Creating value added. As the best financial services provider for our customers and dealers.

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1 Creating value added. As the best financial services provider for our customers and dealers. Daimler Financial Services AG Berlin, Germany A Daimler Company Daimler Financial Services AG, Berlin, Edition 2008

2 Our vision, our mission. 3 Contents Our vision, our mission. Creating value added means always exceeding expectations especially our own. 3 Our vision, our mission. 4 Value added with first-class financial services. 6 Value added for our customers. 8 Value added for our dealers. 10 Value added for our automotive brands. 11 An overview of the Daimler brands. 12 Value added for the Daimler Group. 14 Value added for a global community. 16 Value added for society. 18 Value added with clear principles. The automotive industry has changed a lot since the days of Gottlieb Daimler and Carl Benz. Today, not only do you need great cars and trucks for long-term success, you also need first-class financial services. We meet this demand by what we offer and in doing so, we create an especially precious value added: we fulfill our customers wishes and needs, and we insure their future. Our vision is simple, but ambitious. We want to be the first choice provider in financial services for our customers and dealers in partnership with our automotive brands. We are among the automotive industry s leading captive financial services providers. In commercial vehicles, we are number one. As an integral part of the Daimler family, we have great impact on the Group. Daimler Financial Services finances and leases more than a third of all Daimler brand vehicles in over 40 countries around the world. The combined value of our contracts is around 60 billion euros. For years, we have been steadily contributing to the success of the Daimler Group. And along the way we have collected numerous awards for customer and dealer satisfaction. We reach our goals through scale and an international presence. Our passion is to achieve excellence for our customers, our dealers, our automotive brands and our parent company, which creates value added for all. This standard for excellence is prevalent throughout the company.

3 4 Value added with first-class financial services. 5 Value added with first-class financial services. The key to a successful business is having tailor-made products for our customers. Leasing and financing: The core of our business is leasing and financing for private and business clients. Through a wide range of individual offers and contract options, we provide our customers with the most financial flexibility, allowing them to drive a new vehicle that best fits their needs. Beyond that, our customers receive a comprehensive carefree package, complete with insurance, maintenance, and repair services. All that s left for them to do is drive. Fleet management: In 12 European countries and in South Africa, Israel, Singapore, and Australia, Daimler Financial Services provides vehicle fleet solutions and fleet management across all brands. We are the market leader in Germany, Poland, and South Africa. The mid-sized business relies on us just as much as the international corporation with several thousand vehicles. Our fleet management extends from the purchasing to the remar - keting of the vehicles and to the management of individual service elements such as maintenance and repair, tire service, fuel cards, insurances, taxes, etc. Driver support, fleet controlling, reporting, and consulting complete our range of services. With our comprehensive service, we enable short-term cost savings and long-term fleet efficiency. Insurance: We provide security and reliability. That goes for our customers and for the Daimler Group, which is at home in almost every country in the world. In our insurance services sector, everyone is in good hands: We offer auto insurance with servicerouting and make sure that when something goes wrong, our customers get the assistance they need at one of our specialized service departments. Not only that, we offer insurance solutions for customers with vehicle fleets. Our services include coverage for all production sites and for product liability risks, the safeguard of sea and land transportation, and retirement and pension plans of Daimler employees. We ve set the bar high. As a member of the Daimler family, we offer excellent financial services out of one hand. With the same level of quality you expect from our vehicles.

4 6 Value added for our customers. 7 Value added for our customers. The most important measure for our services: customer satisfaction. We develop the right financing solutions to fit each Daimler customer: private, business or public. Whether it s the international logistics company looking to enhance its Freightliner fleet, or the young family buying a new Mercedes-Benz C-Class, or even the start-up entrepreneur who needs two Sprinters for delivery service Daimler Financial Services offers tailor-made, flexible financing concepts and excellent service. There are around 2.3 million passenger cars, trucks, buses, and vans with a Daimler Financial Services financing or leasing contract on the road. And our customers benefit from our experience everyday whether they are dreaming of one car or need an entire fleet. Need a second car or heavy-duty truck? Whatever our customers want with our flexible solutions, we can help make our customers wishes come true.

5 8 Value added for our dealers. 9 Value added for our dealers. The ones who stand up front every day deserve a partner who has their back. Our dealers are Daimler s friendly face. Whether in Alaska, Johannesburg, Shanghai, or Gummersbach dealers around the world are customers first contact with our company. Daimler Financial Services works with all Daimler dealers worldwide in a partnership. Their work is the key to the overall success of the Group. Thus it s only natural that we do everything we can to support them as best as possible. We help our dealers fulfill customers wishes through excellent financing and leasing solutions. We support them by financing their vehicle stock, so they can offer customers the largest selection possible. For their financial risks, we provide insurance solutions which protect them from double insurance, coverage gaps, and above all, financial losses in cases of damage or loss of property. We also enable financial success by supporting the expansion or renovation of their dealerships, or by creating new sales locations. The creation of value added is a mutual endeavor from which both sides benefit. Understanding and trust. With us, Daimler dealers have a partner at their side who knows their business and is interested in mutual long-term success. Now that s a deal you can bank on.

