in Art, Culture & Luxury Management

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1 International MBA in Art, Culture & Luxury Management Level 1 state-certified diploma STUDY IN PARIS Art, Culture and Luxury à la française Since 1985, the EAC group is a leader in training students in the fields of Arts, Culture and Luxury management. The EAC has opened its doors to the world through international mobility programmes, Erasmus programmes, courses taught in English, exchanges, placements abroad and a partnership agreement signed with the French Ministry of Foreign Affairs. The EAC strengthened its leading role at international level by signing several partnerships agreements with universities and institutes all over the world. The EAC school in Paris is ideally located in the heart of the city to allow students to benefit from a total immersion in the cultural and artistic life and prestige of the city. One or Two-year programme After 3 or 4 years of higher education MBA in Art, Culture and Luxury Management You will learn more about Art Market Expertise Contemporary art Graphic arts Collections Conservation Auction houses Art market Galleries Cultural management Expertise Performing arts & festival Broadcasting Dance Cultural heritage Music & festivals Tourism Theatre Luxury Management Expertise Luxury brands Gemmology Fashion Haute couture

2 With the EAC international MBA in art, culture and luxury, become a manager... Fully taught in English, the programme is a multidisciplinary curriculum in Art, Culture and Luxury designed to: understand strategic, economic, marketing and communication issues in the Art, Culture and Luxury fields prepare future managers to enter the professional world acquire managerial skills ACL A cross-disciplinary programme to acquire the valuable «French touch» in art, culture and luxury and embrace international careers rt Market Expertise A profession at the service of the arts and artists, creation and cultural heritage. manages an auction house, an antique or home decoration store, an art gallery, a museum enhances the placement and financial investment of art collections identifies prospective artists and preserves cultural heritage encourages the enhancement of art objects and artworks and follows their assessment ultural Management Expertise Strategic profession at the service of cultural diversity. Training aims at developing a strategic vision of the sector, with an international dimension. The understanding of the economic and social dynamics of the market is enhanced by observation and analysis. Participants will face new realities and acquire strategic skills and anticipation abilities which are vital for actors in the field. conceives and implements artistic and cultural projects manages and provides administrative, budget and legal instruments for cultural projects supervises and controls the technical implementation of operations coordinates projects, is responsible for the follow-up and budget of mediation activities uxury Management Expertise A profession at the service of luxury industries and luxury objects. manages the fashion/jewellery department in auction houses organises and manages the follow-up of major retail chains identifies communication strategies for major brands ensures the enhancement of luxury objects and high jewellery Graduates will be prepared to face the working world and able to access managerial and top positions in the Art, Culture or Luxury environment: Management Programming Development Consulting Caterina Murino, Ambassador of Mauboussin, supports the EAC International MBA in Art, Culture and Luxury. I love l amour Caterina Murino par Sylvie Lancrenon

3 Educational method MBA Two-year programme (120 ECTS) After a Bachelor s degree International MBA IN Art, Culture and Luxury TWO-year programme YEAR 1 PROGRAMME (60 ECTS) Fundamentals of Management Marketing & Communication Laws and regulations Accounting and finance Cultural policies Art Structure and economy of the contemporary art market Art and new technologies Management of national and international exhibitions and fairs Culture Economical environment of cultural industries Opera and classical music Live shows performance and current music environment Heritage and tourism Luxury Luxury brand management and strategy Financial brand management Discovering and exploring gemmology Jewellery & accessories Luxury leisure and tourism Professionnal field trips and networking French Courses English E-learning Final Dissertation (Internship opportunities) YEAR 2 PROGRAMME (60 ECTS) Managerial Skills Project engineering Cross-cultural management Fundraising and Patronage Entrepreneurship Art Auction houses and gallery management Artists management and promotion Managing a collection Design Culture Creative and cultural industries Creation, production and promotion Organisation and administration of festivals, tours and concerts Luxury Luxury consumer behaviour Insurances and counterfeit Retail management Human resources management Professionnal field trips and networking French Courses English E-learning Professional project or Internship (3 months minimum) MBA One-year programme (60 ECTS) After 4 years of higher education or a Bachelor s degree and 3 to 5 years minimum work experience International MBA IN Art, Culture and Luxury One-year programme ONE-YEAR PROGRAMME (60 ECTS) Managerial Skills Marketing & Communication Laws and regulations Accounting and finance Cultural policies Project engineering Cross-cultural management Fundraising and Patronage Entrepreneurship Art Management of national and international Exhibitions and fairs Auction houses and gallery management Artists management and promotion Contemporary art market Art and new technologies Design Culture Creative and cultural industries Production and promotion Live shows performance Opera and classical music Disc industry Heritage and tourism Artists career management Luxury Luxury brand management and strategy Gemmology Luxury consumer behaviour Retail management Haute-couture, perfumes and cosmetics Luxury leisure and tourism Insurances and counterfeit Human resources management Professionnal field trips and networking French Courses English E-learning Professional project or Internship (3 months minimum) * non contractual subject to changes

