Personal Computer Farming Strategies - Advantages of Icerop farmer Field yield

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1 icrop farmer field yield icrop digital harvest cropadvice efficiency communication croptimeline precisionfarming CRM crop protection Platform planning soil fertilizing COMPANY smartphone agronomist GEO apps Distributor internet crop recipies irrigation 1

2 What is icrop? icrop is an interactive software solution that is developed for agricultural cooperatives, suppliers, advice organizations, cropcompanies and associations. icrop adds value to businesses that are actively involved in crop advice and want to be ahead in digital data provision and online applications. icrop provides the digital platform for all communication and information between the advisor and the growers. Information is presented in an orderly and online timeline so growers as well the advisers have a constant up to date status of activities. This helps both to parties optimize their activities which leads to higher efficiency en less failure. 2

3 icrop standard modules GEO module GEO module to display, interpret and use geographic data. The GEO module provides possibilities to implement near-sensing data, soil samples, satellite data and yield maps. GEO is the basis for performing and collecting data for precision agriculture. In this module, growers are able to draw their building plan and parcels. Crop Recipes Information and knowledge from specialists implemented in a crop recipes. The crop recipe provides per crop stage or disease/ scourges a solution to protect your crop and let it grow optimal with the aim to minimal errors and maximum revenue. Crop-timeline From sowing to harvest an overview of crop activities, planning, scout information and crop advice. Items in the timeline can be provided with photos, statuses, and other detailed information, which can be shared with other users. Dashboards Direct and quick overview of the most important processes in the crop. An advisor receives immediately the status of all his growers. On the other hand, information is provided to growers about the growth, crop advice and crop proceedings. The dashboard is expandable with specific information. Log-in Authorization and authentication of users on icrop. Secure login and assign the appropriate rights and roles. 3

4 The future icrop is ready to apply in practice but its further development will be done in co-creation with the users. New features: Weather information per field Alerts for extreme weather, daily updates Rainfall, 3h till <1 year per parcel Weed, pests and diseases database Connection with digital controllers of the farmers machine-equipment Fertilization modules Google Glass field scouting Yield monitoring Reporting tools 4

5 Customizing Situation and processes are unique per country, crop or customer. AppsforAgri provides the possibility to developed customized modules, which ensures that the system meets your needs. Our people know agriculture and together with you, we map the demands and by developing the solution to your unique need. icrop is flexible and configurable to implement into your company. 5

6 icrop unique strategy The process of crop advice AppsforAgri offers through icrop a new and innovative solution for optimizing the entire process of crop advise. Along with growers, agronomists and crop specialists, we have conducted an extensive market research and observed the process of growing and crop advice carefully. The conclusion of this research is that a lot of data is available in the chain but it s not shared with the grower and crop advisor. This leads to inefficiency and unorganized communication. This inefficiency will be resolved by using icrop. ICrop shares the data of the crop advisor with the farmer and so arises information that is usable for the entire chain. This information adds value to the entire process of growing crops. Solution icrop anticipates by offering primary tools for crop advisors and agronomists and by sharing data and information with the growers. icrop automates the process of crop advice and crop operations, thus creates an easy and smart manner to collect a complete and up-to-date production data. Read more about the strategy on page 7 6

7 icrop unique strategy Reliance The relation between the crop advisor and grower is based on knowledge and reliance. For this reason icrop will be presented entirely in your own corporate identity. This makes sure that the grower obtains crop advice through the digital portal of his trusted supplier. This strategy is very important for the success of icrop for your distributors and your growers. icrop also allows advisors to have face-toface contact in combination with digital advise. Unique strategy The strategy of icrop to primary focus on crop advice process is new in the world. It is distinctively different than the current management tools which provide a solution for the farmer but not for the chain. The current management tools require a lot of discipline to use these in a good manner. icrop provides an answer to this by presenting automated data sharing from crop advisor to grower. It is easy to use and fully tuned to the actual situation on the farm thus the barrier of acceptance is low. 7

8 Interoperable Linking is important to us. Therefore, icrop is interoperable with other systems, such as your own CRM or ERP system (SAP/MS Dynamics). icrop is based on standards for data exchange. In the Netherlands, we use EDI4.0 and international Un/Cefact. 8

9 Advantages of icrop Advantages to distributors All growers and parcels are in one online environment, direct overview to the advisor and management team. This provides opportunities to optimization of your company and your growers. Unique tool for efficient crop advice by using digital tools, less parcel visits required in combination with online communication. Sharing data and information in a crop advisors team. Provides your distributors valuable tools and information, which leads to better customer relations. Ready for precision farming which requires a different way of crop advice (digital task cards). Advantages to growers Arranging crop advice provides a very accessible way to keep up complete and actual crop records for certification and own management information. Timeline and alerts offer an overview to help scheduling activities. Crop recipes help preventing errors and stimulating an optimal care and crop yield. Instant access to information and knowledge about crops. Easy sharing of information with colleagues and industries. Low administrative burden. Advantages to your Company Current and historical information about the market (crops, areas, fertilization and crop protection). icrop provides the platform to complete the digital strategy for your company, digital information, business rules, sharing information, usage and collecting data. Big data on crop advise and global crop recipes. Helps farmers and distributors to choose your products. Binding distributors and growers by providing an unique tool. Developing knowledge on basis of information from the fields (research-inpractice). Loyalty programs can be developed and managed based on real-time information. 9

10 Technical specs Programming language/framework PHP 5.5, based on Symfony2 framework Frontend HTML5, CSS3 and JavaScript, based on Foundation 5 Server packages Webserver: Apache PHP: Database: Percona

11 AppsforAgri icrop is a product of AppsforAgri. We develop applications for desktop, smartphones and tablets. Our knowledge and experience of the agricultural industry makes us a unique IT company that not only develops software, but also proactively approaches the market with customized solutions. Our clients are small and large agribusinesses internationally. icrop is our latest IT-solution developed on basis of our innovative view on data and information in agriculture and horticulture. This leads to great opportunities for optimization of crops and revenue increase by clever use of knowledge and data. Team Our professional and highly skilled development team has extensive experience in creating online solutions for agriculture, which includes: Fieldlook - International satellitedata portal Fruitlook - South africa portal for fruitgrowers Croplook, - European portal with potato yields Fieldlook.ru Russian/Ukraine data portaal AgroWeather App - Android&iOS app Contact: AppsforAgri B.V. Stadhuisplein 345 a 5038 TH Tilburg The Netherlands info@appsforagri.com 1 1