BlackBerry 10 Press Release Quotes

Transcription

1 BlackBerry 10 Press Release s Spokesperson Thorsten Heins, CEO Frank Boulben, CMO Marty Mallick, VP, Global Alliances & Business Development Richard Piasentin, Derek Peper, VP, Enterprise Partnerships TA McCann, VP, BBM & Social Communities Today is a very exciting day for us. We re proud to introduce our new mobile computing platform and ecosystem, BlackBerry 10. BlackBerry 10 is designed for you. Its innovative features, best in class browser, rich application ecosystem and cuttingedge multimedia capabilities will give users an experience unlike any smartphone on the market today. The all new BlackBerry 10 platform will shape the next ten years of mobile computing as profoundly and as positively as BlackBerry shaped the last decade. We are looking forward to getting BlackBerry 10 into the hands of our customers around the world. Commercial availability for our BlackBerry 10 all touch devices will begin soon and an exciting range of accessories specific to BlackBerry 10 devices will also be available for purchase at this time, including our new BlackBerry Mini Stereo Speaker. The new BlackBerry 10 QWERTY keyboard devices will be available starting in April. This is an amazing day for us. As we celebrate the launch of BlackBerry 10, we want to acknowledge the importance of content and applications and our partnerships with those providers. With BlackBerry 10, we have maintained a focus on the content and apps experience throughout its evolution. We recognize the priority that our customers put on their application and content experience and have worked tirelessly to create a stunning app experience and have worked with our partners to bring the apps that our users want on the platform. We have support from over 1000 of our top application partners both locally and globally as we launch BlackBerry 10, and we could not be more thrilled. I m proud that we are achieving this milestone today, and I look forward to working with our carrier and enterprise partners to bring BlackBerry 10 to BlackBerry customers in the U.S. The partnering along the journey has been stronger than ever before, and I anticipate that will continue as we prepare to roll out BlackBerry 10 in this market. Based on everything we re hearing from people who have had a chance to experience BlackBerry 10, we are confident that it will be extremely well received in the U.S. market. One of the most memorable things about this moment for us in BlackBerry history is how closely we ve worked with our enterprise customers and partners as we have evolved our BlackBerry 10 journey. As a result of direct input from both our customers and partners, we have re engineered our enterprise business model. Our product offerings today are truly world class and deliver a more partner friendly enterprise ecosystem that delivers solutions which resolve customer mobility needs, like never before. Today is a celebration for all of us! Our loyal BBM customers will be thrilled by the latest enhancements in BlackBerry 10. We continue to evolve and enrich the BBM experience from real time chat to real time engagement, as demonstrated recently with the popular BBM Voice feature and the newest addition of video chat and screen sharing. Offering endless options to share the things that matter most to you, BBM in BlackBerry 10 has set a new standard of real time engagement unlike any other. BlackBerry 1

2 Spokesperson Andrew MacLeod, Jeff Holleran, Senior, Enterprise Product Management Andrew Bocking, SVP, Software Product Management Stephen Bates, SVP, Regional, Europe David J Smith, EVP, Mobile Computing Dan Dodge, CEO, QNX Christophe Lefort,, West Europe In preparation for our launch of this new mobile experience, we have been doing a huge amount of outreach and investment into the application ecosystem. We have many strong partners and developers, both in Canada and globally, doing creative and exciting things with BlackBerry technology, and specifically for BlackBerry 10. I can t wait to see the customer uptake and response to BlackBerry 10 in Canada, and to watch our partners and developers embrace this new technology in Canada s mobile savvy market! To get to where we are today, we worked closely with our enterprise partners and customers. We listened, developed, and delivered products shaped to meet their exact needs. Our customers aren t just users, they are successful people and with our solutions and tools, we hope to help make them even more successful. Today we launch BlackBerry 10 and are one step closer to getting this amazing capability into your hands. When you see, touch and experience BlackBerry 10 and unleash its full potential you ll see what all the excitement is about. It truly speaks for itself. Fantastic excitement and momentum has been building across our ecosystem in Europe as we ve been preparing for today s launch. The commitment and dedication from developer and content partners to carrier, distributer and retailer partners, will deliver an amazing proposition to both consumers and business customers. I can t wait for BlackBerry 10 to be available! I truly believe that BlackBerry 10 has something unique to offer, and that once you have had an opportunity to experience it, you ll be convinced too. We invented the smartphone, and now we re reinventing it. As co founder and CEO of QNX Software Systems, I am extremely proud of everyone whose talent, passion, and hard work helped make this phenomenal achievement possible. BlackBerry 10 is a product with amazing capability, and we are all thrilled to see the excitement that it already generating. Today we launch BlackBerry 10 and unveil the result of our efforts. When you see and experience BlackBerry 10, you ll understand what all the excitement is about. It truly speaks for itself, and I look forward to sharing this re designed, reengineered and re invented BlackBerry with you! BlackBerry 2

