorrow as seen by the Public Service. The new dimension of digital radio in Sweden and Canada. 4 pm-6 pm RAI, via Verdi 16 Screensaver Meeting Room WELCOME BRIEFING. Web Jury 6.15 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 THE PRESS MEETS via an audio-video linkup to New York with World-Renowned Chinese Concert Pianist Lang Lang. - Recently designated Messanger of Peace by United Nations Secretary-General Ban Ki-moon and has performed at a number of major events including Beijing s Opening Ceremony for the 2008 Summer Olympics, with the heavy metal band Metallica at last January s Grammy Awards and most recently during the Closing of the World Football Championships in Rio de Janeiro, Lang Lang meets the public and press to present his coming project in cooperation with RAI: a cycle of four concerts in Italy s most important cities (Torino, Rome, Florence and Milan), followed by a major charity event. This is to be followed by an interview recently made in Rome for RAI5 s programme Petruska. The highlight of the link-up could be a short live concert. 6

7 o 7 pm-8.30 pm The RAI Arturo Toscanini Auditorium, piazza Rossaro -Bar Cocktails reserved for jurors and delegates, offered by Sodexo 9 pm pm. RAI, via Verdi 16 Prix Italia Village PRIX ITALIA-RAI RADIO3 SPECIAL EVENT. Paolo Morawski and Marino Sinibaldi present: United Voices of Radio Poetry. Live readings by three great Italian (Antonella Anedda, Maurizio Cucchi, Valerio Magrelli) and foreign poets (Durs Grünbein from Germany, Helen Mort from Great Britain, Adam Zagajewski from Poland). Live music from Composer Teho Teardo. Host Marino Sinibaldi. Directed by Pierluigi Castellano. Broadcast live on Radio3 and on EBU s Euroradio circuit. In cooperation with RAI s Production Centre of Torino and with the Radio Head Office. Accreditation required. o 9 pm Cinema Massimo, via Verdi 18 IL PRIX VA AL MASSIMO. RAI Fiction preview of Questo nostro amore 70 with eri Marcorè and Anna Valle, filmed in Torino and set in the 70s. Wednesday 24 th September 2014 Web Day 9 am-1 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 PRIX ITALIA LABORATORY: Street Art Stories. The Web s Public Sphere, walls that speak and trans-media narration. Experiences and observations from London, Lisbon, Paris, Berlin, Torino. In the Chair: icoletta Jacobacci, EBU & TedXTransmedia. Partecipants: Christian Omodeo, Founder of Le grand jeu ; Amit Sood, Head of Google Cultural Institute and Founder of Google Art Project. Hugo Kaagman, Dutch Street Artist Pioneer. Taking part Xel, a Torino Street Artist who is to unveiel the work commissiond by Prix Italia The session opens with an analytical description of the Google Cultural Institute s Street Art Project as an example of planning, technological and communication quality. Discussion, together with academics and critics of the new world of communications, is set to focus on the possibility language contamination between the Web and Street Art. The Web offers various possibilities of developing independent narration, personalized exploration and building user-generated content. Can the Street Art phenomenon, by nature constantly changing and exposed to in-put, interpretation and ever-changing shifting courses, find a natural virtual home on the Web? In what form? What limits? What kind of potentiality? 9 am-7 pm RAI, via Verdi 31 Radio Hall EBU Euroradio Committee meetings (accreditation in RAI, via Verdi 16) 9.30 am-7 pm University of Torino, via Verdi 25- Sala delle lauree 8degree Hall) 10 am RAI, via Verdi 16 Screensaver Meeting Room WELCOME BRIEFING. Special EXPO 2015 Young Film-Makers Jury am RAI, via Verdi 16 Prix Italia Village EVENTS. Group photo of the juries of the 66 th Prix Italia 11 am-1.30 pm RAI, via Verdi 16 Masterpiece Meeting Room 7