4 Educational method The EAC Group has become in the course of its history the most important group of higher education dedicated to culture. Educational philosophy Beyond academic knowledge, the EAC wants students to live a «learning story» during their training. Based on active learning, the International MBA in Art, Culture and Luxury provides know-how and methodological & technical tools directly applicable in the professional world. The EAC has adopted a strategy of emphasizing professional activities such as case studies, internships, vocational training, projects, etc., and recruiting industry professionals to teach classes. This strategy has become the basis of a complete educational philosophy that offers students a concrete vision of the artistic and cultural issues they will face as future professionals. Dissertation The dissertation stems from organised thinking and research focused on a specific topic. This work is an essential tool for launching a professional career, since it enables students to create a network through meetings with major actors of the artistic and cultural environment: curators, foundation directors, auctioneers, dealers, designers, exhibition or festival organisers, etc. Students thus come to be recognised as particularly competent in one or more fields of the art market, cultural coordination or luxury management. A few examples: International trade of works of arts in France Auction sales on the net The place of salsa in the French market Europe, towards a common cultural policy Technological innovation in contemporary theatre The social link : a challenge for music festivals Professional project The professional project is designed to be a training ground for the development of professional skills. Students work throughout the year with one or more professionals to complete the project. They acquire human resources and coaching skills. The task consists of four assignments: a sectoral study, a development initiative, an innovative operational project and an artistic or cultural project. Students form teams taking into consideration the realities and needs of the international art market. A few examples: Organization of the American Jazz Festival Developing partnerships and patronage for private castles Implementing a pop-up boutique concept : Hermes and Paul & Joe Creating an online art platform Exporting the Biennale des Antiquaires to Qatar Creating an African contemporary art guide Internships Internships will allow students to enrich their academic knowledge by getting hands-on experience and gain valuable experience that can make them more marketable to employers. The main goals of the internship are to: discover the multiple aspects of the functioning of a business promote the personal and professional integration of the student to a team in the field of activity evaluate ones skills in regards of the profession take part in projects be in contact with professional experts A few examples: Organisation of the Paris Book Fair Universal Music France, promotion coordinator Alliance française in Chicago, Administration, communication and organisation of cultural events Wagram music, within the marketing team, coordination and monitoring of actions, projects and marketing tools Maison Lalique, assistant to the Communication department Christie s France, Business Management department: taking part in the good execution of sales and updating and monitoring sales results Cartier, management of sales John Paul, project manager for the partnership and reporting department Gemmyo, marketing project management