3 Spokesperson Rick Costanzo, EVP, Global Sales Alexandra Zagury, Rory O Neill, VP Product & Channel Marketing Pete Devenyi, SVP, Enterprise Software Scott Totzke, SVP, BlackBerry Security Group Alec Saunders, VP, Developer Relations & Ecosystems Dev We have one shot to get it right with BlackBerry 10. And I think you ll agree when you see it today, we have done just that. The feedback and partnering from carriers, the development community and distribution partners has been exciting and invigorating. Instant messaging, social networking, mobile applications, and are highly valued features to our customers. Our BlackBerry 10 launch today is a major milestone in bringing these features to the next level, and delivering a new unique mobile experience unlike any other This is part of our journey even when people didn t believe you could put a mobile computer in your hand, BlackBerry had a very different experience. When people were using styluses to interact with PDAs, BlackBerry had a different experience. So it s at the core of the company to have that differentiated experience, and that s what our engineers have delivered with BlackBerry 10. We have been working hard to re establish ourselves as the mobile leader in the enterprise, and today we celebrate our achievements with you. Partnering closely with our enterprise customers, we have worked to understand their priorities, to share our strategy, and to tailor our solutions to address their business challenges. The result is BlackBerry 10 and BlackBerry Enterprise Service 10 and a new mobile experience we can all be extremely proud of. Government and enterprise customers around the world already rely on our secure solutions and know they can count on BlackBerry for security. BlackBerry 10 is no different. As well as being a brand new mobile experience, service, OS and device, BlackBerry 10 has our world class security baked right in, by design, and protects both the enterprise and the individual. The way the developer community has embraced BlackBerry 10 is nothing short of amazing. My team has been engaging with developers around the world at developer events, at more than 30 BlackBerry Jam tour stops on six continents, wherever developers are. They are introducing the community to this new platform and helping them to discover the opportunities of BlackBerry 10. Developers are taking advantage of the unique features that our platform offers with true native integration, social frameworks and amazing UI tools and we have seen the truly remarkable applications that they are bringing to the platform. This is a day of celebration for us and we would be remiss not to thank our developers for their support and their role in our success. BlackBerry 3

4 Analysts Available for Comment First Name Last Name Company Kevin Burden Strategy Analytics (NA) Rob Enderle Enderle Group (NA) Michael Gartenberg Gartner (NA) Jack Gold J. Gold Associates, LLC (NA) Avi Greengart Current Analysis (NA) Carl Howe The Yankee Group (NA) John Jackson IDC (NA) Ramon Llamas IDC (NA) Carolina Milanesi Gartner (NA) William Stofega IDC (NA) Wally Swain Yankee Group (Colombia, LATAM and U.S.) Bryan Ma IDC (Asia Pacific, device) Melissa Chau IDC (Asia Pacific, device) BlackBerry 4

5 First Name Last Name Company Charles Anderson IDC (Asia Pacific, enterprise) Claudio Castelli Ovum (Asia Pacific, enterprise) Shaun Collins CCS Insight (EMEA) Andy Brown Strategy Analytics (EMEA) BlackBerry 5