6 10 Value added for our automotive brands. An overview of the Daimler brands. 11 Value added for our automotive brands. We don t just build great cars and trucks we make it possible to get in and drive. An overview of the Daimler brands. The demands on mobility are always getting more diverse. And so are our solutions. Every 30 seconds, somewhere in the world, an employee of Daimler Financial Services closes a new financing or leasing contract. We bring more than every third Daimler brand vehicle onto the street. That is how we help to ensure that more people get the opportunity to drive a Daimler vehicle. This is good for our customers, but also for the Group. Because customers who lease or finance a car or truck from us remain loyal to the vehicle s brand much longer. Mercedes-Benz Cars Daimler Trucks An additional advantage: We stay in contact with our customers over the duration of the contract. Daimler Financial Services employees have more than 30 million customer contacts each year that s more than 80,000 per day. We see this as a great chance to actively shape our customer relationships. Throughout the lifecycle of a vehicle, this close customer contact also allows our colleagues at the Daimler automotive brands the opportunity to provide exactly what each customer needs. We work to create several different forms of value added: more freedom, more flexibility, and more security. But we never lose sight of what s most important: our customers driving experience. Mercedes-Benz Vans Daimler Buses Daimler Financial Services

7 12 Value added for the Daimler Group. 13 Value added for the Daimler Group. Our success contributes to the company s success. Daimler Financial Services is a strong, stable pillar of the Daimler Group. In the automotive industry, a substantial part of the profits over the lifecycle of a vehicle are earned through financing, leasing, and insurance. And it s a growing trend. Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, and Daimler Buses or Daimler Financial Services each business contributes to the common success of the Group. During the sale of a Daimler vehicle, we work hand in hand with our colleagues at the Daimler automotive brands and support them not only in their new car business, but also with the remarketing of used vehicles. We foster the expansion of the Group in new, promising markets through the development of our own local finance companies, for example in Eastern Europe and Asia. We even offer financing solutions for our vehicle partners in countries where we don t have a local company. In the end, our insurance-related risk management helps the Daimler Group to secure production sites, delivery, and products. Achieve more together. Financial services are an essential part of the automotive value chain. We re an integral part of the Daimler Group and its success.

8 14 Value added for a global community. 15 Value added for a global community. There are 6,700 reasons why we are the best financial services provider: our employees. As a service provider, we depend on the know-how and commitment of our employees. More than 6,700 people in over 40 countries ensure that value added is created for customers, dealers, and the Daimler Group. That is why at Daimler Financial Services, our employees are our greatest asset. We want to find the best in the industry for our company. We also want to offer these talented employees a working environment in which they can develop their potential and where working is fun. An important part of our success is the diversity of our employees. Regardless of gender, age, religion, or ethnicity, our employees form a worldwide team in which international cooperation and knowledge sharing are demanded and encouraged. As a globally active company, we meet the needs of our diverse customer groups with a diverse team of employees. We work daily to create a working environment that inspires and motivates our employees. The contribution of each individual is just as valuable as that of the whole team. And for our employees dedication, we gladly give them something in return. We not only give them a stake in our company s success, we also invest in their personal and professional development. Because that is the key to continuing our company s success story. If you want to understand customers, you have to speak their language. The diversity of our employees ensures an important value added: a greater understanding of our customers individual needs.

9 16 Value added for society. 17 Value added for society. The world is our market. Another reason to take good care of it. It s part of our company s commitment that we take an active responsibility in the communities where we live and work. With this goal, Daimler Financial Services has supported humanitarian, social, and cultural projects for many years, helping to improve communities around the world. For example, in cooperation with the international aid organization CARE, we give microloans mostly to women in Mozambique, Ecuador, Peru, Rwanda, Indonesia, Vietnam, and Brazil. We are strongly convinced that with the growing success of our company, our social responsibility should also grow. The stronger we are, the more effectively we can fulfill this mission. This drives us to do everything we can to be even more successful. Our employees live this responsibility as well. They invest much time and effort in a multitude of social projects and pitch in energetically. Whether it s renovating a child and youth center in Berlin, constructing homes for needy families in the USA, or providing young people with vocational training within our Daimler Financial Services Automotive Academy in South Africa, our employees are contributing to a better future. Social responsibility is a natural part of our corporate culture. And we re very proud of that. Everyone benefits. Social responsibility is an important part of our corporate culture. This is recognized by the enthusiasm and commitment of our employees. Bringing happiness to others is a value added.

10 18 Value added with clear principles. 19 Value added with clear principles. If you want to reach the top, you have to have your feet on the ground: our corporate values. Our company has ambitious goals: we want to create value added for our customers and dealers, as well as for the Daimler Group and our employees. And it s clear: whoever wants to achieve great things needs a firm foundation. A basis with staying power which infuses everything we think and do. Values that everyone can depend on. Passion, Respect, Integrity, and Discipline fuel a culture of excellence at Daimler. As the Daimler Group s globally active financial services provider, we commit ourselves to the same corporate values, which create a strong community across national borders and language barriers. The compliance principles, based on our corporate values, apply to all our employees without exception. By the term compliance, we understand the conformity of our activities with applicable laws and regulations, as well as with the ethical and moral principles by which Daimler AG is guided and to which we are voluntarily committed to. Our values and principles are the basis for everything that we do and the foundation for our common success. Our corporate values. Passion, Respect, Integrity, and Discipline.

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