Your charity s guide to JustGiving

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1 Your charity s guide to JustGiving 1

2 2

3 Contents Who we are and what we do 6 Our story 8 How it works 10 Why join JustGiving? Our tools 14 Fundraising pages 16 Company Fundraising profiles 18 Appeal pages 20 Individual giving 3

4 Who we are and what we do 5

5 Our story We believe everyone is naturally generous. All over the world, people give when they can. Our founders Zarine Kharas and Anne-Marie Huby pictured a world where giving was easier, more enjoyable and inspiring. In 2001 they founded JustGiving and started to make it happen. First came the online fundraising page: a radically easy way for fundraisers to share their stories, raise money and transfer it to their chosen charity. It was revolutionary. We were the world s first online fundraising business, making donations simpler and safer for everyone. And we re proud to say we ve been growing the world of giving ever since: innovating with companies, charities and developers; investing our fees in world-class technology; and helping raise over $1.6 billion for thousands of charities. 100% brilliant service. I ve been really impressed throughout: it is easy to use and makes fundraising so much easier. I love all the different ways that people can donate too, for example on Facebook. I wouldn t have raised half as much without JustGiving! Hol Langley, fundraiser We re creating a future where donating is so inspiring that it becomes part of everyday life. Where giving is a given. We d love you to join us. 6

6 JustGiving has been used by million fundraisers in 200 countries 21 million donors in 250 countries 7

7 How it works On JustGiving, your supporters can make online fundraising pages to raise money for your cause. They can tell their story using words, pictures and videos. Then they can share their page with friends by or social networks like Facebook, and ask them to donate money. And your charity can receive donations directly from your supporters too. Once you join JustGiving, anyone in the world can donate to your charity using our super-secure technology We make it easy for your supporters to donate and give them a choice of currencies. We send the donations to your charity securely by seamless bank transfer. So whether your supporters are sponsoring a friend or sending you a donation directly, no one has to lift a finger. Charities pay us a fee of between 5% and 2% of the donation. In return, we help you raise more money by giving you the best tools, built with world-class technology. 4 JustGiving.com is the most-visited site in the UK charity giving sector. We re able to process record numbers of donations at a moment s notice because of the millions of pounds we re investing. 5 Our innovative tools make it even easier for people to support the causes they care about on Facebook, mobile or on wherever they are. That s why more charities in the UK recommend JustGiving than any other online fundraising service. 8

8 Someone makes a donation 1 5 People have more ways than ever to give to charity We process the donation securely 2 Together we are growing the world of giving 4 We re-invest all our profits into technology and innovation Our charity members pay us a fee 3 9

9 Why join JustGiving? You can trust us with your fundraising because we re experts in giving We are the number one fundraising site in the UK. All of our tools are built with insights from more than a decade of online giving. So you can be sure that you and your supporters are in safe hands. You ll be helping your supporters raise more Our range of tools allows your supporters to fundraise in a way that suits them. You can be confident you re giving them the best experience they can make a fundraising page in a few clicks, and can contact our support team any day of the week. We make the latest online giving trends work for you Your supporters can view pages on their mobile, raise money in memory of a loved one, and fundraise with colleagues. We were the first to enable people to donate without leaving Facebook. And our constant investment means there s plenty more to come. A few of the charities using JustGiving: 10

10 $1.6 billion has been raised through JustGiving for over 13,000 charities since the website launched in

11 Our tools 13

12 Fundraising pages However they are fundraising running a marathon, holding a bake sale, collecting donations instead of birthday presents your supporters can raise money for your charity with a fundraising page. 1. John signs up to run a marathon for your charity P Secure Our top priority is to keep your transaction and supporter data secure at all times. P Efficient There s no need to chase cash donations, or spend time processing payments manually. P Comprehensive You get regular reports with details of all donations and fees He makes a fundraising page on JustGiving Your charity receives an telling you about John and the event he s taking part in He tells all his friends about it 4. His friends donate to his page and leave messages We automatically transfer the donations to your charity (after taking our fee) You can download a report showing the details of the donations 14

13 This is where your fundraiser can explain how and why they re fundraising 3 Your charity features prominently on the page 2 The page can be shared on social networks in a single click 4 Supporters can leave messages of support with their donations 15

14 Company Fundraising profiles Work with your corporate partners to raise more money and reach more people with your message, with a Company Fundraising profile. P Ready-made Point your corporate partners to a branded fundraising tool that gives them everything they need to raise money including matched donation processing. P Transparent Company profiles bring all employee fundraising pages together, showing you, at a glance, how much your corporate partners have raised. P Brand-boosting Your charity features prominently on each page, putting your cause at the centre of your corporate partner s fundraising. More people can hear your story than ever before. Using JustGiving, our employees all around the world were able to challenge and motivate each other, working together as one team. JustGiving made it easy to share our achievements, helping us smash our fundraising target and raise an amazing amount for Save the Children. Sandra Hennessy, corporate communication and affairs manager, Reckitt Benckiser A few of the companies using JustGiving: 16

15 This is where the company highlights a specific cause or fundraising event 3 The number of employee fundraisers and total donations can be seen at a glance 2 Your charity s logo is displayed here 4 The company can promote your charity s fundraising events here 17

16 Appeal pages Raise money in response to a natural or humanitarian disaster, or for a specific project, with an appeal page. P Immediate You can set up an appeal page within minutes, enabling you to respond quickly to disasters and emergencies. P Social It s easy for you and your supporters to share your appeal page on social media, and you can also share it on your charity s website. P Easy to track You can download reports that show all donations linked to the appeal page. Médecins Sans Frontières raised more than $180,000 for its Pakistan floods appeal in 2010 using a JustGiving appeal page 18

17 Your charity and the name of your appeal feature prominently 3 Social media integration makes it easier to spread the word about the appeal 2 Add text, photos and video to encourage people to donate 4 See at a glance how much has been raised, and download reports for more details 19

18 Individual giving By becoming a JustGiving charity member, you enable people from all over the world to give to your cause. You ll have the tools you need to accept donations in a variety of currencies through JustGiving.com, your charity s website and social networks. Giving page This is your charity s dedicated area on JustGiving, which you can direct your supporters to just like a mini website. Anyone in the world can donate to your charity from this page. 20

19 Donation widget This is a quick and easy way to add a direct donation facility to your own website, with minimal technical knowledge. Facebook app This is a first we ve developed an app that enables your supporters to donate to your charity without leaving Facebook. 21

20 6.3 million donations were made through JustGiving in 206 countries $5 million was raised through JustGiving by fundraisers outside the UK In Reckitt Benckiser staff in more than 30 countries raised $800,000 for Save the Children through JustGiving London marathon runners in 60 countries used JustGiving Globe designed by Marco Davanzo from The Noun Project

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22 First Floor 30 Eastbourne Terrace London W2 6LA United Kingdom Charity enquiries: +44 (0) Company enquiries: +44 (0)

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