5 Create connections with participants from different countries and cultures. Meet leading experts of the arts, culture and luxury sector The EAC Faculty The EAC teaching faculty has over 350 speakers, including more than thirty PhD Professors. They publish research work, thus contributing to the dynamics of teaching at the EAC as well as promoting deep thinking and self-questioning. Pascal Odille Pascal Odille is an expert at the CNES (National Chamber of Specialized Experts) and a specialist of contemporary art. He teaches in France and Lebanon and works as an investment consultant for private individuals. His experience with the greatest auction houses allows him to have a global vision of the market that he uses effectively as the Artistic Director of Menasart-Fair (International Contemporary Art Fair of Beirut) for Middle East and North-Africa countries. Lucie Emgba Lucie Emgba is a professor and researcher in cultural history and art markets at the EAC. She teaches various creative fields in the African and Oceanian arts while analyzing the international market of the African and Oceanian «primitive arts». Thanks to her knowledge, students can identifiy the main characteristics of African and Oceanian artistic productions. Séverine Dupuy-Busson Séverine Dupuy-Busson is a lawyer at the Court, doctor of Law, professor at Evry-Val d Essonne University and a member of the French Association for media rights and culture. She has been teaching at the EAC for 10 years, exploring with great and vivid imagination the contemporary legal issues. Séverine Dupuy- Busson explores the contemporary legal issues: «The freedom of expression on the Internet: the social Medias (Facebook, Twitter...) are not lawless places. Workers who criticize their hierarchy on Facebook can be dismissed, an Internet user who created a group denigrating the Police was condemned and the death of a participant of a giant aperitif in Nantes that was organized via Facebook was controversial. Yet, despite these very numerous disputes, many users of these Medias tend to forget or chose to ignore the fact that there is no legal loophole on the Internet». And many more Testimonials My professional projects allowed me to meet professionals of the audiovisual world and to comprehend the functioning and requirements of this sector. It also helped me develop my professional network. Marie-Laure Gallerand I got into the second year of the MBA program to get the professional skills in order to run a cultural structure. The diversity of the classes along with the theoretical knowledge and the group work appeared to be crucial for the making of cultural projects. Hélène Gout My programme at the EAC allowed me to discover the management of transverse disciplines of the culture: art, heritage, live performance. I was able to put into practice the knowledge of budget management and communication during the organization of various artistic events. The professional network which I was able to establish during my training allowed me to develop personal projects. This training completely corresponded to my professional project which is to develop projects of French-Chinese cultural exchanges. Xiaochun Ruan With a passion for art history and archaeology, I followed my first cycle at the Ecole du Louvre before starting my MBA in order to get a more professional education. The EAC allowed me to bring out my academic culture through the professional world. Sophie Wetzel The school in general and specifically my MBA helped me gain general knowledge. My program allowed me to discover and prepare to face the professional world through rich, dense and intense meetings with professors. Khadijia Hamdi Thanks to the close relationships that EAC students build with their professors, I was able to build professional connections with some of my former professors who became my customers. I doubt that this would have been possible if I had been to University. Guillaume Champavère Throughout my entire five-year program at the EAC I learned a lot thanks to the professors and professionnal speakers. Most of them are coming from the art market professional world and they taught me a lot about the realities of the market today. Maxime Roudil

6 With nearly 30 years experience, the EAC is the higher education group of reference in the art, culture and luxury business Key points School ideally located in the heart of Paris Programme fully taught in English Level 1 state-certified diploma One or two-year programme Multidisciplinary curriculum Choice of 1 major and 2 minors International faculty Professional field trips High level academic training Internship opportunities English: For non-english native speakers, English enhancement courses will be provided during training. Language learning at the EAC is dynamic and in self-training thanks to an E-learning platform. French: In order to welcome non-french native speakers at best and facilitate their integration in France, the EAC provides French methodology and culture classes as well as unlimited access to the E-learning platform. REQUIREMENTS International MBA in Art, Culture and Luxury Management Students capitalising a minimum of 180 ECTS and holding : a Bachelor s degree to apply for the MBA TWO-YEAR programme 4 years of higher education or a Bachelor s degree and 3 to 5 years minimum work experience to apply for the MBA ONE-YEAR programme Admission Procedure Download the application form on our website and send it together with your resume (CV) and a cover letter Applications can be sent as early as December preceding the Academic year. General knowledge test in English English level IELTS 6 CECR B2 TOEIC 785 TOEFL 505 Admission is subject to a motivational interview focusing on: visits to cultural sites, readings of journals, artistic practices (if any), professional experiences and the ability to communicate in English. Non contractual document subject to changes Groupe EAC March 2014 PARIS 33/35 rue La Boétie Tél : + 33 (0) FRANCE paris@groupeeac.com LYON 11 place Croix Paquet Tél : + 33 (0) FRANCE lyon@groupeeac.com MONACO 1 avenue des Castelans Tél : MONACO monaco@groupeeac.com SHANGHAI 652 Changshou Road Putuo District CHINE china@groupeeac.com TRAINING IN ARTS AND CULTURE ENGINEERING Private Institution of Higher Education recognised by the French Ministry of culture and communication