8 PRIX ITALIA LABORATORY. Quality at Prix Italia 2014 is. First part: Radio on the 2014 Horizon. In the Chair: Jorunn Hope, Head of International Musical Exchange NRK, Norway. Round up of the work of the 3 Radio Juries. Announcement and presentation of the shortlists of radio finalists. Second part: TV on the 2014 Horizon. In the Chair: Giacomo Mazzone, EBU Head of Institutional Affairs. Round up of the work of the 3 TV Juries. Announcement and presentation of the shortlists of television finalists. o 12 pm RAI, via Verdi 16 Prix Italia Village PRESS CONFERENCE. Presentation of Spaccanapoli, a special episode of Domenico Iannacone s The Ten Commandments. Taking part Andrea Vianello Head of RAI 3 and programme authors pm-3.15 pm RAI,, via Verdi 16 Prix Italia Village AWARD CEREMONY. EXPO 2015 and Signis Special Prizes 3 pm-4.30 pm RAI, via Verdi 16 Masterpiece Meeting Room First meeting of the National Digital Media Observatory. 3 pm-6 pm Radio and TV Museum (Museum Hall), via Verdi 16 PRIX ITALIA COMPETITION. Web Competion First part. The 5 finalists of the category: Best trans-media experience targeting a young adult audience present their projects and sites. Public debate. o 4.30 pm-6 pm Piazza dei Mestieri,via Jacopo Durandi 16 IL PRIX AT PIAZZA DEI MESTIERI. RAI EXPO presents its Europe and EXPO campaigns. Participant: Caterina Stagno, Head of RAI EXPO pm-8.15 pm Radio and TV Museum (Museum Hall), via Verdi 16 General Assembly of the Prix Italia. 7 pm-8.15 pm RAI, via Verdi 16 Screensaver Meeting Room Web Jury Procedings. o 9 pm Cinema Massimo, via Verdi 18 IL PRIX VA AL MASSIMO. RAI 3 preview of Spaccanapoli, a special episode of Domenico Iannacone s The Ten Commandments The episode is a prime time RAI 3 programme to be broadcast on 26 th September. A 110 minute journey through Italy s most controversial, fascinating and surprising city: Naples. Domenico Iannacone s camera winds its way along the alleys and enters private homes. Miseria e nobiltà, crime and breaking free of one s social confines against the backdrop of this sunny city. Thursday 25 th September 2014 Looking to the Future 9 am pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 PRIX ITALIA COMPETITION. Web Competion Second Part. The 5 finalists of the Best digital story-telling category present their projects and sites. Public debate. 8

9 9.30 am-7 pm University of Torino, via Verdi 25 Sala delle lauree (Degree Hall). 12 pm RAI, via Verdi 16 Prix Italia Village THE PRESS MEETS Angelo Teodoli, Head of RAI pm-7 pm RAI, via Verdi 31 Radio Hall EBU Legal and Policy Committee meetings (accreditation in RAI, via Verdi 16) 3 pm-3.20 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 VISIONS. Internet and TV: comparing models, lessons for the future. Prix Italia Lecture by Juan Carlos De Martin, Head of Nexa Centre on Internet and Società del Politecnico of Torino pm-4 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 AWARD CEREMONY. Prix Italia Web Competition winners o 4 pm-5. pm RAI, Via Verdi 16 Prix Italia Village IL PRIX VA AL VILLAGE. RAI 2 preview of the afternoon programme Fattore A.L.F.A. A new RAI 2 format on air from 27th September at 2 p.m., a domestic creation and production for Saturday afternoon viewers. The factual-based programme amiably and ironically takes a look at issues of particular interest for a male audience: A.L.F.A. could very soon stand for Automobiles, Labour. Fitness and Ambition. All of which is peppered with advice from experts and legends in order to find and bring to the surface the Fattore A.L.F.A pm-4.30 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 VISIONS. Three Hypotheses on the Future of Public Service Media. Prix Italia Lecture by Eva Hamilton, SVT General Director, Sweden 4.45 pm-5.45 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 AWARD CEREMONY. Prix Italia Radio and Television Competition s winners. (first part) 6.00 pm-6.15 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 VISIONS. Three Hypotheses on the future of Television, Prix Italia lecture given by Ingrid Deltenre, EBU Director General pm-7.30 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 AWARD CEREMONY. Prix Italia Radio and Television Competitions. (second part) Friday 26 th September 2014 A rendez-vous with museums and art masterpieces in Torino 9 am-12 pm RAI, Radio and TV Museum (Museum Hall), via Verdi 16 EBU Statutes Group meeting 9

10 9 am-1 pm University of Torino, via Verdi 25 Sala delle lauree (Degree Hall) o 4 pm-6 pm Cinema Massimo, via Verdi 18 IL PRIX VA AL MASSIMO. RAI Culture presents Renzo Arbore and Raffaele La Capria s apoli Signora. Renzo Arbore will attend the event organised in cooperation with the National Cinema Museum and Torino Spiritualità A tribute to the city of Naples, told from two converging points of view. On the one hand by a thoroughbred Neapolitan, Raffaele La Capria, author and scriptwriter, in love with his own city, although still critical of all the Naples-style sham dramatics that goes on; while on the other a Neapolitan by choice such as Renzo Arbore, well-known showman from the southern city of Foggia who, on attending the local university between the late fifties and early sixties, was profoundly influenced by the artistic and musical vitality of Campania s capital. The stories, observations, memories of these two Italian figures from the world of letters. 10